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.tcta-frame{width:calc(100% + 140px);border-radius:10px 0 0 10px;overflow:hidden;box-shadow:0 30px 60px -30px rgba(0,0,0,.55);border:1px solid rgba(255,255,255,.14);border-right:none;background:#fff;}#dt-page .tcta-frame .bar{height:26px;display:flex;align-items:center;gap:6px;padding:0 12px;background:#EEF2F0;border-bottom:1px solid var(--border);}#dt-page .tcta-frame .bar i{width:8px;height:8px;border-radius:50%;background:#C9D3CE;}#dt-page .tcta-frame img{display:block;width:100%;height:auto;}#dt-page .tcta-cap{margin-top:10px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;color:#8FA69A;}@media (max-width:900px){#dt-page .tcta{grid-template-columns:1fr;padding:32px 24px 0;gap:28px;}#dt-page .tcta-shot{margin:0 -24px 0 0;}#dt-page .tcta-frame{width:100%;}}@media (max-width:600px){#dt-page .tcta h2{font-size:23px;}#dt-page .tcta-more{grid-template-columns:1fr;}#dt-page .tcta-btn{width:100%;justify-content:center;}}#dt-page .definition .def-text{font-size:16px;line-height:1.6;}<\/style><div id=\"dt-page\" class=\"dt-page\"><section class=\"pc-head\"><div class=\"wrap\"><nav class=\"breadcrumb\" aria-label=\"Breadcrumb\"><ol><li><a href=\"\/en\/\">Home<\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/resources\/\">Resources<\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/resources\/privacy-compliance\/\">Privacy &amp; Compliance<\/a><\/li><li aria-current=\"page\">GLBA<\/li><\/ol><\/nav><div class=\"head-grid hv2\"><div class=\"head-title\"><span class=\"eyebrow\"><span class=\"dot\"><\/span>Privacy &amp; Compliance <span class=\"sep\">\/<\/span> Law guide<\/span><h1>GLBA and Website Tracking on Financial Sites<\/h1><\/div><div class=\"head-media\"><figure class=\"r1-fig r1-hero\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/H-FINANCE.png\" alt=\"\" width=\"640\" height=\"440\"><\/figure><div class=\"definition\" id=\"definition\"><p class=\"def-kicker\">Summary<\/p><p class=\"def-text\">The <strong>Gramm-Leach-Bliley Act (GLBA)<\/strong> limits how financial institutions share customers&#8217; nonpublic personal information, and a tag that sends that information to a third party can fall within those limits. Federal courts, including the Eighth Circuit, have held that GLBA gives individuals no private right of action, so pixel lawsuits run under wiretap and consumer-protection laws.<\/p><\/div><\/div><div class=\"head-rest\"><div class=\"head-lead\"><p>GLBA is the 1999 federal law that governs how banks, lenders, insurers, investment firms, tax preparers, and many fintechs handle customer data. On a website, the question it raises is simple to state: are your analytics, advertising, session-replay, and chat tools sending customer financial information to companies outside your institution?<\/p><p>The sections below cover what GLBA requires of financial websites, what counts as nonpublic personal information, and why session replay and chat matter. Later sections cover whether customers can sue, what courts and regulators look for, and how to check what your tags send.<\/p><\/div><\/div><\/div><\/div><\/section><div class=\"wrap\"><div class=\"art-grid\"><article class=\"prose\"><h2 id=\"what-does-glba-require-of-financial-websites\">What does GLBA require of financial websites?<\/h2><p>GLBA has two main rules that matter for tracking.<\/p><p><strong>The Privacy Rule<\/strong> requires a financial institution to give customers a privacy notice and, before sharing their nonpublic personal information with an unaffiliated third party, an opportunity to opt out. The opt-out does not apply to service providers when the institution discloses the sharing and has a contract requiring the provider to keep the information confidential.<\/p><p><strong>The Safeguards Rule<\/strong> requires an information security program that protects customer information. For institutions under FTC jurisdiction, it requires overseeing service providers by taking reasonable steps to select and retain providers capable of maintaining appropriate safeguards, requiring those safeguards by contract, and periodically assessing the providers.<\/p><p>GLBA is enforced by regulators, including the Consumer Financial Protection Bureau (CFPB), the federal banking agencies, the Securities and Exchange Commission (SEC), and the FTC, depending on the institution. State insurance regulators cover insurers.<\/p><h2 id=\"what-counts-as-nonpublic-personal-information-on-a-website\">What counts as nonpublic personal information on a website?