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rgba(255,255,255,0.18);color:#8FE3C3;border-radius:999px;padding:6px 12px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:12px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;margin-bottom:14px;}#dt-page .tcta .eyebrow.on-dark .dot{width:6px;height:6px;border-radius:50%;background:#6FE3B6;}#dt-page .tcta h2{font-size:28px;font-weight:900;letter-spacing:-0.01em;line-height:1.2;color:#fff;margin:0;}#dt-page .tcta .tcta-sub{margin:12px 0 0;font-size:15px;line-height:1.6;color:#CFE0D8;}#dt-page .tcta-k{margin-top:22px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:10.5px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:#8FA69A;}#dt-page .tcta-list{list-style:none;margin:10px 0 0;padding:0;display:grid;gap:8px;font-size:14px;}#dt-page .tcta-list li{display:flex;gap:8px;align-items:flex-start;line-height:1.45;color:#fff;font-weight:600;padding-bottom:8px;border-bottom:1px solid rgba(255,255,255,.08);}#dt-page .tcta-more{list-style:none;margin:10px 0 0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:8px 18px;font-size:13.5px;color:#E4EEE9;}#dt-page .tcta-more li{display:flex;gap:7px;align-items:flex-start;line-height:1.45;}#dt-page .tcta svg{width:14px;height:14px;flex-shrink:0;margin-top:3px;color:#6FE3B6;}#dt-page .tcta-act{margin-top:26px;display:flex;align-items:center;gap:16px;flex-wrap:wrap;}#dt-page .tcta-btn{display:inline-flex;align-items:center;gap:8px;background:var(--mint-fill);color:#fff;font-family:'Lato',sans-serif;font-weight:700;font-size:16px;border-radius:8px;padding:14px 22px;text-decoration:none;}#dt-page .tcta-btn:hover{background:#0C9A6E;}#dt-page .tcta-btn svg{width:16px;height:16px;margin:0;color:#fff;}#dt-page .tcta-g2{font-size:12.5px;color:#CFE0D8;}#dt-page .tcta-g2 strong{color:#fff;}#dt-page .tcta-g2 .stars{color:#E0A32E;letter-spacing:1px;font-size:11px;}#dt-page .tcta-fine{margin:12px 0 0;font-size:12.5px;line-height:1.55;max-width:52ch;color:#8FA69A;}#dt-page .tcta-shot{align-self:stretch;display:flex;align-items:center;}#dt-page .tcta-frame{width:calc(100% + 140px);border-radius:10px 0 0 10px;overflow:hidden;box-shadow:0 30px 60px -30px rgba(0,0,0,.55);border:1px solid rgba(255,255,255,.14);border-right:none;background:#fff;}#dt-page .tcta-frame .bar{height:26px;display:flex;align-items:center;gap:6px;padding:0 12px;background:#EEF2F0;border-bottom:1px solid var(--border);}#dt-page .tcta-frame .bar i{width:8px;height:8px;border-radius:50%;background:#C9D3CE;}#dt-page .tcta-frame img{display:block;width:100%;height:auto;}#dt-page .tcta-cap{margin-top:10px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;color:#8FA69A;}@media (max-width:900px){#dt-page .tcta{grid-template-columns:1fr;padding:32px 24px 0;gap:28px;}#dt-page .tcta-shot{margin:0 -24px 0 0;}#dt-page .tcta-frame{width:100%;}}@media (max-width:600px){#dt-page .tcta h2{font-size:23px;}#dt-page .tcta-more{grid-template-columns:1fr;}#dt-page .tcta-btn{width:100%;justify-content:center;}}#dt-page .definition .def-text{font-size:16px;line-height:1.55;}<\/style><div id=\"dt-page\" class=\"dt-page\"><main> <section class=\"ew-head\"><div class=\"wrap\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumb\"><ol><li><a href=\"\/en\/\">Home<\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/resources\/\">Resources<\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/resources\/enforcement-watch\/\">Enforcement Watch<\/a><\/li><li><span aria-current=\"page\">Healthline<\/span><\/li><\/ol><\/nav><div class=\"head-grid hv2 case-hero\"><div class=\"head-title\"><h1>Healthline&#8217;s $1.55M CCPA settlement: a consent banner that didn&#8217;t stop the tracking (2025)<\/h1><div class=\"ew-meta\"><span class=\"enf enf-ag\" data-enforcer=\"ag\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>California Attorney General<\/span><\/span><span class=\"ew-updated\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><rect height=\"11\" rx=\"2\" stroke=\"currentColor\" stroke-width=\"1.5\" width=\"12\" x=\"2\" y=\"3\"><\/rect><path d=\"M2 6.5h12M5.5 1.8v2.4M10.5 1.8v2.4\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"1.5\"><\/path><\/svg>Last updated <time datetime=\"2026-09-22\">September 22, 2026<\/time><\/span><\/div><\/div><div class=\"head-media\"><div aria-labelledby=\"glance\" class=\"case-aside\"><section class=\"factbox\"><h2 id=\"glance\">At a