120Feet is a digital consultancy specialising in web analytics implementation, reporting, analysis and dashboarding services. We use best-in-class tag management, data visualisation and data integration tools to helps brands understand what happens on their websites and apps, so they you can improve conversion and profits. We help them to find out where their visitors came from, what content they viewed, which products they purchased (or basket abandon) and if they visit again. To do this, we need to have access to accurate, stable and reliable data. Therefore, we recommend DataTrue to make it easy to audit, monitor and validate a client’s online data.