<\/h2><p>Nonpublic personal information, or NPI, is personally identifiable financial information about a consumer. Under Regulation P, it includes even the fact that someone is or has been your customer. It also includes information a consumer gives you to get a financial product and information from their transactions with you.<\/p><figure class=\"r1-fig r1-diagram\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/D04-FIN.png\" alt=\"A loan application page&#x27;s pixel sends the loan page and a hashed email to an ad platform: financial data tied to a person.\" width=\"960\" height=\"400\" loading=\"lazy\"><figcaption>Under Regulation P, information a consumer gives you to get a financial product, such as a loan application, is nonpublic personal information.<\/figcaption><\/figure><p>On a website, NPI can reach a tag in several ways. A loan or account application form can pass income, loan amounts, or account types. A logged-in page can reveal balances or products held. A page URL can carry an application status. And the simple fact that an identified person reached a logged-in account page can show they are a customer.<\/p><h2 id=\"can-customers-sue-under-glba\">Can customers sue under GLBA?<\/h2><p>No. Federal courts, including the Eighth Circuit in <em>Dunmire v. Morgan Stanley DW<\/em> (2007), have held that GLBA gives individuals no private right of action. Its privacy rules are enforced by regulators. That is why pixel lawsuits against financial institutions rely on other laws.<\/p><div class=\"lead-stack\"><div class=\"lead-card\"><p><strong class=\"lead\">Wiretap laws.<\/strong> The federal Wiretap Act, part of the Electronic Communications Privacy Act (ECPA), prohibits intercepting communications, though it generally allows interception when one party consents, unless the interception is for the purpose of committing a criminal or tortious act. Plaintiffs argue that exception applies. State laws such as the California Invasion of Privacy Act (CIPA) require the consent of all parties, and CIPA lets a person injured sue for the greater of $5,000 per violation or three times actual damages.<\/p><\/div><div class=\"lead-card\"><p><strong class=\"lead\">State consumer-protection and contract claims.<\/strong> Plaintiffs also argue that sharing data with ad platforms broke the institution&#8217;s privacy promises or was an unfair practice.<\/p><\/div><\/div><h2 id=\"why-session-replay-and-chat-matter-on-financial-sites\">Why session replay and chat matter on financial sites<\/h2><p>Session replay and chat tools create a distinct exposure. Session-replay scripts record what a visitor does on a page, including what they type into forms. Chat widgets, often run by an outside vendor, carry the conversation itself. On a financial site those can include account numbers, income, and questions about a customer&#8217;s own finances.<\/p><figure class=\"r1-fig r1-diagram\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/D08.png\" alt=\"A visitor types and chats on a site while a replay or chat script sends a copy to a third-party vendor as it happens.\" width=\"960\" height=\"400\" loading=\"lazy\"><\/figure><p>Under CIPA, plaintiffs argue that a third-party vendor capturing those interactions without consent is wiretapping. That theory does not depend on GLBA. For the details, see <a href=\"https:\/\/datatrue.com\/en\/resources\/privacy-compliance\/cipa-and-website-tracking\/\">CIPA and website tracking<\/a> and <a href=\"\/en\/resources\/privacy-compliance\/session-replay-and-privacy\/\">Session replay and privacy<\/a>.<\/p><h2 id=\"what-are-courts-and-regulators-looking-for\">What are courts and regulators looking for?<\/h2><p>Courts want specific facts about what a tracker actually sent. In <em>Stevens v. TD Bank<\/em>, the U.S. District Court for the District of New Jersey dismissed the first complaint without prejudice in June 2025 because it described what the Meta Pixel could collect, not what it actually sent. On June 30, 2026, the court denied TD&#8217;s motion to dismiss the amended complaint on standing. That complaint alleges TD actually transmitted information identifying the plaintiff as a TD Bank customer, and the banking functions he performed, to Meta and Google. The court converted TD&#8217;s consent defense into a summary judgment question. The claims are negligence, breach of confidence, breach of contract, and New York consumer-protection law. No wiretap, CIPA, or GLBA claim was pleaded.