{"id":227293,"date":"2026-09-19T20:33:55","date_gmt":"2026-09-19T20:33:55","guid":{"rendered":"https:\/\/datatrue.com\/?page_id=227293"},"modified":"2026-09-19T20:34:01","modified_gmt":"2026-09-19T20:34:01","slug":"datatrue-vs-tag-inspector","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/compare\/datatrue-vs-tag-inspector\/","title":{"rendered":"DataTrue vs. Tag Inspector"},"content":{"rendered":"\n\n<style id=\"dt-divi-integration\">\n  \/* DataTrue conversion page - neutralize Divi default-template chrome on this page only *\/\n  body h1.entry-title.main_title{ display:none !important; }\n  #main-content .container{ width:100% !important; max-width:100% !important; padding-left:0 !important; padding-right:0 !important; }\n  #left-area{ width:100% !important; float:none !important; padding:0 !important; }\n  #sidebar{ display:none !important; }\n  #main-content .container:before{ display:none !important; }\n  .yarpp-related, .yarpp.yarpp-related{ display:none !important; }\n<\/style>\n<style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Lato:wght@400;700;900&family=Work+Sans:wght@400;500;600&family=IBM+Plex+Mono:wght@500;600&display=swap');\n\n  :root{\n    --ink:#242923;\n    --ink-soft:#55605A;\n    --ink-faint:#8B958E;\n    --mint:#0EA173;\n    --mint-fill:#10B981;\n    --mint-tint:#F3FAF7;\n    --teal:#4C7E93;\n    --teal-tint:#EAF2F4;\n    --surface:#FFFFFF;\n    --border:#DCE7E2;\n    --draft:#B5791A;\n    --draft-tint:#FBF1DF;\n    --warn:#C0453B;\n    --warn-tint:#FDF0EE;\n    --shadow: 0 24px 48px -28px rgba(36,41,35,0.28);\n  }\n\n  *{ box-sizing:border-box; }\n  .vh{ position:absolute; width:1px; height:1px; padding:0; margin:-1px; overflow:hidden; clip:rect(0,0,0,0); white-space:nowrap; border:0; }\n  html{ -webkit-text-size-adjust:100%; scroll-behavior:smooth; }\n  body{\n    margin:0;\n    background:var(--surface);\n    color:var(--ink);\n    font-family:'Work Sans', 'Helvetica Neue', Arial, sans-serif;\n    line-height:1.55;\n  }\n  h1,h2,h3{\n    font-family:'Lato','Helvetica Neue',Arial,sans-serif;\n    color:var(--ink);\n    margin:0;\n    text-wrap:balance;\n  }\n  p{ margin:0; }\n  a{ color:inherit; }\n  img{ max-width:100%; display:block; }\n  table{ font-family:inherit; }\n\n  .wrap{ max-width:1120px; margin:0 auto; padding:0 32px; }\n  section{ scroll-margin-top:24px; }\n\n  .eyebrow{\n    display:inline-flex; align-items:center; gap:8px;\n    font-family:'IBM Plex Mono', ui-monospace, monospace;\n    font-size:12px; font-weight:600; letter-spacing:.09em; text-transform:uppercase;\n    color:var(--mint);\n    background:var(--mint-tint);\n    border:1px solid #CFE9DF;\n    padding:6px 12px 6px 10px;\n    border-radius:999px;\n    margin-bottom:16px;\n  }\n  .eyebrow .dot{ width:6px; height:6px; border-radius:50%; background:var(--mint-fill); }\n  .eyebrow.on-dark{ background:rgba(255,255,255,0.1); border-color:rgba(255,255,255,0.18); color:#8FE3C3; }\n  .eyebrow.on-dark .dot{ background:#6FE3B6; }\n\n  .section-head{ max-width:64ch; margin-bottom:36px; }\n  .section-head h2{ font-size:30px; font-weight:900; letter-spacing:-0.01em; }\n  .section-head p{ margin-top:10px; color:var(--ink-soft); font-size:15.5px; line-height:1.6; }\n  .section-head.on-dark h2{ color:#fff; }\n  .section-head.on-dark p{ color:#BFD0C8; }\n  .section-head.centered{ margin-left:auto; margin-right:auto; text-align:center; }\n\n  \/* ---------- top notice ---------- *\/\n  .notice{\n    background:var(--draft-tint);\n    border-bottom:1px solid #EEDDB8;\n    color:#7A5312;\n    font-family:'IBM Plex Mono', ui-monospace, monospace;\n    font-size:12.5px;\n    letter-spacing:.01em;\n  }\n  .notice .wrap{\n    padding:10px 32px;\n    display:flex;\n    align-items:center;\n    gap:10px;\n    flex-wrap:wrap;\n  }\n  .notice strong{ color:#5C3D0E; }\n  .draft-tag{\n    display:inline-flex;\n    flex-wrap:wrap;\n    max-width:100%;\n    align-items:center;\n    gap:5px;\n    background:var(--draft-tint);\n    color:#7A5312;\n    border:1px solid #EEDDB8;\n    font-family:'IBM Plex Mono', ui-monospace, monospace;\n    font-size:10.5px;\n    font-weight:600;\n    letter-spacing:.06em;\n    text-transform:uppercase;\n    padding:3px 8px;\n    border-radius:4px;\n    \n  }\n  .draft-tag::before{ content:\"\u270e\"; font-size:11px; }\n\n  \/* ---------- header ---------- *\/\n  header{ padding:22px 0; border-bottom:1px solid var(--border); }\n  header .wrap{ display:flex; align-items:center; justify-content:space-between; }\n  .logo{ display:flex; align-items:center; gap:9px; font-family:'Lato',sans-serif; font-weight:900; font-size:22px; letter-spacing:-0.01em; }\n  .logo .mark{\n    width:26px; height:26px; border-radius:7px;\n    background:var(--mint-fill);\n    display:flex; align-items:center; justify-content:center;\n    color:#fff; font-size:15px; font-weight:900;\n  }\n  .logo .data{ color:var(--ink); }\n  .logo .true{ color:var(--mint); }\n  .header-note{ font-size:13px; color:var(--ink-faint); }\n\n  \/* ---------- hero ---------- *\/\n  .ty-hero{ padding:64px 0 48px; }\n  .ty-hero-grid{\n    display:grid;\n    grid-template-columns:minmax(0,1fr) minmax(0,420px);\n    gap:56px;\n    align-items:start;\n  }\n  .ty-copy{ max-width:560px; padding-top:8px; }\n  h1.headline{ font-size:40px; font-weight:900; letter-spacing:-0.015em; line-height:1.12; }\n  .ty-copy .lede{ margin-top:18px; font-size:17px; color:var(--ink-soft); line-height:1.6; }\n  .ty-copy .fine-note{ margin-top:16px; font-size:13px; color:var(--ink-faint); line-height:1.55; }\n\n  .region-buttons{ margin-top:20px; display:flex; flex-direction:column; gap:10px; }\n  .region-btn{\n    display:flex; align-items:center; justify-content:center; gap:8px;\n    background:var(--mint-fill); color:#fff;\n    font-family:'Lato',sans-serif; font-weight:700; font-size:14px;\n    border:none; border-radius:8px;\n    padding:13px 16px;\n    text-decoration:none;\n    letter-spacing:.005em;\n    text-align:center;\n    line-height:1.3;\n  }\n  .region-btn:hover{ background:#0C9A6E; }\n  .region-btn.alt{ background:var(--ink); }\n  .region-btn.alt:hover{ background:#3A423C; }\n  .region-btn svg{ width:14px; height:14px; flex-shrink:0; }\n\n  .trial-fine{ margin-top:14px; display:flex; align-items:center; gap:8px; flex-wrap:wrap; font-size:12px; color:var(--ink-faint); line-height:1.5; }\n\n  .not-ready-link{\n    display:inline-flex; align-items:center; gap:6px;\n    margin-top:20px;\n    