Unified data assurance to audit mobile and web analytics
Replace manual testing hurdles with automated data, tag and consent audits across web and mobile. Secure accurate analytics while ensuring global privacy compliance.
Stop guessing. Start knowing.
Incomplete analytics lead to failed strategies and wasted spend. Poor data governance invites litigation and statutory damages per violation. Secure your digital infrastructure before small errors create massive liabilities. DataTrue provides the oversight necessary to manage complex, multinational data environments.
Validate Every Insight
Ensure your tags, cookies, and data layers function as designed. DataTrue monitors your implementation 24/7 to identify broken analytics before the errors corrupt your reports.
Scale QA Efficiency by 4x
Eliminate the manual QA bottleneck. Automated testing allows your team to deploy faster and with total confidence. Replace troubleshooting hours with strategic action.
Enforce Global Governance
Prevent PII leaks and audit adherence to GDPR and CCPA standards. The platform validates user consent across all domains to mitigate legal risk and protect customer trust.
Built for Every Scale
DataTrue secures digital assets ranging from individual sites to global organizations. Our scalable plans provide the tools required for total data governance across any digital environment.
• Unlimited Apps and Domains: Scale your testing across your entire global footprint.
• Mobile App Validation: Secure SDK and event tracking for iOS and Android.
• Dedicated Success Manager: Access expert support to optimize your testing strategy.
• Continuous Monitoring: Receive instant alerts when tag changes threaten data integrity.
Responsive Web Analytics Testing
Test critical paths on your website and automate tag audits for critical pages to prevent data collection issues from compromising business decisions.
Mobile App Analytics Testing
Test tags on your native mobile apps using different devices and operating systems and run regression tests on new app releases.
Email Analytics Testing
Integrate DataTrue with your email marketing platform to systematically audit campaigns before every release.
Sensitive Data (PII) Leak Alerts
Simulate interactions to test your website’s data security and avoid putting real customer data at risk. You’ll receive alerts if any personally identifiable information (PII) or other sensitive data is shared.
Cookie Policy Audits
Validate the compliance of cookies
and tags with user consent and privacy policies.
APIs & Integrations
Google Data Studio Connector
Secure Your Data Integrity Today
Join the global leaders who rely on DataTrue for automated data assurance.
DataTrue has helped us maintain consistency in our numbers through some significant changes and investments — including switching analytics vendors and launching our new Angular site.
— Web Analytics Manager, Coles Online
DataTrue has proved pivotal in scanning our site for non-compliant tags – this is essential to our GDPR and CCPA strategy. DataTrue provided the features we were lacking with our previous provider. They have top customer service, and are always on hand to guide me in the right direction.
— Global Credit Card Provider
For one of our healthcare customers, we were able to reduce manual testing from 8 hours to 2 hours for each web release. And for one of our luxury fashion customers, we were able to reduce regular weekly tag validation from 3 hours to 30 minutes.
Through the use of DataTrue, we were able to reduce our testing efforts by as much as 400%.
— 120 Feet
By implementing DataTrue, we reduced our testing efforts from spending at least 4-6 hours of manual testing to less than 1 hour including the time it takes to create and run the tests.
— Good RX
