Privacy Regulations and DataTrue Solutions The landscape of privacy regulations in the US and key OECD countries is diverse and complex, reflecting the varying approaches to data protection and privacy across different jurisdictions. Here’s a breakdown of...
Guide to Third Party Cookie / Cookie deprecation
Understanding the Shift Third-party cookies have been instrumental in enabling businesses to track user behaviour across different websites, facilitating targeted advertising and personalized user experiences. However, their deprecation underscores a broader...
Monitor your consent compliance 101
A guide to continuously monitoring your customer's consent managementIn this guide we aim to cover customer consent mode monitoring and help answer these questionsL What is customer consent mode? How do check it is implemented correctly? How I can I check no...
Tag Management 101: What are Web Tags?
Web tags play a crucial role in digital analytics, allowing website owners to track user behaviour and gather valuable data. But what exactly are web tags, and how do they work? In this article, we'll cover the basics of web tags and how important they can be to your...
What Happened to Adobe Dynamic Tag Management (DTM)?
Adobe Dynamic Tag Management was a popular tool that allowed users to control and deploy website tags. Tag management systems are a critical component of the data strategy of many online marketers and Dynamic Tag Management was a widely-used piece of software for this...
Guide to Tag Auditing: What is a Tag Audit?
Free Tag Audit In the world of digital marketing, understanding the effectiveness of your website and online campaigns has become paramount to developing a successful marketing strategy. Web tags are one of the many tools used to achieve an in-depth understanding of...
What is Enterprise Tag Management?
Enterprise tag management systems are essential for widescale analytics and marketing. Enterprise tag management often requires more intensive and scalable solutions to prevent silos and streamline integration into wider systems. Keep reading to find out what the best enterprise solutions are and how it differs from standard tag management.
What is PII Scanning? Tools and Methods You Can Use
Personally identifiable information (PII) should always be top of mind for relevant organisations. This sensitive data is central to security laws and regulations around the world. It's critical that you are always aware of the current state of your website’s data...
Manage Tickets Easier with New Jira Integration
As part of our ongoing development, we're creating tools to better integrate DataTrue into your existing systems. First up, Jira! Jira is a suite of tools designed to organize development projects, which has become ubiquitous thanks to its versatility and power. With...
Google Analytics 4 is Almost Here
Why Is GA4 Suddenly So Important? You've probably seen a fair bit of chatter about Google Analytics 4 recently, so let's break down why everyone's talking about it, and how it affects just about everyone (even you!). First of all, Google Analytics 4 (or GA4, for...
Do more with your data with DataTrue’s new Reporting API feature
Now more than ever, data is the key to monitoring, identifying, and making smart decisions for your business. No matter your tech stack, if your company is like most, your systems vary from team to team, sending data back and forth through everything from email attachments to spreadsheets and CSVs. We’ve heard you, and our […]
COVID-19’s Impact on Us, Our Data and How DataTrue Can Help
These are unprecedented times we are all living in, how we respond, adapt and change can really impact our future. The COVID-19 Pandemic is on the front of everyone’s mind right now, and besides our health care professionals and essential workers who are fighting this head on – we salute them! – many companies are […]