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0;font-size:12.5px;line-height:1.55;max-width:52ch;color:#8FA69A;}#dt-page .tcta-shot{align-self:stretch;display:flex;align-items:center;}#dt-page .tcta-frame{width:calc(100% + 140px);border-radius:10px 0 0 10px;overflow:hidden;box-shadow:0 30px 60px -30px rgba(0,0,0,.55);border:1px solid rgba(255,255,255,.14);border-right:none;background:#fff;}#dt-page .tcta-frame .bar{height:26px;display:flex;align-items:center;gap:6px;padding:0 12px;background:#EEF2F0;border-bottom:1px solid var(--border);}#dt-page .tcta-frame .bar i{width:8px;height:8px;border-radius:50%;background:#C9D3CE;}#dt-page .tcta-frame img{display:block;width:100%;height:auto;}#dt-page .tcta-cap{margin-top:10px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;color:#8FA69A;}@media (max-width:900px){#dt-page .tcta{grid-template-columns:1fr;padding:32px 24px 0;gap:28px;}#dt-page .tcta-shot{margin:0 -24px 0 0;}#dt-page .tcta-frame{width:100%;}}@media (max-width:600px){#dt-page .tcta h2{font-size:23px;}#dt-page .tcta-more{grid-template-columns:1fr;}#dt-page .tcta-btn{width:100%;justify-content:center;}}#dt-page .definition .def-text{font-size:16px;line-height:1.55;}<\/style><div id=\"dt-page\" class=\"dt-page\"><main> <section class=\"ew-head\"><div class=\"wrap\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumb\"><ol><li><a href=\"\/en\/\">Home<\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/resources\/\">Resources<\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/resources\/enforcement-watch\/\">Enforcement Watch<\/a><\/li><li><span aria-current=\"page\">Disney<\/span><\/li><\/ol><\/nav><div class=\"head-grid hv2 case-hero\"><div class=\"head-title\"><h1>Disney&#8217;s $2.75M CCPA settlement: opt-outs that stopped at one device (2026)<\/h1><div class=\"ew-meta\"><span class=\"enf enf-ag\" data-enforcer=\"ag\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>California Attorney General<\/span><\/span><span class=\"ew-updated\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><rect height=\"11\" rx=\"2\" stroke=\"currentColor\" stroke-width=\"1.5\" width=\"12\" x=\"2\" y=\"3\"><\/rect><path d=\"M2 6.5h12M5.5 1.8v2.4M10.5 1.8v2.4\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"1.5\"><\/path><\/svg>Last updated <time datetime=\"2026-09-22\">September 22, 2026<\/time><\/span><\/div><\/div><div class=\"head-media\"><div aria-labelledby=\"glance\" class=\"case-aside\"><section class=\"factbox\"><h2 id=\"glance\">At a glance<\/h2><dl><div class=\"fact-row\"><dt>Brought by<\/dt><dd><span class=\"enf enf-ag\" data-enforcer=\"ag\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>California Attorney General<\/span><\/span><span class=\"kind\">Regulator<\/span><\/dd><\/div><div class=\"fact-row\"><dt>Company<\/dt><dd>Disney (Disney DTC and ABC Enterprises)<\/dd><\/div><div class=\"fact-row\"><dt>Sector<\/dt><dd>Media and streaming<\/dd><\/div><div class=\"fact-row\"><dt>Law<\/dt><dd>CCPA (California)<\/dd><\/div><div class=\"fact-row\"><dt>Amount<\/dt><dd class=\"amt\"><span class=\"amt-v\">$2.75M settlement<\/span><\/dd><\/div><div class=\"fact-row\"><dt>Date<\/dt><dd>Settled Feb 11, 2026<\/dd><\/div><div class=\"fact-row\"><dt>Status<\/dt><dd>Settled<\/dd><\/div><\/dl><\/section><\/div><\/div><div class=\"head-rest\"><div class=\"head-lead\"><div class=\"definition no-glyph\" id=\"definition\"><p class=\"def-kicker\">Summary<\/p><p class=\"def-text\">In February 2026, <strong>Disney<\/strong> agreed to $2.75 million in civil penalties to settle claims by the California Attorney General, which said opt-outs, including GPC, applied only to a single Disney streaming service or device instead of the whole account, so data kept being sold or shared elsewhere.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"wrap\"><div class=\"case-layout no-aside\"><div class=\"case-main\"><section class=\"art-sec\"><h2>What happened<\/h2><p>The settling companies are Disney DTC, LLC and ABC Enterprises, Inc., Disney subsidiaries, and the services named are Disney+, Hulu and ESPN+. According to the Attorney General, a choice made on one service or device did not carry to the others on the same account, and many connected-TV apps had no in-app opt-out at all.