DataTrue Pricing
Four published plans, each with the page volume it covers written on the card, so you can size a budget without booking a call.
DataTrue costs $1,333 a month for Starter, $2,667 for Team, $4,000 for Enterprise and $7,500 for Unlimited. The plans differ by how many pages we scan each month (10,000, 50,000, 500,000, then uncapped), how many domains and users you get, and which toolsets are included. User journeys are unlimited on every plan, and you’re welcome to try any plan free for 30 days first.
One or two properties, a small analytics team, and a need to know the tags are still firing.
- Pages scanned10,000/mo
- User journeysUnlimited
- Domains2
- Users2
- Support2 hrs onboarding
Several brands or regions, more people in the tool, and integrations into how the team already works.
- Pages scanned50,000/mo
- User journeysUnlimited
- Domains6
- Users5
- Support2 hrs onboarding, then 2 hrs/mo
Large estates where privacy exposure is the real risk, and native apps matter too.
- Pages scanned500,000/mo
- User journeysUnlimited
- DomainsUnlimited
- UsersUnlimited
- Support20 hrs onboarding, then 5 hrs/mo
Very large or unpredictable estates, where counting pages every month is more trouble than it is worth.
- Pages scannedUnlimited
- User journeysUnlimited
- DomainsUnlimited
- UsersUnlimited
- Support20 hrs onboarding, then 10 hrs/mo
All prices are in US dollars and billed annually. A page scan is one page loaded and inspected by our browsers during a coverage test or a journey step. Journey runs are never metered separately, so adding another checkout test or another consent state to an existing journey does not change what you pay.
What each toolset does
Plans are built from toolsets rather than a long list of switches, so it is easier to see what you are actually buying.
Tag Audit Toolset
The foundation. Full-site coverage tests that crawl your pages and report every tag found, plus journey simulation that walks a defined flow step by step and checks what each tag actually sent. Duplicate tag detection, broken tag alerts, and the Test Builder browser extension for setting tests up without writing code.
In every planPre-publish testing
On top of the live monitoring, DataTrue can test tag and consent logic in an unpublished Google Tag Manager or Adobe Launch container, so a broken tag is caught before it reaches production rather than reported after it did.
In every planIntegration Toolset
Programmatic access to everything above. APIs for pulling results into your own systems or triggering tests from a build pipeline, a ready-made Looker Studio connector for reporting, and alerting that lands where your team already works rather than in another inbox.
Team and abovePrivacy Toolset
Consent and privacy testing on the live site: whether tags actually honour the consent state a visitor chose, cookie policy audits against what is really being set, and alerting when sensitive data starts leaking into a request payload that should not carry it.
Enterprise and aboveMobile App Toolset
The same testing applied to native iOS and Android apps, not just the mobile web. Analytics events, SDK behaviour and consent handling inside the app, which is usually the part of the estate nobody has been able to test automatically.
Enterprise and aboveAI-assisted setup Beta
Help getting from an empty account to useful coverage faster, by suggesting the tests worth running against your site rather than leaving you with a blank screen and a manual to read. Newly available and improving quickly.
Enterprise and abovePlan by plan, in full
Everything that differs between the four plans, in one table. Anything not listed here is in all four.
| Capability | Starter | Team | Enterprise | Unlimited |
|---|---|---|---|---|
| Volume and access | ||||
| Monthly priceBilled annually | $1,333 | $2,667 | $4,000 | $7,500 |
| Annual total | $16,000 | $32,000 | $48,000 | $90,000 |
| Pages scanned per month | 10,000 | 50,000 | 500,000 | Unlimited |
| User journeysNever metered separately | Unlimited | Unlimited | Unlimited | Unlimited |
| Domains | 2 | 6 | Unlimited | Unlimited |
| Users | 2 | 5 | Unlimited | Unlimited |
| Testing and coverage | ||||
| Full-site coverage testsCrawls the site and reports every tag found | ✓ | ✓ | ✓ | ✓ |
| Journey simulationWalks a defined flow and checks each step | ✓ | ✓ | ✓ | ✓ |
| Web analytics tests | ✓ | ✓ | ✓ | ✓ |
| Email analytics tests | ✓ | ✓ | ✓ | ✓ |
| Duplicate tag detection | ✓ | ✓ | ✓ | ✓ |
| Test Builder extensionSet tests up without writing code | ✓ | ✓ | ✓ | ✓ |
| Single-page application support | ✓ | ✓ | ✓ | ✓ |
| Browsers | Chrome, Firefox | Additional browsers | Additional browsers | Additional browsers |
| Privacy and compliance | ||||
| Consent state testingWhether tags honour the choice a visitor made | Not included | Not included | ✓ | ✓ |
| Cookie policy audits | Not included | Not included | ✓ | ✓ |
| Sensitive data leak alertsPersonal data appearing in request payloads | Not included | Not included | ✓ | ✓ |
| Mobile | ||||
| Native iOS and Android app testing | Not included | Not included | ✓ | ✓ |
| Platform and integrations | ||||
| API access | Not included | ✓ | ✓ | ✓ |
| Looker Studio connector | Not included | ✓ | ✓ | ✓ |
| Email alerts | ✓ | ✓ | ✓ | ✓ |
| AI-assisted setup Beta | Not included | Not included | ✓ | ✓ |
| Support | ||||
| Onboarding hours | 2 | 2 | 20 | 20 |
| Ongoing hours per month | None | 2 | 5 | 10 |
| Dedicated success team | Not included | Not included | ✓ | ✓ |
| Ticketed support | ✓ | ✓ | ✓ | ✓ |
| Additional hours available to buy | ✓ | ✓ | ✓ | ✓ |
What a page actually costs you
The headline price is the easy part. The number that matters when you are comparing tools is what each scanned page costs, and on our plans it falls sharply as volume goes up.
