{"id":227649,"date":"2026-10-06T15:56:40","date_gmt":"2026-10-06T15:56:40","guid":{"rendered":"https:\/\/datatrue.com\/?page_id=227649"},"modified":"2026-10-06T15:56:40","modified_gmt":"2026-10-06T15:56:40","slug":"global-privacy-control","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/resources\/privacy-compliance\/global-privacy-control\/","title":{"rendered":"Global Privacy Control"},"content":{"rendered":"\n<style id=\"dt-divi-integration\">body h1.entry-title.main_title{display:none !important}#main-content .container{width:100% !important;max-width:100% !important;padding-left:0 !important;padding-right:0 !important;padding-top:0 !important}#left-area{width:100% !important;float:none !important;padding:0 !important}#sidebar{display:none !important}#main-content .container:before{display:none !important}.yarpp-related,.yarpp.yarpp-related{display:none !important}#left-area article.et_pb_post{margin-bottom:0 !important}#dt-page p{padding-bottom:0}#dt-page 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.tcta-frame{width:calc(100% + 140px);border-radius:10px 0 0 10px;overflow:hidden;box-shadow:0 30px 60px -30px rgba(0,0,0,.55);border:1px solid rgba(255,255,255,.14);border-right:none;background:#fff;}#dt-page .tcta-frame .bar{height:26px;display:flex;align-items:center;gap:6px;padding:0 12px;background:#EEF2F0;border-bottom:1px solid var(--border);}#dt-page .tcta-frame .bar i{width:8px;height:8px;border-radius:50%;background:#C9D3CE;}#dt-page .tcta-frame img{display:block;width:100%;height:auto;}#dt-page .tcta-cap{margin-top:10px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;color:#8FA69A;}@media (max-width:900px){#dt-page .tcta{grid-template-columns:1fr;padding:32px 24px 0;gap:28px;}#dt-page .tcta-shot{margin:0 -24px 0 0;}#dt-page .tcta-frame{width:100%;}}@media (max-width:600px){#dt-page .tcta h2{font-size:23px;}#dt-page .tcta-more{grid-template-columns:1fr;}#dt-page .tcta-btn{width:100%;justify-content:center;}}#dt-page .definition .def-text{font-size:16px;line-height:1.6;}<\/style><div id=\"dt-page\" class=\"dt-page\"><section class=\"pc-head\"><div class=\"wrap\"><nav class=\"breadcrumb\" aria-label=\"Breadcrumb\"><ol><li><a href=\"\/en\/\">Home<\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/resources\/\">Resources<\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/resources\/privacy-compliance\/\">Privacy &amp; Compliance<\/a><\/li><li aria-current=\"page\">Global Privacy Control<\/li><\/ol><\/nav><div class=\"head-grid hv2\"><div class=\"head-title\"><span class=\"eyebrow\"><span class=\"dot\"><\/span>Privacy &amp; Compliance <span class=\"sep\">\/<\/span> Explainer<\/span><h1>What Is Global Privacy Control (GPC) and How to Honor It<\/h1><\/div><div class=\"head-media\"><figure class=\"r1-fig r1-hero\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/H-CONSENT.png\" alt=\"\" width=\"640\" height=\"440\"><\/figure><div class=\"definition\" id=\"definition\"><p class=\"def-kicker\">Summary<\/p><p class=\"def-text\"><strong>Global Privacy Control (GPC)<\/strong> is a browser setting that tells every website a person visits &#8220;do not sell or share my personal data,&#8221; before they do anything on the page. Under a growing list of US state laws it counts as an opt-out. Nine states directly require businesses to honor it, and three more accept it through an authorized-agent rule.<\/p><\/div><\/div><div class=\"head-rest\"><div class=\"head-lead\"><p>GPC solves a practical problem the opt-out laws created: no one wants to click a &#8220;do not sell&#8221; link on every site they visit. GPC lets a person set the preference once, in their browser or an extension, and have it apply everywhere automatically.<\/p><p>The sections below explain how GPC works, which states legally require honoring it, and how to honor it on your site. The last section covers how to prove your site honors GPC.<\/p><\/div><\/div><\/div><\/div><\/section><div class=\"wrap\"><div class=\"art-grid\"><article class=\"prose\"><h2 id=\"how-does-gpc-work\">How does GPC work?<\/h2><p>Technically, GPC is a signal your visitor&#8217;s browser sends. It arrives two ways: as an HTTP header (<code>Sec-GPC: 1<\/code>) on the request, and as a JavaScript property, <code>navigator.globalPrivacyControl<\/code>, that your site can read. The signal is sent automatically, before the visitor interacts with your page or your consent banner, so it is present from the first request.<\/p><figure class=\"r1-fig r1-diagram\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/D05.png\" alt=\"A browser with GPC turned on sends Sec-GPC: 1. If the site listens, ad tags stop. If it doesn&#x27;t, ad tags keep firing.