Privacy and Compliance Toolset
Sensitive data leak alerts
Companies are collecting large amounts of customer data to personalize user experience and optimize marketing efforts. However, if that data is not properly protected, it can become compromised, and customers’ personal information can leak. As a result, companies may suffer brand damage or even legal consequences.
Detect data vulnerabilities with persona validations
If your customers’ personally identifiable information (PII) ends up in the wrong hands, your company could be subject to costly penalties under the European Union’s General Data Protection Regulation (GDPR) and other privacy laws.
DataTrue allows you to test your data security before you put real customer data at risk. Simulate any interaction on your website with a custom fictitious persona, and we’ll alert you if any sensitive data is shared — so you can rest assured that your customers’ information is safe.
Apply your data governance plan on top of every test
Protect your business by ensuring data is collected and shared according to your data governance policies. Monitor for unapproved vendors and tags. Report exposure to third parties of sensitive data and data subject to privacy regulation.