{"id":227511,"date":"2026-10-06T15:36:37","date_gmt":"2026-10-06T15:36:37","guid":{"rendered":"https:\/\/datatrue.com\/?page_id=227511"},"modified":"2026-10-06T15:37:33","modified_gmt":"2026-10-06T15:37:33","slug":"enforcement-watch","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/resources\/enforcement-watch\/","title":{"rendered":"Enforcement Watch"},"content":{"rendered":"\n<style id=\"dt-divi-integration\">body h1.entry-title.main_title{display:none !important}#main-content .container{width:100% !important;max-width:100% !important;padding-left:0 !important;padding-right:0 !important;padding-top:0 !important}#left-area{width:100% !important;float:none !important;padding:0 !important}#sidebar{display:none !important}#main-content .container:before{display:none !important}.yarpp-related,.yarpp.yarpp-related{display:none !important}#left-area article.et_pb_post{margin-bottom:0 !important}#dt-page p{padding-bottom:0}#dt-page 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.faq-list{max-width:80ch;display:flex;flex-direction:column;gap:10px;margin-top:20px;}#dt-page .faq-item{border:1px solid var(--border);border-radius:10px;padding:4px 18px;background:var(--surface);}#dt-page .faq-item summary{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:16px 0;font-family:'Lato',sans-serif;font-size:16px;font-weight:700;color:var(--ink);cursor:pointer;list-style:none;}#dt-page .faq-item summary::-webkit-details-marker{display:none;}#dt-page .faq-item summary::after{content:\"+\";font-size:20px;font-weight:400;color:var(--mint);flex-shrink:0;}#dt-page .faq-item[open] summary::after{content:\"\\2212\";}#dt-page .faq-item .faq-a{padding-bottom:16px;font-size:15px;color:var(--ink-soft);line-height:1.65;}#dt-page .hero-copy{margin-top:24px;max-width:68ch;}#dt-page .hero-copy p{font-size:16.5px;color:var(--ink-soft);line-height:1.7;}#dt-page .hero-copy p + p{margin-top:14px;}#dt-page .hero-copy .cta-btn{margin-top:24px;}#dt-page 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.idx-wrap{border:none;border-radius:0;overflow:visible;}#dt-page table.idx,#dt-page .idx tbody,#dt-page .idx tr,#dt-page .idx td{display:block;width:auto !important;}#dt-page .idx thead{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0);}#dt-page .idx tr.grp td{background:none;padding:18px 2px 8px;border:none;}#dt-page .idx tbody tr:not(.grp){border:1px solid var(--border);border-radius:12px;margin-bottom:10px;padding:14px 16px;display:grid;grid-template-columns:1fr auto;gap:6px 12px;}#dt-page .idx tbody tr:not(.grp) td{border:none;padding:0;}#dt-page .idx td.d{grid-column:1;}#dt-page .idx td.a{grid-column:2;grid-row:1;text-align:right;}#dt-page .idx td.e,#dt-page .idx td.c,#dt-page .idx td.m,#dt-page .idx td.l{grid-column:1 \/ -1;}#dt-page .idx td.c{font-size:16px;}}@media (max-width:680px){#dt-page .wrap{padding:0 20px;}#dt-page .notice .wrap{padding:10px 20px;}#dt-page .ew-head h1{font-size:30px;}#dt-page .definition{padding:22px 20px;}#dt-page 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strong{font-weight:700;}#dt-page .hero-link{margin-top:24px;}#dt-page .prof-grid.no-aside{grid-template-columns:minmax(0,780px);}#dt-page .case-hero .head-media .prof-glance{position:static;width:100%;}#dt-page .art-grid>article.prose>h2:first-child,#dt-page .pillar-body>.prose:first-child>h2:first-child{margin-top:0;}#dt-page .head-lead p.lede,#dt-page .head-rest p.lede{font-size:inherit;}#dt-page .case-layout.no-aside{grid-template-columns:minmax(0,780px);grid-template-areas:\"main\";}#dt-page .case-hero .head-lead .definition{margin-top:22px;}#dt-page .case-hero .head-lead .def-text{font-size:16px;line-height:1.55;}#dt-page .case-hero .head-media .case-aside{position:static;}#dt-page .case-hero .head-media .factbox{margin:0;width:100%;max-width:none;}#dt-page .case-hero .head-media .case-aside{width:100%;}@media (max-width:900px){#dt-page .head-grid.hv2{display:flex;flex-direction:column;gap:0;}#dt-page .head-grid.hv2 .head-media{display:contents;}#dt-page .head-grid.hv2>.head-title{order:1;}#dt-page .head-grid.hv2 .head-media .definition{order:2;margin-top:22px;}#dt-page .head-grid.hv2 .head-media .r1-fig{order:3;margin-top:22px;}#dt-page .head-grid.hv2>.head-rest{order:4;}#dt-page .head-grid.case-hero>.head-rest{order:2;}#dt-page .head-grid.case-hero .head-media>*{order:3;margin-top:22px;}}#dt-page .tcta-band{padding:48px 0;}#dt-page .tcta{position:relative;overflow:hidden;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:40px;align-items:center;border-radius:16px;padding:40px 0 40px 40px;background:var(--ink);color:#fff;text-align:left;}#dt-page .tcta::after{content:\"\";position:absolute;right:-120px;top:-120px;width:360px;height:360px;border-radius:50%;background:radial-gradient(circle,rgba(16,185,129,.28),rgba(16,185,129,0) 70%);pointer-events:none;}#dt-page .tcta .eyebrow.on-dark{display:inline-flex;align-items:center;gap:8px;background:rgba(255,255,255,0.1);border:1px solid rgba(255,255,255,0.18);color:#8FE3C3;border-radius:999px;padding:6px 12px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:12px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;margin-bottom:14px;}#dt-page .tcta .eyebrow.on-dark .dot{width:6px;height:6px;border-radius:50%;background:#6FE3B6;}#dt-page .tcta h2{font-size:28px;font-weight:900;letter-spacing:-0.01em;line-height:1.2;color:#fff;margin:0;}#dt-page .tcta .tcta-sub{margin:12px 0 0;font-size:15px;line-height:1.6;color:#CFE0D8;}#dt-page .tcta-k{margin-top:22px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:10.5px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:#8FA69A;}#dt-page .tcta-list{list-style:none;margin:10px 0 0;padding:0;display:grid;gap:8px;font-size:14px;}#dt-page .tcta-list li{display:flex;gap:8px;align-items:flex-start;line-height:1.45;color:#fff;font-weight:600;padding-bottom:8px;border-bottom:1px solid rgba(255,255,255,.08);}#dt-page .tcta-more{list-style:none;margin:10px 0 0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:8px 18px;font-size:13.5px;color:#E4EEE9;}#dt-page .tcta-more li{display:flex;gap:7px;align-items:flex-start;line-height:1.45;}#dt-page .tcta svg{width:14px;height:14px;flex-shrink:0;margin-top:3px;color:#6FE3B6;}#dt-page .tcta-act{margin-top:26px;display:flex;align-items:center;gap:16px;flex-wrap:wrap;}#dt-page .tcta-btn{display:inline-flex;align-items:center;gap:8px;background:var(--mint-fill);color:#fff;font-family:'Lato',sans-serif;font-weight:700;font-size:16px;border-radius:8px;padding:14px 22px;text-decoration:none;}#dt-page .tcta-btn:hover{background:#0C9A6E;}#dt-page .tcta-btn svg{width:16px;height:16px;margin:0;color:#fff;}#dt-page .tcta-g2{font-size:12.5px;color:#CFE0D8;}#dt-page .tcta-g2 strong{color:#fff;}#dt-page .tcta-g2 .stars{color:#E0A32E;letter-spacing:1px;font-size:11px;}#dt-page .tcta-fine{margin:12px 0 0;font-size:12.5px;line-height:1.55;max-width:52ch;color:#8FA69A;}#dt-page .tcta-shot{align-self:stretch;display:flex;align-items:center;}#dt-page .tcta-frame{width:calc(100% + 140px);border-radius:10px 0 0 10px;overflow:hidden;box-shadow:0 30px 60px -30px rgba(0,0,0,.55);border:1px solid rgba(255,255,255,.14);border-right:none;background:#fff;}#dt-page .tcta-frame .bar{height:26px;display:flex;align-items:center;gap:6px;padding:0 12px;background:#EEF2F0;border-bottom:1px solid var(--border);}#dt-page .tcta-frame .bar i{width:8px;height:8px;border-radius:50%;background:#C9D3CE;}#dt-page .tcta-frame img{display:block;width:100%;height:auto;}#dt-page .tcta-cap{margin-top:10px;font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;color:#8FA69A;}@media (max-width:900px){#dt-page .tcta{grid-template-columns:1fr;padding:32px 24px 0;gap:28px;}#dt-page .tcta-shot{margin:0 -24px 0 0;}#dt-page .tcta-frame{width:100%;}}@media (max-width:600px){#dt-page .tcta h2{font-size:23px;}#dt-page .tcta-more{grid-template-columns:1fr;}#dt-page .tcta-btn{width:100%;justify-content:center;}}#dt-page .definition .def-text{font-size:16.5px;line-height:1.7;}<\/style><div id=\"dt-page\" class=\"dt-page\"><main> <section class=\"ew-head\"><div class=\"wrap\"><nav aria-label=\"Breadcrumb\" class=\"breadcrumb\"><ol><li><a href=\"\/en\/\">Home<\/a><\/li><li><a href=\"https:\/\/datatrue.com\/en\/resources\/\">Resources<\/a><\/li><li><span