{"id":227958,"date":"2026-10-12T20:28:33","date_gmt":"2026-10-12T20:28:33","guid":{"rendered":"https:\/\/datatrue.com\/?page_id=227958"},"modified":"2026-10-12T20:28:38","modified_gmt":"2026-10-12T20:28:38","slug":"how-it-works","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/how-it-works\/","title":{"rendered":"How It Works"},"content":{"rendered":"\n<style id=\"dt-divi-integration\">body h1.entry-title.main_title{display:none !important}#main-content .container{width:100% !important;max-width:100% !important;padding-left:0 !important;padding-right:0 !important;padding-top:0 !important}#left-area{width:100% !important;float:none !important;padding:0 !important}#sidebar{display:none !important}#main-content .container:before{display:none !important}.yarpp-related,.yarpp.yarpp-related{display:none !important}#left-area article.et_pb_post{margin-bottom:0 !important}:is(#dt-page,#dt-page-b) p{padding-bottom:0}:is(#dt-page,#dt-page-b) 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i{width:8px;height:8px;border-radius:50%;background:#C9D3CE;}:is(#dt-page,#dt-page-b) .tcta-frame img{display:block;width:100%;height:auto;}:is(#dt-page,#dt-page-b) .tcta-cap{margin-top:10px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;color:#8FA69A;}@media (max-width:900px){:is(#dt-page,#dt-page-b) .tcta{grid-template-columns:1fr;padding:32px 24px 0;gap:28px;}:is(#dt-page,#dt-page-b) .tcta-shot{margin:0 -24px 0 0;}:is(#dt-page,#dt-page-b) .tcta-frame{width:100%;}}@media (max-width:600px){:is(#dt-page,#dt-page-b) .tcta h2{font-size:23px;}:is(#dt-page,#dt-page-b) .tcta-more{grid-template-columns:1fr;}:is(#dt-page,#dt-page-b) .tcta-btn{width:100%;justify-content:center;}}@media (max-width:980px){:is(#dt-page,#dt-page-b) .hero-grid{grid-template-columns:1fr;gap:32px;}:is(#dt-page,#dt-page-b) .hero-shot{max-width:560px;}:is(#dt-page,#dt-page-b) .expert-split,:is(#dt-page,#dt-page-b) .report-split,:is(#dt-page,#dt-page-b) .proof-grid{grid-template-columns:1fr;}:is(#dt-page,#dt-page-b) .report-split,:is(#dt-page,#dt-page-b) .expert-split{gap:28px;}:is(#dt-page,#dt-page-b) .diy{grid-template-columns:1fr;gap:28px;padding:24px 22px;}}@media (max-width:900px){:is(#dt-page,#dt-page-b) .promise-grid{grid-template-columns:1fr;}}@media (max-width:820px){:is(#dt-page,#dt-page-b) .never-grid,:is(#dt-page,#dt-page-b) .step-grid,:is(#dt-page,#dt-page-b) .start-grid{grid-template-columns:repeat(2,1fr);}}@media (max-width:680px){:is(#dt-page,#dt-page-b) .wrap{padding:0 20px;}:is(#dt-page,#dt-page-b) .notice .wrap{padding:10px 20px;}:is(#dt-page,#dt-page-b) h1.headline{font-size:30px;}:is(#dt-page,#dt-page-b) .display-line{font-size:24px;}:is(#dt-page,#dt-page-b) .hiw-hero{padding:44px 0 40px;}:is(#dt-page,#dt-page-b) .section-head h2{font-size:24px;}:is(#dt-page,#dt-page-b) .statement{padding:22px 22px;}:is(#dt-page,#dt-page-b) .statement p{font-size:21px;}:is(#dt-page,#dt-page-b) .shots{grid-template-columns:1fr;}:is(#dt-page,#dt-page-b) .shot-slot .ss-title{font-size:15px;}:is(#dt-page,#dt-page-b) .shot-slot .ss-desc{display:none;}:is(#dt-page,#dt-page-b) .testimonial blockquote p{font-size:20px;}:is(#dt-page,#dt-page-b) .trust-logo-grid.v2{gap:12px 18px;}:is(#dt-page,#dt-page-b) .trust-logo-grid.v2 .trust-logo{width:84px;height:36px;}}@media (max-width:560px){:is(#dt-page,#dt-page-b) .never-grid,:is(#dt-page,#dt-page-b) .step-grid,:is(#dt-page,#dt-page-b) .start-grid{grid-template-columns:1fr;}:is(#dt-page,#dt-page-b) .hero-ctas .region-btn{width:100%;}}<\/style><div id=\"dt-page\" class=\"dt-page\"><section class=\"hiw-hero\"><div class=\"wrap\"><div class=\"hero-grid\"><div class=\"hero-copy\"> <h1 class=\"headline\">Tag and privacy monitoring, done for you.<\/h1> <p class=\"display-line\">No setup. Just answers.<\/p> <p class=\"lede\">DataTrue sets up, runs and maintains your tag and privacy testing on our proprietary platform, then sends you custom reports built for your business: what&#8217;s wrong, where it is and how to fix it. You never have to learn the tool if you don&#8217;t want to.