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0;font-size:12.5px;line-height:1.55;max-width:52ch;color:#8FA69A;}#dt-page .tcta-shot{align-self:stretch;display:flex;align-items:center;}#dt-page .tcta-frame{width:calc(100% + 140px);border-radius:10px 0 0 10px;overflow:hidden;box-shadow:0 30px 60px -30px rgba(0,0,0,.55);border:1px solid rgba(255,255,255,.14);border-right:none;background:#fff;}#dt-page .tcta-frame .bar{height:26px;display:flex;align-items:center;gap:6px;padding:0 12px;background:#EEF2F0;border-bottom:1px solid var(--border);}#dt-page .tcta-frame .bar i{width:8px;height:8px;border-radius:50%;background:#C9D3CE;}#dt-page .tcta-frame img{display:block;width:100%;height:auto;}#dt-page .tcta-cap{margin-top:10px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;color:#8FA69A;}@media (max-width:900px){#dt-page .tcta{grid-template-columns:1fr;padding:32px 24px 0;gap:28px;}#dt-page .tcta-shot{margin:0 -24px 0 0;}#dt-page .tcta-frame{width:100%;}}@media (max-width:600px){#dt-page .tcta h2{font-size:23px;}#dt-page .tcta-more{grid-template-columns:1fr;}#dt-page .tcta-btn{width:100%;justify-content:center;}}#dt-page .trust-logo-grid.v2{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:16px 18px;}#dt-page .trust-logo-grid.v2 .trust-logo{width:112px;height:56px;display:flex;align-items:center;justify-content:center;font-size:0;background:none;border:0;padding:0;box-shadow:none;}#dt-page .trust-logo-grid.v2 .trust-logo img{max-width:100%;max-height:100%;object-fit:contain;filter:grayscale(1);opacity:.75;transition:filter .2s ease,opacity .2s ease;}#dt-page .trust-logo-grid.v2 .trust-logo:hover img{filter:none;opacity:1;}#dt-page .trust-logo-grid.v2 .trust-logo img.pad{transform:scale(1.5);}@media (max-width:600px){#dt-page .trust-logo-grid.v2{gap:12px 18px;}#dt-page .trust-logo-grid.v2 .trust-logo{width:88px;height:38px;}}#dt-page .trust-logo-grid.v2{max-width:896px;margin:0 auto;gap:16px 28px;}#dt-page .trust-logo-grid.v2 .trust-logo{width:104px;height:44px;}#dt-page .trust-logo-grid.v2 .trust-logo img.pad{transform:none;filter:grayscale(1) contrast(.45) brightness(1.25);}#dt-page .trust-logo-grid.v2 .trust-logo img.pad-word{transform:scale(1.25);}#dt-page .trust-logo-grid.v2 .trust-logo img.pad-emblem{transform:scale(1.5);}#dt-page .trust-logo-grid.v2 .trust-logo img.pad-wide{transform:scale(1.05);}#dt-page .trust-logo-grid.v2 .trust-logo:hover img{filter:none;opacity:1;}@media (max-width:680px){#dt-page .trust-logo-grid.v2{gap:12px 18px;}#dt-page .trust-logo-grid.v2 .trust-logo{width:84px;height:36px;}}<\/style><div id=\"dt-page\" class=\"dt-page\"><section class=\"hero\"><div class=\"wrap\"><div class=\"breadcrumb\" style=\"margin-bottom:20px;\"><a href=\"\/en\/\">Home<\/a> &rsaquo; <a href=\"https:\/\/datatrue.com\/en\/platform\/\">Platform<\/a> &rsaquo; GPC &amp; Consent Validation<\/div><div class=\"ty-hero-grid\"><div class=\"ty-copy\"><span class=\"eyebrow\"><span class=\"dot\"><\/span>Privacy &amp; Consent Compliance<\/span><h1 class=\"headline\">Prove you honour Global Privacy Control<\/h1><p class=\"lede\">GPC is legally recognised as an opt-out in 12 US states, including California, Colorado and Connecticut. Turning it on is not the same as honouring it. DataTrue loads your site in a browser that broadcasts a GPC signal on every request and confirms your tracking tags actually stop, and it can test the same thing in staging before you publish.<\/p><div class=\"single-cta\"><a class=\"region-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial <svg viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><p class=\"trial-fine\">The full platform, every feature, free for 30 days.<\/p><\/div><\/div><figure class=\"r1-fig r1-shot r1-hero-shot\"><div class=\"r1-crop\" style=\"max-width:910px\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/gpc-result-crop.png\" alt=\"A DataTrue GPC check: the test loaded the site with the GPC signal on, and the console log confirms gpc=true.