Automated tag, analytics, and consent testing for websites and mobile apps
DataTrue continuously tests and monitors the analytics tags, cookies, and consent on your live website and mobile apps, so you can trust your reporting and show whether your tracking honors your privacy choices. Catch broken tags and rogue pixels in production, and validate new releases before they ship.
Our team does the configuration, maintenance and reporting for you.
No setup. Just answers.
“I’m amazed. This is the world we live in now.”
Getting tags wrong is expensive, twice over
Broken tags quietly corrupt the data you make decisions on. Tags that fire without consent turn into regulatory exposure, and that second kind now comes with fines.
More cases in Enforcement Watch →
Sources: U.S. state count: state privacy statutes and trackers, 2026. Country count: Graham Greenleaf, “Global Data Privacy Laws 2025: 172 Countries”, Privacy Laws & Business International Report 194, April 2025. BetterHelp: FTC final order, July 2023. Shein: CNIL decision SAN-2025-005, September 2025. CIPA: California Penal Code § 637.2. Sephora: California Attorney General, August 2022.
What does DataTrue test?
DataTrue tests what the tags on your website actually do, on your live pages, in each consent state and region you care about. The testing covers three areas. DataTrue doesn’t ask you to add any script, tag or code to your site.
Tag auditing and monitoring
A tag audit shows which tags are on your site and what each one sends. DataTrue runs coverage scans across your site, walks customer journeys like checkout and signup step by step, and keeps testing on a schedule, so you hear when something changes. We can also compare your tag manager container with what actually fires on your pages, and test changes before they go live.
Privacy and consent compliance
DataTrue checks that your tags honor the choice a visitor made, in every region you care about, with GPC where it applies. We flag tags sending personal data to unknown or unapproved domains, including rogue pixels. We help you stay compliant by showing where you aren’t, and how to fix it.
Analytics accuracy
DataTrue checks that your tracking does what you built it to do, on every page and template we test, and tells you when it stops. That covers events that stop firing, wrong tag and GA4 IDs, double counting, and data layer values that don’t match what your tags send. (The data layer is the structured information your site passes to its tags.)
And now it’s done for you. Our team sets all of this up, runs it and sends you the answers. See how it works →
How DataTrue works
No code on your site, and no waiting for something to break in production before you find out.
- 1
Point it at your site or app
Connect a domain or a native app. There’s nothing of ours to install on your pages, no tags, scripts or SDKs, so there’s no code change and no new third-party script for your security team to review. The most you may need to do is allowlist our testing IPs.
- 2
It tests like a real visitor
DataTrue runs full-site coverage scans and step-by-step journey tests in real browsers, across multiple regions, in every consent state, on the schedule you set.
- 3
You hear about problems fast
When DataTrue detects a broken tag, a pixel firing before consent, or sensitive data leaking, it alerts you, by email, Slack, or a webhook into your own systems, with a report you can share with your team.
And before you ship: on top of monitoring your live site, DataTrue can test an unpublished Google Tag Manager container or Adobe Tags library, so a broken tag or a consent mistake gets caught before it ever reaches production.
From one site to a global footprint
Whether you run a single domain or hundreds of sites and apps across regions, DataTrue’s Enterprise and Unlimited plans scale to cover all of it, with the same automated testing, monitoring, and alerting.
- ✓Unlimited apps and domains: test across your entire global footprint.
- ✓Mobile app validation: SDK and event tracking for iOS and Android.
- ✓Your expert, on call: ad hoc meetings and same business day calls with your dedicated DataTrue expert, who knows your account and helps tune your testing.
- ✓Scheduled monitoring: an alert when a scan catches a tag change that threatens data integrity.
One platform, three jobs
Everything DataTrue tests, grouped the way customers actually buy it: accuracy first, then privacy, then the plumbing.
Responsive Web Analytics Testing
Run full-site coverage scans to see every tag on every page, then simulation tests that walk a checkout or signup step by step and read exactly what each tag sent.
Mobile App Analytics Testing
Test tags on your native mobile apps across different devices and operating systems, and run regression tests on new app releases.
Email Analytics Testing
Integrate DataTrue with your email marketing platform to audit campaigns systematically before every release.
Consent State Testing
Run your tests in every consent state and confirm your tags actually honor the choice a visitor made, not just that a banner appeared.
Sensitive Data (PII) Leak Alerts
DataTrue uses synthetic (test) user data to simulate real interactions, so it can probe your site’s data security without ever putting real customer data at risk. Get alerted when personal data, such as a card number, is sent to a domain that isn’t on your approved list.
Cookie Policy Audits
Validate that cookies and tags comply with user consent and your privacy policy.
APIs & Integrations
On Team and above, use our API to build custom integrations that trigger tests and pull results into third-party systems and build pipelines.