<\/p> <div class=\"hero-ctas\"> <a class=\"region-btn lg\" href=\"https:\/\/datatrue.com\/en\/privacy-consent-audit\/\">Get a free audit <svg viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a> <a class=\"region-btn lg secondary\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial <svg viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a> <\/div> <p class=\"proof-line\"><span class=\"pl-mark\">\u2713<\/span>Built on 15 years of testing experience.<\/p> <\/div> <figure class=\"hero-shot\"> <div class=\"hero-frame\"> <div class=\"bar\"><i><\/i><i><\/i><i><\/i><\/div> <img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/hiw-hero-scorecard-960x720-1.png\" width=\"960\" height=\"720\" alt=\"The Muskox Outfitters example report open on its Scorecard: Testing Standard met 72%, 1 of 4 sites needing attention, 6 consent violations and 4 open findings.\"> <\/div> <figcaption>Example report<\/figcaption> <\/figure> <\/div><\/div><\/section> <section class=\"quote-band\"><div class=\"wrap\"> <figure class=\"testimonial\"> <blockquote><p>&#8220;I&#8217;m amazed. This is the world we live in now.&#8221;<\/p><\/blockquote> <figcaption><cite>Victor F., current enterprise client<\/cite><\/figcaption> <\/figure> <\/div><\/section><\/div>\n\n\n<p>[et_pb_section global_module=&#8221;227953&#8243;][\/et_pb_section]<\/p>\n\n\n\n<div id=\"dt-page-b\" class=\"dt-page\"><section class=\"band alt\"><div class=\"wrap\"> <div class=\"section-head\"> <h2>What does your team never have to do?<\/h2> <p>With DataTrue, your team never has to learn a new tool to know what the tags on your website are doing. Setting up tag and privacy testing is complicated, so we make it our job. Your team gets information about work they already do, and nothing new to maintain.<\/p> <\/div> <p class=\"never-k\">You never have to:<\/p> <div class=\"never-grid\" style=\"margin-top:12px;\"> <div class=\"never-card\"><span class=\"nv-mark\"><svg viewBox=\"0 0 12 12\" fill=\"none\"><path d=\"M2.5 2.5l7 7M9.5 2.5l-7 7\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"\/><\/svg><\/span><h3>Learn a new tool<\/h3><\/div> <div class=\"never-card\"><span class=\"nv-mark\"><svg viewBox=\"0 0 12 12\" fill=\"none\"><path d=\"M2.5 2.5l7 7M9.5 2.5l-7 7\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"\/><\/svg><\/span><h3>Configure tests<\/h3><\/div> <div class=\"never-card\"><span class=\"nv-mark\"><svg viewBox=\"0 0 12 12\" fill=\"none\"><path d=\"M2.5 2.5l7 7M9.5 2.5l-7 7\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"\/><\/svg><\/span><h3>Pull reports or build dashboards<\/h3><\/div> <div class=\"never-card\"><span class=\"nv-mark\"><svg viewBox=\"0 0 12 12\" fill=\"none\"><path d=\"M2.5 2.5l7 7M9.5 2.5l-7 7\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"\/><\/svg><\/span><h3>Become an expert in tags and privacy<\/h3><\/div> <\/div> <div class=\"statement\"><p>We bring the product, the knowledge and the experts. You get the information.<\/p><\/div> <\/div><\/section> <section class=\"band\"><div class=\"wrap\"> <div class=\"platform-map standalone\"> <div class=\"pm-head\"> <div class=\"section-head\"> <h2>Everything the DataTrue platform can do<\/h2> <p>Every part of the platform behind the service, and what each one does.<\/p> <\/div> <a class=\"region-btn secondary\" href=\"https:\/\/datatrue.com\/en\/platform\/\">See the full platform <svg viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a> <\/div> <div class=\"pm-grid\"><div class=\"pm-col\"><div class=\"pm-k\">Analytics and tag testing<\/div><ul><li><a href=\"https:\/\/datatrue.com\/en\/platform\/web-analytics-testing\/\"><span class=\"pm-name\">Web Analytics Testing &rarr;<\/span><span class=\"pm-desc\">Coverage scans and journey simulation for your site.<\/span><\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/platform\/mobile-app-analytics-testing\/\"><span class=\"pm-name\">Mobile App Analytics Testing &rarr;<\/span><span class=\"pm-desc\">Native iOS and Android SDK QA.<\/span><\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/platform\/email-analytics-testing\/\"><span class=\"pm-name\">Email Analytics Testing &rarr;<\/span><span class=\"pm-desc\">End-to-end campaign tracking validation.