\" width=\"910\" height=\"705\"><\/div><\/figure><\/div><\/div><\/section><section class=\"band\"><div class=\"wrap\"><div class=\"answer-inner\"><div class=\"answer-kicker\">Summary<\/div><p><strong>Global Privacy Control (GPC)<\/strong> is a browser signal that tells a website a visitor is opting out of the sale or sharing of their data. A growing number of US states require sites to honour it. GPC testing loads your site in a browser that sends the signal and checks your tracking tags actually stop.<\/p><\/div><\/div><\/section><section class=\"band alt\"><div class=\"wrap\"><div class=\"trust-box\"><div class=\"trust-box-top\"><span class=\"trust-box-label\">Trusted by analytics and privacy teams worldwide<\/span><span class=\"g2-rating\"><span class=\"stars\">\u2605\u2605\u2605\u2605\u2605<\/span> 4.6\/5 on G2<\/span><\/div><div class=\"trust-logo-grid v2\"><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2026\/09\/logo1s.png\" alt=\"Toyota\" loading=\"lazy\" class=\"pad pad-word\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2026\/09\/logo2s.png\" alt=\"Electrolux\" loading=\"lazy\" class=\"pad pad-wide\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2026\/09\/logo3s.png\" alt=\"P&amp;G\" loading=\"lazy\" class=\"pad pad-emblem\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2026\/09\/logo4s.png\" alt=\"L&rsquo;Or&eacute;al\" loading=\"lazy\" class=\"pad pad-wide\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2026\/09\/logo5s.png\" alt=\"Deutsche Bank\" loading=\"lazy\" class=\"pad pad-emblem\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2026\/09\/logo6s.png\" alt=\"Coles\" loading=\"lazy\" class=\"pad pad-word\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-autodesk-aa102b0e0626fee2751b7c0738ee3b48.png\" alt=\"Autodesk\" loading=\"lazy\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-kmart-9193d8423cc4ddf41d4f054fc18f9a60.png\" alt=\"Kmart\" loading=\"lazy\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-melbourne-airport-afbf87abfd807f13cc184c2c817f1548.png\" alt=\"Melbourne Airport\" loading=\"lazy\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-autotrader-canada-eb2c3c8aee7c8d656216c4d27e3035cd.png\" alt=\"AutoTrader Canada\" loading=\"lazy\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-villeroy-and-boch-2064a1d2792cd0324bdf4363bafca62c.png\" alt=\"Villeroy &amp; Boch\" loading=\"lazy\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-cardinal-path-a548f16da7f5b3d6e4bebf75d34b4b26e1c47c016e4ab8406ca44d4290cf756a.png\" alt=\"Cardinal Path\" loading=\"lazy\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-bounteous-a10a4ca84566242ef0cc2e49ec0f9cbf.png\" alt=\"Bounteous\" loading=\"lazy\"><\/div><\/div><\/div><\/div><\/section><section class=\"band\"><div class=\"wrap\"><div class=\"fs-copy solo\"><h2>What does GPC require now?<\/h2><p>Nine US states directly require businesses to honour a browser opt-out signal such as GPC, and three more accept it through an authorized-agent rule. Regulators have acted on it. In 2022 Sephora agreed to pay $1.2 million in penalties to settle California Attorney General allegations that included not stopping third-party tracking when shoppers opted out through GPC. The CPPA ordered Tractor Supply to pay a $1.35 million fine, and its order says the site did not honor opt-out preference signals such as GPC until July 2024.<\/p><figure class=\"r1-fig r1-diagram\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/D05.png\" alt=\"A browser with GPC turned on sends Sec-GPC: 1. If the site listens, ad tags stop. If it doesn&#x27;t, ad tags keep firing.\" width=\"960\" height=\"400\" loading=\"lazy\"><\/figure><p>For which states and laws apply, and the enforcement cases behind them, see the <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/resources\/privacy-compliance\/is-your-website-tracking-legal\/\">Privacy Resources<\/a> and <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/resources\/enforcement-watch\/\">Enforcement Watch<\/a>.