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rgba(255,255,255,0.18);color:#8FE3C3;border-radius:999px;padding:6px 12px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:12px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;margin-bottom:14px;}#dt-page .tcta .eyebrow.on-dark .dot{width:6px;height:6px;border-radius:50%;background:#6FE3B6;}#dt-page .tcta h2{font-size:28px;font-weight:900;letter-spacing:-0.01em;line-height:1.2;color:#fff;margin:0;}#dt-page .tcta .tcta-sub{margin:12px 0 0;font-size:15px;line-height:1.6;color:#CFE0D8;}#dt-page .tcta-k{margin-top:22px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:10.5px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:#8FA69A;}#dt-page .tcta-list{list-style:none;margin:10px 0 0;padding:0;display:grid;gap:8px;font-size:14px;}#dt-page .tcta-list li{display:flex;gap:8px;align-items:flex-start;line-height:1.45;color:#fff;font-weight:600;padding-bottom:8px;border-bottom:1px solid rgba(255,255,255,.08);}#dt-page .tcta-more{list-style:none;margin:10px 0 0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:8px 18px;font-size:13.5px;color:#E4EEE9;}#dt-page .tcta-more li{display:flex;gap:7px;align-items:flex-start;line-height:1.45;}#dt-page .tcta svg{width:14px;height:14px;flex-shrink:0;margin-top:3px;color:#6FE3B6;}#dt-page .tcta-act{margin-top:26px;display:flex;align-items:center;gap:16px;flex-wrap:wrap;}#dt-page .tcta-btn{display:inline-flex;align-items:center;gap:8px;background:var(--mint-fill);color:#fff;font-family:'Lato',sans-serif;font-weight:700;font-size:16px;border-radius:8px;padding:14px 22px;text-decoration:none;}#dt-page .tcta-btn:hover{background:#0C9A6E;}#dt-page .tcta-btn svg{width:16px;height:16px;margin:0;color:#fff;}#dt-page .tcta-g2{font-size:12.5px;color:#CFE0D8;}#dt-page .tcta-g2 strong{color:#fff;}#dt-page .tcta-g2 .stars{color:#E0A32E;letter-spacing:1px;font-size:11px;}#dt-page .tcta-fine{margin:12px 0 0;font-size:12.5px;line-height:1.55;max-width:52ch;color:#8FA69A;}#dt-page .tcta-shot{align-self:stretch;display:flex;align-items:center;}#dt-page .tcta-frame{width:calc(100% + 140px);border-radius:10px 0 0 10px;overflow:hidden;box-shadow:0 30px 60px -30px rgba(0,0,0,.55);border:1px solid rgba(255,255,255,.14);border-right:none;background:#fff;}#dt-page .tcta-frame .bar{height:26px;display:flex;align-items:center;gap:6px;padding:0 12px;background:#EEF2F0;border-bottom:1px solid var(--border);}#dt-page .tcta-frame .bar i{width:8px;height:8px;border-radius:50%;background:#C9D3CE;}#dt-page .tcta-frame img{display:block;width:100%;height:auto;}#dt-page .tcta-cap{margin-top:10px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;color:#8FA69A;}@media (max-width:900px){#dt-page .tcta{grid-template-columns:1fr;padding:32px 24px 0;gap:28px;}#dt-page .tcta-shot{margin:0 -24px 0 0;}#dt-page .tcta-frame{width:100%;}}@media (max-width:600px){#dt-page .tcta h2{font-size:23px;}#dt-page .tcta-more{grid-template-columns:1fr;}#dt-page .tcta-btn{width:100%;justify-content:center;}}#dt-page .definition .def-text{font-size:16px;line-height:1.55;}<\/style><div id=\"dt-page\" class=\"dt-page\"><main> <section class=\"ew-head\"><div class=\"wrap\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumb\"><ol><li><a href=\"\/en\/\">Home<\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/resources\/\">Resources<\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/resources\/enforcement-watch\/\">Enforcement Watch<\/a><\/li><li><span aria-current=\"page\">American Honda<\/span><\/li><\/ol><\/nav><div class=\"head-grid hv2 case-hero\"><div class=\"head-title\"><h1>American Honda&#8217;s $632,500 CPPA fine: when opting out is harder than opting in (2025)<\/h1><div class=\"ew-meta\"><span class=\"enf enf-cppa\" data-enforcer=\"cppa\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>CalPrivacy (CPPA)<\/span><\/span><span class=\"ew-updated\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><rect height=\"11\" rx=\"2\" stroke=\"currentColor\" stroke-width=\"1.5\" width=\"12\" x=\"2\" y=\"3\"><\/rect><path d=\"M2 6.5h12M5.5 1.8v2.4M10.5 1.8v2.4\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"1.5\"><\/path><\/svg>Last updated <time datetime=\"2026-09-22\">September 22, 2026<\/time><\/span><\/div><\/div><div class=\"head-media\"><div aria-labelledby=\"glance\" class=\"case-aside\"><section class=\"factbox\"><h2 id=\"glance\">At a glance<\/h2><dl><div class=\"fact-row\"><dt>Brought by<\/dt><dd><span class=\"enf enf-cppa\" data-enforcer=\"cppa\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>CalPrivacy (CPPA)<\/span><\/span><span class=\"kind\">Regulator<\/span><\/dd><\/div><div class=\"fact-row\"><dt>Company<\/dt><dd>American Honda<\/dd><\/div><div class=\"fact-row\"><dt>Sector<\/dt><dd>Automotive<\/dd><\/div><div class=\"fact-row\"><dt>Law<\/dt><dd>CCPA (California)<\/dd><\/div><div class=\"fact-row\"><dt>Amount<\/dt><dd class=\"amt\"><span class=\"amt-v\">$632,500<\/span><\/dd><\/div><div class=\"fact-row\"><dt>Date<\/dt><dd>Settled Mar 12, 2025<\/dd><\/div><div class=\"fact-row\"><dt>Status<\/dt><dd>Settled<\/dd><\/div><\/dl><\/section><\/div><\/div><div class=\"head-rest\"><div class=\"head-lead\"><div class=\"definition no-glyph\" id=\"definition\"><p class=\"def-kicker\">Summary<\/p><p class=\"def-text\">In March 2025, CalPrivacy (the California Privacy Protection Agency) fined <strong>American Honda<\/strong> $632,500 for making opt-out harder than opt-in, over-verifying privacy requests, and sharing data without the contract terms the CCPA requires.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"wrap\"><div class=\"case-layout no-aside\"><div class=\"case-main\"><section class=\"art-sec\"><h2>What happened<\/h2><p>Over-verifying meant Honda asked for more personal information than the law permits before it would process a privacy request. The data it shared without the required contract terms went to ad-tech vendors.<\/p><\/section><section class=\"art-sec\"><h2>The mechanism<\/h2><p>The core issue was the choice architecture of the cookie and privacy tool. According to the order, consumers could accept all cookies with one click, but opting out of the cookies required at least two clicks. Rights that should need little or no identity check were gated behind excessive verification.<\/p><figure class=\"r1-fig r1-diagram\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/D22.png\" alt=\"A fair banner gives Accept all and Reject all equal weight. A dark pattern hides Reject behind extra steps.\" width=\"960\" height=\"400\" loading=\"lazy\"><\/figure><\/section><section class=\"art-sec\"><h2>Why it was preventable<\/h2><p>The number of steps to opt out versus opt in is something you can measure directly by walking both paths. So is whether a tool demands more than it should.<\/p><\/section><section class=\"art-sec\" data-quote=\"verbatim\"><h2>In the regulator&#8217;s words<\/h2><figure class=\"quote-verbatim\"><p>Michael Macko, Head of the CPPA&#8217;s Enforcement Division, said: <span class=\"said\">&#8220;The remedy should fit the problem behavior.&#8221;<\/span><\/p><\/figure><\/section><section class=\"art-sec\"><h2>Timeline<\/h2><ol class=\"timeline\"><li><span class=\"tl-date\">Mar 12, 2025<\/span><span class=\"tl-text\">settled.<\/span><\/li><\/ol><\/section><section class=\"art-sec\"><h2>Source<\/h2><div class=\"source-cite\"><span class=\"src-ico\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M4 1.8h5.2L12.5 5v9.2H4z\" stroke=\"currentColor\" stroke-linejoin=\"round\" stroke-width=\"1.4\"><\/path><path d=\"M9 1.8V5.2h3.4M6 8.2h4.5M6 10.7h4.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"1.4\"><\/path><\/svg><\/span><div><p><a class=\"ext\" href=\"https:\/\/privacy.ca.gov\/2025\/03\/honda-settles-with-cppa-over-privacy-violations\/\" rel=\"noopener\" target=\"_blank\">privacy.ca.gov<\/a>.<\/p><span class=\"src-domain\">privacy.ca.gov<\/span><\/div><\/div><\/section><\/div><\/div><\/div><section class=\"ew-sec rule\"><div class=\"wrap\"><h2 id=\"faq\">Questions<\/h2><div class=\"faq-list\"><details class=\"faq-item\" open=\"\"><summary>Who fined American Honda?<\/summary><p class=\"faq-a\">CalPrivacy, the California Privacy Protection Agency (CPPA), in March 2025. The CPPA is a separate body from the California Attorney General.<\/p><\/details><details class=\"faq-item\"><summary>What did Honda do wrong?<\/summary><p class=\"faq-a\">It made opting out of data sharing take more steps than opting in, which breaks the CCPA&#8217;s symmetry-in-choice rule, asked for more personal information than needed to process a request, and shared data without required contract terms.<\/p><\/details><details class=\"faq-item\"><summary>How is &#8220;symmetry in choice&#8221; tested?<\/summary><p class=\"faq-a\">By walking both paths and counting the steps. If opting out takes more effort than opting in, the choice is not symmetrical.