Automated tag, analytics, and consent testing for websites and mobile apps
DataTrue continuously tests and monitors the analytics tags, cookies, and consent on your live website and mobile apps, so you can trust your reporting and prove your tracking honors privacy law. Catch broken tags and rogue pixels in production, and validate new releases before they ship.
One platform for full-site coverage scans, step-by-step journey testing, and payload inspection, across web and native mobile. Nothing is installed on your site, so there’s no effect on page load and nothing to remove if you stop.
How DataTrue works
No code on your site, and no waiting for something to break in production before you find out.
Point it at your site or app
Connect a domain or a native app. Nothing is installed, no tags, scripts, or SDKs on your site, so there’s no code change, no page-load impact, and no new security review of third-party scripts for your team. The most you may need to do is allowlist our testing IPs.
It tests like a real visitor
DataTrue runs full-site coverage scans and step-by-step journey tests in real browsers, across multiple regions, in every consent state, on the schedule you set.
You hear about problems fast
As soon as DataTrue detects a broken tag, a pixel firing before consent, or sensitive data leaking, it alerts you, by email, Slack, or a webhook into your own systems, with a report you can share with your team.
And before you ship: on top of monitoring your live site, DataTrue can test an unpublished Google Tag Manager or Adobe Launch container, so a broken tag or a consent mistake gets caught before it ever reaches production.
What you actually see
A look inside DataTrue: a full tag audit, a step-by-step journey simulation, and scheduled coverage tests.
Getting tags wrong is expensive, twice over
Broken tags quietly corrupt the data you make decisions on. Tags that fire without consent turn into regulatory exposure, and that second kind now comes with fines.
Sources: U.S. state count and the 144-country figure, IAPP (2026). FTC settlements, BetterHelp ($7.8M, 2023), Cerebral ($7M, 2024) and GoodRx ($1.5M, 2023), per FTC press releases. CIPA statutory damages, California Penal Code § 637.2. EU total is the sum of five GDPR fines: Meta (EUR 1.2B), Amazon (EUR 746M), WhatsApp (EUR 225M), TikTok (EUR 345M) and LinkedIn (EUR 310M). GDPR fine count (2,685) from the CMS GDPR Enforcement Tracker Report 2026, data to March 1, 2026.
The compliance bar just moved
Global Privacy Control (GPC) opt-out signals became legally mandatory in California, Connecticut, and Oregon as of January 2026. Consent-related class actions under laws like CIPA and VPPA have expanded well beyond their original targets. Any business that collects analytics or runs marketing pixels is now in scope.
A consent banner that looks compliant and a website that behaves compliantly are no longer the same claim. Increasingly, only one of them holds up when it is actually tested, and that is the gap DataTrue closes.
The California Privacy Protection Agency found that PlayOn’s back-end tags kept firing after a visitor opted out, and ruled its forced-consent banner a manipulative dark pattern. It has become a reference case for exactly the gap DataTrue tests for: what your tags actually do versus what your banner promises.
Read what went wrongWhat DataTrue does
Three jobs, one platform. It starts with the live site and apps, and adds pre-publish testing on top.
Validate every analytics insight
Confirm your tags, cookies, and data layers behave exactly as designed. DataTrue keeps testing your live site and apps on the schedule you set and alerts you as soon as a scan catches a problem, so you find out in a scan instead of weeks later in the numbers.
Cut manual QA time
Automated coverage scans and journey tests replace hours of manual checking, so your team ships faster and with more confidence, and spends its time on the work that actually needs a human.
Prove privacy compliance
Catch PII leaks and validate consent across every domain, in every consent state. Test that your tags actually honor the banner and Global Privacy Control signals, the step most compliance programs skip. Audit adherence to GDPR, CCPA, and CIPA.
Your analytics are only as good as the tags behind them
Every report, audience, and dollar of ad spend depends on tags firing correctly and legally. When a tag breaks, a data layer changes, or a pixel fires before consent, your numbers are wrong and your exposure is real, and you usually find out weeks later. DataTrue tests your live site and apps on a recurring schedule, alerts you as soon as it detects something is wrong, and lets you catch problems in a release before they ever ship.
Prefer to just see it first? The setup call is a live walkthrough. Stay if it’s a fit, no obligation to keep the trial.
From one site to a global footprint
Whether you run a single domain or hundreds of sites and apps across regions, DataTrue scales to cover all of it, with the same automated testing, monitoring, and alerting.
- ✓Unlimited apps and domains: test across your entire global footprint.
- ✓Mobile app validation: SDK and event tracking for iOS and Android.
- ✓Dedicated success manager: expert help tuning your testing strategy.
- ✓Scheduled monitoring: an alert as soon as a scan catches a tag change that threatens data integrity.
One platform, three jobs
Everything DataTrue tests, grouped the way customers actually buy it: accuracy first, then privacy, then the plumbing.
Responsive Web Analytics Testing
Run full-site coverage scans to see every tag on every page, then simulation tests that walk a checkout or signup step by step and read exactly what each tag sent.
