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Newsroom

News, research and media resources from DataTrue. For interviews, comment or data from our research, contact our media team.

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News and research

About

About DataTrue

DataTrue is a tag testing and monitoring platform for websites and mobile apps. It continuously tests live sites in real browser sessions, across the whole site and through key journeys like checkout and signup, in every consent state. DataTrue confirms that the tags a business depends on are firing correctly, from analytics to advertising and conversion tags, with no gaps and no double counting. It also catches tags that should not run, such as tracking that continues after a visitor opts out or personal data sent to the wrong place.

DataTrue's team sets up the testing and keeps it running, so customers don't have to learn another tool. Marketing, analytics, privacy and legal teams at national retail, healthcare and consumer brands use DataTrue to trust the data they collect and to know what their sites actually do.

Founded
2010Started as part of Lens10, a digital strategy and analytics consultancy. Independent company since 2015.
Headquarters
Sydney, Australia
Regional headquarters
Philadelphia, United States
Vancouver, Canada
Leadership
Robin Jowett, Co-Founder and CEO
Dean Gingell, Co-Founder and Chief Commercial Officer
Sayf Sharif, EVP Commercial

Spokespeople

Available for interviews

Our spokespeople are available for interviews and comment on tag governance, consent and privacy testing, and analytics data quality. Contact [email protected].

Robin Jowett, Co-Founder and CEO of DataTrue

Robin Jowett

Co-Founder and CEO, DataTrue

Robin Jowett is Co-Founder and CEO of DataTrue, with more than 30 years of experience in internet technologies, digital analytics and software development. He was previously CTO of Fairfax Digital, and co-founder and CTO of Lens10.

Full bio

Robin Jowett is Co-Founder and CEO of DataTrue, bringing more than 30 years of experience in internet technologies, digital analytics and software development. He previously served as CTO of Fairfax Digital and co-founded the analytics agency Lens10, where he was CTO until its sale in 2020. At DataTrue he directs product development and technology, helping customers solve their data governance challenges. With a degree in Electrical and Computer Engineering, Robin combines technical expertise with a practical understanding of business needs. His experience spans leading technical teams, implementing digital marketing technologies and building SaaS products.

Speaks on

  • Why companies can't prove what their tags are doing, and what it takes to test it
  • Consent and privacy testing at scale: what breaks after a banner goes live
  • Analytics data quality: missing tags, double counting and broken conversions
Dean Gingell, Co-Founder and Chief Commercial Officer of DataTrue

Dean Gingell

Co-Founder and Chief Commercial Officer, DataTrue

Dean Gingell is Co-Founder and Chief Commercial Officer of DataTrue. He co-founded the digital strategy and analytics consultancy Lens10, and previously led digital businesses at Westfield, Fairfax Digital, BigPond and OnAustralia.

Full bio

Dean Gingell is Co-Founder and Chief Commercial Officer of DataTrue. He was a co-founder and an Executive Director of Lens10, the digital strategy and analytics consultancy where DataTrue began, and established Lens10's Digital Strategy practice with L.E.K. Consulting. Before that, Dean was Global Head of Digital Business at Westfield, Managing Director at Fairfax Digital, and General Manager of the internet service providers OnAustralia (Microsoft) and BigPond. He has more than 20 years of experience in the industry. He holds a BA in Engineering from the University of Sydney, an MA in Engineering and Computer Science from UNSW and a Graduate Diploma from the Australian Graduate School of Management, and has attended executive business courses at Stanford University.

Sayf Sharif, EVP Commercial at DataTrue

Sayf Sharif

EVP Commercial, DataTrue

Sayf Sharif is EVP Commercial at DataTrue. He has worked in technology since 1997 and advised on the development of Google Analytics and Google Tag Manager. He helps privacy, legal and marketing teams collect data that respects consent and privacy law.

Full bio

Sayf Sharif has worked in technology since 1997, moving from web development into analytics engineering and consulting as the discipline itself took shape. He advised on the development of Google Analytics and Google Tag Manager while working with Google through premier partner agencies LunaMetrics, MightyHive, and Monks. Over that time, he's helped companies design data collection strategies that get real value from their data while respecting user consent and privacy law. Today, he leads that same work at DataTrue, advising privacy, legal, and marketing teams at national retail, healthcare, and consumer brands on exactly that challenge.

Speaks on

  • Why a consent banner isn't proof that tags follow the visitor's choice
  • Testing that catches tag and consent problems before they become incidents
  • Analytics data quality and tag governance

Speaking

Upcoming events

November 11 to 13, 2026 · Miami

Consero Chief Privacy Officer Forum

Sayf Sharif hosts a roundtable on November 12: "Where Does the CPO's Job End? Keeping Privacy in the Loop as Your Website Changes." consero.com

January 31 to February 5, 2027 · Lake Balaton, Hungary

SUPERWEEK 2027

Sayf Sharif speaks at SUPERWEEK, the annual gathering of digital marketing professionals, analysts and measurement leaders. superweek.hu

See what your tags are doing

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