glance<\/h2><dl><div class=\"fact-row\"><dt>Brought by<\/dt><dd><span class=\"enf enf-ag\" data-enforcer=\"ag\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>California Attorney General<\/span><\/span><span class=\"kind\">Regulator<\/span><\/dd><\/div><div class=\"fact-row\"><dt>Company<\/dt><dd>Healthline Media<\/dd><\/div><div class=\"fact-row\"><dt>Sector<\/dt><dd>Health-information publishing<\/dd><\/div><div class=\"fact-row\"><dt>Law<\/dt><dd>CCPA (California)<\/dd><\/div><div class=\"fact-row\"><dt>Amount<\/dt><dd class=\"amt\"><span class=\"amt-v\">$1.55M settlement<\/span><\/dd><\/div><div class=\"fact-row\"><dt>Date<\/dt><dd>Settled Jul 1, 2025<\/dd><\/div><div class=\"fact-row\"><dt>Status<\/dt><dd>Settled<\/dd><\/div><\/dl><\/section><\/div><\/div><div class=\"head-rest\"><div class=\"head-lead\"><div class=\"definition no-glyph\" id=\"definition\"><p class=\"def-kicker\">Summary<\/p><p class=\"def-text\">In July 2025, the health publisher <strong>Healthline<\/strong> agreed to $1.55 million in civil penalties to settle claims by the California Attorney General, which said its consent banner did not disable tracking cookies and that sharing continued even after readers opted out. It was the largest CCPA settlement to date at the time (July 2025).<\/p><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"wrap\"><div class=\"case-layout no-aside\"><div class=\"case-main\"><section class=\"art-sec\"><h2>What happened<\/h2><p>According to the Attorney General, the trackers were cookies and pixels that shared visitor data with advertisers. It also said Healthline shared article titles suggesting a reader may already have been diagnosed with a condition, and that its ad contracts lacked the privacy terms the CCPA requires.<\/p><\/section><section class=\"art-sec\"><h2>The mechanism<\/h2><p>The banner recorded the choice without controlling the tracking cookies, so the sharing carried on in the background.<\/p><figure class=\"r1-fig r1-diagram\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/D01.png\" alt=\"Timeline: analytics and marketing tags send data after the page opens, before the visitor accepts or rejects the banner.\" width=\"960\" height=\"400\" loading=\"lazy\"><\/figure><\/section><section class=\"art-sec\"><h2>Why it was preventable<\/h2><p>The gap between what a banner claims and what the tags do is measurable. Opt out, then read what each tag still sends. That check surfaces both the ignored opt-out and any sensitive data leaving the page.<\/p><\/section><section class=\"art-sec\" data-quote=\"verbatim\"><h2>In the Attorney General&#8217;s words<\/h2><figure class=\"quote-verbatim\"><p>Attorney General Rob Bonta said: <span class=\"said\">&#8220;Businesses that collect consumer data must honor consumers&#8217; privacy rights.&#8221;<\/span><\/p><\/figure><\/section><section class=\"art-sec\"><h2>Timeline<\/h2><ol class=\"timeline\"><li><span class=\"tl-date\">Jul 1, 2025<\/span><span class=\"tl-text\">settled.<\/span><\/li><\/ol><\/section><section class=\"art-sec\"><h2>Source<\/h2><div class=\"source-cite\"><span class=\"src-ico\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M4 1.8h5.2L12.5 5v9.2H4z\" stroke=\"currentColor\" stroke-linejoin=\"round\" stroke-width=\"1.4\"><\/path><path d=\"M9 1.8V5.2h3.4M6 8.2h4.5M6 10.7h4.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"1.4\"><\/path><\/svg><\/span><div><p><a class=\"ext\" href=\"https:\/\/oag.ca.gov\/news\/press-releases\/attorney-general-bonta-announces-largest-ccpa-settlement-date-secures-155\" rel=\"noopener\" target=\"_blank\">oag.ca.gov<\/a>.<\/p><span class=\"src-domain\">oag.ca.gov<\/span><\/div><\/div><\/section><\/div><\/div><\/div><section class=\"ew-sec rule\"><div class=\"wrap\"><h2 id=\"faq\">Questions<\/h2><div class=\"faq-list\"><details class=\"faq-item\" open=\"\"><summary>Who brought the Healthline case, and how much?<\/summary><p class=\"faq-a\">The California Attorney General. Healthline agreed to $1.55 million in civil penalties in July 2025, the largest CCPA settlement to date at the time.<\/p><\/details><details class=\"faq-item\"><summary>The site had a consent banner. Why did Healthline still pay penalties?<\/summary><p class=\"faq-a\">According to the Attorney General, the banner did not disable tracking cookies, and even after an opt-out, cookies and pixels kept sharing data with advertisers.