DataTrue Resources
The guides are grouped into topic areas, each with its own hub and full set of guides. Start with whichever matches your question.
Each hub collects the guides for one topic: your tags, your analytics data, whether your tracking is legal, and real enforcement cases. The glossary and the blog sit alongside them.
Summary
DataTrue Resources is where we explain how website tracking actually works, and how to keep it accurate and compliant. That covers three things: the tracking tags on your site, the analytics data those tags produce, and the privacy rules that apply to both. Every guide answers a real question in plain language.
Understand and audit your tags
Tags are the small scripts that track visitors and send data to analytics and advertising tools. This is where we explain what they are, how to check they fire correctly, and exactly what data each common tag collects.
Keep your analytics data accurate
Your analytics are only useful if the data behind them is right. This is where we explain what data quality means and how to protect it, from the data layer that feeds your tags to the reports you read.
Know whether your tracking is legal
The same tags that power your analytics can create privacy and compliance risk. This is where we explain the laws that govern website tracking and how to verify your site respects consent.
See real enforcement and lawsuits
Real fines and lawsuits over website tracking show what the risk looks like in practice, and what it has cost the companies that got it wrong.
Read our original research
Reference and reading
Two more ways to use this section: look up a term, or read our latest writing on tracking, analytics, and privacy.
Questions
What will I find in DataTrue Resources?
Guides and references on website tracking, grouped into topic areas: understanding and auditing your tags, keeping your analytics data accurate, and website tracking compliance. Each area has its own hub with the full set of guides, plus a glossary and our blog.
Where should I start?
Start with the topic that matches your question. If you want to understand or check the tags on your site, start with the Tag Management hub. If your analytics numbers look wrong, start with Analytics & Data Quality. If you are worried about whether your tracking is legal, the Privacy & Compliance guides answer that.
Are these guides free to read?
Yes. Everything in Resources is free. When you want to check your own site, DataTrue’s platform does that testing continuously across your whole site and apps.
Know what your tags send, page by page
DataTrue runs real journeys on your site and checks each tag’s data against what you expect, field by field. A missing event or a wrong value shows up in a test before it reaches a report.
- Every page, with coverage scans
- Scheduled runs, with alerts when a result changes
- Full journeys, like checkout and signup, in each consent state
- What each tag sent, field by field
- PII detection with test personas
- iOS and Android app testing
- Pre-publish testing for GTM and Adobe Tags
- REST API, plus Slack and Jira alerts
The full platform, every feature, free for 30 days.
