Web Analysts! Are you frustrated by seeing your company’s email campaign analytics data fall into your direct traffic source. Often this is because link tagging was missing or the landing page analytics tagging was broken. \u00a0Is this a familiar pattern in your traffic sources report?<\/p>\n
Solve this issue with\u00a0DataTrue’s new email analytics testing which enables automated testing<\/strong> of email link\u00a0tagging and landing page analytics. \u00a0Now your email campaign manager can easily validate tags and\u00a0analytics for a new email campaign before they hit the campaign\u00a0send button.<\/p>\n <\/p>\n Getting your email campaign analytics running smoothly is a tricky process. \u00a0For a start, in many organisations there are different groups of people who need to be involved to make things work.<\/p>\n Each of these groups need complete their tasks correctly and consistently to get accurate analytics reporting for your email campaigns.<\/p>\n At DataTrue, we have recognised that getting accurate email campaign reporting is difficult. So we have added a new feature called Email Campaign Analytics Testing<\/strong> which enables you to easily test and validate the analytics for your email campaign, before you send an email campaign.<\/p>\n When setting up a test for your email campaign, DataTrue creates an unique email inbox (e.g. 1020aec8@email.datatrue.com) and links that to the test.<\/p>\n DataTrue looks for incoming emails to this inbox. When an email arrives, DataTrue stores the email and then runs the test against the links and associated landing pages testing and validating the analytics data.<\/p>\n To try this new feature out,\u00a0login<\/a> to your DataTrue account and go to the help center and checkout our support article on how to setup and email campaign test.<\/p>\n If you don’t have a DataTrue account yet – please contact us<\/a>\u00a0and we can help you get started today.<\/p>\n","protected":false},"excerpt":{"rendered":" Web Analysts! Are you frustrated by seeing your company’s email campaign analytics data fall into your direct traffic source. Often this is because link tagging was missing or the landing page analytics tagging was broken. \u00a0Is this a familiar pattern in your traffic sources report? Solve this issue with\u00a0DataTrue’s new email analytics testing which enables […]<\/p>\n","protected":false},"author":5,"featured_media":350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"Web Analysts! Are you frustrated by seeing your company's email campaign analytics data fall into your direct traffic source. Often this is because link tagging was missing or the landing page analytics tagging was broken. Is this a familiar pattern in your traffic sources report?\n
How can you automatically test your Email Campaign Analytics?<\/h2>\n
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![\"\"](\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/08\/2017-07-29_10-07-14.png\")
\n\nSolve this issue with DataTrue's new email analytics testing which enables automated testing<\/strong> of email link tagging and landing page analytics. Now your email campaign manager can easily validate tags and analytics for a new email campaign before they hit the campaign send button.\n\n\n\nGetting your email campaign analytics running smoothly is a tricky process. For a start, in many organisations there are different groups of people who need to be involved to make things work.\n\n \t
How can you automatically test your Email Campaign Analytics?<\/h2>\n[caption id=\"attachment_116\" align=\"aligncenter\" width=\"664\"]
![\"Email](\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/08\/2017-08-01_16-23-15.png\")
Email Campaign Analytics Testing with DataTrue[\/caption]\n\nWhen setting up a test for your email campaign, DataTrue creates an unique email inbox (e.g. 1020aec8@email.datatrue.com) and links that to the test.\n\nDataTrue looks for incoming emails to this inbox. When an email arrives, DataTrue stores the email and then runs the test against the links and associated landing pages testing and validating the analytics data.\n\nTo try this new feature out, login<\/a> to your DataTrue account and go to the help center and checkout our support article on how to setup and email campaign test.\n\nIf you don't have a DataTrue account yet - please signup for a free trial<\/a> and we can help you get started today.","_et_gb_content_width":"","footnotes":""},"categories":[9,21],"tags":[19,20],"class_list":["post-223900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-assurance-tools","category-marketing-analytics","tag-email-analytics","tag-email-testing"],"yoast_head":"\n