aria-current=\"page\">Enforcement Watch<\/span><\/li><\/ol><\/nav><div class=\"head-grid hv2\"><div class=\"head-title\"><span class=\"eyebrow\"><span class=\"dot\"><\/span>Enforcement Watch<\/span><h1>Privacy and Consent Enforcement Watch: GDPR, CCPA and CIPA Cases Explained<\/h1><div class=\"ew-meta\"><span class=\"ew-updated\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><rect height=\"11\" rx=\"2\" stroke=\"currentColor\" stroke-width=\"1.5\" width=\"12\" x=\"2\" y=\"3\"><\/rect><path d=\"M2 6.5h12M5.5 1.8v2.4M10.5 1.8v2.4\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"1.5\"><\/path><\/svg>Last updated <time datetime=\"2026-09-30\">September 30, 2026<\/time><\/span><\/div><\/div><div class=\"head-media\"><figure class=\"r1-fig r1-hero\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/H-EW.png\" alt=\"\" width=\"640\" height=\"440\"><\/figure><div class=\"definition no-glyph\" id=\"definition\"><p class=\"def-kicker\">Summary<\/p><p class=\"def-text\"><strong>Enforcement Watch<\/strong> is a running record of the privacy and consent enforcement actions that turn on how a website tracks people. We cover the cases where a tag, pixel, or cookie is the reason for the fine or the lawsuit, explain what actually went wrong, and note which ones a live scan could have caught first.<\/p><\/div><\/div><div class=\"head-rest\"><div class=\"hero-copy\"><p>Regulators and courts are fining companies for how their websites track people. We keep a running record of the cases that turn on tag behavior, and explain what actually went wrong: which tag fired, in what consent state, and what it cost.<\/p><p>Most of these were preventable. A tag firing before consent, or a pixel still sending data after someone opted out, is the kind of thing a live scan catches before a regulator does.<\/p><a class=\"link-btn hero-link\" href=\"\/en\/resources\/enforcement-watch\/index\/\">See the full case index <svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><\/div><\/div><\/div><\/div><\/section><section class=\"ew-sec tint\"><div class=\"wrap\"><div class=\"section-head\"><h2>How to read a privacy enforcement action<\/h2><p>Two things get reported wrong, so they&#8217;re worth stating plainly.<\/p><\/div><div class=\"read-grid\"><div class=\"read-card\"><div class=\"rc-n\">01<\/div><h3>Who brought it<\/h3><p>A regulator and a private lawsuit are different events. In California alone there are two separate regulators: the California Privacy Protection Agency (CalPrivacy) and the Attorney General. And most CIPA cases are private class actions brought by plaintiffs, with no government enforcer involved at all. We label every case by who actually brought it.<\/p><div class=\"enf-key\"><div class=\"enf-key-col\"><p class=\"kh\" style=\"font-family:IBM Plex Mono,monospace;font-size:10.5px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;color:var(--ink-faint);margin-bottom:10px\">Regulator<\/p><div class=\"enf-legend\"><span class=\"enf enf-ftc\" data-enforcer=\"ftc\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.4\"><\/path><\/svg><span class=\"vh\">Regulator: <\/span><span>FTC<\/span><\/span><span class=\"enf enf-cppa\" data-enforcer=\"cppa\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.4\"><\/path><\/svg><span class=\"vh\">Regulator: <\/span><span>CalPrivacy (CPPA)<\/span><\/span><span class=\"enf enf-ag\" data-enforcer=\"ag\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.4\"><\/path><\/svg><span class=\"vh\">Regulator: <\/span><span>California Attorney General<\/span><\/span><span class=\"enf enf-dpa\" data-enforcer=\"dpa\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.4\"><\/path><\/svg><span class=\"vh\">Regulator: <\/span><span>CNIL (France)<\/span><\/span><span class=\"enf enf-dpa\" data-enforcer=\"dpa\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.4\"><\/path><\/svg><span class=\"vh\">Regulator: <\/span><span>AEPD (Spain)<\/span><\/span><span class=\"enf enf-oaic\" data-enforcer=\"oaic\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.4\"><\/path><\/svg><span class=\"vh\">Regulator: <\/span><span>OAIC (Australia)<\/span><\/span><\/div><\/div><div class=\"enf-key-col\"><p class=\"kh\" style=\"font-family:IBM Plex Mono,monospace;font-size:10.5px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;color:var(--ink-faint);margin-bottom:10px\">Private litigation<\/p><div class=\"enf-legend\"><span class=\"enf enf-private\" data-enforcer=\"private\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><circle cx=\"5.5\" cy=\"5.5\" r=\"2.1\" stroke=\"currentColor\" stroke-width=\"1.4\"><\/circle><circle cx=\"11\" cy=\"6\" r=\"1.7\" stroke=\"currentColor\" stroke-width=\"1.4\"><\/circle><path d=\"M1.8 13.2c.4-2.3 1.9-3.6 3.7-3.6s3.3 1.3 3.7 3.6M9.4 9.8c.5-.3 1-.4 1.6-.4 1.5 0 2.7 1.1 3 3\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"1.4\"><\/path><\/svg><span>Private litigation (CIPA)<\/span><\/span><span class=\"enf enf-private\" data-enforcer=\"private\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><circle cx=\"5.5\" cy=\"5.5\" r=\"2.1\" stroke=\"currentColor\" stroke-width=\"1.4\"><\/circle><circle cx=\"11\" cy=\"6\" r=\"1.7\" stroke=\"currentColor\" stroke-width=\"1.4\"><\/circle><path d=\"M1.8 13.2c.4-2.3 1.9-3.6 3.7-3.6s3.3 1.3 3.7 3.6M9.4 9.8c.5-.3 1-.4 1.6-.4 1.5 0 2.7 1.1 3 3\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"1.4\"><\/path><\/svg><span>Private litigation (PA WESCA)<\/span><\/span><span class=\"enf enf-private\" data-enforcer=\"private\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><circle cx=\"5.5\" cy=\"5.5\" r=\"2.1\" stroke=\"currentColor\" stroke-width=\"1.4\"><\/circle><circle cx=\"11\" cy=\"6\" r=\"1.7\" stroke=\"currentColor\" stroke-width=\"1.4\"><\/circle><path d=\"M1.8 13.2c.4-2.3 1.9-3.6 3.7-3.6s3.3 1.3 3.7 3.6M9.4 9.8c.5-.3 1-.4 1.6-.4 1.5 0 2.7 1.1 3 3\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"1.4\"><\/path><\/svg><span>Private litigation<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"read-card\"><div class=\"rc-n\">02<\/div><h3>What the mechanism was<\/h3><p>Most of these cases come down to one of a few technical failures: a tracking tag that fires before the visitor consents, a pixel that keeps sending data after someone opts out, a consent banner that doesn&#8217;t actually stop anything, or an opt-out signal the site ignores. <strong>PII<\/strong> (personally identifiable information) leaking to an ad platform through one of these is a real, describable problem, and a testable one.<\/p><\/div><\/div><\/div><\/section><section class=\"ew-sec\"><div class=\"wrap\"><div class=\"section-head\"><h2>Featured: recent findings where tag monitoring would have helped<\/h2><p>These are the actions where a coverage scan across consent states would likely have surfaced the problem before it became a fine or a filing. Each links to its full breakdown.<\/p><\/div><div class=\"card-grid\" style=\"margin-top:24px\"><article class=\"ew-case-card featured\"><div class=\"cc-top\"><span class=\"enf enf-ftc\" data-enforcer=\"ftc\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>FTC, with Utah and California<\/span><\/span><span class=\"cc-date\">Jul 29, 2026 (filed)<\/span><\/div><div class=\"cc-amt\">Pending<\/div><h3><a href=\"\/en\/resources\/enforcement-watch\/hims-hers-pixel-lawsuit-2026\/\">FTC v. Hims &amp; Hers (2026)<\/a><\/h3><p class=\"cc-mech\">a pending lawsuit alleging health information about erectile dysfunction and mental health treatment was shared with ad platforms such as Meta and Snap without clear disclosure.<\/p><span aria-hidden=\"true\" class=\"cc-go\">Read the breakdown <svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.6\"><\/path><\/svg><\/span><\/article><article class=\"ew-case-card featured\"><div class=\"cc-top\"><span class=\"enf enf-dpa\" data-enforcer=\"dpa\"><svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.4\"><\/path><\/svg><span class=\"vh\">Regulator: <\/span><span>CNIL (France)<\/span><\/span><span class=\"cc-date\">Nov 20, 2025<\/span><\/div><div class=\"cc-amt\">\u20ac750,000<\/div><h3><a href=\"\/en\/resources\/enforcement-watch\/conde-nast-cnil-cookie-fine-2025\/\">CNIL fine against Cond\u00e9 Nast, 750,000 euros (2025)<\/a><\/h3><p class=\"cc-mech\">cookies set on arrival, and a &#8220;reject&#8221; button that didn&#8217;t stop the tracking.