Glossary
Plain-language definitions of the tag, analytics, privacy, and compliance terms that come up in data assurance work. Each entry answers the question directly, then adds the context that matters for getting tracking right on a live site.
Product & Methodology
How DataTrue works and the ideas behind it: the discipline of data assurance, the testing methods we use to catch problems without touching real customer data, and the account mechanics like roles and quotas.
Tag Management & Analytics
The moving parts of how tracking actually collects data. This category covers tags and tag managers, the data layer, preview and regression testing, attribution and conversion measurement, and the server-side and browser changes that keep reshaping what gets measured.
Privacy & Consent
How consent is captured and honored, and where personal data leaks when it isn't. This category covers consent platforms and signals, PII (personally identifiable information) and how it's detected, cookies, and the tracking techniques that privacy rules are written to address.
Regulatory & Legal
The laws that decide what your tags are allowed to do, and the agencies that enforce them. This category covers CCPA, GDPR, and the other regimes behind privacy and consent requirements, along with the enforcement actions that give them teeth.
Try DataTrue Free for 30 Days
You just read how tags, consent, and personal data actually behave on a live site. DataTrue shows you what yours are doing right now. Start a free 30-day trial on your primary domain, and in a 30-minute setup call we'll pick your first pages and journeys to monitor together and get your account live before the call ends. No pitch, just setup.
Free for 30 days, one domain, arranged during a 30-minute setup call.