<\/p><p>Regulators and plaintiffs who have that evidence do act on it. TaxAct, an online tax-preparation service, agreed to a $14.95 million class settlement over allegations that it shared users&#8217; personal and financial information with third parties including Meta and Google. The settlement received final approval on December 30, 2024. Objectors appealed, and cash payments are on hold until the appeal is resolved. In August 2026, TaxAct also settled with the Connecticut Attorney General for $275,000. The Attorney General&#8217;s announcement said the settlement requires written policies for third-party tracking, documentation of the data points tracked, a tag monitoring system that scans the website regularly, and two independent audits.<\/p><p>Both point the same way. The strength of a claim, and of a defense, depends on a record of what each tag actually transmitted. For the cases themselves, see <a href=\"https:\/\/datatrue.com\/en\/resources\/enforcement-watch\/\">Enforcement Watch<\/a>.<\/p><h2 id=\"does-the-ccpa-apply-to-financial-institutions\">Does the CCPA apply to financial institutions?<\/h2><p>In part. The California Consumer Privacy Act (CCPA) exempts personal information collected, processed, sold, or disclosed under GLBA (and the California Financial Information Privacy Act). The exemption applies to that data, not to the institution. Website browsing and advertising data that is not collected under GLBA can still fall under the CCPA and other state privacy laws, including their opt-out requirements. The CCPA&#8217;s private right of action for data breaches still applies. See <a href=\"https:\/\/datatrue.com\/en\/resources\/privacy-compliance\/ccpa-cpra-for-tags\/\">CCPA and CPRA for tags<\/a>.<\/p><h2 id=\"how-to-check-what-your-tags-send\">How to check what your tags send<\/h2><p>Every question on this page, for regulators and courts alike, comes down to facts about your tags: which ones run on which pages, what each one sends, and whether consent is honored before anything fires.<\/p><p>DataTrue tests your live site in a real browser and records what every tag sends. A Coverage test crawls the whole site and reports what is tagged on every page, including tags added outside your tag manager. A Simulation test walks a defined journey, such as a loan application or a login to online banking, in each consent state, and checks what fires at each step. Sensitive Data Detection inspects the payloads, including what session-replay and chat tools capture, for personal and financial data. Because the tests use fictitious personas, invented customers with fake account details, no real customer&#8217;s information is involved.<\/p><p>Tests run on a schedule, with alerts when something changes, such as a tag your policy doesn&#8217;t allow on the application flow after a release. The output is a timestamped record of which tags sent what, on which pages. That is the kind of evidence a tracking-governance program needs, and it is the evidence gap the TD Bank court pointed to.<\/p><div class=\"next-read\"><a href=\"\/en\/resources\/privacy-compliance\/consent-verification\/\" class=\"next-link\">See how consent and PII verification works <svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><\/div><h2 id=\"what-should-financial-institutions-do\">What should financial institutions do?<\/h2><ul class=\"check-list\"><li><strong>Keep advertising tags off application flows and logged-in pages,<\/strong> and confirm with testing that they stay off.<\/li><li><strong>Review session replay and chat<\/strong> for what they capture, mask sensitive fields, and get consent before they run.<\/li><li><strong>Put vendors under contract,<\/strong> including confidentiality and safeguards terms, and confirm the tags match the contract.<\/li><li><strong>Keep a record of what each tag transmits,<\/strong> checked on a schedule, so you can answer a regulator or a court with evidence.<\/li><li><strong>Treat non-GLBA website data under state privacy laws,<\/strong> including opt-outs and Global Privacy Control.<\/li><\/ul><section class=\"faq-block\" aria-labelledby=\"questions\"><h2 id=\"questions\">Questions<\/h2><div class=\"faq-list\"><details class=\"faq-item\" open><summary>Does GLBA apply to website tracking pixels?<\/summary><p>It can. GLBA limits how financial institutions share customers&#8217; nonpublic personal information with unaffiliated third parties. A pixel that sends application details, account information, or the fact that someone is a customer to an ad platform can be that kind of sharing.