{"id":1298,"date":"2020-02-20T04:08:39","date_gmt":"2020-02-19T17:08:39","guid":{"rendered":"https:\/\/blog.datatrue.com\/?p=1298"},"modified":"2024-10-22T18:26:21","modified_gmt":"2024-10-22T18:26:21","slug":"data-qa-why-how-do-it-anyway","status":"publish","type":"post","link":"https:\/\/datatrue.com\/en\/data-qa-why-how-do-it-anyway\/","title":{"rendered":"Data QA is a burden. Here\u2019s why \u2014 and how \u2014 you should do it anyway."},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221;]<br \/>\n\t\t\t[et_pb_row admin_label=&#8221;row&#8221;]<br \/>\n\t\t\t\t[et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221;]<!-- divi:paragraph --><\/p>\n<p>If you\u2019re reading this, you probably don\u2019t need to be convinced that manual QA is a real pain \u2014 it\u2019s slow, it\u2019s tedious, and problems usually slip through the cracks despite your best efforts. Plus, even if you catch and fix every single mistake today, chances are good that tomorrow\u2019s first code push will render all your hard work irrelevant.&nbsp;<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:image {\"align\":\"center\",\"id\":225686,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"http:\/\/datatrue.com\/wp-content\/uploads\/2020\/02\/nicolas-thomas-3GZi6OpSDcY-unsplash-768x512-1.jpg\" alt=\"\" class=\"wp-image-225686\" srcset=\"http:\/\/datatrue.com\/wp-content\/uploads\/2020\/02\/nicolas-thomas-3GZi6OpSDcY-unsplash-768x512-1.jpg 768w, http:\/\/datatrue.com\/wp-content\/uploads\/2020\/02\/nicolas-thomas-3GZi6OpSDcY-unsplash-768x512-1-480x320.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 768px, 100vw\" \/><\/figure>\n<p><!-- \/divi:image --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p>You might also know, or at least sense, that manual QA is a huge time and money sink. Studies show that knowledge workers <a href=\"https:\/\/hbr.org\/2013\/12\/datas-credibility-problem\">waste a whopping 50 percent of their time<\/a> \u201chunting for data, identifying and correcting errors, and seeking confirmatory sources for data they do not trust\u201d. If we zero in on data scientists, the picture gets even bleaker \u2014 <a href=\"https:\/\/visit.figure-eight.com\/data-science-report?\">sixty percent of data scientists<\/a> spend \u201cmost of their time\u201d cleaning and labeling data, and with the majority of those folks earning <a href=\"https:\/\/www.businessinsider.com\/data-scientist-best-job-in-us-right-now-2018-2\">six-figure salaries<\/a>, that makes for a pretty big QA bill.&nbsp;<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p>Unfortunately, though, skimping on data QA is even more expensive. Organizations included in one <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/how-to-create-a-business-case-for-data-quality-improvement\/\">Gartner<\/a> study estimated that, on average, poor data quality costs them about $15 million per year. <a href=\"https:\/\/www.forbes.com\/sites\/forbespr\/2017\/05\/31\/poor-quality-data-imposes-costs-and-risks-on-businesses-says-new-forbes-insights-report\/#6a08e29c452b\">Eighty-four percent of CEOs<\/a> also say that they\u2019re \u201cconcerned about the quality of the data they\u2019re basing their decisions on\u201d \u2014 and that uncertainty can lead to lost opportunities, even if the data is ultimately sound.&nbsp;<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p>Is it possible to avoid the costs of manual QA without suffering the consequences of bad data? Fortunately, it is. The key is to use manual testing only for a few very specific tasks, and to invest in automation for everything else.&nbsp;<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p><strong>When does manual QA make sense?<\/strong><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p>If you want to keep your QA costs down, you need to save manual QA for <a href=\"https:\/\/www.browserstack.com\/guide\/manual-vs-automated-testing-differences\">special cases<\/a>. In general, you should only have a human validating data if:<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:list --><\/p>\n<ul><!-- divi:list-item --><\/p>\n<li><strong>You\u2019re collecting ad-hoc or one-off data<\/strong>. If you aren\u2019t tracking a metric or event on an ongoing basis, it might be more efficient to QA a small dataset manually (if your one-off involves a large amount of data, though, you\u2019ll probably still want to set up some automated tests).<\/li>\n<p><!-- \/divi:list-item --><\/ul>\n<p><!-- \/divi:list --><\/p>\n<p><!-- divi:list --><\/p>\n<ul><!-- divi:list-item --><\/p>\n<li><strong>You\u2019re implementing something brand-new<\/strong>. It can be helpful to do a little bit of manual QA when you first start measuring something; reviewing incoming data directly can help you understand where issues are likely to crop up, and why, so you can be sure you\u2019re checking for the right things as you design your automated tests.&nbsp;<\/li>\n<p><!-- \/divi:list-item --><\/ul>\n<p><!-- \/divi:list --><\/p>\n<p><!-- divi:list --><\/p>\n<ul><!