<\/p><\/section><section class=\"art-sec\"><h2>The mechanism<\/h2><p>A person could opt out on their laptop and still be tracked on their living-room TV app under the same login.<\/p><figure class=\"r1-fig r1-diagram\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/D21.png\" alt=\"An opt-out runs from request to tags stopping to confirmation. It fails if the form isn&#x27;t wired, adds friction or is ignored.\" width=\"960\" height=\"400\" loading=\"lazy\"><\/figure><\/section><section class=\"art-sec\"><h2>Why it was preventable<\/h2><p>Whether an opt-out propagates across an account is testable by exercising it on one surface and checking the others. Cross-device behavior is exactly the kind of thing that looks fine in a single-page check and fails when you walk the whole journey.<\/p><\/section><section class=\"art-sec\" data-quote=\"verbatim\"><h2>In the Attorney General&#8217;s words<\/h2><figure class=\"quote-verbatim\"><p>Attorney General Rob Bonta said: <span class=\"said\">&#8220;Consumers shouldn&#8217;t have to go to infinity and beyond to assert their privacy rights.&#8221;<\/span><\/p><\/figure><\/section><section class=\"art-sec\"><h2>Timeline<\/h2><ol class=\"timeline\"><li><span class=\"tl-date\">Feb 11, 2026<\/span><span class=\"tl-text\">settled. *(The Attorney General called it the largest settlement to date under the CCPA, as of February 2026.)*<\/span><\/li><\/ol><\/section><section class=\"art-sec\"><h2>Source<\/h2><div class=\"source-cite\"><span class=\"src-ico\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M4 1.8h5.2L12.5 5v9.2H4z\" stroke=\"currentColor\" stroke-linejoin=\"round\" stroke-width=\"1.4\"><\/path><path d=\"M9 1.8V5.2h3.4M6 8.2h4.5M6 10.7h4.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"1.4\"><\/path><\/svg><\/span><div><p><a class=\"ext\" href=\"https:\/\/www.oag.ca.gov\/news\/press-releases\/california-wont-let-it-go-attorney-general-bonta-announces-275-million\" rel=\"noopener\" target=\"_blank\">oag.ca.gov<\/a>.<\/p><span class=\"src-domain\">oag.ca.gov<\/span><\/div><\/div><\/section><\/div><\/div><\/div><section class=\"ew-sec rule\"><div class=\"wrap\"><h2 id=\"faq\">Questions<\/h2><div class=\"faq-list\"><details class=\"faq-item\" open=\"\"><summary>Who brought the Disney case, and how much?<\/summary><p class=\"faq-a\">The California Attorney General. Disney agreed to $2.75 million in civil penalties in February 2026, which the Attorney General called the largest settlement to date under the CCPA, as of February 2026.<\/p><\/details><details class=\"faq-item\"><summary>What was the actual failure?<\/summary><p class=\"faq-a\">Opting out on one Disney service or device did not carry across the other services and connected devices on the same account. Many connected-TV apps had no in-app opt-out at all.<\/p><\/details><details class=\"faq-item\"><summary>How do you test cross-device opt-out?<\/summary><p class=\"faq-a\">Exercise the opt-out on one surface, then check the others under the same login. A per-device check looks fine while the account-level behavior fails.<\/p><\/details><\/div><\/div><\/section><section class=\"ew-sec tint\"><div class=\"wrap\"><h2 id=\"related\">Related cases<\/h2><div class=\"card-grid\" style=\"margin-top:20px\"><article class=\"ew-case-card\"><div class=\"cc-top\"><span class=\"enf enf-ag\" data-enforcer=\"ag\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>California Attorney General<\/span><\/span><span class=\"cc-date\">Aug 24, 2022<\/span><\/div><div class=\"cc-amt\">$1.2M settlement<\/div><h3><a href=\"\/en\/resources\/enforcement-watch\/sephora-ccpa-settlement-2022\/\">Sephora&#8217;s $1.2M CCPA settlement<\/a><\/h3><p class=\"cc-mech\">Sale not disclosed; GPC opt-out ignored<\/p><\/article><article class=\"ew-case-card\"><div class=\"cc-top\"><span class=\"enf enf-cppa\" data-enforcer=\"cppa\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>CalPrivacy (CPPA)<\/span><\/span><span