<\/p><\/details><details class=\"faq-item\"><summary>Can customers sue a bank under GLBA for using tracking pixels?<\/summary><p>No. Federal courts, including the Eighth Circuit, have held that GLBA gives individuals no private right of action. Regulators enforce it. Pixel lawsuits against financial institutions are brought under wiretap laws, such as the federal Wiretap Act and the California Invasion of Privacy Act, and under state consumer-protection and contract law.<\/p><\/details><details class=\"faq-item\"><summary>What happened in the TD Bank pixel lawsuit?<\/summary><p>In Stevens v. TD Bank (D.N.J.), the court dismissed the first complaint without prejudice in June 2025 because it described what the Meta Pixel could collect, not what it actually sent. On June 30, 2026, the court denied TD&#8217;s motion to dismiss the amended complaint, which alleges what TD actually transmitted to Meta and Google, on standing, and converted TD&#8217;s consent defense into a summary judgment question.<\/p><\/details><details class=\"faq-item\"><summary>Is a financial institution exempt from the CCPA?<\/summary><p>Only in part. The CCPA exempts personal information collected under GLBA, not the institution itself. Other data, such as website browsing and advertising data not collected under GLBA, can still fall under the CCPA.<\/p><\/details><details class=\"faq-item\"><summary>Do session replay and chat tools create risk on financial sites?<\/summary><p>Yes. They can capture what customers type, including financial details, and send it to an outside vendor. Plaintiffs argue under the California Invasion of Privacy Act that this is wiretapping when it happens without consent.<\/p><\/details><\/div><\/section><\/article><aside class=\"toc\" aria-label=\"On this page\"><p class=\"toc-label\">On this page<\/p><ol><li><a href=\"#what-does-glba-require-of-financial-websites\">What does GLBA require of financial websites?<\/a><\/li><li><a href=\"#what-counts-as-nonpublic-personal-information-on-a-website\">What counts as nonpublic personal information on a website?<\/a><\/li><li><a href=\"#can-customers-sue-under-glba\">Can customers sue under GLBA?<\/a><\/li><li><a href=\"#why-session-replay-and-chat-matter-on-financial-sites\">Why session replay and chat matter on financial sites<\/a><\/li><li><a href=\"#what-are-courts-and-regulators-looking-for\">What are courts and regulators looking for?<\/a><\/li><li><a href=\"#does-the-ccpa-apply-to-financial-institutions\">Does the CCPA apply to financial institutions?<\/a><\/li><li><a href=\"#how-to-check-what-your-tags-send\">How to check what your tags send<\/a><\/li><li><a href=\"#what-should-financial-institutions-do\">What should financial institutions do?<\/a><\/li><li><a href=\"#questions\">Questions<\/a><\/li><li><a href=\"#related\">Related guides<\/a><\/li><\/ol><\/aside><\/div><\/div><section class=\"band alt\" aria-labelledby=\"related\"><div class=\"wrap\"><div class=\"section-head\"><h2 id=\"related\">Related guides<\/h2><\/div><div class=\"tile-grid\"><a href=\"https:\/\/datatrue.com\/en\/resources\/privacy-compliance\/ccpa-cpra-for-tags\/\" class=\"tile\"><span class=\"t-label\">Law guide<\/span><h3>CCPA \/ CPRA for Tags<\/h3><\/a><a href=\"https:\/\/datatrue.com\/en\/resources\/privacy-compliance\/cipa-and-website-tracking\/\" class=\"tile\"><span class=\"t-label\">Law guide<\/span><h3>CIPA &amp; Website Tracking<\/h3><\/a><a href=\"\/en\/resources\/privacy-compliance\/consent-verification\/\" class=\"tile\"><span class=\"t-label\">Overview<\/span><h3>Consent Verification<\/h3><\/a><a href=\"\/en\/resources\/privacy-compliance\/session-replay-and-privacy\/\" class=\"tile\"><span class=\"t-label\">Explainer<\/span><h3>Session Replay &amp; Privacy<\/h3><\/a><\/div><\/div><\/section><section class=\"tcta-band\"><div class=\"wrap\"><div class=\"tcta\"> <div class=\"tcta-copy\"><span class=\"eyebrow on-dark\"><span class=\"dot\"><\/span>30-day free trial<\/span><h2>Find personal data in your tags before an ad platform does<\/h2><p class=\"tcta-sub\">DataTrue fills your forms with test personas and reads each tag request for emails, names and card numbers. A leak shows up in a test, with the tag and the page that sent it.