{"id":227713,"date":"2026-10-06T16:23:30","date_gmt":"2026-10-06T16:23:30","guid":{"rendered":"https:\/\/datatrue.com\/?page_id=227713"},"modified":"2026-10-06T16:32:53","modified_gmt":"2026-10-06T16:32:53","slug":"continuous-monitoring-alerting","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/platform\/continuous-monitoring-alerting\/","title":{"rendered":"Continuous Monitoring &amp; Alerting"},"content":{"rendered":"\n<style id=\"dt-divi-integration\">body h1.entry-title.main_title{display:none !important}#main-content .container{width:100% !important;max-width:100% !important;padding-left:0 !important;padding-right:0 !important;padding-top:0 !important}#left-area{width:100% !important;float:none !important;padding:0 !important}#sidebar{display:none !important}#main-content .container:before{display:none !important}.yarpp-related,.yarpp.yarpp-related{display:none !important}#left-area article.et_pb_post{margin-bottom:0 !important}#dt-page 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.tcta-btn{width:100%;justify-content:center;}}#dt-page .trust-logo-grid.v2{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:16px 18px;}#dt-page .trust-logo-grid.v2 .trust-logo{width:112px;height:56px;display:flex;align-items:center;justify-content:center;font-size:0;background:none;border:0;padding:0;box-shadow:none;}#dt-page .trust-logo-grid.v2 .trust-logo img{max-width:100%;max-height:100%;object-fit:contain;filter:grayscale(1);opacity:.75;transition:filter .2s ease,opacity .2s ease;}#dt-page .trust-logo-grid.v2 .trust-logo:hover img{filter:none;opacity:1;}#dt-page .trust-logo-grid.v2 .trust-logo img.pad{transform:scale(1.5);}@media (max-width:600px){#dt-page .trust-logo-grid.v2{gap:12px 18px;}#dt-page .trust-logo-grid.v2 .trust-logo{width:88px;height:38px;}}#dt-page .trust-logo-grid.v2{max-width:896px;margin:0 auto;gap:16px 28px;}#dt-page .trust-logo-grid.v2 .trust-logo{width:104px;height:44px;}#dt-page .trust-logo-grid.v2 .trust-logo img.pad{transform:none;filter:grayscale(1) contrast(.45) brightness(1.25);}#dt-page .trust-logo-grid.v2 .trust-logo img.pad-word{transform:scale(1.25);}#dt-page .trust-logo-grid.v2 .trust-logo img.pad-emblem{transform:scale(1.5);}#dt-page .trust-logo-grid.v2 .trust-logo img.pad-wide{transform:scale(1.05);}#dt-page .trust-logo-grid.v2 .trust-logo:hover img{filter:none;opacity:1;}@media (max-width:680px){#dt-page .trust-logo-grid.v2{gap:12px 18px;}#dt-page .trust-logo-grid.v2 .trust-logo{width:84px;height:36px;}}<\/style><div id=\"dt-page\" class=\"dt-page\"><section class=\"hero\"><div class=\"wrap\"><div class=\"breadcrumb\" style=\"margin-bottom:20px;\"><a href=\"\/en\/\">Home<\/a> &rsaquo; <a href=\"https:\/\/datatrue.com\/en\/platform\/\">Platform<\/a> &rsaquo; Continuous Monitoring &amp; Alerting<\/div><div class=\"ty-hero-grid\"><div class=\"ty-copy\"><span class=\"eyebrow\"><span class=\"dot\"><\/span>Monitoring &amp; Integrations<\/span><h1 class=\"headline\">Know your tags are still right, long after you shipped them<\/h1><p class=\"lede\">Tags break quietly. A vendor changes a script, a release drops a data-layer value, a pixel starts firing before consent, and your reports are wrong before anyone notices. DataTrue re-tests your live site and apps on the schedule you set and tells your team as soon as a scan catches something, so a break is caught on the next run, before a quarter of reports go bad.<\/p><div class=\"single-cta\"><a class=\"region-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial <svg viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><p class=\"trial-fine\">The full platform, every feature, free for 30 days.<\/p><\/div><\/div><figure class=\"r1-fig r1-shot r1-hero-shot\"><div class=\"r1-crop\" style=\"max-width:1102px\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/monitoring-dashboard-crop.png\" alt=\"A DataTrue monitoring dashboard charting page validation, HTTP status and compliance across daily runs, with dips where checks failed.