It’s no secret that PII (or Personally Identifiable Information) is a hot-button issue right now. Whether it’s Meta’s recent fine from Ireland’s DPC, or Amazon’s fine from the GDPR last year, regulatory bodies are taking personal data seriously, and you should too....
Automated data layer testing
The data layer is generally regarded as the best practice for structuring how data is transferred from your website to your tag manager, and ultimately your tags. Adding a data layer to your analytics implementation introduces a new component that can be tested, enabling you to ensure your data collection systems are running reliably, and […]
UPDATED: Protect your e-commerce site from Magecart Attacks: learn from the British Airways and NewEgg attacks
It’s all over the news these days – since last September, when the British Airways cyber theft first made the news, this week the fines were announced: a record $328 million fine for British Airways, the highest penalty to date under current data protection rules. For businesses that deal with data and security, this is […]
New Feature: Email Campaign Analytics Testing
Web Analysts! Are you frustrated by seeing your company’s email campaign analytics data fall into your direct traffic source. Often this is because link tagging was missing or the landing page analytics tagging was broken. Is this a familiar pattern in your traffic sources report? Solve this issue with DataTrue’s new email analytics testing which enables […]
What is DataTrue?
Take one minute to learn what DataTrue is and how you can be sure the data you are relying on is accurate and up to date.