-- divi:list-item --><\/p>\n<li><strong>You\u2019re testing for something subjective<\/strong>. This is more common with software QA that includes questions around design and user experience; it\u2019s rarely the case with data, which is usually either present or not, formatted correctly or not, etc. However, you may occasionally need a more subjective review to ensure that the way you\u2019re labeling and presenting data is aligned with your stakeholders\u2019 expectations.&nbsp;<\/li>\n<p><!-- \/divi:list-item --><\/ul>\n<p><!-- \/divi:list --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p><strong>When should you automate data validation?<\/strong><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p>In short, if you\u2019re not in one of the situations described above, you probably can (and should) rely primarily on automation. Automated QA is definitely a must for:<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:list --><\/p>\n<ul><!-- divi:list-item --><\/p>\n<li><strong>Regression testing<\/strong> to confirm that new code changes aren\u2019t affecting your existing analytics tags or other data collection and storage infrastructure<\/li>\n<p><!-- \/divi:list-item --><\/ul>\n<p><!-- \/divi:list --><\/p>\n<p><!-- divi:list --><\/p>\n<ul><!-- divi:list-item --><\/p>\n<li><strong>Repetitive testing<\/strong>, i.e., any test that needs to be performed at regular, frequent intervals to guard against third-party changes or other factors outside your control<\/li>\n<p><!-- \/divi:list-item --><\/ul>\n<p><!-- \/divi:list --><\/p>\n<p><!-- divi:list --><\/p>\n<ul><!-- divi:list-item --><\/p>\n<li><strong>Data-driven testing<\/strong> to ensure that you\u2019re correctly handling a wide range of possible user inputs and actions<\/li>\n<p><!-- \/divi:list-item --><\/ul>\n<p><!-- \/divi:list --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p>For most businesses, a good automated test setup is really the only way to get accurate, up-to-date answers to mission-critical questions like:&nbsp;<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:list --><\/p>\n<ul><!-- divi:list-item --><\/p>\n<li>Are the analytics tags on my website (still) firing properly?<\/li>\n<p><!-- \/divi:list-item --><\/p>\n<p><!-- divi:list-item --><\/p>\n<li>Am I capturing the key conversion events in my sales funnel?<\/li>\n<p><!-- \/divi:list-item --><\/p>\n<p><!-- divi:list-item --><\/p>\n<li>Is my data layer present on all pages of my website?<\/li>\n<p><!-- \/divi:list-item --><\/p>\n<p><!-- divi:list-item --><\/p>\n<li>Are key variables being set properly on specific URLs?<\/li>\n<p><!-- \/divi:list-item --><\/ul>\n<p><!-- \/divi:list --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p>Even if you aren\u2019t yet in a position to invest in automating all of your data validation, sparing your staff the burden of regression, repetitive, and data-driven testing will yield huge gains in speed and accuracy \u2014 which means more time for actually analyzing data and growing your business.&nbsp;<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p><em>DataTrue is an international leader in automated data assurance solutions. <a href=\"https:\/\/datatrue.com\/en\/contact-us\/\">Contact us<\/a>\u00a0to learn more about how our tool can benefit your business.<\/em><\/p>\n<p><!-- \/divi:paragraph -->[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221;] [et_pb_row admin_label=&#8221;row&#8221;] [et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221;] If you\u2019re reading this, you probably don\u2019t need to be convinced that manual QA is a real pain \u2014 it\u2019s slow, it\u2019s tedious, and problems usually slip through the cracks despite your best efforts. Plus, even if you catch and fix every single mistake today, chances are good [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>If you\u2019re reading this, you probably don\u2019t need to be convinced that manual QA is a real pain \u2014 it\u2019s slow, it\u2019s tedious, and problems usually slip through the cracks despite your best efforts. Plus, even if you catch and fix every single mistake today, chances are good that tomorrow\u2019s first code push will render all your hard work irrelevant.&nbsp;<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":225686,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=\"http:\/\/datatrue.com\/wp-content\/uploads\/2020\/02\/nicolas-thomas-3GZi6OpSDcY-unsplash-768x512-1.jpg\" alt=\"\" class=\"wp-image-225686\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>You might also know, or at least sense, that manual QA is a huge time and money sink. Studies show that knowledge workers <a href=\"https:\/\/hbr.org\/2013\/12\/datas-credibility-problem\">waste a whopping 50 percent of their time<\/a> \u201chunting for data, identifying and correcting errors, and seeking confirmatory sources for data they do not trust\u201d. If we zero in on data scientists, the picture gets even bleaker \u2014 <a href=\"https:\/\/visit.figure-eight.com\/data-science-report?\">sixty percent of data scientists<\/a> spend \u201cmost of their time\u201d cleaning and labeling data, and with the majority of those folks earning <a href=\"https:\/\/www.businessinsider.com\/data-scientist-best-job-in-us-right-now-2018-2\">six-figure salaries<\/a>, that makes for a pretty big QA bill.