case study<\/a>.<\/p>\n \t\t<\/p>\n","protected":false},"excerpt":{"rendered":"
Surfstitch.com, one of Australia\u2019s largest online retailers and the world\u2019s largest online action sports and youth apparel network experienced a seamless tag migration with the help of DataTrue partner, Panalysis. Panalysis used DataTrue to\u00a0customize\u00a0the tagging migration approach for SurfStitch to ensure an error-free migration with minimal impact to revenue as a result of the changes. […]<\/p>\n","protected":false},"author":5,"featured_media":100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14,16],"tags":[15,17,18],"class_list":["post-223899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-data-assurance","tag-customer-success-story","tag-retail","tag-tag-migration"],"yoast_head":"\n
Tag Migration Case Study | DataTrue<\/title>\n<meta name=\"description\" content=\"Learn how Surfstich.com used DataTrue technology to minimise risk and achieve timely and error-free tag migration as it relaunched its website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datatrue.com\/en\/surfstich-tag-migration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tag Migration Case Study | DataTrue\" \/>\n<meta property=\"og:description\" content=\"Learn how Surfstich.com used DataTrue technology to minimise risk and achieve timely and error-free tag migration as it relaunched its website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datatrue.com\/en\/surfstich-tag-migration\/\" \/>\n<meta property=\"og:site_name\" content=\"DataTrue\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/datatruedigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-21T23:32:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datatrue.com\/wp-content\/uploads\/2022\/04\/New-DT-Logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1328\" \/>\n\t<meta property=\"og:image:height\" content=\"208\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"DataTrue Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@data_true\" \/>\n<meta name=\"twitter:site\" content=\"@data_true\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DataTrue Team\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/surfstich-tag-migration\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/surfstich-tag-migration\\\/\"},\"author\":{\"name\":\"DataTrue Team\",\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/#\\\/schema\\\/person\\\/43e68c18f7eb83e8a1109f2e5ed97123\"},\"headline\":\"Surfstitch experiences a seamless tag migration with Panalysis and DataTrue\",\"datePublished\":\"2017-07-21T23:32:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/surfstich-tag-migration\\\/\"},\"wordCount\":91,\"publisher\":{\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/surfstich-tag-migration\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Customer Success Story\",\"Retail\",\"Tag Migration\"],\"articleSection\":[\"Case Study\",\"Data Assurance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/surfstich-tag-migration\\\/\",\"url\":\"https:\\\/\\\/datatrue.com\\\/en\\\/surfstich-tag-migration\\\/\",\"name\":\"Tag Migration Case Study | DataTrue\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/surfstich-tag-migration\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/surfstich-tag-migration\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2017-07-21T23:32:07+00:00\",\"description\":\"Learn how Surfstich.com used DataTrue technology to minimise risk and achieve timely and error-free tag migration as it relaunched its website.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/surfstich-tag-migration\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/datatrue.com\\\/en\\\/surfstich-tag-migration\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/surfstich-tag-migration\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/surfstich-tag-migration\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/datatrue.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Surfstitch experiences a seamless tag migration with Panalysis and DataTrue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/datatrue.com\\\/en\\\/\",\"name\":\"DataTrue\",\"description\":\"Web Analytics Quality Assurance\",\"publisher\":{\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/datatrue.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/#organization\",\"name\":\"DataTrue\",\"url\":\"https:\\\/\\\/datatrue.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/datatrue.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/New-DT-Logo.png\",\"contentUrl\":\"https:\\\/\\\/datatrue.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/New-DT-Logo.png\",\"width\":1328,\"height\":208,\"caption\":\"DataTrue\"},\"image\":{\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/datatruedigital\\\/\",\"https:\\\/\\\/x.com\\\/data_true\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/Datatrue\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/#\\\/schema\\\/person\\\/43e68c18f7eb83e8a1109f2e5ed97123\",\"name\":\"DataTrue Team\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tag Migration Case Study | DataTrue","description":"Learn how Surfstich.com used DataTrue technology to minimise risk and achieve timely and error-free tag migration as it relaunched its website.