<\/p><\/div><\/div><\/section><section class=\"band alt\"><div class=\"wrap\"><div class=\"fs-wrap\"><div class=\"fs-copy solo\"><h2>How does DataTrue test that tags stop?<\/h2><p>DataTrue runs your test in a browser that broadcasts a GPC signal on every request, then checks which tags still fire and which stop. You get a timestamped, reproducible result you can keep on record.<\/p><figure class=\"r1-fig r1-shot\"><div class=\"r1-crop\" style=\"max-width:1080px\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/gpc-evidence-report-crop.png\" alt=\"DataTrue results for a GPC check: a run from the USA in Chrome, marked Success.\" width=\"1080\" height=\"310\" loading=\"lazy\"><\/div><\/figure><\/div><\/div><\/div><\/section><section class=\"band alt\"><div class=\"wrap\"><div class=\"section-head\" style=\"margin-bottom:22px;\"><h2>Can you test GPC before you publish?<\/h2><p>Other tools test GPC too. ObservePoint and Tag Inspector both document it, so this isn&#8217;t where DataTrue claims to be alone. The difference is that DataTrue can run the same GPC test in staging before code ships, so a release that quietly breaks GPC handling is caught before it reaches a real visitor. See <a class=\"tl\" href=\"\/en\/platform\/pre-publish-tag-testing\/\">pre-publish tag testing<\/a> and <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/platform\/consent-cookie-compliance\/\">consent &amp; cookie compliance<\/a>.<\/p><\/div><div class=\"zc\" style=\"margin-top:18px;\"><div class=\"zc-mark\">\u25ce<\/div><p>Nothing is installed on your site. DataTrue doesn&#8217;t ask you to add any script, tag or code to your pages, so there is nothing to remove if you stop.<\/p><\/div><\/div><\/section><section class=\"band alt\"><div class=\"wrap\"><div class=\"mid-cta\"><p>Get evidence that your site honours GPC.<\/p><a class=\"region-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial <svg viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><\/div><\/div><\/section><section class=\"band\"><div class=\"wrap\"><div class=\"section-head\" style=\"margin-bottom:20px;\"><h2>Questions<\/h2><\/div><div class=\"faq-list\"><details class=\"faq-item\" open><summary>What is Global Privacy Control?<\/summary><p>A browser signal that tells a site a visitor is opting out of the sale or sharing of their data. A growing number of US states now require sites to honour it.<\/p><\/details><details class=\"faq-item\"><summary>Is GPC legally required?<\/summary><p>Yes, in a growing number of US states. For exactly which states and laws apply, see the Privacy Resources on whether your website tracking is legal.<\/p><\/details><details class=\"faq-item\"><summary>How do you test GPC compliance?<\/summary><p>Load the site in a browser that broadcasts a GPC signal and confirm tracking tags stop firing. DataTrue produces a timestamped, reproducible result.<\/p><\/details><details class=\"faq-item\"><summary>Can GPC be tested before going live?<\/summary><p>Yes. DataTrue can run the GPC test against a staging container as well as the live site.<\/p><\/details><\/div><p style=\"margin-top:18px; font-size:13.5px; color:var(--ink-soft); max-width:80ch; line-height:1.6;\">Related: <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/platform\/consent-cookie-compliance\/\">consent &amp; cookie compliance<\/a>, <a class=\"tl\" href=\"\/en\/platform\/pii-leak-detection\/\">PII leak detection<\/a>, <a class=\"tl\" href=\"\/en\/platform\/pre-publish-tag-testing\/\">pre-publish tag testing<\/a>. Resources: <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/resources\/privacy-compliance\/global-privacy-control\/\">global privacy control<\/a>, <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/resources\/privacy-compliance\/consent-verification\/\">consent verification<\/a>, <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/resources\/privacy-compliance\/is-your-website-tracking-legal\/\">is your website tracking legal<\/a>. Stakes: <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/resources\/enforcement-watch\/\">Enforcement Watch<\/a>. Compare: <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/compare\/datatrue-vs-onetrust\/\">DataTrue vs OneTrust<\/a>.