\" width=\"1102\" height=\"705\"><\/div><\/figure><\/div><\/div><\/section><section class=\"band\"><div class=\"wrap\"><div class=\"answer-inner\"><div class=\"answer-kicker\">Summary<\/div><p><strong>Continuous tag monitoring<\/strong> is the ongoing, scheduled testing of the analytics tags, tracking pixels, and consent behaviour on your live website and mobile apps. DataTrue re-runs coverage scans and journey tests on the cadence you set and alerts your team as soon as a scan finds a broken tag, a tag your policy doesn&#8217;t allow, or a failing consent rule.<\/p><\/div><\/div><\/section><section class=\"band alt\"><div class=\"wrap\"><div class=\"trust-box\"><div class=\"trust-box-top\"><span class=\"trust-box-label\">Trusted by analytics and privacy teams worldwide<\/span><span class=\"g2-rating\"><span class=\"stars\">\u2605\u2605\u2605\u2605\u2605<\/span> 4.6\/5 on G2<\/span><\/div><div class=\"trust-logo-grid v2\"><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2026\/09\/logo1s.png\" alt=\"Toyota\" loading=\"lazy\" class=\"pad pad-word\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2026\/09\/logo2s.png\" alt=\"Electrolux\" loading=\"lazy\" class=\"pad pad-wide\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2026\/09\/logo3s.png\" alt=\"P&amp;G\" loading=\"lazy\" class=\"pad pad-emblem\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2026\/09\/logo4s.png\" alt=\"L&rsquo;Or&eacute;al\" loading=\"lazy\" class=\"pad pad-wide\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2026\/09\/logo5s.png\" alt=\"Deutsche Bank\" loading=\"lazy\" class=\"pad pad-emblem\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2026\/09\/logo6s.png\" alt=\"Coles\" loading=\"lazy\" class=\"pad pad-word\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-autodesk-aa102b0e0626fee2751b7c0738ee3b48.png\" alt=\"Autodesk\" loading=\"lazy\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-kmart-9193d8423cc4ddf41d4f054fc18f9a60.png\" alt=\"Kmart\" loading=\"lazy\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-melbourne-airport-afbf87abfd807f13cc184c2c817f1548.png\" alt=\"Melbourne Airport\" loading=\"lazy\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-autotrader-canada-eb2c3c8aee7c8d656216c4d27e3035cd.png\" alt=\"AutoTrader Canada\" loading=\"lazy\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-villeroy-and-boch-2064a1d2792cd0324bdf4363bafca62c.png\" alt=\"Villeroy &amp; Boch\" loading=\"lazy\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-cardinal-path-a548f16da7f5b3d6e4bebf75d34b4b26e1c47c016e4ab8406ca44d4290cf756a.png\" alt=\"Cardinal Path\" loading=\"lazy\"><\/div><div class=\"trust-logo\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-bounteous-a10a4ca84566242ef0cc2e49ec0f9cbf.png\" alt=\"Bounteous\" loading=\"lazy\"><\/div><\/div><\/div><\/div><\/section><section class=\"band\"><div class=\"wrap\"><div class=\"fs-wrap\"><div class=\"fs-copy solo\"><h2>Scheduled coverage and journey re-runs<\/h2><p>Coverage scans confirm what is tagged across every page. Journey simulations re-walk your key flows, checkout and signup, and check each payload. Both run on a repeating schedule you control, so the whole site and the flows that matter stay under test continuously.<\/p><\/div><\/div><\/div><\/section><section class=\"band alt\"><div class=\"wrap\"><div class=\"fs-wrap\"><div class=\"fs-copy solo\"><h2>How do alerts reach your team?<\/h2><p>When a scan catches something, DataTrue sends an alert through a webhook, a standard HTTP POST it fires on run and test events. Point it at Slack, Microsoft Teams, Jira, PagerDuty, or your own internal service.<\/p><figure class=\"r1-fig r1-diagram\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/D26.png\" alt=\"A failed test, scheduled or on release, sends an alert to Slack, Microsoft Teams, Jira or PagerDuty.\" width=\"960\" height=\"400\" loading=\"lazy\"><\/figure><p>Alerts go out as soon as a scan detects a problem, on the cadence you set, so a broken conversion tag reaches the right person quickly instead of surfacing in next month&#8217;s report. Because it is a plain webhook, you are not limited to one chat tool or waiting on a native integration.<\/p><\/div><\/div><\/div><\/section><section class=\"band\"><div class=\"wrap\"><div class=\"fs-wrap\"><div class=\"fs-copy solo\"><h2>Flag tags your policy doesn&#8217;t allow<\/h2><p>The tag that causes the incident is sometimes one nobody added on purpose: a vendor tag that piggybacked another, or a pixel a marketer dropped in directly. Mark each tag as required, allowed or not allowed, and DataTrue applies that policy to each coverage scan and alerts you when a tag breaks it. DataTrue also maps the tag hierarchy, so you can see which tag loaded which and spot a piggyback tag riding in on one you do trust.