\" width=\"960\" height=\"400\" loading=\"lazy\"><\/figure><p>Because it arrives up front, GPC is not something a visitor negotiates with your banner. It is a standing instruction your site is expected to detect and follow.<\/p><h2 id=\"which-states-legally-require-honoring-gpc\">Which states legally require honoring GPC?<\/h2><p>Nine states directly require businesses to honor a browser opt-out signal such as GPC: California, Colorado, Connecticut, Delaware, Minnesota, Montana, New Hampshire, New Jersey and Oregon. Most statutes use the phrase &#8220;opt-out preference signal&#8221;, and Colorado recognizes GPC by name. Texas, Maryland and Nebraska let consumers opt out through a browser setting that acts as their authorized agent, with conditions (Nebraska, for example, allows verification). With the nine direct-duty states, that makes 12. California has required businesses that sell or share personal information to treat a signal like GPC as a valid opt-out under a CPPA regulation in force since March 2023, Colorado since July 2024, and the rest came into force from January 2025 to January 2026. The list is growing, so the practical assumption is that honoring GPC is a baseline obligation.<\/p><p>In these states, ignoring a GPC signal is treated the same as ignoring a manual opt-out. California added a further step in January 2026: businesses must give visitors a way to confirm their opt-out was processed, including one sent by GPC. For example, a site can show &#8220;Opt-Out Request Honored&#8221;.<\/p><h2 id=\"how-to-honor-gpc\">How to honor GPC<\/h2><p>Three steps.<\/p><ol class=\"steps\"><li><strong>Detect<\/strong> the GPC signal on incoming requests, through the <code>Sec-GPC<\/code> header or the <code>navigator.globalPrivacyControl<\/code> property.<\/li><li><strong>Act<\/strong> on it by treating the visitor as opted out of sale and sharing, which in practice means suppressing the tags and data-sharing that count as a &#8220;sale&#8221; or &#8220;share,&#8221; such as advertising pixels.<\/li><li><strong>Confirm<\/strong> the opt-out where required. In California, since January 2026, give visitors a way to confirm their opt-out was processed, for example by showing &#8220;Opt-Out Request Honored&#8221;.<\/li><\/ol><p>The step that fails silently is the second one. Detecting the signal is easy. Making sure the tags that should stop actually stop is the part that has to be verified.<\/p><h2 id=\"how-to-prove-your-site-honors-gpc\">How to prove your site honors GPC<\/h2><p>DataTrue tests GPC by loading your site with a GPC-signalling browser extension enabled, then recording which tags fire. You can confirm that the tags that count as sale or sharing actually stop when the signal is present, on every page, rather than assuming the setting took effect. Because the signal comes from a real browser, it reaches your site exactly as a real visitor&#8217;s GPC setting would. The result is a timestamped record that your site honors GPC, which is the evidence a regulator asks for.<\/p><figure class=\"r1-fig r1-shot\"><div class=\"r1-crop\" style=\"max-width:910px\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/gpc-result-crop.png\" alt=\"A DataTrue GPC check: the test loaded the site with the GPC signal on, and the console log confirms gpc=true.\" width=\"910\" height=\"705\" loading=\"lazy\"><\/div><\/figure><div class=\"next-read\"><a href=\"\/en\/resources\/privacy-compliance\/consent-verification\/\" class=\"next-link\">See how consent verification works <svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><a href=\"https:\/\/datatrue.com\/en\/resources\/privacy-compliance\/ccpa-cpra-for-tags\/\" class=\"next-link\">CCPA and CPRA for tags <svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><\/div><section class=\"faq-block\" aria-labelledby=\"questions\"><h2 id=\"questions\">Questions<\/h2><div class=\"faq-list\"><details class=\"faq-item\" open><summary>What is Global Privacy Control (GPC)?<\/summary><p>GPC is a browser signal that automatically tells every website &#8220;do not sell or share my personal data.&#8221; It is sent as an HTTP header and a JavaScript property before the visitor interacts with the page. In states that require it, honoring GPC is legally equivalent to honoring a manual opt-out.<\/p><\/details><details class=\"faq-item\"><summary>Is honoring GPC legally required?<\/summary><p>Yes, in a growing number of states. Nine states directly require businesses to honor a browser opt-out signal such as GPC: California, Colorado, Connecticut, Delaware, Minnesota, Montana, New Hampshire, New Jersey and Oregon. Texas, Maryland and Nebraska accept it through a browser setting that acts as the consumer&#8217;s authorized agent, with conditions. That makes 12, and the list is growing.