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datatrue.com\/en\/surfstich-tag-migration\/","og_locale":"en_US","og_type":"article","og_title":"Tag Migration Case Study | DataTrue","og_description":"Learn how Surfstich.com used DataTrue technology to minimise risk and achieve timely and error-free tag migration as it relaunched its website.","og_url":"https:\/\/datatrue.com\/en\/surfstich-tag-migration\/","og_site_name":"DataTrue","article_publisher":"https:\/\/www.facebook.com\/datatruedigital\/","article_published_time":"2017-07-21T23:32:07+00:00","og_image":[{"width":1328,"height":208,"url":"https:\/\/datatrue.com\/wp-content\/uploads\/2022\/04\/New-DT-Logo.png","type":"image\/png"}],"author":"DataTrue Team","twitter_card":"summary_large_image","twitter_creator":"@data_true","twitter_site":"@data_true","twitter_misc":{"Written by":"DataTrue Team"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/datatrue.com\/en\/surfstich-tag-migration\/#article","isPartOf":{"@id":"https:\/\/datatrue.com\/en\/surfstich-tag-migration\/"},"author":{"name":"DataTrue Team","@id":"https:\/\/datatrue.com\/en\/#\/schema\/person\/43e68c18f7eb83e8a1109f2e5ed97123"},"headline":"Surfstitch experiences a seamless tag migration with Panalysis and DataTrue","datePublished":"2017-07-21T23:32:07+00:00","mainEntityOfPage":{"@id":"https:\/\/datatrue.com\/en\/surfstich-tag-migration\/"},"wordCount":91,"publisher":{"@id":"https:\/\/datatrue.com\/en\/#organization"},"image":{"@id":"https:\/\/datatrue.com\/en\/surfstich-tag-migration\/#primaryimage"},"thumbnailUrl":"","keywords":["Customer Success Story","Retail","Tag Migration"],"articleSection":["Case Study","Data Assurance"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/datatrue.com\/en\/surfstich-tag-migration\/","url":"https:\/\/datatrue.com\/en\/surfstich-tag-migration\/","name":"Tag Migration Case Study | DataTrue","isPartOf":{"@id":"https:\/\/datatrue.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/datatrue.com\/en\/surfstich-tag-migration\/#primaryimage"},"image":{"@id":"https:\/\/datatrue.com\/en\/surfstich-tag-migration\/#primaryimage"},"thumbnailUrl":"","datePublished":"2017-07-21T23:32:07+00:00","description":"Learn how Surfstich.com used DataTrue technology to minimise risk and achieve timely and error-free tag migration as it relaunched its website.","breadcrumb":{"@id":"https:\/\/datatrue.com\/en\/surfstich-tag-migration\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datatrue.com\/en\/surfstich-tag-migration\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/datatrue.com\/en\/surfstich-tag-migration\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/datatrue.com\/en\/surfstich-tag-migration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/datatrue.com\/en\/"},{"@type":"ListItem","position":2,"name":"Surfstitch experiences a seamless tag migration with Panalysis and DataTrue"}]},{"@type":"WebSite","@id":"https:\/\/datatrue.com\/en\/#website","url":"https:\/\/datatrue.com\/en\/","name":"DataTrue","description":"Web Analytics Quality Assurance","publisher":{"@id":"https:\/\/datatrue.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datatrue.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/datatrue.com\/en\/#organization","name":"DataTrue","url":"https:\/\/datatrue.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/datatrue.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/datatrue.com\/wp-content\/uploads\/2022\/04\/New-DT-Logo.png","contentUrl":"https:\/\/datatrue.com\/wp-content\/uploads\/2022\/04\/New-DT-Logo.png","width":1328,"height":208,"caption":"DataTrue"},"image":{"@id":"https:\/\/datatrue.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/datatruedigital\/","https:\/\/x.com\/data_true","https:\/\/www.youtube.com\/c\/Datatrue"]},{"@type":"Person","@id":"https:\/\/datatrue.com\/en\/#\/schema\/person\/43e68c18f7eb83e8a1109f2e5ed97123","name":"DataTrue Team"}]}},"_links":{"self":[{"href":"https:\/\/datatrue.com\/en\/wp-json\/wp\/v2\/posts\/223899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datatrue.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datatrue.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datatrue.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/datatrue.com\/en\/wp-json\/wp\/v2\/comments?post=223899"}],"version-history":[{"count":0,"href":"https:\/\/datatrue.com\/en\/wp-json\/wp\/v2\/posts\/223899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datatrue.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/datatrue.com\/en\/wp-json\/wp\/v2\/media?parent=223899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datatrue.com\/en\/wp-json\/wp\/v2\/categories?post=223899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datatrue.com\/en\/wp-json\/wp\/v2\/tags?post=223899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}