<\/span><\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/platform\/data-layer-validation\/\"><span class=\"pm-name\">Data Layer Validation &rarr;<\/span><span class=\"pm-desc\">Validate the data layer, including the edge cases.<\/span><\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/platform\/pre-publish-tag-testing\/\"><span class=\"pm-name\">Pre-Publish Tag Testing &rarr;<\/span><span class=\"pm-desc\">Test unpublished GTM and Adobe Tags containers before you ship.<\/span><\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/platform\/tag-report\/\"><span class=\"pm-name\">Tag Report &rarr;<\/span><span class=\"pm-desc\">A fast single-URL audit of the tags on any page.<\/span><\/a><\/li><\/ul><\/div><div class=\"pm-col\"><div class=\"pm-k\">Privacy and consent<\/div><ul><li><a href=\"https:\/\/datatrue.com\/en\/platform\/pii-leak-detection\/\"><span class=\"pm-name\">PII Leak Detection &rarr;<\/span><span class=\"pm-desc\">Find leaks safely using fictitious personas that keep real customer data out of every test.<\/span><\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/platform\/consent-cookie-compliance\/\"><span class=\"pm-name\">Consent &amp; Cookie Compliance &rarr;<\/span><span class=\"pm-desc\">Audit cookies and prove tags obey opt-in and opt-out.<\/span><\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/platform\/gpc-consent-validation\/\"><span class=\"pm-name\">GPC &amp; Consent Validation &rarr;<\/span><span class=\"pm-desc\">Confirm you honor Global Privacy Control.<\/span><\/a><\/li><\/ul><\/div><div class=\"pm-col\"><div class=\"pm-k\">Monitoring and integrations<\/div><ul><li><a href=\"https:\/\/datatrue.com\/en\/platform\/continuous-monitoring-alerting\/\"><span class=\"pm-name\">Continuous Monitoring &amp; Alerting &rarr;<\/span><span class=\"pm-desc\">Scheduled re-tests with alerts as soon as a scan detects a problem.<\/span><\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/platform\/apis-cicd-integrations\/\"><span class=\"pm-name\">APIs, CI\/CD &amp; Integrations &rarr;<\/span><span class=\"pm-desc\">REST APIs, CLI, CI\/CD gating, and alerts to Slack, Teams, or any webhook.<\/span><\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/platform\/data-studio-connector\/\"><span class=\"pm-name\">Data Studio Connector &rarr;<\/span><span class=\"pm-desc\">Report QA results in the dashboards your team already reads.<\/span><\/a><\/li><\/ul><\/div><\/div> <\/div> <\/div><\/section> <section class=\"band alt\"><div class=\"wrap\"> <div class=\"section-head\"> <h2>How does DataTrue do this for you? Four steps.<\/h2> <p>Our done-for-you service works in four steps. We learn what matters to you, build your testing, send you the answers and keep everything working as your site changes. Most single-domain setups are running within a day, and most multi-domain setups within a week. This is the full service on our Enterprise and Unlimited plans.<\/p> <\/div> <ol class=\"step-grid\"> <li class=\"step-item\"><h3>Tell us what matters.<\/h3><p>A short kickoff and a discovery call. We learn your sites, regions, consent setup and what you need to know.<\/p><\/li> <li class=\"step-item\"><h3>We build it.<\/h3><p>Our team writes a solution design, you sign it off, and we set up every test. Most single-domain setups are running within a day. Most multi-domain setups are running within a week.<\/p><\/li> <li class=\"step-item\"><h3>You get the answers.<\/h3><p>Custom reports on your schedule, reviewed by a person, with what&#8217;s wrong and how to fix it. Our consent and privacy tests go in first, so a first report on your site&#8217;s current state often arrives within a day.<\/p><\/li> <li class=\"step-item\"><h3>We keep it working.<\/h3><p>When your site changes, we update the tests. When something breaks, we fix it or tell you what to change.<\/p><\/li> <\/ol> <\/div><\/section> <section class=\"band\"><div class=\"wrap\"> <div class=\"section-head\"> <h2>What do you get? Three promises.<\/h2> <p>Our Enterprise and Unlimited plans come with three things: setup and configuration done for you, custom reports built for your business, and fast word on problems with how to fix them.