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0;font-size:12.5px;line-height:1.55;max-width:52ch;color:#8FA69A;}#dt-page .tcta-shot{align-self:stretch;display:flex;align-items:center;}#dt-page .tcta-frame{width:calc(100% + 140px);border-radius:10px 0 0 10px;overflow:hidden;box-shadow:0 30px 60px -30px rgba(0,0,0,.55);border:1px solid rgba(255,255,255,.14);border-right:none;background:#fff;}#dt-page .tcta-frame .bar{height:26px;display:flex;align-items:center;gap:6px;padding:0 12px;background:#EEF2F0;border-bottom:1px solid var(--border);}#dt-page .tcta-frame .bar i{width:8px;height:8px;border-radius:50%;background:#C9D3CE;}#dt-page .tcta-frame img{display:block;width:100%;height:auto;}#dt-page .tcta-cap{margin-top:10px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;color:#8FA69A;}@media (max-width:900px){#dt-page .tcta{grid-template-columns:1fr;padding:32px 24px 0;gap:28px;}#dt-page .tcta-shot{margin:0 -24px 0 0;}#dt-page .tcta-frame{width:100%;}}@media (max-width:600px){#dt-page .tcta h2{font-size:23px;}#dt-page .tcta-more{grid-template-columns:1fr;}#dt-page .tcta-btn{width:100%;justify-content:center;}}#dt-page .definition .def-text{font-size:16px;line-height:1.55;}<\/style><div id=\"dt-page\" class=\"dt-page\"><main> <section class=\"ew-head\"><div class=\"wrap\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumb\"><ol><li><a href=\"\/en\/\">Home<\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/resources\/\">Resources<\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/resources\/enforcement-watch\/\">Enforcement Watch<\/a><\/li><li><span aria-current=\"page\">Hims &amp; Hers<\/span><\/li><\/ol><\/nav><div class=\"head-grid hv2 case-hero\"><div class=\"head-title\"><h1>FTC v. Hims &amp; Hers: alleged health data sharing with ad platforms (2026)<\/h1><div class=\"ew-meta\"><span class=\"enf enf-ftc\" data-enforcer=\"ftc\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>FTC, with Utah and California<\/span><\/span><span class=\"ew-updated\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><rect height=\"11\" rx=\"2\" stroke=\"currentColor\" stroke-width=\"1.5\" width=\"12\" x=\"2\" y=\"3\"><\/rect><path d=\"M2 6.5h12M5.5 1.8v2.4M10.5 1.8v2.4\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"1.5\"><\/path><\/svg>Last updated <time datetime=\"2026-09-22\">September 22, 2026<\/time><\/span><\/div><\/div><div class=\"head-media\"><div aria-labelledby=\"glance\" class=\"case-aside\"><section class=\"factbox\"><h2 id=\"glance\">At a glance<\/h2><dl><div class=\"fact-row\"><dt>Brought by<\/dt><dd><span class=\"enf enf-ftc\" data-enforcer=\"ftc\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>FTC, with Utah and California<\/span><\/span><span class=\"kind\">Regulator<\/span><\/dd><\/div><div class=\"fact-row\"><dt>Company<\/dt><dd>Hims &amp; Hers<\/dd><\/div><div class=\"fact-row\"><dt>Sector<\/dt><dd>Telehealth<\/dd><\/div><div class=\"fact-row\"><dt>Law<\/dt><dd>FTC Act (privacy practices)<\/dd><\/div><div class=\"fact-row\"><dt>Amount<\/dt><dd class=\"amt\"><span class=\"amt-v\">Pending<\/span><\/dd><\/div><div class=\"fact-row\"><dt>Date<\/dt><dd>Filed Jul 29, 2026<\/dd><\/div><div class=\"fact-row\"><dt>Status<\/dt><dd>Pending, no penalty set<\/dd><\/div><\/dl><\/section><\/div><\/div><div class=\"head-rest\"><div class=\"head-lead\"><div class=\"definition no-glyph\" id=\"definition\"><p class=\"def-kicker\">Summary<\/p><p class=\"def-text\">On July 29, 2026, the FTC, joined by Utah and California, sued the telehealth company <strong>Hims &amp; Hers<\/strong>, alleging it shared consumers&#8217; health information, including about erectile dysfunction and mental health treatment, with advertising platforms such as Meta and Snap without clearly disclosing it. The case is pending and no penalty has been set.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"wrap\"><div class=\"case-layout no-aside\"><div class=\"case-main\"><section class=\"art-sec\"><h2>What happened<\/h2><p>The FTC&#8217;s claim is that Hims &amp; Hers did not clearly and conspicuously disclose that it would share this information. The complaint describes several channels for the sharing, set out below.<\/p><\/section><section class=\"art-sec\"><h2>The mechanism<\/h2><p>The complaint describes several channels. Hims uploaded customer lists of about 14 million email addresses to Meta and email lists to Snap. It used the <strong>Meta Pixel and Meta&#8217;s Conversions API<\/strong>, which the complaint describes as a direct connection from the company&#8217;s servers to Meta. And it ran pixels from at least 13 more platforms, including <strong>Microsoft, Google, Criteo, Pinterest, Reddit, TikTok, the Trade Desk, and X<\/strong>. A pixel is visible in the page&#8217;s code. A connection from a company&#8217;s own servers is not, which is why it so often runs unnoticed.