Why Is GA4 Suddenly So Important? You've probably seen a fair bit of chatter about Google Analytics 4 recently, so let's break down why everyone's talking about it, and how it affects just about everyone (even you!). First of all, Google Analytics 4 (or GA4, for...
Top 10 Google Analytics Custom Reports for SEO
In this post I’m going to share the top 10 Google Analytics Custom Reports that I use for analyzing SEO data.