class=\"cc-date\">Sep 30, 2025<\/span><\/div><div class=\"cc-amt\">$1.35M<\/div><h3><a href=\"\/en\/resources\/enforcement-watch\/tractor-supply-cppa-fine-2025\/\">Tractor Supply&#8217;s $1.35M CPPA fine<\/a><\/h3><p class=\"cc-mech\">Opt-out webform did not stop trackers; GPC not honored until Jul 2024<\/p><\/article><article class=\"ew-case-card\"><div class=\"cc-top\"><span class=\"enf enf-ag\" data-enforcer=\"ag\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>California Attorney General<\/span><\/span><span class=\"cc-date\">Jul 1, 2025<\/span><\/div><div class=\"cc-amt\">$1.55M settlement<\/div><h3><a href=\"\/en\/resources\/enforcement-watch\/healthline-ccpa-settlement-2025\/\">Healthline&#8217;s $1.55M CCPA settlement<\/a><\/h3><p class=\"cc-mech\">Banner did not disable tracking cookies; diagnosis-suggesting titles shared<\/p><\/article><\/div><\/div><\/section><section class=\"tcta-band\"><div class=\"wrap\"><div class=\"tcta\"> <div class=\"tcta-copy\"><span class=\"eyebrow on-dark\"><span class=\"dot\"><\/span>30-day free trial<\/span><h2>See what your tags send before it becomes a case<\/h2><p class=\"tcta-sub\">DataTrue runs real journeys on your site in each consent state and reads what each tag sends, field by field. A tag sending what it should not shows up in a test.<\/p> <div class=\"tcta-k\">What DataTrue checks<\/div><ul class=\"tcta-list\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Every page, with coverage scans<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Scheduled runs, with alerts when a result changes<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Full journeys, like checkout and signup, in each consent state<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>What each tag sent, field by field<\/li><\/ul> <div class=\"tcta-k\">Also in the full platform<\/div><ul class=\"tcta-more\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>PII detection with test personas<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>iOS and Android app testing<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Pre-publish testing for GTM and Adobe Tags<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>REST API, plus Slack and Jira alerts<\/li><\/ul> <div class=\"tcta-act\"><a class=\"tcta-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial <svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><span class=\"tcta-g2\"><span class=\"stars\">\u2605\u2605\u2605\u2605\u2605<\/span> <strong>4.6\/5<\/strong> on G2<\/span><\/div> <p class=\"tcta-fine\">The full platform, every feature, free for 30 days.<\/p><\/div> <div class=\"tcta-shot\"><div style=\"width:100%\"><div class=\"tcta-frame\"><div class=\"bar\"><i><\/i><i><\/i><i><\/i><\/div><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/coverage-scan-result.png\" alt=\"DataTrue scan overview showing scan details and page status for a scheduled daily coverage scan\" width=\"1402\" height=\"876\" loading=\"lazy\"><\/div><div class=\"tcta-cap\">A scheduled daily coverage scan in DataTrue<\/div><\/div><\/div> <\/div><\/div><\/section> <\/main><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Who brought the Disney case, and how much?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The California Attorney General. 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A per-device check looks fine while the account-level behavior fails.\"}}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Home Resources Enforcement Watch Disney Disney&#8217;s $2.75M CCPA settlement: opt-outs that stopped at one device (2026) Regulator: California Attorney GeneralLast updated September 22, 2026 At a glance Brought by Regulator: California Attorney GeneralRegulator Company Disney (Disney DTC and ABC Enterprises) Sector Media and streaming Law CCPA (California) Amount $2.75M settlement Date Settled Feb 11, 2026 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":227511,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-227544","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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