<\/p> <\/div> <div class=\"promise-grid\"> <article class=\"promise-card\"> <div class=\"includes-check\">\u2713<\/div> <h3>We do the setup and configuration for you<\/h3> <p class=\"pc-line\">We build every test, journey and consent check, and keep them working.<\/p> <p class=\"pc-body\">After a short kickoff and a discovery call, our team writes a solution design for your sites, regions and consent setup. You sign it off, and we build it. You never have to learn DataTrue or log in.<\/p> <ul> <li>Most single-domain setups are running within a day. Most multi-domain setups are running within a week.<\/li> <li>When a test breaks, our monitoring tells us. If the problem is on our side, we fix it within 2 business days.<\/li> <li>Built on 15 years of testing experience.<\/li> <\/ul> <\/article> <article class=\"promise-card\"> <div class=\"includes-check\">\u2713<\/div> <h3>Custom reports built for your business<\/h3> <p class=\"pc-line\">Reports built around your sites, your regions and what you need to know.<\/p> <p class=\"pc-body\">Every business, website and set of privacy concerns is different, so every report is different. We start from our recommended base and shape it with you: what&#8217;s in it, which regions, and how often. A person on our team reviews every report before it goes out.<\/p> <ul> <li>A secure online dashboard with every report, plus PDFs and email.<\/li> <li>A weekly digest of what changed, and a fuller monthly report.<\/li> <li>Fewer, actionable reports. If you&#8217;ll never act on an item, we stop reporting it.<\/li> <\/ul> <\/article> <article class=\"promise-card\"> <div class=\"includes-check\">\u2713<\/div> <h3>You hear about problems fast, with how to fix them<\/h3> <p class=\"pc-line\">What&#8217;s wrong, where it is and what to change, as soon as we catch it.<\/p> <p class=\"pc-body\">Our tests watch for tags that send personal data where they shouldn&#8217;t, consent that isn&#8217;t honored in a region, and tags that should fire but don&#8217;t. When something fails, we tell you what it is, which page and tag it&#8217;s on, and what to change to fix it.<\/p> <ul> <li><span>We <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/platform\/pii-leak-detection\/\">flag tags sending personal data to unknown or unapproved domains<\/a>, including rogue pixels.<\/span><\/li> <li><span>We <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/platform\/continuous-monitoring-alerting\/\">watch for key failures every day<\/a>, so you hear the same or next day.<\/span><\/li> <li>When our system finds something critical, we message you directly with what it is and what to do.<\/li> <\/ul> <\/article> <\/div> <div class=\"plan-note\"> <p class=\"plan-note-k\">On Starter and Team<\/p> <p>We set up our base test suite for you, covering privacy, consent and basic tag checks, and send a monthly report from those tests. Your dedicated DataTrue expert talks it through with you on a monthly call, and we reply within one business day. The platform is there for anything more you want to test yourself.<\/p> <\/div> <\/div><\/section> <section class=\"band alt\"><div class=\"wrap\"> <div class=\"section-head\"> <h2>What does a DataTrue report look like?<\/h2> <p>A DataTrue report lists each problem we found, the page and tag it&#8217;s on, and a recommended fix your team can act on. Reports come to you on the schedule you choose, so nobody has to log in to find them.<\/p> <\/div> <div class=\"custom-note\"> <p class=\"custom-note-k\">Fully customizable<\/p> <p>The screenshots below are one example. Your reports don&#8217;t have to look anything like them. On Enterprise and Unlimited, our team builds your reporting the way you want it, with your branding and only the information you need, and sends it when you want it.<\/p> <\/div> <div class=\"shots\"> <figure class=\"shot-fig slot-1\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/hiw-slot1-briefing-2112x1188-1.png\" width=\"2112\" height=\"1188\" loading=\"lazy\" alt=\"The Briefing page of the Muskox Outfitters example report: a plain-language summary of what changed since the last check, counts of privacy risks, analytics gaps and release issues, and key insights with links to each finding.