Tag and privacy monitoring, done for you.
No setup. Just answers.
DataTrue sets up, runs and maintains your tag and privacy testing on our proprietary platform, then sends you custom reports built for your business: what’s wrong, where it is and how to fix it. You never have to learn the tool if you don’t want to.
✓Built on 15 years of testing experience.
“I’m amazed. This is the world we live in now.”
What does your team never have to do?
With DataTrue, your team never has to learn a new tool to know what the tags on your website are doing. Setting up tag and privacy testing is complicated, so we make it our job. Your team gets information about work they already do, and nothing new to maintain.
You never have to:
Learn a new tool
Configure tests
Pull reports or build dashboards
Become an expert in tags and privacy
We bring the product, the knowledge and the experts. You get the information.
Everything the DataTrue platform can do
Every part of the platform behind the service, and what each one does.
- Web Analytics Testing →Coverage scans and journey simulation for your site.
- Mobile App Analytics Testing →Native iOS and Android SDK QA.
- Email Analytics Testing →End-to-end campaign tracking validation.
- Data Layer Validation →Validate the data layer, including the edge cases.
- Pre-Publish Tag Testing →Test unpublished GTM and Adobe Tags containers before you ship.
- Tag Report →A fast single-URL audit of the tags on any page.
How does DataTrue do this for you? Four steps.
Our done-for-you service works in four steps. We learn what matters to you, build your testing, send you the answers and keep everything working as your site changes. Most single-domain setups are running within a day, and most multi-domain setups within a week. This is the full service on our Enterprise and Unlimited plans.
Tell us what matters.
A short kickoff and a discovery call. We learn your sites, regions, consent setup and what you need to know.
We build it.
Our team writes a solution design, you sign it off, and we set up every test. Most single-domain setups are running within a day. Most multi-domain setups are running within a week.
You get the answers.
Custom reports on your schedule, reviewed by a person, with what’s wrong and how to fix it. Our consent and privacy tests go in first, so a first report on your site’s current state often arrives within a day.
We keep it working.
When your site changes, we update the tests. When something breaks, we fix it or tell you what to change.
What do you get? Three promises.
Our Enterprise and Unlimited plans come with three things: setup and configuration done for you, custom reports built for your business, and fast word on problems with how to fix them.
We do the setup and configuration for you
We build every test, journey and consent check, and keep them working.
After a short kickoff and a discovery call, our team writes a solution design for your sites, regions and consent setup. You sign it off, and we build it. You never have to learn DataTrue or log in.
- Most single-domain setups are running within a day. Most multi-domain setups are running within a week.
- When a test breaks, our monitoring tells us. If the problem is on our side, we fix it within 2 business days.
- Built on 15 years of testing experience.
Custom reports built for your business
Reports built around your sites, your regions and what you need to know.
Every business, website and set of privacy concerns is different, so every report is different. We start from our recommended base and shape it with you: what’s in it, which regions, and how often. A person on our team reviews every report before it goes out.
- A secure online dashboard with every report, plus PDFs and email.
- A weekly digest of what changed, and a fuller monthly report.
- Fewer, actionable reports. If you’ll never act on an item, we stop reporting it.
You hear about problems fast, with how to fix them
What’s wrong, where it is and what to change, as soon as we catch it.
Our tests watch for tags that send personal data where they shouldn’t, consent that isn’t honored in a region, and tags that should fire but don’t. When something fails, we tell you what it is, which page and tag it’s on, and what to change to fix it.
- We flag tags sending personal data to unknown or unapproved domains, including rogue pixels.
- We watch for key failures every day, so you hear the same or next day.
- When our system finds something critical, we message you directly with what it is and what to do.
On Starter and Team
We set up our base test suite for you, covering privacy, consent and basic tag checks, and send a monthly report from those tests. Your dedicated DataTrue expert talks it through with you on a monthly call, and we reply within one business day. The platform is there for anything more you want to test yourself.
What does a DataTrue report look like?
A DataTrue report lists each problem we found, the page and tag it’s on, and a recommended fix your team can act on. Reports come to you on the schedule you choose, so nobody has to log in to find them.
Fully customizable
The screenshots below are one example. Your reports don’t have to look anything like them. On Enterprise and Unlimited, our team builds your reporting the way you want it, with your branding and only the information you need, and sends it when you want it.
These are the kinds of problems we find on real client sites: tags firing after a visitor opted out, personal data leaking before consent, wrong tag IDs and GA4 property IDs, double tracking, tags nobody knew about hard-coded outside the tag manager, and events that stopped firing after a site update.
How reports reach you:
- ✓A secure online dashboard holding every report, each one clickable
- ✓PDF and email copies to keep and share
- ✓A weekly digest of what changed since the last report
- ✓A fuller monthly report
- ✓Alerts to Slack or any system by webhook, from scheduled tests
On Starter and Team, you get a monthly report from our base tests.
Your tag and privacy experts, on call.
You always talk to a person at DataTrue. On every plan, you have a dedicated DataTrue expert who knows your account.
Call, text, Slack or email your expert. Tell them what’s changing, or just copy them on the email you were already sending, and they take it from there. We can use a ticketing system if you prefer, and your expert stays the same.
On Starter and Team, you have a monthly call with your expert, and we reply within one business day. On Enterprise and Unlimited, you get monthly calls plus ad hoc meetings, and you can book a call the same business day in the US, Canada and Australia, or the next business day in the UK and EU.