<\/p><span aria-hidden=\"true\" class=\"cc-go\">Read the breakdown <svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.6\"><\/path><\/svg><\/span><\/article><article class=\"ew-case-card featured\"><div class=\"cc-top\"><span class=\"enf enf-cppa\" data-enforcer=\"cppa\"><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M2 6.2 8 2.8l6 3.4M3.5 6.8v5.4M6.5 6.8v5.4M9.5 6.8v5.4M12.5 6.8v5.4M2 13.4h12\" stroke=\"currentColor\" stroke-width=\"1.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span class=\"vh\">Regulator: <\/span><span>CalPrivacy (CPPA)<\/span><\/span><span class=\"cc-date\">Sep 30, 2025<\/span><\/div><div class=\"cc-amt\">$1.35M<\/div><h3><a href=\"\/en\/resources\/enforcement-watch\/tractor-supply-cppa-fine-2025\/\">CalPrivacy fine against Tractor Supply, 1.35 million dollars (2025)<\/a><\/h3><p class=\"cc-mech\">an opt-out webform that didn&#8217;t stop the third-party trackers used for advertising, and a site that didn&#8217;t honor opt-out preference signals such as GPC until July 2024.<\/p><span aria-hidden=\"true\" class=\"cc-go\">Read the breakdown <svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.6\"><\/path><\/svg><\/span><\/article><\/div><\/div><\/section><section class=\"ew-sec teal\"><div class=\"wrap\" style=\"display:flex;flex-direction:column;gap:18px\"><div class=\"callout-wide\"><div><h2>The health-pixel wave<\/h2><p>A cluster of US hospitals, clinics, and telehealth companies has faced lawsuits and agreed to settlements over tracking pixels that sent patient data to advertising platforms. We track that wave on its own pillar page, and each health case also appears in the full index below.<\/p><\/div><a class=\"cta-btn\" href=\"\/en\/resources\/enforcement-watch\/health-pixel-lawsuits\/\">Read the health-pixel wave breakdown <svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.6\"><\/path><\/svg><\/a><\/div><div class=\"callout-wide\" style=\"border-left-color:var(--ink)\"><div><h2>Full case index<\/h2><p>Every case we track sits in the full index, most recent first, each row typed by who brought it (a regulator action and a private lawsuit are different events).<\/p><\/div><a class=\"link-btn\" href=\"\/en\/resources\/enforcement-watch\/index\/\">See the full case index <svg aria-hidden=\"true\" fill=\"none\" viewbox=\"0 0 16 16\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.6\"><\/path><\/svg><\/a><\/div><\/div><\/section><section class=\"ew-sec\"><div class=\"wrap sources-band\"><div class=\"section-head\"><h2>Who&#8217;s enforcing<\/h2><\/div><div style=\"margin-top:14px\"><p>Primary sources we watch: the <a class=\"ext\" href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\" rel=\"noopener\" target=\"_blank\">FTC<\/a>, <a class=\"ext\" href=\"https:\/\/cppa.ca.gov\/announcements\/\" rel=\"noopener\" target=\"_blank\">CalPrivacy (CPPA)<\/a>, the <a class=\"ext\" href=\"https:\/\/oag.ca.gov\/privacy\/ccpa\" rel=\"noopener\" target=\"_blank\">California Attorney General<\/a>, France&#8217;s <a class=\"ext\" href=\"https:\/\/www.cnil.fr\/en\" rel=\"noopener\" target=\"_blank\">CNIL<\/a>, Italy&#8217;s <a class=\"ext\" href=\"https:\/\/www.garanteprivacy.it\/\" rel=\"noopener\" target=\"_blank\">Garante<\/a>, the UK&#8217;s <a class=\"ext\" href=\"https:\/\/ico.org.uk\/action-weve-taken\/\" rel=\"noopener\" target=\"_blank\">ICO<\/a>, and Australia&#8217;s <a class=\"ext\" href=\"https:\/\/www.oaic.gov.au\/\" rel=\"noopener\" target=\"_blank\">OAIC<\/a>.<\/p><p>Aggregate trackers: <a class=\"ext\" href=\"https:\/\/www.enforcementtracker.com\/\" rel=\"noopener\" target=\"_blank\">enforcementtracker.com<\/a> and <a class=\"ext\" href=\"https:\/\/cookiefines.eu\/\" rel=\"noopener\" target=\"_blank\">cookiefines.eu<\/a>.<\/p><\/div><\/div><\/section><section class=\"tcta-band\"><div class=\"wrap\"><div class=\"tcta\"> <div class=\"tcta-copy\"><span class=\"eyebrow on-dark\"><span class=\"dot\"><\/span>30-day free trial<\/span><h2>Most of these cases started with a tag doing something nobody saw<\/h2><p class=\"tcta-sub\">DataTrue loads your real pages in each consent state, reads what your tags send, and alerts you when a result changes. A problem shows up in a test before it shows up in a case.