\"> <figcaption>Example report<\/figcaption> <\/figure> <figure class=\"shot-fig slot-2\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/hiw-slot2-finding-1036x752-1.png\" width=\"1036\" height=\"752\" loading=\"lazy\" alt=\"A single finding in the example report: GA4 view_item_list fires twice on category pages, with its priority, why it matters, how to fix it and an 80% confidence estimate.\"> <figcaption>Example report<\/figcaption> <\/figure> <figure class=\"shot-fig slot-3\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/hiw-slot3-consent-state-1036x752-1.png\" width=\"1036\" height=\"752\" loading=\"lazy\" alt=\"Ad and social tags by consent state for each site in the example report: tag counts with no choice and after accepting all, and the one site where a tag still loads after opt-out and with GPC.\"> <figcaption>Example report<\/figcaption> <\/figure> <\/div> <div class=\"report-split\"> <div class=\"problems\"><p>These are the kinds of problems we find on real client sites: tags firing after a visitor opted out, personal data leaking before consent, wrong tag IDs and GA4 property IDs, double tracking, tags nobody knew about hard-coded outside the tag manager, and events that stopped firing after a site update.<\/p><\/div> <div> <h3 class=\"list-k\">How reports reach you:<\/h3> <ul class=\"check-rows\"> <li><span class=\"cr-mark\">\u2713<\/span><span><strong>A secure online dashboard<\/strong> holding every report, each one clickable<\/span><\/li> <li><span class=\"cr-mark\">\u2713<\/span><span><strong>PDF and email<\/strong> copies to keep and share<\/span><\/li> <li><span class=\"cr-mark\">\u2713<\/span><span><strong>A weekly digest<\/strong> of what changed since the last report<\/span><\/li> <li><span class=\"cr-mark\">\u2713<\/span><span><strong>A fuller monthly report<\/strong><\/span><\/li> <li><span class=\"cr-mark\">\u2713<\/span><span><strong>Alerts<\/strong> to Slack or any system by webhook, from scheduled tests<\/span><\/li> <\/ul> <p class=\"list-note\">On Starter and Team, you get a monthly report from our base tests.<\/p> <\/div> <\/div> <\/div><\/section> <section class=\"band tealish\"><div class=\"wrap\"> <div class=\"expert-split\"> <div class=\"section-head\"> <h2>Your tag and privacy experts, on call.<\/h2> <p>You always talk to a person at DataTrue. On every plan, you have a dedicated DataTrue expert who knows your account.<\/p> <p>Call, text, Slack or email your expert. Tell them what&#8217;s changing, or just copy them on the email you were already sending, and they take it from there. We can use a ticketing system if you prefer, and your expert stays the same.<\/p> <p>On Starter and Team, you have a monthly call with your expert, and we reply within one business day. On Enterprise and Unlimited, you get monthly calls plus ad hoc meetings, and you can book a call the same business day in the US, Canada and Australia, or the next business day in the UK and EU.<\/p> <\/div> <div class=\"callout\"> <p><strong class=\"callout-k\" style=\"display:inline;\">How AI fits in.<\/strong> Behind your expert, AI and automation do the building, checking and reporting, so the work is fast. Our AI works from 15 years of testing knowledge and handles the manual labor: setting up tests, pulling data and a first pass on each finding. Your expert decides which tests to set up and why, checks every configuration, and reviews every finding before a report goes out, adding their own recommendations.<\/p> <\/div> <\/div> <\/div><\/section> <section class=\"band\"><div class=\"wrap\"> <div class=\"section-head\"> <h2>How deep does the testing go?<\/h2> <p>DataTrue tests what your tags actually do on your live pages, in every consent state and region you care about, and in the tag manager behind them. Every plan gets our base tests for privacy, consent and basic tag checks, including consent checks in every region you care about, plus server-side Google Tag Manager testing. Custom journeys come with Enterprise and Unlimited.