Data Assurance Solutions

Protect your customers’ data and mitigate risk

The exponential growth of web analytics tags is the stuff of nightmares for privacy and risk officers. “Piggybacking” tags, for example, can leak data to third parties that don’t comply with regulatory or privacy policies. With DataTrue, your digital team will have the tools they need to protect your customer data and your business.


Enforce data governance across your website

Mitigate risk to your organization by applying data governance to analytics tag testing, monitoring for unapproved tags, and reporting exposure of sensitive data to third parties.

Comply with privacy regulations

Ensure your organization complies with European Union’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other regulations. 

Prevent leaks of sensitive data 

Run simulations to test the security of personally identifiable information (PII) and other sensitive data, and avoid putting real customer data at risk.

Build trust with your customers

Ensure customers can feel safe handing over their data, by validating the compliance of cookies and tags with user consent choices and privacy policies.

Know who’s getting what data

Run tag testing across your website, marketing emails, and mobile apps, so you can understand what data is being collected — and where it’s going.

Privacy and compliance toolset

Cookie Policy Audits

Validate the compliance of cookies
and tags with user consent and privacy policies.

Sensitive Data Leak Alerts

Simulate interactions to test your website’s data security and avoid putting real customer data at risk. You’ll receive alerts if any personally identifiable information (PII) or other sensitive data is shared.