DataTrue spokesperson bios (October 2026)
Media contact: press@datatrue.com, 833-282-8783

Robin Jowett

Co-Founder and CEO, DataTrue

Short bio

Robin Jowett is Co-Founder and CEO of DataTrue, with more than 30 years of experience in internet technologies, digital analytics and software development. He was previously CTO of Fairfax Digital, and co-founder and CTO of Lens10.

Long bio

Robin Jowett is Co-Founder and CEO of DataTrue, bringing more than 30 years of experience in internet technologies, digital analytics and software development. He previously served as CTO of Fairfax Digital and co-founded the analytics agency Lens10, where he was CTO until its sale in 2020. At DataTrue he directs product development and technology, helping customers solve their data governance challenges. With a degree in Electrical and Computer Engineering, Robin combines technical expertise with a practical understanding of business needs. His experience spans leading technical teams, implementing digital marketing technologies and building SaaS products.

Speaking topics

- Why companies can't prove what their tags are doing, and what it takes to test it
- Consent and privacy testing at scale: what breaks after a banner goes live
- Analytics data quality: missing tags, double counting and broken conversions

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Dean Gingell

Co-Founder and Chief Commercial Officer (CCO), DataTrue

Short bio

Dean Gingell is Co-Founder and Chief Commercial Officer of DataTrue. He co-founded the digital strategy and analytics consultancy Lens10, and previously led digital businesses at Westfield, Fairfax Digital, BigPond and OnAustralia.

Long bio

Dean Gingell is Co-Founder and Chief Commercial Officer of DataTrue. He was a co-founder and an Executive Director of Lens10, the digital strategy and analytics consultancy where DataTrue began, and established Lens10's Digital Strategy practice with L.E.K. Consulting. Before that, Dean was Global Head of Digital Business at Westfield, Managing Director at Fairfax Digital, and General Manager of the internet service providers OnAustralia (Microsoft) and BigPond. He has more than 20 years of experience in the industry. He holds a BA in Engineering from the University of Sydney, an MA in Engineering and Computer Science from UNSW and a Graduate Diploma from the Australian Graduate School of Management, and has attended executive business courses at Stanford University.

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Sayf Sharif

EVP Commercial, DataTrue

Short bio

Sayf Sharif is EVP Commercial at DataTrue. He has worked in technology since 1997 and advised on the development of Google Analytics and Google Tag Manager. He helps privacy, legal and marketing teams collect data that respects consent and privacy law.

Long bio

Sayf Sharif has worked in technology since 1997, moving from web development into analytics engineering and consulting as the discipline itself took shape. He advised on the development of Google Analytics and Google Tag Manager while working with Google through premier partner agencies LunaMetrics, MightyHive, and Monks. Over that time, he's helped companies design data collection strategies that get real value from their data while respecting user consent and privacy law. Today, he leads that same work at DataTrue, advising privacy, legal, and marketing teams at national retail, healthcare, and consumer brands on exactly that challenge.

Speaking topics

- Why a consent banner isn't proof that tags follow the visitor's choice
- Testing that catches tag and consent problems before they become incidents
- Analytics data quality and tag governance