<\/p> <\/div> <ul class=\"check-rows depth-list\"> <li><span class=\"cr-mark\">\u2713<\/span><span><a href=\"https:\/\/datatrue.com\/en\/platform\/consent-cookie-compliance\/\"><strong>Consent checks in every region you care about.<\/strong><\/a> With <a href=\"https:\/\/datatrue.com\/en\/platform\/gpc-consent-validation\/\">Global Privacy Control (GPC)<\/a>, the opt-out signal a visitor&#8217;s browser can send, where it applies.<\/span><\/li> <li><span class=\"cr-mark\">\u2713<\/span><span><a href=\"https:\/\/datatrue.com\/en\/platform\/web-analytics-testing\/\"><strong>Customer journeys like checkout and signup,<\/strong><\/a> tested in each consent state.<\/span><\/li> <li><span class=\"cr-mark\">\u2713<\/span><span><a href=\"https:\/\/datatrue.com\/en\/platform\/\"><strong>Server-side Google Tag Manager testing, on every plan.<\/strong><\/a> We test what your server-side container sends, as well as what the browser sends, and validate both.<\/span><\/li> <\/ul> <\/div><\/section> <section class=\"band alt\"><div class=\"wrap\"> <div class=\"section-head\"> <div class=\"sec-label\">Proof<\/div> <p style=\"margin-top:0; font-size:16px; color:var(--ink);\">DataTrue&#8217;s done-for-you service is built on 15 years of testing experience, and it already runs large programs across main sites, microsites and other subsites, each tested at the depth it needs.<\/p> <\/div> <div class=\"proof-grid\"> <div class=\"case-card\"> <div class=\"n\">36 hours<\/div> <h3>From almost unused to a full report in 36 hours.<\/h3> <p>An enterprise account sat almost unused after its owner left. Its tests were in a mess, and the new owner had no time. In a day and a half, we fixed the account, added new tests across four sites in two regions and built the reporting. Within 36 hours, the team had a report showing privacy violations and tag problems, with a recommended fix for each one. Nobody on their side had to learn the tool.<\/p> <\/div> <div class=\"case-card\"> <div class=\"n\">1,500+<\/div> <h3>One dashboard, over 1,500 sites.<\/h3> <p>We&#8217;ve built a single dashboard covering a network of over 1,500 affiliated sites.<\/p> <\/div> <\/div> <\/div><\/section> <section class=\"band\"><div class=\"wrap\"> <div class=\"diy\"> <div> <h2>Prefer to do it yourself?<\/h2> <p>You still can. Every DataTrue client keeps full access to the platform. Set up and configure your own tests, and use it for one-off checks or for everything. On Team and above, you can also pull your own reporting through our API. On Enterprise, you can use AI through our MCP server to ask questions about your data in plain language and build your own reports. You&#8217;re just not required to anymore.<\/p> <a class=\"region-btn secondary diy-btn\" href=\"https:\/\/datatrue.com\/en\/platform\/\">See the platform <svg viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a> <\/div> <figure class=\"diy-shot\"> <div class=\"hero-frame\"><div class=\"bar\"><i><\/i><i><\/i><i><\/i><\/div><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/coverage-scan-result.png\" width=\"1402\" height=\"876\" loading=\"lazy\" alt=\"The DataTrue platform showing a coverage scan result: pages scanned, how many passed and failed, and tag policy compliance.\"><\/div> <figcaption>The DataTrue platform<\/figcaption> <\/figure> <\/div> <\/div><\/section> <section class=\"band alt\"><div class=\"wrap\"> <div class=\"section-head\"> <h2>Ways to start<\/h2> <p>Get a free audit of your site, try DataTrue on one domain for 30 days, start a full contract with a 90-day out, or choose a plan.<\/p> <\/div> <div class=\"start-grid\"> <div class=\"start-card\"> <h3>Free audit<\/h3> <p>A free audit of how your tags handle consent. Your report within one business day.<\/p> <div class=\"sc-act\"><a class=\"region-btn\" href=\"https:\/\/datatrue.com\/en\/privacy-consent-audit\/\">Get a free audit<\/a><\/div> <\/div> <div class=\"start-card hot\"> <h3>Free 30-day trial<\/h3> <p>We set up our base tests on one domain and send a first report and weekly digests, so you can see it working before anything is customized.