<\/p><figure class=\"r1-fig r1-shot\"><div class=\"r1-crop\" style=\"max-width:1080px\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/tag-policy-compliance-crop.png\" alt=\"DataTrue tag policy compliance for a coverage scan: 79 of 80 tags comply with the policy, and the one non-compliant tag, New Relic, is listed.\" width=\"1080\" height=\"450\" loading=\"lazy\"><\/div><figcaption>Tag policy compliance: which tags on the scanned pages match your tag policy.<\/figcaption><\/figure><\/div><\/div><\/div><\/section><section class=\"band alt\"><div class=\"wrap\"><div class=\"section-head\" style=\"margin-bottom:22px;\"><h2>Web and native mobile, one place<\/h2><p>Monitor both, so there is no blind spot between your site and your apps, and no separate tool to check. See <a class=\"tl\" href=\"\/en\/platform\/mobile-app-analytics-testing\/\">mobile app analytics testing<\/a>.<\/p><\/div><div class=\"section-head\" style=\"margin:34px 0 0;\"><h2>How does monitoring pair with pre-publish testing?<\/h2><p>Monitoring catches what breaks in production. Pair it with pre-publish testing to stop a whole class of breakage before it ships. See <a class=\"tl\" href=\"\/en\/platform\/pre-publish-tag-testing\/\">pre-publish tag testing<\/a>.<\/p><\/div><figure class=\"r1-fig r1-diagram\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/D13.png\" alt=\"A change is tested as a draft and gated before publish. After release, scheduled scans watch the live site and alert.\" width=\"960\" height=\"400\" loading=\"lazy\"><\/figure><div class=\"zc\" style=\"margin-top:18px;\"><div class=\"zc-mark\">\u25ce<\/div><p>Nothing is installed on your site. DataTrue doesn&#8217;t ask you to add any script, tag or code to your pages, so there is nothing to remove if you stop.<\/p><\/div><\/div><\/section><section class=\"band alt\"><div class=\"wrap\"><div class=\"mid-cta\"><p>Stop finding broken tags in your reports.<\/p><a class=\"region-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial <svg viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><\/div><\/div><\/section><section class=\"band\"><div class=\"wrap\"><div class=\"section-head\" style=\"margin-bottom:20px;\"><h2>Questions<\/h2><\/div><div class=\"faq-list\"><details class=\"faq-item\" open><summary>What is continuous tag monitoring?<\/summary><p>The ongoing, scheduled testing of the tags, pixels, and consent on your live site and apps, with alerts when a scan detects a problem.<\/p><\/details><details class=\"faq-item\"><summary>How often does DataTrue check my tags?<\/summary><p>On the schedule you set. You choose the cadence per suite schedule.<\/p><\/details><details class=\"faq-item\"><summary>How fast are the alerts?<\/summary><p>Alerts fire as soon as a scan detects a problem. How quickly you&#8217;re alerted depends on how often a test runs and how many pages it covers. A dedicated test can run about hourly.<\/p><\/details><details class=\"faq-item\"><summary>Can it find tags added outside our tag manager?<\/summary><p>Yes, if they&#8217;re in your tag policy. Mark each tag as required, allowed or not allowed, and each coverage scan flags a tag that breaks the policy, wherever it was added.<\/p><\/details><details class=\"faq-item\"><summary>Does it monitor mobile apps too?<\/summary><p>Yes, web and native mobile in one place.<\/p><\/details><\/div><p style=\"margin-top:18px; font-size:13.5px; color:var(--ink-soft); max-width:80ch; line-height:1.6;\">Related: <a class=\"tl\" href=\"\/en\/platform\/web-analytics-testing\/\">web analytics testing<\/a>, <a class=\"tl\" href=\"\/en\/platform\/pii-leak-detection\/\">PII leak detection<\/a>, <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/platform\/consent-cookie-compliance\/\">consent &amp; cookie compliance<\/a>, <a class=\"tl\" href=\"\/en\/platform\/mobile-app-analytics-testing\/\">mobile app analytics testing<\/a>, <a class=\"tl\" href=\"\/en\/platform\/pre-publish-tag-testing\/\">pre-publish tag testing<\/a>, <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/platform\/apis-cicd-integrations\/\">APIs, CI\/CD &amp; integrations<\/a>. Guides: <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/resources\/tags\/what-is-a-tag-audit\/\">guide to tag auditing<\/a>, <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/resources\/tags\/what-is-a-web-tag\/\">what is a web tag<\/a>. Compare: <a class=\"tl\" href=\"https:\/\/datatrue.com\/en\/compare\/datatrue-vs-observepoint\/\">ObservePoint<\/a>.