<\/p><figure class=\"r1-fig r1-diagram\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/D06.png\" alt=\"Your server-side container forwards browser data to ad and analytics vendors. A browser-only check doesn&#x27;t see that step.\" width=\"960\" height=\"400\" loading=\"lazy\"><figcaption>The complaint describes Meta&#x27;s Conversions API as a direct connection from the company&#x27;s servers to Meta. A pixel is visible in the page&#x27;s code. A server connection is not.<\/figcaption><\/figure><\/section><section class=\"art-sec\"><h2>Why it was preventable<\/h2><p>A scan that walks a real user journey in each consent state, and reads what each tag actually sends, would have shown health-related data leaving the page for ad platforms. Server-side feeds need testing too, because they don&#8217;t appear in a simple tag inventory.<\/p><\/section><section class=\"art-sec\" data-quote=\"verbatim\"><h2>In the FTC&#8217;s words<\/h2><figure class=\"quote-verbatim\"><p>The Director of the FTC&#8217;s Bureau of Consumer Protection, Christopher Mufarrige, described the complaint as alleging <span class=\"said\">&#8220;the disclosure to third parties of consumers&#8217; most private health information without their consent.&#8221;<\/span><\/p><\/figure><\/section><section class=\"art-sec\"><h2>Timeline<\/h2><ol class=\"timeline\"><li><span class=\"tl-date\">Jul 29, 2026<\/span><span class=\"tl-text\">suit filed by the FTC with Utah and California. Case pending, no penalty set.<\/span><\/li><\/ol><\/section><section class=\"art-sec\"><h2>Source<\/h2><div class=\"source-cite\"><span class=\"src-ico\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M4 1.8h5.2L12.5 5v9.2H4z\" stroke=\"currentColor\" stroke-linejoin=\"round\" stroke-width=\"1.4\"><\/path><path d=\"M9 1.8V5.2h3.4M6 8.2h4.5M6 10.7h4.5\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"1.4\"><\/path><\/svg><\/span><div><p><a class=\"ext\" href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2026\/07\/ftc-states-act-against-hims-hers-deceptive-unlawful-privacy-practices\" rel=\"noopener\" target=\"_blank\">FTC press release<\/a> and <a class=\"ext\" href=\"https:\/\/www.ftc.gov\/legal-library\/browse\/cases-proceedings\/hims-hers\" rel=\"noopener\" target=\"_blank\">FTC case page<\/a>.<\/p><span class=\"src-domain\">ftc.gov<\/span><\/div><\/div><\/section><\/div><\/div><\/div><section class=\"ew-sec rule\"><div class=\"wrap\"><h2 id=\"faq\">Questions<\/h2><div class=\"faq-list\"><details class=\"faq-item\" open=\"\"><summary>Who sued Hims &amp; Hers?<\/summary><p class=\"faq-a\">The FTC, joined by the states of Utah and California, filed the suit on July 29, 2026. This is a government enforcement action brought by the FTC and two states, and no private plaintiff is involved.<\/p><\/details><details class=\"faq-item\"><summary>What did Hims &amp; Hers allegedly do?<\/summary><p class=\"faq-a\">The FTC alleges the company shared consumers&#8217; health information, including about erectile dysfunction and mental health treatment, with advertising platforms through tracking pixels, Meta&#8217;s Conversions API and uploaded customer lists, without clearly disclosing it.<\/p><\/details><details class=\"faq-item\"><summary>Why are server-side feeds harder to catch?<\/summary><p class=\"faq-a\">A client-side pixel appears in the page&#8217;s code. A server-side feed sends data from the company&#8217;s own servers, so it does not show up in a simple tag inventory and has to be tested directly.<\/p><\/details><\/div><\/div><\/section><section class=\"ew-sec tint\"><div class=\"wrap\"><h2 id=\"related\">Related cases<\/h2><div class=\"card-grid\" style=\"margin-top:20px\"><article class=\"ew-case-card\"><div class=\"cc-top\"><span class=\"enf enf-private\" data-enforcer=\"private\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><circle cx=\"5.5\" cy=\"5.5\" r=\"2.1\" stroke=\"currentColor\" stroke-width=\"1.4\"\/><circle cx=\"11\" cy=\"6\" r=\"1.7\" stroke=\"currentColor\" stroke-width=\"1.4\"\/><path d=\"M1.8 13.2c.4-2.3 1.9-3.6 3.7-3.6s3.3 1.3 3.7 3.6M9.4 9.8c.5-.3 1-.4 1.6-.4 1.5 0 2.7 1.1 3 3\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\"\/><\/svg><span>Private litigation<\/span><\/span><span class=\"cc-date\">2025 (prelim approval; no final approval entered)<\/span><\/div><div class=\"cc-amt\">Up to ~$18.47M (proposed)<\/div><h3><a