<\/p><\/details><details class=\"faq-item\"><summary>What do I have to do to honor GPC?<\/summary><p>Detect the signal, act on it by suppressing the tags and data-sharing that count as a sale or share, and, in California since January 2026, give visitors a way to confirm their opt-out was processed. The part that needs testing is whether the right tags actually stop.<\/p><\/details><details class=\"faq-item\"><summary>How do I know my site is actually honoring GPC?<\/summary><p>By testing it. Load the site with a GPC signal switched on and confirm that the tags that count as sale or sharing stop firing, on every page. DataTrue automates this and produces a record you can show a regulator.<\/p><\/details><\/div><\/section><\/article><aside class=\"toc\" aria-label=\"On this page\"><p class=\"toc-label\">On this page<\/p><ol><li><a href=\"#how-does-gpc-work\">How does GPC work?<\/a><\/li><li><a href=\"#which-states-legally-require-honoring-gpc\">Which states legally require honoring GPC?<\/a><\/li><li><a href=\"#how-to-honor-gpc\">How to honor GPC<\/a><\/li><li><a href=\"#how-to-prove-your-site-honors-gpc\">How to prove your site honors GPC<\/a><\/li><li><a href=\"#questions\">Questions<\/a><\/li><li><a href=\"#related\">Related guides<\/a><\/li><\/ol><\/aside><\/div><\/div><section class=\"band alt\" aria-labelledby=\"related\"><div class=\"wrap\"><div class=\"section-head\"><h2 id=\"related\">Related guides<\/h2><\/div><div class=\"tile-grid\"><a href=\"https:\/\/datatrue.com\/en\/resources\/privacy-compliance\/ccpa-cpra-for-tags\/\" class=\"tile\"><span class=\"t-label\">Law guide<\/span><h3>CCPA \/ CPRA for Tags<\/h3><\/a><a href=\"\/en\/resources\/privacy-compliance\/consent-verification\/\" class=\"tile\"><span class=\"t-label\">Overview<\/span><h3>Consent Verification<\/h3><\/a><\/div><\/div><\/section><section class=\"tcta-band\"><div class=\"wrap\"><div class=\"tcta\"> <div class=\"tcta-copy\"><span class=\"eyebrow on-dark\"><span class=\"dot\"><\/span>30-day free trial<\/span><h2>See what your tags do in every consent state<\/h2><p class=\"tcta-sub\">DataTrue loads your real pages as a visitor who accepts, rejects, or sends an opt-out signal, and reads what each tag sends. A tag that ignores the visitor&#8217;s choice shows up in a test.<\/p> <div class=\"tcta-k\">What DataTrue checks<\/div><ul class=\"tcta-list\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Every page, with coverage scans<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Scheduled runs, with alerts when a result changes<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Full journeys, like checkout and signup, in each consent state<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>What each tag sent, field by field<\/li><\/ul> <div class=\"tcta-k\">Also in the full platform<\/div><ul class=\"tcta-more\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>PII detection with test personas<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>iOS and Android app testing<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Pre-publish testing for GTM and Adobe Tags<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>REST API, plus Slack and Jira alerts<\/li><\/ul> <div class=\"tcta-act\"><a class=\"tcta-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial <svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><span class=\"tcta-g2\"><span class=\"stars\">\u2605\u2605\u2605\u2605\u2605<\/span> <strong>4.6\/5<\/strong> on G2<\/span><\/div> <p class=\"tcta-fine\">The full platform, every feature, free for 30 days.<\/p><\/div> <div class=\"tcta-shot\"><div style=\"width:100%\"><div class=\"tcta-frame\"><div class=\"bar\"><i><\/i><i><\/i><i><\/i><\/div><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/consent-state-test-edited.png\" alt=\"A DataTrue opt-out consent test listing the tags that should be blocked, with pass or fail for each\" width=\"1402\" height=\"876\" loading=\"lazy\"><\/div><div class=\"tcta-cap\">A consent-state test in DataTrue<\/div><\/div><\/div> <\/div><\/div><\/section><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is Global Privacy Control (GPC)?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"GPC is a browser signal that automatically tells every website \\\"do not sell or share my personal data.\\\" It is sent as an HTTP header and a JavaScript property before the visitor interacts with the page. 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