<\/p> <div class=\"sc-act\"><a class=\"region-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial<\/a><\/div> <\/div> <div class=\"start-card\"> <h3>90-day pilot<\/h3> <p>A full 12-month or two-year contract with a 90-day out. You pay the first quarter up front, and at 90 days you choose whether to continue.<\/p> <!-- Repoint to the pilot page once it's built. --> <div class=\"sc-act\"><a class=\"region-btn secondary\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start with a 90-day pilot<\/a><\/div> <\/div> <div class=\"start-card\"> <h3>Plans<\/h3> <p>Every plan includes setup and a dedicated DataTrue expert, at the same published prices. Starter and Team get our base test suite and a monthly report. Enterprise and Unlimited get the full custom service.<\/p> <div class=\"sc-act\"><a class=\"region-btn secondary\" href=\"https:\/\/datatrue.com\/en\/pricing\/\">See pricing<\/a><\/div> <\/div> <\/div> <\/div><\/section> <section class=\"band\"><div class=\"wrap\"> <div class=\"section-head\"><h2>Questions<\/h2><\/div> <div class=\"faq-list\"> <details class=\"faq-item\" open><summary>Do I need to learn DataTrue or log in?<\/summary><p>No. You never have to log in to DataTrue. Reports come to you as a hosted page, a PDF or an email. The platform is there if you want it.<\/p><\/details> <details class=\"faq-item\"><summary>Will this create work for my team?<\/summary><p>No. Every finding starts with the problem, where it is and what we think needs to change. Our suggestions aren&#8217;t always exact, but they&#8217;re enough for your team to find and fix it fast.<\/p><\/details> <details class=\"faq-item\"><summary>We already have a tool for this. Why switch?<\/summary><p>If your current tool gives you clear answers your team acts on, keep it. Ask how much time your team spends setting it up, whether they&#8217;re sure the tests are right, and whether findings turn into fixes. Teams that aren&#8217;t experts miss things, like GPC, even with AI help, because they don&#8217;t know what to ask for. DataTrue takes all of it off your team&#8217;s plate.<\/p><\/details> <details class=\"faq-item\"><summary>How much extra do we pay for the service?<\/summary><p>Nothing. Setup, reporting and a dedicated DataTrue expert are included in the current price of every plan. On Starter and Team, we set up our base test suite on 2 and 6 domains and send a monthly report from those tests. On Enterprise, we build the full custom service on 10 domains, with custom journeys, custom reports and same business day calls. Unlimited is by agreement. Additional domain coverage is available at extra cost. <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/pricing\/\">See pricing<\/a>.<\/p><\/details> <details class=\"faq-item\"><summary>Is this consulting?<\/summary><p>No. There&#8217;s no separate service to buy. You pay for the platform you&#8217;d pay for anyway, and we do the work. You&#8217;re also free to skip the service and run everything yourself.<\/p><\/details> <details class=\"faq-item\"><summary>Is AI doing the work?<\/summary><p>A person writes your solution design, approves every change, and reviews every setup and every report before it goes out. Our AI works from 15 years of testing knowledge and does the manual labor fast. Our experts decide which tests to set up, check every configuration and review every finding.<\/p><\/details> <details class=\"faq-item\"><summary>What do you need from us?<\/summary><p>Information about your systems and what you know: a list of sites and key pages, the tags you know about, and access where it&#8217;s needed. Sites with bot protection allowlist our IP addresses. Staging sites may need logins. We work out the rest together in discovery and collect it for you. No homework.<\/p><\/details> <details class=\"faq-item\"><summary>Will your test visits show up in our analytics?<\/summary><p>Our test visits reach your vendors, as any test visit does. We help you set up filters at the start so they don&#8217;t count.