<\/p><\/div><\/section><section class=\"tcta-band\"><div class=\"wrap\"><div class=\"tcta\"> <div class=\"tcta-copy\"><span class=\"eyebrow on-dark\"><span class=\"dot\"><\/span>30-day free trial<\/span><h2>Put your tag and consent testing on a schedule<\/h2><p class=\"tcta-sub\">DataTrue runs coverage scans, journeys and consent checks on your live site, reads what each tag sends, and alerts your team when a result changes. There&#8217;s nothing of ours to install on your pages.<\/p> <div class=\"tcta-k\">What DataTrue checks<\/div><ul class=\"tcta-list\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Every page, with coverage scans<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Scheduled runs, with alerts when a result changes<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Full journeys, like checkout and signup, in each consent state<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>What each tag sent, field by field<\/li><\/ul> <div class=\"tcta-k\">Also in the full platform<\/div><ul class=\"tcta-more\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>PII detection with test personas<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>iOS and Android app testing<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Pre-publish testing for GTM and Adobe Tags<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>REST API, plus Slack and Jira alerts<\/li><\/ul> <div class=\"tcta-act\"><a class=\"tcta-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial <svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><span class=\"tcta-g2\"><span class=\"stars\">\u2605\u2605\u2605\u2605\u2605<\/span> <strong>4.6\/5<\/strong> on G2<\/span><\/div> <p class=\"tcta-fine\">The full platform, every feature, free for 30 days.<\/p><\/div> <div class=\"tcta-shot\"><div style=\"width:100%\"><div class=\"tcta-frame\"><div class=\"bar\"><i><\/i><i><\/i><i><\/i><\/div><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/monitoring-dashboard.png\" alt=\"A DataTrue monitoring dashboard showing page validation, HTTP status, load time and compliance results across scheduled runs\" width=\"1402\" height=\"876\" loading=\"lazy\"><\/div><div class=\"tcta-cap\">A scheduled monitoring run in DataTrue<\/div><\/div><\/div> <\/div><\/div><\/section><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is continuous tag monitoring?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The ongoing, scheduled testing of the tags, pixels, and consent on your live site and apps, with alerts when a scan detects a problem.\"}},{\"@type\":\"Question\",\"name\":\"How often does DataTrue check my tags?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"On the schedule you set. You choose the cadence per suite schedule.\"}},{\"@type\":\"Question\",\"name\":\"How fast are the alerts?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Alerts fire as soon as a scan detects a problem. How quickly you're alerted depends on how often a test runs and how many pages it covers. A dedicated test can run about hourly.\"}},{\"@type\":\"Question\",\"name\":\"Can it find tags added outside our tag manager?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, if they're in your tag policy. 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DataTrue re-tests your live site [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":227707,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-227713","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Continuous Tag Monitoring &amp; Alerting | DataTrue<\/title>\n<meta name=\"description\" content=\"Monitor the tags, pixels, and consent on your live site and apps on the schedule you set. 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