Tag Management 101: What are Web Tags?

Web tags play a crucial role in digital analytics, allowing website owners to track user behaviour and gather valuable data. But what exactly are web tags, and how do they work? In this article, we'll cover the basics of web tags and how important they can be to your...

What Happened to Adobe Dynamic Tag Management (DTM)?

Adobe Dynamic Tag Management was a popular tool that allowed users to control and deploy website tags. Tag management systems are a critical component of the data strategy of many online marketers and Dynamic Tag Management was a widely-used piece of software for this...

Guide to Tag Auditing: What is a Tag Audit?

In the world of digital marketing, understanding the effectiveness of your website and online campaigns has become paramount to developing a successful marketing strategy. Web tags are one of the many tools used to achieve an...