Tag Management 101: What are Web Tags?

Web tags play a crucial role in digital analytics, allowing website owners to track user behaviour and gather valuable data. But what exactly are web tags, and how do they work? In this article, we'll cover the basics of web tags and how important they can be to your...

What Happened to Adobe Dynamic Tag Management (DTM)?

Adobe Dynamic Tag Management was a popular tool that allowed users to control and deploy website tags. Tag management systems are a critical component of the data strategy of many online marketers and Dynamic Tag Management was a widely-used piece of software for this...

Guide to Tag Auditing: What is a Tag Audit?

In the world of digital marketing, understanding the effectiveness of your website and online campaigns has become paramount to developing a successful marketing strategy. Web tags are one of the many tools used to achieve an...

What is Enterprise Tag Management?

Enterprise tag management systems are essential for widescale analytics and marketing. Enterprise tag management often requires more intensive and scalable solutions to prevent silos and streamline integration into wider systems. Keep reading to find out what the best enterprise solutions are and how it differs from standard tag management.

Keeping PII Private

It’s no secret that PII (or Personally Identifiable Information) is a hot-button issue right now. Whether it’s Meta’s recent fine from Ireland’s DPC, or Amazon’s fine from the GDPR last year, regulatory bodies are taking personal data seriously, and you should too....

Manage Tickets Easier with New Jira Integration

As part of our ongoing development, we're creating tools to better integrate DataTrue into your existing systems. First up, Jira! Jira is a suite of tools designed to organize development projects, which has become ubiquitous thanks to its versatility and power. With...

Google Analytics 4 is Almost Here

Why Is GA4 Suddenly So Important? You've probably seen a fair bit of chatter about Google Analytics 4 recently, so let's break down why everyone's talking about it, and how it affects just about everyone (even you!). First of all, Google Analytics 4 (or GA4, for...

Do more with your data with DataTrue’s new Reporting API feature

Now more than ever, data is the key to monitoring, identifying, and making smart decisions for your business. No matter your tech stack, if your company is like most, your systems vary from team to team, sending data back and forth through everything from email attachments to spreadsheets and CSVs. We’ve heard you, and our […]

COVID-19’s Impact on Us, Our Data and How DataTrue Can Help

These are unprecedented times we are all living in, how we respond, adapt and change can really impact our future. The COVID-19 Pandemic is on the front of everyone’s mind right now, and besides our health care professionals and essential workers who are fighting this head on – we salute them! –  many companies are […]

Up Your Email Game by Tracking These 4 Less-Common Metrics

Deliveries…opens…clicks…conversions…if you work in email marketing, you’ve probably been muttering those four words in your sleep. And with good reason — tried-and-true funnel metrics are the backbone of email performance measurement, and you could do much worse than to focus on them.  However, there are also big benefits to going beyond the basics. Mixing up […]

How to automate unit testing of data layer triggered tags

There are a number of big advantages to implementing a data layer, including better data consistency, improved reliability, and increased flexibility when it comes to sending data to different analytics vendors. However, there is one downside — a data layer is yet another possible failure point in your analytics pipeline, which means that you need […]

What is customer journey analytics and why is it important?

As a business, you are constantly on the lookout for ways to better understand your customers. From purchase decisions to customer service interactions, understanding the entire customer journey is essential to growing your business. Customer journeys are often talked about in broad, vague terms. However, your business can use many data-driven insights to better understand […]