One platform to test everything your tags do
DataTrue continuously tests and monitors the analytics tags, cookies, and consent on your live websites and mobile apps, and validates new releases before they ship. One platform, three jobs: keep your analytics accurate, check your privacy and consent setup, and monitor it all continuously.
The full platform, every feature, free for 30 days.
Analytics testing is the practice of continuously testing and monitoring the analytics tags, tracking pixels, and consent behaviour on your digital properties, so the data you collect is accurate. DataTrue does this across websites and native mobile apps, with coverage scans, journey testing, PII and consent validation, pre-publish testing, and monitoring, with nothing installed on your site.
Analytics and tag accuracy
Keep the data behind your decisions correct. Run full-site coverage scans and step-by-step journey tests, extend the same testing to native mobile SDKs and email campaigns, validate the data layer feeding your tags, and catch errors in staging before a release goes live.
Web Analytics Testing
Coverage scans and journey simulation for your site.
Mobile App Analytics Testing
Native iOS and Android SDK QA.
Email Analytics Testing
End-to-end campaign tracking validation.
Data Layer Validation
Validate the data layer, including the edge cases.
Pre-Publish Tag Testing
Test unpublished GTM and Adobe Tags containers before you ship.
Tag Report
A fast single-URL audit of the tags on any page.
Privacy and consent compliance
Show whether your tracking matches your consent choices and privacy commitments, from the banner through to what each tag sends. Test for PII leakage safely, confirm tags obey consent, and validate GPC.
PII Leak Detection
Find leaks safely using fictitious personas that keep real customer data out of every test.
Consent & Cookie Compliance
Audit cookies and prove tags obey opt-in and opt-out.
GPC & Consent Validation
Confirm you honour Global Privacy Control.
Monitoring and integrations
Keep it all under test after launch, and wire it into the tools your team already uses.
Continuous Monitoring & Alerting
Scheduled re-tests with alerts as soon as a scan detects a problem.
APIs, CI/CD & Integrations
REST APIs, CLI, CI/CD gating, and alerts to Slack, Teams, or any webhook.
Data Studio Connector
report QA results in the dashboards your team already reads.
Why DataTrue
Nothing installed on your site
DataTrue doesn’t ask you to add any script, tag or code, so there is nothing to remove if you stop.
Real browsers
Tests run in real browsers (Chrome, Edge, Firefox, Safari), so tags behave as they do for real visitors.
Safe PII testing
Fictitious personas mean you never expose real customer data to find a leak.
Test before you publish, on top of live monitoring
Catch a whole class of errors in staging, and keep watching production too.
DataTrue partner 120 Feet cut one healthcare customer’s manual testing from 8 hours to 2 hours per web release.
See the whole platform on your own site.
Start a free 30-day trialQuestions
What is analytics testing?
The practice of continuously testing and monitoring the analytics tags, pixels, and consent on your digital properties so the data you collect is accurate and compliant.
What does the DataTrue platform do?
It tests and monitors analytics tags, consent, and PII across websites and mobile apps, before and after each release.
Do I need to install anything on my site?
No. DataTrue is zero-code, with nothing installed.
Does it test both web and mobile apps?
Yes, both.
New here? Start with what is a web tag and the guide to PII compliance, or compare DataTrue on the comparison hub and against OneTrust.
Put your tag and consent testing on a schedule
DataTrue runs coverage scans, journeys and consent checks on your live site, reads what each tag sends, and alerts your team when a result changes. There’s nothing of ours to install on your pages.
- Every page, with coverage scans
- Scheduled runs, with alerts when a result changes
- Full journeys, like checkout and signup, in each consent state
- What each tag sent, field by field
- PII detection with test personas
- iOS and Android app testing
- Pre-publish testing for GTM and Adobe Tags
- REST API, plus Slack and Jira alerts
The full platform, every feature, free for 30 days.
