The data layer is generally regarded as the best practice for structuring how data is transferred from your website to your tag manager, and ultimately your tags. Adding a data layer to your analytics implementation introduces a new component that can be tested, enabling you to ensure your data collection systems are running reliably, and […]
UPDATED: Protect your e-commerce site from Magecart Attacks: learn from the British Airways and NewEgg attacks
It’s all over the news these days – since last September, when the British Airways cyber theft first made the news, this week the fines were announced: a record $328 million fine for British Airways, the highest penalty to date under current data protection rules. For businesses that deal with data and security, this is […]
Hi, in this blog post we are going to talk about some of the most common mistakes that can lead to bad data or a poor analysis of that data. We are also going to recommend steps you can take to ensure better data integrity.