DataTrue Glossary
This glossary defines the terms behind data assurance, tag testing, consent compliance, and the privacy laws that govern them. Browse by category below.
Product & Methodology
- Data Assurance
- Persona-Based Testing
- PoC (Proof of Concept)
- RBAC (Role-Based Access Control)
- Step Quota
Tag Management & Analytics
- Advanced Matching
- Attribution Modeling
- CI/CD Pipeline
- Conversion Modeling
- Cross-Domain Tracking
- Data Layer
- Data Layer Validation
- Draft Tags / Preview Mode
- Enhanced Conversions
- GTM Preview Mode
- Intelligent Tracking Prevention (ITP)
- Meta Pixel
- Payload Inspection
- Pre-Publish Testing
- QA Automation
- Query Parameters
- Regression Testing
- Rogue Pixel
- Server-Side Tagging (SST)
- Synthetic Monitoring
- Tag
- Tag Management System (TMS)
- Universal Analytics (UA)
Privacy & Consent
- Anonymization vs. Pseudonymization
- CMP (Consent Management Platform)
- Consent Simulation
- Cookie Consent Banner
- Cookieless Tracking
- Data Governance
- Data Leakage
- Data Minimization
- Fingerprinting (Device/Browser)
- First-Party vs. Third-Party Cookie
- Global Privacy Control (GPC)
- Google Consent Mode (v2)
- Hashing (Privacy Context)
- IAB TCF (Transparency & Consent Framework)
- PII (Personally Identifiable Information)
- PII Leakage
- PII Scanning
- Post-Opt-Out Firing
- Pre-Consent Firing
- Race Condition (Tag Loading)
- Session Replay