Why Is GA4 Suddenly So Important? You've probably seen a fair bit of chatter about Google Analytics 4 recently, so let's break down why everyone's talking about it, and how it affects just about everyone (even you!). First of all, Google Analytics 4 (or GA4, for...
Deliveries…opens…clicks…conversions…if you work in email marketing, you’ve probably been muttering those four words in your sleep. And with good reason — tried-and-true funnel metrics are the backbone of email performance measurement, and you could do much worse than to focus on them. However, there are also big benefits to going beyond the basics. Mixing up […]
What is a customer journey? A customer journey, or user journey, is a series of steps that a customer performs to accomplish a goal. That goal might translate to a positive business outcome, such as a completed purchase, or it might be negative, such as cart abandonment or a cancelled subscription — but regardless of […]
If you’re familiar with AdWords and you’re looking to learn some techniques that can help you to more fully analyze your PPC data, this is the guide for you!
In this post I’m going to share the top 10 Google Analytics Custom Reports that I use for analyzing SEO data.
Hi and welcome! In this guide you’ll be introduced to the basics of SEO Analytics. If you do SEO (Search Engine Optimization), or if you have someone do SEO for you in any capacity, it’s vital to have an understanding of your SEO Analytics. By the end of this guide you will have a good […]
Web Analysts! Are you frustrated by seeing your company’s email campaign analytics data fall into your direct traffic source. Often this is because link tagging was missing or the landing page analytics tagging was broken. Is this a familiar pattern in your traffic sources report? Solve this issue with DataTrue’s new email analytics testing which enables […]