It’s no secret that PII (or Personally Identifiable Information) is a hot-button issue right now. Whether it’s Meta’s recent fine from Ireland’s DPC, or Amazon’s fine from the GDPR last year, regulatory bodies are taking personal data seriously, and you should too....
There are a number of big advantages to implementing a data layer, including better data consistency, improved reliability, and increased flexibility when it comes to sending data to different analytics vendors. However, there is one downside — a data layer is yet another possible failure point in your analytics pipeline, which means that you need […]
If you’re familiar with AdWords and you’re looking to learn some techniques that can help you to more fully analyze your PPC data, this is the guide for you!
Hi, in this blog post we are going to talk about some of the most common mistakes that can lead to bad data or a poor analysis of that data. We are also going to recommend steps you can take to ensure better data integrity.
In this post I’m going to share the top 10 Google Analytics Custom Reports that I use for analyzing SEO data.
Hi and welcome! In this guide you’ll be introduced to the basics of SEO Analytics. If you do SEO (Search Engine Optimization), or if you have someone do SEO for you in any capacity, it’s vital to have an understanding of your SEO Analytics. By the end of this guide you will have a good […]