Data Studio Connector
Use our Data Studio connector to build interactive cross-channel reports from your DataTrue and analytics data.
MCP Server and AI
Enterprise clients can ask questions about their DataTrue data in plain language through our MCP server, and build and pull their own reports.
Works with the tags and tools you already run
DataTrue validates any tag on your site, from analytics and advertising to consent and custom pixels. If it fires, DataTrue can test it, whichever tag manager or platform put it there.
You shouldn’t have to learn a platform to get answers from it.
Tag and privacy testing has always been hard to set up and hard to get value from, so DataTrue made it our job. Your team never has to learn a new tool, configure tests or build dashboards. We bring the product, the knowledge and the experts. You get the information.
Built on 15 years of testing experience
From almost unused to a full report in 36 hours.
An enterprise account sat almost unused after its owner left. Its tests were in a mess, and the new owner had no time. In a day and a half, we fixed the account, added new tests across four sites in two regions and built the reporting. Within 36 hours, the team had a report showing privacy violations and tag problems, with a recommended fix for each one. Nobody on their side had to learn the tool.
One dashboard, over 1,500 sites.
We’ve built a single dashboard covering a network of over 1,500 affiliated sites.
Prefer to run it yourself?
The full platform is yours too, and every client keeps full access to it. Team and above add our API, and Enterprise adds our MCP server. It works with Google Tag Manager, Adobe Tags, Tealium and the tags they deploy.
From the DataTrue blog
Practical guidance on analytics accuracy, tag governance, and privacy compliance, from the team that tests it for a living.
The CIPA Surge Is Not a Legal Problem. It Is a Technical One.
Filings jumped from 54 in 2022 to a projected 3,500+ in 2026. The mistake is rarely legal. A tag fired and intercepted a user’s interaction before consent was recorded.
Privacy ComplianceCCPA Explained: What Enterprise Retailers Need to Know About Pixels
Sephora and Tractor Supply paid a combined $2.55M over tracking pixels. A consent banner alone didn’t save them. Here’s why compliance takes three layers.
Privacy ComplianceGPC Compliance: What It Means to Actually Honor Opt-Out
Global Privacy Control is now a legal mandate in California, Connecticut, and Oregon, and a banner isn’t enough. Here’s what honoring the signal actually requires.
Analytics QAHow to Test Analytics Tags Before Deployment: A Complete Guide
Why tags belong in a staging test before they ship, from GTM Preview checks through to automated regression tests wired into your CI/CD pipeline.
Data GovernanceBest Practices for Data Governance
A practical framework for keeping data accurate and compliant: knowing your sources, managing the data lifecycle, and setting the metrics that prove it.
Privacy ComplianceHow the Meta Pixel Transmits PII: A Technical Breakdown
The Meta Pixel sends more than page views by default, including hashed emails that still count as PII. DataTrue shows you exactly what your pixels transmit, and to whom.
Questions people usually ask
What does DataTrue do?
DataTrue audits and monitors the tags on your website. Our tests check that your tags honor consent in each region, that personal data isn’t going where it shouldn’t, and that your analytics collect what you built them to. Our team sets up and runs the testing for you, and sends reports that say what’s wrong and how to fix it.
What is a tag audit?
A tag audit checks which tags are on your website and what each one does: what data it sends, where it sends it and whether it respects consent. DataTrue runs tag audits on a schedule, so you hear when something changes. What is a tag audit?
Why keep monitoring tags after an audit?
Websites change all the time. A release, a new tag in the tag manager or a consent update can break tracking or start sending data where it shouldn’t, and the site keeps working, so nobody notices. We watch for key failures every day, so you hear the same or next day.
Do I need to install anything on my site?
No. DataTrue doesn’t ask you to add any script, tag or code to your site. If your site uses bot protection, your team allowlists our IP addresses once. Staging sites may also need a login. We ask for both at kickoff.
Do I need to learn DataTrue or log in?
No. You never have to log in to DataTrue. Reports come to you as a hosted page, a PDF or an email. The platform is there if you want it.
Does DataTrue make us compliant?
DataTrue helps you stay compliant by showing where you aren’t and how to fix it. Our reports and pages aren’t legal advice, so your own counsel makes the final call on how the law applies to your sites and data.
Can we try it first?
Yes. Start with a free Privacy & Consent Audit of your site, with a report within one business day. Then start a free 30-day trial: we set up our base tests on one domain and send a first report and weekly digests, so you can see it working before anything is customized. Or start a full contract with a 90-day out, and at 90 days choose whether to continue.
This is how tag and privacy monitoring works now.
Our experts set it up. Your team gets the answers.
We set it up on one of your domains. You get a first report, then weekly digests.
Not ready for a trial? Get a free Privacy & Consent Audit first