How AI fits in. Behind your expert, AI and automation do the building, checking and reporting, so the work is fast. Our AI works from 15 years of testing knowledge and handles the manual labor: setting up tests, pulling data and a first pass on each finding. Your expert decides which tests to set up and why, checks every configuration, and reviews every finding before a report goes out, adding their own recommendations.
How deep does the testing go?
DataTrue tests what your tags actually do on your live pages, in every consent state and region you care about, and in the tag manager behind them. Every plan gets our base tests for privacy, consent and basic tag checks, including consent checks in every region you care about, plus server-side Google Tag Manager testing. Custom journeys come with Enterprise and Unlimited.
- ✓Consent checks in every region you care about. With Global Privacy Control (GPC), the opt-out signal a visitor’s browser can send, where it applies.
- ✓Customer journeys like checkout and signup, tested in each consent state.
- ✓Server-side Google Tag Manager testing, on every plan. We test what your server-side container sends, as well as what the browser sends, and validate both.
DataTrue’s done-for-you service is built on 15 years of testing experience, and it already runs large programs across main sites, microsites and other subsites, each tested at the depth it needs.
From almost unused to a full report in 36 hours.
An enterprise account sat almost unused after its owner left. Its tests were in a mess, and the new owner had no time. In a day and a half, we fixed the account, added new tests across four sites in two regions and built the reporting. Within 36 hours, the team had a report showing privacy violations and tag problems, with a recommended fix for each one. Nobody on their side had to learn the tool.
One dashboard, over 1,500 sites.
We’ve built a single dashboard covering a network of over 1,500 affiliated sites.
Prefer to do it yourself?
You still can. Every DataTrue client keeps full access to the platform. Set up and configure your own tests, and use it for one-off checks or for everything. On Team and above, you can also pull your own reporting through our API. On Enterprise, you can use AI through our MCP server to ask questions about your data in plain language and build your own reports. You’re just not required to anymore.
See the platform
Ways to start
Get a free audit of your site, try DataTrue on one domain for 30 days, start a full contract with a 90-day out, or choose a plan.
Free audit
A free audit of how your tags handle consent. Your report within one business day.
Free 30-day trial
We set up our base tests on one domain and send a first report and weekly digests, so you can see it working before anything is customized.
90-day pilot
A full 12-month or two-year contract with a 90-day out. You pay the first quarter up front, and at 90 days you choose whether to continue.
Plans
Every plan includes setup and a dedicated DataTrue expert, at the same published prices. Starter and Team get our base test suite and a monthly report. Enterprise and Unlimited get the full custom service.
Questions
Do I need to learn DataTrue or log in?
No. You never have to log in to DataTrue. Reports come to you as a hosted page, a PDF or an email. The platform is there if you want it.
Will this create work for my team?
No. Every finding starts with the problem, where it is and what we think needs to change. Our suggestions aren’t always exact, but they’re enough for your team to find and fix it fast.
We already have a tool for this. Why switch?
If your current tool gives you clear answers your team acts on, keep it. Ask how much time your team spends setting it up, whether they’re sure the tests are right, and whether findings turn into fixes. Teams that aren’t experts miss things, like GPC, even with AI help, because they don’t know what to ask for. DataTrue takes all of it off your team’s plate.
How much extra do we pay for the service?
Nothing. Setup, reporting and a dedicated DataTrue expert are included in the current price of every plan. On Starter and Team, we set up our base test suite on 2 and 6 domains and send a monthly report from those tests. On Enterprise, we build the full custom service on 10 domains, with custom journeys, custom reports and same business day calls. Unlimited is by agreement. Additional domain coverage is available at extra cost. See pricing.
Is this consulting?
No. There’s no separate service to buy. You pay for the platform you’d pay for anyway, and we do the work. You’re also free to skip the service and run everything yourself.
Is AI doing the work?
A person writes your solution design, approves every change, and reviews every setup and every report before it goes out. Our AI works from 15 years of testing knowledge and does the manual labor fast. Our experts decide which tests to set up, check every configuration and review every finding.
What do you need from us?
Information about your systems and what you know: a list of sites and key pages, the tags you know about, and access where it’s needed. Sites with bot protection allowlist our IP addresses. Staging sites may need logins. We work out the rest together in discovery and collect it for you. No homework.
Will your test visits show up in our analytics?
Our test visits reach your vendors, as any test visit does. We help you set up filters at the start so they don’t count.
What happens when our site changes?
Our monitoring tells us when a test breaks. We fix our side within 2 business days, and tell you if something on your site needs changing. Better still, tell us before a change goes live. We can test the new site on staging and have the tests ready to switch over.
Does DataTrue make us compliant?
DataTrue helps you stay compliant by showing where you aren’t and how to fix it. Our reports and pages aren’t legal advice, so your own counsel makes the final call on how the law applies to your sites and data.
Can we try it first?
Yes. Start with a free Privacy & Consent Audit of your site, with a report within one business day. Then start a free 30-day trial: we set up our base tests on one domain and send a first report and weekly digests. Or start a full contract with a 90-day out, and at 90 days choose whether to continue.
You shouldn’t have to learn a platform to get answers from it.
This is how tag and privacy monitoring works now. Your experts set it up. Your team gets the answers.
- We set up our base tests on one domain
- Consent, Global Privacy Control (GPC) and privacy checks
- A first report, often within a day
- Weekly digests of what changed
- Custom journeys like checkout and signup
- Custom reports built for your business
- Ad hoc meetings
- Same business day calls
Not ready for a trial? Get a free Privacy & Consent Audit first →
We set up our base tests on one domain and send a first report and weekly digests, so you can see it working before anything is customized.