Two things worth knowing when you put these next to another vendor’s numbers. First, most tools in this category meter user journeys separately from page scans, so a quoted per-page rate is rarely the whole bill. Ours are unlimited, and that is the whole bill. Second, these are list prices for the volume on the plan, not a starting point that grows once you add the features you actually needed.
Which plan fits
If you would rather not read the table, this is the short version of how teams usually land.
You have one main site and want to stop finding tag problems in the reporting
A single brand, a couple of people who own analytics, and the recurring problem of finding out a tag broke because a number looked wrong three weeks later. Coverage tests and journey tests on one or two domains solve most of that.
StarterSeveral brands or regions, and you want this wired into how the team works
More domains than a single plan covers, more people who need access, and a real need to pull results into your own dashboards or trigger tests from a release pipeline rather than checking a tool by hand.
TeamPrivacy exposure is the risk you are actually managing
You need to know that tags honour consent rather than assume it, that a cookie policy matches what is really being set, and that personal data is not leaving in a payload nobody inspected. If you also have native apps, this is where they get covered.
EnterpriseCounting pages is more trouble than the money it saves
A large or unpredictable estate where page volume moves around, sites get added mid-year, and nobody wants a budgeting conversation every time coverage expands. A flat fee removes the question entirely.
UnlimitedSome tools in this category will not tell you what they cost
Publishing prices is unusual here, and it is deliberate. You should be able to work out whether a tool is in budget before you spend an hour on a call finding out it is not. It also means our comparison pages can do the arithmetic honestly: where a competitor publishes a rate card we price the same volume against it, and where a competitor does not publish at all we say so rather than guessing.
Try the whole thing free for 30 days
Pricing pages are guesswork until you have seen a tool run against your own site. The trial is the full product on your own domain, not a limited tier, and it ends on its own if it is not a fit.
- ✓The full product, not a watered-down tier
- ✓No page or step caps during the trial window
- ✓Live in your account before the setup call ends
- ✓No card required and no automatic charge at the end
Free for 30 days, one domain, arranged during a 30-minute setup call.
Pricing questions, answered
The things people ask us before they get to a call.
How much does DataTrue cost?
DataTrue has four plans: Starter at $1,333 a month, Team at $2,667, Enterprise at $4,000 and Unlimited at $7,500, all billed annually, which comes to $16,000, $32,000, $48,000 and $90,000 a year. The difference between them is monthly page volume, the number of domains and users, and which toolsets are included. Every plan includes unlimited user journeys.
What counts as a page scan?
One page loaded and inspected by our browsers. That includes pages visited during a full-site coverage test and pages loaded as part of a user journey. A page you never test does not count, and a page tested twice in a month counts twice.
Are user journeys metered separately?
No, and this is the biggest difference between our pricing and most of the alternatives. Journeys are unlimited on every plan, so adding another checkout test, another consent state or another market does not change your bill. Only page volume is metered.
Can I try DataTrue before buying?
Yes. You can start any plan with a free 30-day trial of the full product on one of your own domains, set up together on a 30-minute call so you are testing something real rather than staring at an empty account. There is no card required and nothing charges automatically at the end.
What support is included?
All plans include onboarding support and unlimited ticketed support for troubleshooting. Starter includes 2 hours of onboarding. Team includes 2 hours of onboarding and 2 hours a month afterwards. Enterprise includes 20 hours of onboarding and 5 hours a month with a dedicated team. Unlimited includes 20 hours of onboarding and 10 hours a month.
Can I buy additional support hours?
Yes. Customers on any plan can buy additional hours. They can be used for setting up and maintaining tests, or for regular working sessions with our team rather than only for fixing something that has gone wrong.
Can I upgrade my plan later?
Yes. Most teams start on the plan that covers the site they are worried about today and move up when coverage expands. Contact us and we will work out the difference for the remainder of your term.
Does DataTrue work with single-page applications?
Yes. DataTrue interacts with single-page applications the same way a real visitor does, using real browsers, so route changes and dynamically loaded content are tested rather than skipped.
Do I need to install anything on my site?
No. DataTrue is an independent cloud platform with no tags, scripts or SDKs on your live site, so there is no effect on page load and nothing to remove if you stop using it. It also means you can run DataTrue alongside a tool you already have without the two interfering.
Can I integrate DataTrue with our other tools?
Yes, on Team and above. The API gives programmatic access for pulling results into your own systems or triggering tests from a build pipeline, and there is a ready-made Looker Studio connector for reporting.
What payment methods do you accept?
Credit card and direct payment. Plans are billed annually.
See it on your own site before you pick a plan
Thirty days, your domain, the full product. If it is not right, it simply ends.
Free for 30 days, one domain, arranged during a 30-minute setup call.