href=\"\/en\/resources\/enforcement-watch\/aspen-dental-pixel-settlement-2025\/\">Aspen Dental pixel settlement<\/a><\/h3><p class=\"cc-mech\">Meta Pixel and Google Analytics on appointment site (alleged)<\/p><\/article><article class=\"ew-case-card\"><div class=\"cc-top\"><span class=\"enf enf-private\" data-enforcer=\"private\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><circle cx=\"5.5\" cy=\"5.5\" r=\"2.1\" stroke=\"currentColor\" stroke-width=\"1.4\"\/><circle cx=\"11\" cy=\"6\" r=\"1.7\" stroke=\"currentColor\" stroke-width=\"1.4\"\/><path d=\"M1.8 13.2c.4-2.3 1.9-3.6 3.7-3.6s3.3 1.3 3.7 3.6M9.4 9.8c.5-.3 1-.4 1.6-.4 1.5 0 2.7 1.1 3 3\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\"\/><\/svg><span>Private litigation<\/span><\/span><span class=\"cc-date\">Jul 14, 2026 (final approval)<\/span><\/div><div class=\"cc-amt\">about $47.5M (motion pending)<\/div><h3><a href=\"\/en\/resources\/enforcement-watch\/kaiser-permanente-pixel-settlement-2025\/\">Kaiser Permanente pixel settlement<\/a><\/h3><p class=\"cc-mech\">Quantum Metric, X, Adobe, Bing, Google trackers<\/p><\/article><article class=\"ew-case-card\"><div class=\"cc-top\"><span class=\"enf enf-oaic\" data-enforcer=\"oaic\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>OAIC (Australia)<\/span><\/span><span class=\"cc-date\">Jun 11, 2026 (determinations)<\/span><\/div><div class=\"cc-amt\">Breach findings, no fine<\/div><h3><a href=\"\/en\/resources\/enforcement-watch\/oaic-health-pixel-breach-2026\/\">OAIC finds health tracking pixels in breach<\/a><\/h3><p class=\"cc-mech\">Health pixels sending data to ad platforms<\/p><\/article><\/div><\/div><\/section><section class=\"tcta-band\"><div class=\"wrap\"><div class=\"tcta\"> <div class=\"tcta-copy\"><span class=\"eyebrow on-dark\"><span class=\"dot\"><\/span>30-day free trial<\/span><h2>See what your tags send before it becomes a case<\/h2><p class=\"tcta-sub\">DataTrue runs real journeys on your site in each consent state and reads what each tag sends, field by field. A tag sending what it should not shows up in a test.<\/p> <div class=\"tcta-k\">What DataTrue checks<\/div><ul class=\"tcta-list\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Every page, with coverage scans<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Scheduled runs, with alerts when a result changes<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Full journeys, like checkout and signup, in each consent state<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>What each tag sent, field by field<\/li><\/ul> <div class=\"tcta-k\">Also in the full platform<\/div><ul class=\"tcta-more\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>PII detection with test personas<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>iOS and Android app testing<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Pre-publish testing for GTM and Adobe Tags<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>REST API, plus Slack and Jira alerts<\/li><\/ul> <div class=\"tcta-act\"><a class=\"tcta-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial <svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><span class=\"tcta-g2\"><span class=\"stars\">\u2605\u2605\u2605\u2605\u2605<\/span> <strong>4.6\/5<\/strong> on G2<\/span><\/div> <p class=\"tcta-fine\">The full platform, every feature, free for 30 days.<\/p><\/div> <div class=\"tcta-shot\"><div style=\"width:100%\"><div class=\"tcta-frame\"><div class=\"bar\"><i><\/i><i><\/i><i><\/i><\/div><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/coverage-scan-result.png\" alt=\"DataTrue scan overview showing scan details and page status for a scheduled daily coverage scan\" width=\"1402\" height=\"876\" loading=\"lazy\"><\/div><div class=\"tcta-cap\">A scheduled daily coverage scan in DataTrue<\/div><\/div><\/div> <\/div><\/div><\/section> <\/main><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Who sued Hims & Hers?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The FTC, joined by the states of Utah and California, filed the suit on July 29, 2026. 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Hims &amp; Hers: alleged health data sharing with ad platforms (2026) Regulator: FTC, with Utah and CaliforniaLast updated September 22, 2026 At a glance Brought by Regulator: FTC, with Utah and CaliforniaRegulator Company Hims &amp; Hers Sector Telehealth Law FTC Act (privacy practices) Amount Pending Date [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":227511,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-227517","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FTC v. 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