Bring analytics testing to your native mobile apps
Native apps are often a blind spot in analytics QA. DataTrue runs automated mobile testing of your analytics data across iOS and Android: it drives simulated journeys, unbatches the grouped Firebase and Adobe SDK requests that make app tracking so hard to read, and re-aligns each one to the step that fired it, so you can see exactly what your app sent and when.
The full platform, every feature, free for 30 days.
Mobile app analytics testing is automated QA of tracking in native iOS and Android apps, confirming SDK events fire correctly and send accurate data through a user journey. DataTrue unbatches grouped Firebase and Adobe SDK requests, aligns each to the step that triggered it, and validates conversion events, data accuracy, and PII exposure, as it does on the web.
How do you read batched mobile SDK requests?
Mobile SDKs often batch their calls, so a network trace is a wall of grouped requests that no one wants to decode by hand. DataTrue unbatches them automatically and re-aligns each request to the journey step that triggered it, so a mis-fired conversion event on step three is easy to spot.
Test the journeys that matter, on real devices
Walk registration, add to cart, and checkout across Apple and Android devices, and confirm the right event fired with the right data at each step. Schedule the tests to re-run and alert your team when something breaks.
Works with the analytics you already run
Validate events going to Google Analytics, Adobe Analytics, Tealium, and Facebook, using the DataTrue tag library or a custom tag for anything it does not cover yet.
One coverage story across web and mobile
Same platform, same journeys, no gap between your site and your apps. Teams that test both in one place stop discovering that the app was the leak all along. See web analytics testing.
Catch PII exposure in app payloads too
Apps leak PII the same way pixels do. The persona-based PII testing that protects your website runs against app payloads as well. See PII leak detection.
Nothing is installed on your site. DataTrue doesn’t ask you to add any script, tag or code to your site, so there is nothing to remove if you stop.
“DataTrue has helped us maintain consistency in our numbers through some significant changes and investments, including switching analytics vendors and launching our new Angular site.”
See what your apps are really sending.
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What is mobile app analytics testing?
The automated QA of tracking inside native iOS and Android apps, confirming SDK events fire and send accurate data through a journey.
How does DataTrue handle batched SDK requests?
It unbatches grouped Firebase and Adobe SDK requests and re-aligns each to the journey step that triggered it.
Does it cover both iOS and Android?
Yes.
Which mobile analytics does it validate?
Google Analytics, Adobe Analytics, Tealium, and Facebook, among others.
Can it detect PII leaking from an app?
Yes, using the same persona-based method as the web.
Related: web analytics testing, PII leak detection, continuous monitoring & alerting. New to tags? See what is a web tag.
Put your tag and consent testing on a schedule
DataTrue runs coverage scans, journeys and consent checks on your live site, reads what each tag sends, and alerts your team when a result changes. There’s nothing of ours to install on your pages.
- Every page, with coverage scans
- Scheduled runs, with alerts when a result changes
- Full journeys, like checkout and signup, in each consent state
- What each tag sent, field by field
- PII detection with test personas
- iOS and Android app testing
- Pre-publish testing for GTM and Adobe Tags
- REST API, plus Slack and Jira alerts
The full platform, every feature, free for 30 days.