<\/p><\/details><\/div><\/div><\/section><section class=\"ew-sec tint\"><div class=\"wrap\"><h2 id=\"related\">Related cases<\/h2><div class=\"card-grid\" style=\"margin-top:20px\"><article class=\"ew-case-card\"><div class=\"cc-top\"><span class=\"enf enf-cppa\" data-enforcer=\"cppa\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>CalPrivacy (CPPA)<\/span><\/span><span class=\"cc-date\">Mar 5, 2026<\/span><\/div><div class=\"cc-amt\">$375,703<\/div><h3><a href=\"https:\/\/datatrue.com\/en\/resources\/enforcement-watch\/ford-cppa-fine-2026\/\">Ford&#8217;s $375,703 CPPA fine<\/a><\/h3><p class=\"cc-mech\">Email-verification friction added to opt-out<\/p><\/article><article class=\"ew-case-card\"><div class=\"cc-top\"><span class=\"enf enf-cppa\" data-enforcer=\"cppa\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>CalPrivacy (CPPA)<\/span><\/span><span class=\"cc-date\">May 6, 2025<\/span><\/div><div class=\"cc-amt\">$345,178<\/div><h3><a href=\"https:\/\/datatrue.com\/en\/resources\/enforcement-watch\/todd-snyder-cppa-fine-2025\/\">Todd Snyder&#8217;s $345,178 CPPA fine<\/a><\/h3><p class=\"cc-mech\">Opt-outs not processed for 40 days; ID verification required<\/p><\/article><article class=\"ew-case-card\"><div class=\"cc-top\"><span class=\"enf enf-ag\" data-enforcer=\"ag\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>California Attorney General<\/span><\/span><span class=\"cc-date\">Aug 24, 2022<\/span><\/div><div class=\"cc-amt\">$1.2M settlement<\/div><h3><a href=\"\/en\/resources\/enforcement-watch\/sephora-ccpa-settlement-2022\/\">Sephora&#8217;s $1.2M CCPA settlement<\/a><\/h3><p class=\"cc-mech\">Sale not disclosed; GPC opt-out ignored<\/p><\/article><\/div><\/div><\/section><section class=\"tcta-band\"><div class=\"wrap\"><div class=\"tcta\"> <div class=\"tcta-copy\"><span class=\"eyebrow on-dark\"><span class=\"dot\"><\/span>30-day free trial<\/span><h2>See what your tags send before it becomes a case<\/h2><p class=\"tcta-sub\">DataTrue runs real journeys on your site in each consent state and reads what each tag sends, field by field. A tag sending what it should not shows up in a test.<\/p> <div class=\"tcta-k\">What DataTrue checks<\/div><ul class=\"tcta-list\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Every page, with coverage scans<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Scheduled runs, with alerts when a result changes<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Full journeys, like checkout and signup, in each consent state<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>What each tag sent, field by field<\/li><\/ul> <div class=\"tcta-k\">Also in the full platform<\/div><ul class=\"tcta-more\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>PII detection with test personas<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>iOS and Android app testing<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Pre-publish testing for GTM and Adobe Tags<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>REST API, plus Slack and Jira alerts<\/li><\/ul> <div class=\"tcta-act\"><a class=\"tcta-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial <svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><span class=\"tcta-g2\"><span class=\"stars\">\u2605\u2605\u2605\u2605\u2605<\/span> <strong>4.6\/5<\/strong> on G2<\/span><\/div> <p class=\"tcta-fine\">The full platform, every feature, free for 30 days.<\/p><\/div> <div class=\"tcta-shot\"><div style=\"width:100%\"><div class=\"tcta-frame\"><div class=\"bar\"><i><\/i><i><\/i><i><\/i><\/div><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/coverage-scan-result.png\" alt=\"DataTrue scan overview showing scan details and page status for a scheduled daily coverage scan\" width=\"1402\" height=\"876\" loading=\"lazy\"><\/div><div class=\"tcta-cap\">A scheduled daily coverage scan in DataTrue<\/div><\/div><\/div> <\/div><\/div><\/section> <\/main><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Who fined American Honda?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"CalPrivacy, the California Privacy Protection Agency (CPPA), in March 2025. The CPPA is a separate body from the California Attorney General.\"}},{\"@type\":\"Question\",\"name\":\"What did Honda do wrong?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It made opting out of data sharing take more steps than opting in, which breaks the CCPA's symmetry-in-choice rule, asked for more personal information than needed to process a request, and shared data without required contract terms.\"}},{\"@type\":\"Question\",\"name\":\"How is \\\"symmetry in choice\\\" tested?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"By walking both paths and counting the steps. If opting out takes more effort than opting in, the choice is not symmetrical.\"}}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Home Resources Enforcement Watch American Honda American Honda&#8217;s $632,500 CPPA fine: when opting out is harder than opting in (2025) Regulator: CalPrivacy (CPPA)Last updated September 22, 2026 At a glance Brought by Regulator: CalPrivacy (CPPA)Regulator Company American Honda Sector Automotive Law CCPA (California) Amount $632,500 Date Settled Mar 12, 2025 Status Settled Summary In March [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":227511,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-227576","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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