<\/p><\/details><details class=\"faq-item\"><summary>What made the shared data sensitive?<\/summary><p class=\"faq-a\">The Attorney General said Healthline shared article titles suggesting a reader may already have been diagnosed with a condition. On a health-information site, what a reader looked at can reveal a health condition.<\/p><\/details><\/div><\/div><\/section><section class=\"ew-sec tint\"><div class=\"wrap\"><h2 id=\"related\">Related cases<\/h2><div class=\"card-grid\" style=\"margin-top:20px\"><article class=\"ew-case-card\"><div class=\"cc-top\"><span class=\"enf enf-dpa\" data-enforcer=\"dpa\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.4\"><\/path><\/svg><span class=\"vh\">Regulator: <\/span><span>CNIL (France)<\/span><\/span><span class=\"cc-date\">Nov 20, 2025<\/span><\/div><div class=\"cc-amt\">\u20ac750,000<\/div><h3><a href=\"https:\/\/datatrue.com\/en\/resources\/enforcement-watch\/conde-nast-cnil-cookie-fine-2025\/\">CNIL&#8217;s \u20ac750,000 fine against Cond\u00e9 Nast<\/a><\/h3><p class=\"cc-mech\">Cookies on arrival; &#8220;reject&#8221; did not stop tracking<\/p><\/article><article class=\"ew-case-card\" style=\"border-left:4px solid var(--teal)\"><div class=\"cc-top\"><span class=\"cc-date\">Enforcement Watch<\/span><\/div><h3><a href=\"\/en\/resources\/enforcement-watch\/health-pixel-lawsuits\/\">The health-pixel lawsuit wave<\/a><\/h3><\/article><article class=\"ew-case-card\"><div class=\"cc-top\"><span class=\"enf enf-ag\" data-enforcer=\"ag\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>California Attorney General<\/span><\/span><span class=\"cc-date\">Feb 11, 2026<\/span><\/div><div class=\"cc-amt\">$2.75M settlement<\/div><h3><a href=\"https:\/\/datatrue.com\/en\/resources\/enforcement-watch\/disney-ccpa-settlement-2026\/\">Disney&#8217;s $2.75M CCPA settlement<\/a><\/h3><p class=\"cc-mech\">Opt-out not carried across devices and services<\/p><\/article><\/div><\/div><\/section><section class=\"tcta-band\"><div class=\"wrap\"><div class=\"tcta\"> <div class=\"tcta-copy\"><span class=\"eyebrow on-dark\"><span class=\"dot\"><\/span>30-day free trial<\/span><h2>See what your tags send before it becomes a case<\/h2><p class=\"tcta-sub\">DataTrue runs real journeys on your site in each consent state and reads what each tag sends, field by field. A tag sending what it should not shows up in a test.<\/p> <div class=\"tcta-k\">What DataTrue checks<\/div><ul class=\"tcta-list\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Every page, with coverage scans<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Scheduled runs, with alerts when a result changes<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Full journeys, like checkout and signup, in each consent state<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>What each tag sent, field by field<\/li><\/ul> <div class=\"tcta-k\">Also in the full platform<\/div><ul class=\"tcta-more\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>PII detection with test personas<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>iOS and Android app testing<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Pre-publish testing for GTM and Adobe Tags<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>REST API, plus Slack and Jira alerts<\/li><\/ul> <div class=\"tcta-act\"><a class=\"tcta-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial <svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><span class=\"tcta-g2\"><span class=\"stars\">\u2605\u2605\u2605\u2605\u2605<\/span> <strong>4.6\/5<\/strong> on G2<\/span><\/div> <p class=\"tcta-fine\">The full platform, every feature, free for 30 days.<\/p><\/div> <div class=\"tcta-shot\"><div style=\"width:100%\"><div class=\"tcta-frame\"><div class=\"bar\"><i><\/i><i><\/i><i><\/i><\/div><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/coverage-scan-result.png\" alt=\"DataTrue scan overview showing scan details and page status for a scheduled daily coverage scan\" width=\"1402\" height=\"876\" loading=\"lazy\"><\/div><div class=\"tcta-cap\">A scheduled daily coverage scan in DataTrue<\/div><\/div><\/div> <\/div><\/div><\/section> <\/main><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Who brought the Healthline case, and how much?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The California Attorney General. 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