Validate your email campaign tracking from click to landing page
A broken UTM or a dropped session ID quietly wrecks campaign attribution, and you usually find out when the numbers do not add up. DataTrue ingests a test email, follows its links as a real user, and checks the tracking on each landing page, through to its conversion events.
The full platform, every feature, free for 30 days.
Email analytics testing validates that the tracking behind an email campaign works from the click through to the landing page and its conversion events. DataTrue ingests a test email, follows the enclosed links as a real user would, and checks that campaign parameters (UTMs), session IDs, and conversion events fire correctly on the landing pages each link opens.
Send the email, we test every link
Forward a campaign send to a DataTrue email box. DataTrue extracts every link, follows each one as a real visitor would, and validates the tracking on the landing pages: channel parameters, UTMs, session and product IDs, and the conversion events that should fire.
How do you validate email tracking end to end?
Checking that a landing page loads and has tags is not the same as confirming attribution survives the click. DataTrue follows each link the email contains and validates the tracking on the landing page it opens, checking dynamic values with regular-expression matching so a malformed UTM or a missing session ID is caught. See web analytics testing.
Test every send automatically
Email tests run automatically when new emails arrive, so a broken campaign link is flagged before the send goes out at scale.
Nothing is installed on your site. DataTrue doesn’t ask you to add any script, tag or code to your pages, so there is nothing to remove if you stop.
Make sure every campaign link is tracked before you hit send.
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What is email analytics testing?
Validating that the tracking behind an email campaign works from the click through to the landing page and its conversion events. DataTrue follows the links in a test send as a real user.
What does DataTrue check in an email campaign?
That links resolve, UTMs and session IDs persist, dynamic values are correct, and conversion events fire on the landing pages the links open.
How is this different from a link checker?
A basic link check confirms a page loads. DataTrue checks that attribution and tracking survive the click through to the landing page.
Related: web analytics testing. Comparing tools? See DataTrue vs ObservePoint.
Put your tag and consent testing on a schedule
DataTrue runs coverage scans, journeys and consent checks on your live site, reads what each tag sends, and alerts your team when a result changes. There’s nothing of ours to install on your pages.
- Every page, with coverage scans
- Scheduled runs, with alerts when a result changes
- Full journeys, like checkout and signup, in each consent state
- What each tag sent, field by field
- PII detection with test personas
- iOS and Android app testing
- Pre-publish testing for GTM and Adobe Tags
- REST API, plus Slack and Jira alerts
The full platform, every feature, free for 30 days.