<\/p><\/details> <details class=\"faq-item\"><summary>What happens when our site changes?<\/summary><p>Our monitoring tells us when a test breaks. We fix our side within 2 business days, and tell you if something on your site needs changing. Better still, tell us before a change goes live. We can test the new site on staging and have the tests ready to switch over.<\/p><\/details> <details class=\"faq-item\"><summary>Does DataTrue make us compliant?<\/summary><p>DataTrue helps you stay compliant by showing where you aren&#8217;t and how to fix it. Our reports and pages aren&#8217;t legal advice, so your own counsel makes the final call on how the law applies to your sites and data.<\/p><\/details> <details class=\"faq-item\"><summary>Can we try it first?<\/summary><p>Yes. Start with a <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/privacy-consent-audit\/\">free Privacy &amp; Consent Audit<\/a> of your site, with a report within one business day. Then <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">start a free 30-day trial<\/a>: we set up our base tests on one domain and send a first report and weekly digests. Or start a full contract with a 90-day out, and at 90 days choose whether to continue.<\/p><\/details> <\/div> <\/div><\/section> <section class=\"tcta-band\" style=\"border-top:1px solid var(--border);\"><div class=\"wrap\"><div class=\"tcta\"> <div class=\"tcta-copy\"><span class=\"eyebrow on-dark\"><span class=\"dot\"><\/span>30-day free trial<\/span><h2>You shouldn&#8217;t have to learn a platform to get answers from it.<\/h2><p class=\"tcta-sub\">This is how tag and privacy monitoring works now. Your experts set it up. Your team gets the answers.<\/p> <div class=\"tcta-k\">What you get in the trial<\/div><ul class=\"tcta-list\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>We set up our base tests on one domain<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Consent, Global Privacy Control (GPC) and privacy checks<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>A first report, often within a day<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Weekly digests of what changed<\/li><\/ul> <div class=\"tcta-k\">On Enterprise and Unlimited<\/div><ul class=\"tcta-more\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Custom journeys like checkout and signup<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Custom reports built for your business<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Ad hoc meetings<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Same business day calls<\/li><\/ul> <div class=\"tcta-act\"> <a class=\"tcta-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial <svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><\/div><p class=\"tcta-alt\"><a href=\"https:\/\/datatrue.com\/en\/privacy-consent-audit\/\">Not ready for a trial? Get a free Privacy &amp; Consent Audit first &rarr;<\/a><\/p> <p class=\"tcta-fine\">We set up our base tests on one domain and send a first report and weekly digests, so you can see it working before anything is customized.<\/p><\/div> <div class=\"tcta-shot\"><div style=\"width:100%\"><div class=\"tcta-frame\"><div class=\"bar\"><i><\/i><i><\/i><i><\/i><\/div><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/monitoring-dashboard.png\" alt=\"A DataTrue monitoring dashboard showing page validation, HTTP status, load time and compliance results across scheduled runs\" width=\"1402\" height=\"876\" loading=\"lazy\"><\/div><div class=\"tcta-cap\">A scheduled monitoring run in DataTrue<\/div><\/div><\/div> <\/div><\/div><\/section><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Service\",\"name\":\"Tag and privacy monitoring, done for you\",\"serviceType\":\"tag and privacy monitoring\",\"provider\":{\"@type\":\"Organization\",\"name\":\"DataTrue\",\"url\":\"https:\/\/datatrue.com\/\"},\"url\":\"https:\/\/datatrue.com\/en\/how-it-works\/\"}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Do I need to learn DataTrue or log in?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. You never have to log in to DataTrue. 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