DataTrue has four plans: Starter at $1,333 a month, Team at $2,667, Enterprise at $4,000 and Unlimited at $7,500, all billed annually, which comes to $16,000, $32,000, $48,000 and $90,000 a year. Every plan includes setup and reporting by our team. The plans differ by monthly page volume, how many domains we set up for you, how deep the testing and reports go, and which toolsets are included.

Nothing. Setup and reporting are included in the published price of every plan. On Starter and Team, we set up our base test suite on 2 and 6 domains and send a monthly report from those tests. On Enterprise, we build the full custom service on 10 domains, with 50 custom journeys, custom reports and same business day calls. Unlimited is by agreement.

Every plan includes our base test suite for privacy, consent and basic tag checks, set up by our team on the domains your plan covers. You get a dedicated DataTrue expert, reports with a recommended fix for every finding, and a reply from us within one business day. You also keep full access to the platform, with unlimited user journeys you can run yourself.

No. You never have to log in to DataTrue. Reports come to you as a hosted page, a PDF or an email. The platform is there if you want it.

One page loaded and inspected by our browsers. That includes pages visited during a full-site coverage test and pages loaded as part of a user journey. A page you never test does not count, and a page tested twice in a month counts twice.

No. Journeys are unlimited on every plan, so adding another checkout test, another consent state or another market does not change your bill. Only page volume is metered. On Starter and Team, you run journeys yourself. On Enterprise, we build and maintain 50 for you.

The free 30-day trial covers one domain. We set up our base tests for consent, Global Privacy Control (GPC) and privacy, then send a first report and weekly digests. It starts with a 30-minute setup call. Custom journeys, large scans and custom tests aren’t part of the trial. After 30 days you can start the 90-day pilot, buy a plan or stop. Nothing charges automatically.

The pilot is a full 12-month or two-year contract with a 90-day out. You pay the first quarter up front at normal pricing, which is $12,000 on Enterprise. At 90 days you choose to continue, and we invoice the rest, or you leave.

Every plan includes a dedicated DataTrue expert, unlimited support within fair use, and a reply within one business day. What changes by plan is how often you meet and how fast you can get on a call. Starter and Team include a monthly call with your expert. Enterprise and Unlimited add ad hoc meetings and same business day calls in the US, Canada and Australia, or next business day in the UK and EU.

It covers the sites and regions agreed for your plan. Adding new sites or regions is a change of scope, which we quote. It also means a reasonable use of our team’s time and the platform.

We quote them. Extra domains, journeys and reports can be added to any plan. Larger programs get a custom quote after a scoping call.

Yes. Plans are annual or two-year, invoiced up front. Two-year contracts get a discount, which we quote case by case. There is no setup fee.

Yes. Most teams start on the plan that covers the site they are worried about today and move up when coverage expands. Contact us and we will work out the difference for the remainder of your term.

Yes. DataTrue interacts with single-page applications the same way a real visitor does, using real browsers, so route changes and dynamically loaded content are tested rather than skipped.

No. DataTrue doesn’t ask you to add any script, tag or code to your site, and there’s nothing to remove if you stop using it. It also means you can run DataTrue alongside a tool you already have without the two interfering. If your site uses bot protection, your team allowlists our IP addresses once.

Yes, on Team and above. The API gives programmatic access for pulling results into your own systems or triggering tests from a build pipeline, and there is a ready-made Data Studio connector for reporting. On Enterprise, our MCP server also lets you ask questions about your data in plain language.

Credit card and direct payment. Plans are annual or two-year, invoiced up front.