<\/p> <div class=\"tcta-k\">What DataTrue checks<\/div><ul class=\"tcta-list\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Every page, with coverage scans<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Scheduled runs, with alerts when a result changes<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Full journeys, like checkout and signup, in each consent state<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>What each tag sent, field by field<\/li><\/ul> <div class=\"tcta-k\">Also in the full platform<\/div><ul class=\"tcta-more\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>PII detection with test personas<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>iOS and Android app testing<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Pre-publish testing for GTM and Adobe Tags<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>REST API, plus Slack and Jira alerts<\/li><\/ul> <div class=\"tcta-act\"><a class=\"tcta-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial <svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><span class=\"tcta-g2\"><span class=\"stars\">\u2605\u2605\u2605\u2605\u2605<\/span> <strong>4.6\/5<\/strong> on G2<\/span><\/div> <p class=\"tcta-fine\">The full platform, every feature, free for 30 days.<\/p><\/div> <div class=\"tcta-shot\"><div style=\"width:100%\"><div class=\"tcta-frame\"><div class=\"bar\"><i><\/i><i><\/i><i><\/i><\/div><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/pii-leak-alert.png\" alt=\"DataTrue flagging sensitive data found in a tag request: a credit card number, an email address and an SSN from a test persona\" width=\"1402\" height=\"876\" loading=\"lazy\"><\/div><div class=\"tcta-cap\">Sensitive data found in a tag request<\/div><\/div><\/div> <\/div><\/div><\/section><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Does GLBA apply to website tracking pixels?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It can. 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Federal courts, including the Eighth Circuit, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":227593,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-227647","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GLBA and Website Tracking on Financial Sites | DataTrue<\/title>\n<meta name=\"description\" content=\"How the Gramm-Leach-Bliley Act applies to pixels, analytics, session replay, and chat on bank and fintech websites, why lawsuits run on wiretap laws, and how to check what your tags send.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datatrue.com\/en\/resources\/privacy-compliance\/glba-and-financial-site-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GLBA and Website Tracking on Financial Sites | DataTrue\" \/>\n<meta property=\"og:description\" content=\"How the Gramm-Leach-Bliley Act applies to pixels, analytics, session replay, and chat on bank and fintech websites, why lawsuits run on wiretap laws, and how to check what your tags send.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datatrue.com\/en\/resources\/privacy-compliance\/glba-and-financial-site-tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"DataTrue\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/datatruedigital\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datatrue.com\/wp-content\/uploads\/2022\/04\/New-DT-Logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1328\" \/>\n\t<meta property=\"og:image:height\" content=\"208\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@data_true\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/resources\\\/privacy-compliance\\\/glba-and-financial-site-tracking\\\/\",\"url\":\"https:\\\/\\\/datatrue.com\\\/en\\\/resources\\\/privacy-compliance\\\/glba-and-financial-site-tracking\\\/\",\"name\":\"GLBA and Website Tracking on Financial Sites | DataTrue\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/#website\"},\"datePublished\":\"2026-10-06T15:56:29+00:00\",\"description\":\"How the Gramm-Leach-Bliley Act applies to pixels, analytics, session replay, and chat on bank and fintech websites, why lawsuits run on wiretap laws, and how to check what your tags send.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/resources\\\/privacy-compliance\\\/glba-and-financial-site-tracking\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/datatrue.com\\\/en\\\/resources\\\/privacy-compliance\\\/glba-and-financial-site-tracking\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/resources\\\/privacy-compliance\\\/glba-and-financial-site-tracking\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/datatrue.com\\\/en\\\/datatrue-home-2026\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/datatrue.com\\\/en\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Privacy &amp; 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