Mobile App Analytics Testing
Test tags on your native mobile apps across different devices and operating systems, and run regression tests on new app releases.
Email Analytics Testing
Integrate DataTrue with your email marketing platform to audit campaigns systematically before every release.
Consent State Testing
Run your tests in every consent state and confirm your tags actually honor the choice a visitor made, not just that a banner appeared.
Sensitive Data (PII) Leak Alerts
DataTrue uses synthetic (test) user data to simulate real interactions, so it can probe your site’s data security without ever putting real customer data at risk. Get alerted if any PII or other sensitive data is shared.
Cookie Policy Audits
Validate that cookies and tags comply with user consent and your privacy policy.
APIs & Integrations
Use our APIs to build custom integrations that trigger tests and pull results into third-party systems and build pipelines.
Looker Studio Connector
Use our Looker Studio connector (formerly Google Data Studio) to build interactive cross-channel reports from your DataTrue and analytics data.
See exactly what’s firing on your own site.
Start a free 30-day trialWorks with the tags and tools you already run
DataTrue validates any tag on your site, from analytics and advertising to consent and custom pixels. If it fires, DataTrue can test it, whichever tag manager or platform put it there.
Teams cut testing time and closed compliance gaps
DataTrue automates the manual QA that slows releases down, so teams catch broken tags and consent problems in minutes instead of checking pages by hand for hours.
“DataTrue has helped us maintain consistency in our numbers through some significant changes and investments, including switching analytics vendors and launching our new Angular site.”
“DataTrue has proved pivotal in scanning our site for non-compliant tags. This is essential to our GDPR and CCPA strategy. DataTrue provided the features we were lacking with our previous provider. They have top customer service, and are always on hand to guide me in the right direction.”
“For one of our healthcare customers, we were able to reduce manual testing from 8 hours to 2 hours for each web release. Through the use of DataTrue, we were able to reduce our testing efforts by as much as 400%.”
Trusted by analytics and privacy teams worldwide
From the DataTrue blog
Practical guidance on analytics accuracy, tag governance, and privacy compliance, from the team that tests it for a living.
The CIPA Surge Is Not a Legal Problem. It Is a Technical One.
Filings jumped from 54 in 2022 to a projected 3,500+ in 2026. The mistake is rarely legal. A tag fired and intercepted a user’s interaction before consent was recorded.
Privacy ComplianceCCPA Explained: What Enterprise Retailers Need to Know About Pixels
Sephora and Tractor Supply paid a combined $2.55M over tracking pixels. A consent banner alone didn’t save them. Here’s why compliance takes three layers.
Privacy ComplianceGPC Compliance: What It Means to Actually Honor Opt-Out
Global Privacy Control is now a legal mandate in California, Connecticut, and Oregon, and a banner isn’t enough. Here’s what honoring the signal actually requires.
Analytics QAHow to Test Analytics Tags Before Deployment: A Complete Guide
Why tags belong in a staging test before they ship, from GTM Preview checks through to automated regression tests wired into your CI/CD pipeline.
Data GovernanceBest Practices for Data Governance
A practical framework for keeping data accurate and compliant: knowing your sources, managing the data lifecycle, and setting the metrics that prove it.
Privacy ComplianceHow the Meta Pixel Transmits PII: A Technical Breakdown
The Meta Pixel sends more than page views by default, including hashed emails that still count as PII. DataTrue shows you exactly what your pixels transmit, and to whom.
Questions people usually ask
What does DataTrue actually do?
DataTrue tests and monitors the analytics tags, cookies, and consent on your website and mobile apps. It confirms your tracking is accurate and firing correctly, and that it honors privacy law, then alerts you when a scan catches a problem. Nothing is installed on your site.
Is DataTrue just for privacy compliance, or analytics too?
Both, and most teams buy it for both. The same tests that prove your tags honor consent also confirm your analytics are firing correctly and collecting clean data. Accurate reporting and provable compliance come from the same place: knowing exactly what every tag does.
Do I need to install anything on my site?
No. DataTrue is zero-code. There are no tags, scripts, or SDKs added to your live site, so there is no page-load impact, no uptime risk, and no new third-party script for your security team to review. The most you may need to do is allowlist our testing IPs.
We already use a CMP like OneTrust. Isn’t this covered?
Probably not the same thing. A CMP manages which consent preference a visitor selected. It does not confirm your tags actually obeyed it. DataTrue tests that enforcement directly on your live site, using synthetic test personas rather than real user data, so you can prove what your tags do, not just what your banner says.
How does the free trial work?
Start a free 30-day trial of the full platform on one of your domains. A specialist gets you set up on a 30-minute call, so you are testing something real instead of staring at an empty account. No credit card, and nothing charges automatically at the end.
See it running on your own site, live in one setup call
Try the full platform free for 30 days on one domain. A specialist gets you set up on a 30-minute call, then you’re testing your live site and apps the same day.
Start a free 30-day trialPrefer to just see it first? The setup call is a live walkthrough. Stay if it’s a fit, no obligation to keep the trial.
Free for 30 days, one domain, arranged during a 30-minute setup call.