<\/p> <div class=\"tcta-k\">What DataTrue checks<\/div><ul class=\"tcta-list\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Every page, with coverage scans<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Scheduled runs, with alerts when a result changes<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Full journeys, like checkout and signup, in each consent state<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>What each tag sent, field by field<\/li><\/ul> <div class=\"tcta-k\">Also in the full platform<\/div><ul class=\"tcta-more\"><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>PII detection with test personas<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>iOS and Android app testing<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>Pre-publish testing for GTM and Adobe Tags<\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3.5 8.5l3 3 6-7\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>REST API, plus Slack and Jira alerts<\/li><\/ul> <div class=\"tcta-act\"><a class=\"tcta-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial <svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><span class=\"tcta-g2\"><span class=\"stars\">\u2605\u2605\u2605\u2605\u2605<\/span> <strong>4.6\/5<\/strong> on G2<\/span><\/div> <p class=\"tcta-fine\">The full platform, every feature, free for 30 days.<\/p><\/div> <div class=\"tcta-shot\"><div style=\"width:100%\"><div class=\"tcta-frame\"><div class=\"bar\"><i><\/i><i><\/i><i><\/i><\/div><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/coverage-scan-result.png\" alt=\"DataTrue scan overview showing scan details and page status for a scheduled daily coverage scan\" width=\"1402\" height=\"876\" loading=\"lazy\"><\/div><div class=\"tcta-cap\">A scheduled daily coverage scan in DataTrue<\/div><\/div><\/div> <\/div><\/div><\/section><section class=\"ew-sec rule\"><div class=\"wrap\"><h2 id=\"faq\">Questions<\/h2><div class=\"faq-list\"><details class=\"faq-item\" open=\"\"><summary>Is a cookie banner enough to avoid these fines?<\/summary><p class=\"faq-a\">No. Several of the cases here had a banner. The fines came because the tags fired anyway, before consent or after a refusal. What matters is whether the banner actually gates what runs, and that is something you have to test rather than assume.<\/p><\/details><details class=\"faq-item\"><summary>What&#8217;s the difference between CCPA and CIPA?<\/summary><p class=\"faq-a\">CCPA is California&#8217;s privacy statute, enforced by regulators. CIPA is a much older wiretapping law now used by private plaintiffs to sue over website tracking. A company can face both.<\/p><\/details><details class=\"faq-item\"><summary>Does this only apply to California or the EU?<\/summary><p class=\"faq-a\">No. The EU (GDPR), the UK (PECR and UK GDPR), Australia (the Privacy Act), Canada (Quebec&#8217;s Law 25), and a growing list of US states all now enforce against tracking without proper consent.<\/p><\/details><\/div><\/div><\/section> <\/main><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is a cookie banner enough to avoid these fines?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. Several of the cases here had a banner. The fines came because the tags fired anyway, before consent or after a refusal. 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We cover the cases where a tag, pixel, or cookie is [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":227509,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-227511","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy Enforcement Watch: GDPR, CCPA and CIPA Cases<\/title>\n<meta name=\"description\" content=\"A running record of the privacy and consent enforcement actions that turn on tag behavior, the technical detail behind each one, and which were preventable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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