The Meta Pixel sends more than page views by default, including hashed emails that still count as PII. DataTrue shows you exactly what your pixels transmit, and to whom.
What Fires Before Consent? The Technical Gap in Your CMP
When a user lands on a page, tags can begin firing in milliseconds before a consent banner even renders, which means they can fire before any choice has been recorded. This gap is part of the basis behind Google Analytics bans in Austria, France, Italy, and Denmark. A...
What Is Consent Simulation? How to Validate Your CMP.
A cookie banner records what a user chose. It doesn’t verify what your tags actually do. Consent simulation tests pre-consent firing, post-opt-out leaks, and GPC violations before your code reaches production, the way PlayOn’s $1.1M settlement proved a banner alone can’t.
What Is PII Scanning? Tools and Methods Explained | DataTrue
Personally identifiable information (PII) should always be top of mind for relevant organisations. This sensitive data is central to security laws and regulations around the world. It's critical that you are always aware of the current state of your website’s data...