{"id":227529,"date":"2026-10-01T16:15:11","date_gmt":"2026-10-01T16:15:11","guid":{"rendered":"https:\/\/datatrue.com\/?page_id=227529"},"modified":"2026-10-01T16:15:16","modified_gmt":"2026-10-01T16:15:16","slug":"research","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/research\/","title":{"rendered":"Research"},"content":{"rendered":"\n<style id=\"dt-divi-integration\">body h1.entry-title.main_title{display:none !important}#main-content .container{width:100% !important;max-width:100% !important;padding-left:0 !important;padding-right:0 !important;padding-top:0 !important}#left-area{width:100% !important;float:none !important;padding:0 !important}#sidebar{display:none !important}#main-content .container:before{display:none !important}.yarpp-related,.yarpp.yarpp-related{display:none !important}#left-area article.et_pb_post{margin-bottom:0 !important}#dt-page p{padding-bottom:0}#dt-page :is(h1,h2,h3,h4,h5,h6){padding-bottom:0}#dt-page 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p{font-size:15px;color:var(--ink-faint);}#dt-page .rs-hero .rs-intro{margin-top:16px;max-width:720px;font-size:18px;line-height:1.6;color:var(--ink-soft);}@media (max-width:900px){#dt-page .rs-card{grid-template-columns:minmax(0,1fr);gap:22px;}}@media (max-width:680px){#dt-page .wrap,#dt-page .notice .wrap{padding-left:20px;padding-right:20px;}#dt-page .rs-hero{padding-top:36px;}#dt-page .rs-hero h1{font-size:36px;}#dt-page .rs-hero .rs-intro{font-size:16.5px;}#dt-page .rs-card{padding:16px;}#dt-page .rs-card h2{font-size:24px;}#dt-page .region-btn{width:100%;min-width:0;}#dt-page .draft-tag{white-space:normal;}}<\/style><div id=\"dt-page\" class=\"dt-page\"><header class=\"rs-hero\"><div class=\"wrap\"> <nav class=\"breadcrumb\" aria-label=\"Breadcrumb\"><ol><li><a href=\"\/en\/\">Home<\/a><\/li><li aria-current=\"page\">Research<\/li><\/ol><\/nav> <h1>Research<\/h1> <p class=\"rs-intro\">Our research looks at what tracking tags actually do on websites, and what privacy enforcement means for the teams responsible for them.<\/p> <div class=\"rs-rule\"><\/div> <\/div><\/header> <section class=\"rs-list\"><div class=\"wrap\"> <article class=\"rs-card\"> <figure class=\"rc-img\"><a href=\"\/en\/research\/the-execution-gap\/\" tabindex=\"-1\" aria-hidden=\"true\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/the-execution-gap-og.png\" width=\"1200\" height=\"630\" alt=\"Cover of the DataTrue whitepaper The Execution Gap, September 2026.\"><\/a><\/figure> <div class=\"rc-body\"> <p class=\"rc-k\">Whitepaper \u00b7 September 2026<\/p> <h2><a href=\"\/en\/research\/the-execution-gap\/\">The Execution Gap<\/a><\/h2> <p class=\"rc-sub\">Why privacy programs need to monitor every tag on their site, especially the ones they don&#8217;t know about.<\/p> <p class=\"rc-sum\">Recent privacy enforcement keeps finding the same problem. Companies offered visitors a choice about tracking, and the tags on their websites did not follow it. This paper sets out five failure patterns, the rules in the US, Canada and beyond, and a checklist for privacy teams.<\/p> <div class=\"rc-actions\"><a class=\"region-btn\" href=\"\/en\/research\/the-execution-gap\/\">Read the whitepaper <svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><a class=\"rc-link\" href=\"\/wp-content\/uploads\/2026\/10\/datatrue-the-execution-gap-2026.pdf\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M8 2.5v8M4.5 7 8 10.5 11.5 7M3 13.5h10\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Download the PDF<\/a><\/div> <\/div> <\/article> <\/div><\/section> <section class=\"rs-more\"><div class=\"wrap\"><p>More research is on the way.<\/p><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home Research Research Our research looks at what tracking tags actually do on websites, and what privacy enforcement means for the teams responsible for them. Whitepaper \u00b7 September 2026 The Execution Gap Why privacy programs need to monitor every tag on their site, especially the ones they don&#8217;t know about. Recent privacy enforcement keeps finding [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-227529","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Research | DataTrue<\/title>\n<meta name=\"description\" content=\"Research from DataTrue on what tracking tags do on websites, and what privacy enforcement means for the teams responsible for them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datatrue.com\/en\/research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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