Related posts: Tag Management 101: What are Web Tags? How DataTrue Supports Your Privacy Programme | DataTrue What Happened to Adobe Dynamic Tag Management (DTM)? How to Automate Unit Testing of Data Layer Tags | DataTrue
3 Data Mistakes That Could Trigger a GDPR Violation | DataTrue
Mishandling customer data has never been good for business, and it became an even more serious issue when the EU’s General Data Protection Regulation (GDPR) went into effect in May 2018. Companies that fail to comply with GDPR requirements, which include strictly limiting access to customers’ Personally Identifiable Information (PII), face fines of up to […]
Automated data layer testing
The data layer is generally regarded as the best practice for structuring how data is transferred from your website to your tag manager, and ultimately your tags. Adding a data layer to your analytics implementation introduces a new component that can be tested, enabling you to ensure your data collection systems are running reliably, and […]
Visit DataTrue at Adobe Summit for your chance to win
DataTrue is a proud sponsor of Adobe Summit, Las Vegas for the fourth time! We will join thousands of marketing professionals March 24–28 at The Venetian and The Palazzo, Las Vegas. Adobe Summit is one of our favourite events of the year, a fantastic opportunity to surround ourselves with interesting people, great ideas and take […]
UPDATED: Protect your e-commerce site from Magecart Attacks: learn from the British Airways and NewEgg attacks
It’s all over the news these days – since last September, when the British Airways cyber theft first made the news, this week the fines were announced: a record $328 million fine for British Airways, the highest penalty to date under current data protection rules. For businesses that deal with data and security, this is […]
Top 3 Sessions at Adobe Summit 2018
As a Showcase sponsor at Adobe Summit 2018 there has been plenty to keep us busy in recent weeks preparing for the Summit. As we have now packed our bags and are on our way, I have the time to look forward to the Summit presentations, inspiration and learning opportunities. Here’s a summary of the top three sessions […]
There’s a new Sheriff coming to the Adobe Summit 2018
DataTrue is excited to be returning for a third year to the 2018 Adobe Summit, the premier event for digital marketing and analytics professionals. DataTrue is a Showcase sponsor for the Summit held in Las Vegas from 26-29 March 2018. Related posts: Top 3 Sessions at Adobe Summit 2018 Guide to Tag Auditing: What is […]
5 Analytical Tricks For PPC
If you’re familiar with AdWords and you’re looking to learn some techniques that can help you to more fully analyze your PPC data, this is the guide for you! Related posts: New Feature: Email Campaign Analytics Testing Top 10 Google Analytics Custom Reports for SEO How DataTrue Supports Your Privacy Programme | DataTrue Blog
Ten Most Common Bad Data Mistakes
Hi, in this blog post we are going to talk about some of the most common mistakes that can lead to bad data or a poor analysis of that data. We are also going to recommend steps you can take to ensure better data integrity. Related posts: New Feature: Email Campaign Analytics Testing How DataTrue Supports […]
Top 10 Google Analytics Custom Reports for SEO
In this post I’m going to share the top 10 Google Analytics Custom Reports that I use for analyzing SEO data. Related posts: New Feature: Email Campaign Analytics Testing A Guide to Data Layers 101 Blog How DataTrue Supports Your Privacy Programme | DataTrue
An Introduction to Analytics For SEO
Hi and welcome! In this guide you’ll be introduced to the basics of SEO Analytics. If you do SEO (Search Engine Optimization), or if you have someone do SEO for you in any capacity, it’s vital to have an understanding of your SEO Analytics. By the end of this guide you will have a good […]
New Feature: Email Campaign Analytics Testing
Web Analysts! Are you frustrated by seeing your company’s email campaign analytics data fall into your direct traffic source. Often this is because link tagging was missing or the landing page analytics tagging was broken. Is this a familiar pattern in your traffic sources report? Solve this issue with DataTrue’s new email analytics testing which enables […]