&nbsp;<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Unfortunately, though, skimping on data QA is even more expensive. Organizations included in one <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/how-to-create-a-business-case-for-data-quality-improvement\/\">Gartner<\/a> study estimated that, on average, poor data quality costs them about $15 million per year. <a href=\"https:\/\/www.forbes.com\/sites\/forbespr\/2017\/05\/31\/poor-quality-data-imposes-costs-and-risks-on-businesses-says-new-forbes-insights-report\/#6a08e29c452b\">Eighty-four percent of CEOs<\/a> also say that they\u2019re \u201cconcerned about the quality of the data they\u2019re basing their decisions on\u201d \u2014 and that uncertainty can lead to lost opportunities, even if the data is ultimately sound.&nbsp;<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Is it possible to avoid the costs of manual QA without suffering the consequences of bad data? Fortunately, it is. The key is to use manual testing only for a few very specific tasks, and to invest in automation for everything else.&nbsp;<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>When does manual QA make sense?<\/strong><br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you want to keep your QA costs down, you need to save manual QA for <a href=\"https:\/\/www.browserstack.com\/guide\/manual-vs-automated-testing-differences\">special cases<\/a>. In general, you should only have a human validating data if:<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>You\u2019re collecting ad-hoc or one-off data<\/strong>. If you aren\u2019t tracking a metric or event on an ongoing basis, it might be more efficient to QA a small dataset manually (if your one-off involves a large amount of data, though, you\u2019ll probably still want to set up some automated tests).<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>You\u2019re implementing something brand-new<\/strong>. It can be helpful to do a little bit of manual QA when you first start measuring something; reviewing incoming data directly can help you understand where issues are likely to crop up, and why, so you can be sure you\u2019re checking for the right things as you design your automated tests.&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>You\u2019re testing for something subjective<\/strong>. This is more common with software QA that includes questions around design and user experience; it\u2019s rarely the case with data, which is usually either present or not, formatted correctly or not, etc. However, you may occasionally need a more subjective review to ensure that the way you\u2019re labeling and presenting data is aligned with your stakeholders\u2019 expectations.&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>When should you automate data validation?<\/strong><br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In short, if you\u2019re not in one of the situations described above, you probably can (and should) rely primarily on automation. Automated QA is definitely a must for:<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Regression testing<\/strong> to confirm that new code changes aren\u2019t affecting your existing analytics tags or other data collection and storage infrastructure<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Repetitive testing<\/strong>, i.e., any test that needs to be performed at regular, frequent intervals to guard against third-party changes or other factors outside your control<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Data-driven testing<\/strong> to ensure that you\u2019re correctly handling a wide range of possible user inputs and actions<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>For most businesses, a good automated test setup is really the only way to get accurate, up-to-date answers to mission-critical questions like:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Are the analytics tags on my website (still) firing properly?<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Am I capturing the key conversion events in my sales funnel?<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Is my data layer present on all pages of my website?<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Are key variables being set properly on specific URLs?<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Even if you aren\u2019t yet in a position to invest in automating all of your data validation, sparing your staff the burden of regression, repetitive, and data-driven testing will yield huge gains in speed and accuracy \u2014 which means more time for actually analyzing data and growing your business.&nbsp;<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>DataTrue is an international leader in automated data assurance solutions. <a href=\"\/en?page_id=224321\">Contact us<\/a>\u00a0to learn more about how our tool can benefit your business.<\/em><br><\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-1298","post","type-post","status-publish","format-standard","hentry","category-data-assurance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data QA is a burden. 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