<\/p><\/div><\/section><section class=\"tcta-band\"><div class=\"wrap\"><div class=\"tcta\"> <div class=\"tcta-copy\"><span class=\"eyebrow on-dark\"><span class=\"dot\"><\/span>30-day free trial<\/span><h2>Put your tag and consent testing on a schedule<\/h2><p class=\"tcta-sub\">DataTrue runs coverage scans, journeys and consent checks on your live site, reads what each tag sends, and alerts your team when a result changes. There&#8217;s nothing of ours to install on your pages.<\/p> <div class=\"tcta-k\">What DataTrue checks<\/div><ul class=\"tcta-list\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Every page, with coverage scans<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Scheduled runs, with alerts when a result changes<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Full journeys, like checkout and signup, in each consent state<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>What each tag sent, field by field<\/li><\/ul> <div class=\"tcta-k\">Also in the full platform<\/div><ul class=\"tcta-more\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>PII detection with test personas<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>iOS and Android app testing<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Pre-publish testing for GTM and Adobe Tags<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>REST API, plus Slack and Jira alerts<\/li><\/ul> <div class=\"tcta-act\"><a class=\"tcta-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial <svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><span class=\"tcta-g2\"><span class=\"stars\">\u2605\u2605\u2605\u2605\u2605<\/span> <strong>4.6\/5<\/strong> on G2<\/span><\/div> <p class=\"tcta-fine\">The full platform, every feature, free for 30 days.<\/p><\/div> <div class=\"tcta-shot\"><div style=\"width:100%\"><div class=\"tcta-frame\"><div class=\"bar\"><i><\/i><i><\/i><i><\/i><\/div><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/monitoring-dashboard.png\" alt=\"A DataTrue monitoring dashboard showing page validation, HTTP status, load time and compliance results across scheduled runs\" width=\"1402\" height=\"876\" loading=\"lazy\"><\/div><div class=\"tcta-cap\">A scheduled monitoring run in DataTrue<\/div><\/div><\/div> <\/div><\/div><\/section><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is Global Privacy Control?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A browser signal that tells a site a visitor is opting out of the sale or sharing of their data. 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DataTrue can run the GPC test against a staging container as well as the live site.\"}}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Home &rsaquo; Platform &rsaquo; GPC &amp; Consent Validation Privacy &amp; Consent Compliance Prove you honour Global Privacy Control GPC is legally recognised as an opt-out in 12 US states, including California, Colorado and Connecticut. Turning it on is not the same as honouring it. DataTrue loads your site in a browser that broadcasts a GPC [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":227707,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-227725","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Privacy Control (GPC) Testing | DataTrue<\/title>\n<meta name=\"description\" content=\"GPC is legally recognised as an opt-out in 12 US states, including California, Colorado and Connecticut. 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