What Is CCPA?

The California Consumer Privacy Act (CCPA) is a California state law giving residents specific rights over their personal data, including the right to know what's collected, the right to delete it, and the right to opt out of its 'sale', a term the law interprets broadly enough to include most third-party tracking and ad-tech data sharing.

CCPA’s definition of a data ‘sale’ is the detail that catches most teams off guard: it doesn’t require money changing hands. Sharing data with a tag like the Meta Pixel in exchange for advertising services is generally treated as a sale under CCPA. CCPA is enforced by the CPPA (California Privacy Protection Agency), and it’s the law most directly tied to the requirement to honor a Global Privacy Control (GPC) signal.