font-size:13px; font-weight:600;\n    color:var(--teal);\n    text-decoration:none;\n  }\n  .not-ready-link:hover{ text-decoration:underline; }\n\n  \/* ---------- side card (hero right column) ---------- *\/\n  .side-card{\n    background:var(--surface);\n    border:1px solid var(--border);\n    border-radius:14px;\n    box-shadow:var(--shadow);\n    padding:26px 26px 24px;\n  }\n  .side-kicker{\n    font-family:'IBM Plex Mono', ui-monospace, monospace;\n    font-size:11px; font-weight:600; letter-spacing:.06em; text-transform:uppercase;\n    color:var(--mint);\n    margin-bottom:8px;\n  }\n  .side-card h2{ font-size:21px; font-weight:900; letter-spacing:-0.01em; line-height:1.2; }\n  .side-list{ list-style:none; margin:18px 0 0; padding:0; display:flex; flex-direction:column; gap:14px; }\n  .side-row{ display:flex; align-items:flex-start; gap:10px; font-size:13.5px; color:var(--ink-soft); line-height:1.5; }\n  .check-dot{\n    width:20px; height:20px; border-radius:50%; flex-shrink:0; margin-top:1px;\n    background:var(--mint-tint); border:1px solid #CFE9DF; color:var(--mint);\n    display:flex; align-items:center; justify-content:center;\n    font-size:11px; font-weight:700;\n  }\n  .side-note{\n    margin-top:22px;\n    padding-top:20px;\n    border-top:1px solid var(--border);\n    font-size:12.5px;\n    color:var(--ink-soft);\n    line-height:1.55;\n  }\n  .side-note strong{ display:block; color:var(--mint); font-family:'Lato',sans-serif; font-weight:900; font-size:20px; margin-bottom:2px; }\n\n  \/* ---------- trust row ---------- *\/\n  .trust-row{ padding:8px 0 48px; }\n  .trust-box{\n    background:var(--mint-tint);\n    border:1px solid #CFE9DF;\n    border-radius:12px;\n    padding:18px 22px;\n  }\n  .trust-box-top{\n    display:flex; align-items:center; justify-content:space-between; gap:10px; flex-wrap:wrap;\n    margin-bottom:16px;\n  }\n  .trust-box-label{\n    font-family:'IBM Plex Mono', ui-monospace, monospace;\n    font-size:10.5px; font-weight:600; letter-spacing:.04em; text-transform:uppercase;\n    color:var(--ink-faint);\n  }\n  .g2-rating{ display:inline-flex; align-items:center; gap:5px; font-family:'IBM Plex Mono', ui-monospace, monospace; font-size:11px; font-weight:600; color:var(--ink-soft); }\n  .g2-rating .stars{ color:#F2A93B; font-size:12px; letter-spacing:-1px; }\n  .trust-logo-grid{ display:grid; grid-template-columns:repeat(8,1fr); gap:14px; align-items:center; }\n  .trust-logo{ height:30px; display:flex; align-items:center; justify-content:center; }\n  .trust-logo img{ max-height:100%; max-width:100%; object-fit:contain; opacity:0.75; filter:grayscale(100%); }\n\n  \/* ---------- ratings ---------- *\/\n  .ratings{ padding:56px 0; }\n  .answer-box{ padding:0 0 8px; }\n  .answer-inner{ background:var(--mint-tint); border:1px solid #CFE9DF; border-left:4px solid var(--mint-fill); border-radius:12px; padding:20px 24px; }\n  .answer-kicker{ font-family:'IBM Plex Mono', ui-monospace, monospace; font-size:11px; font-weight:600; letter-spacing:.08em; text-transform:uppercase; color:var(--mint); margin-bottom:8px; }\n  .answer-inner p{ font-size:15.5px; line-height:1.6; color:var(--ink); }\n  .answer-meta{ margin-top:10px; font-size:12.5px; color:var(--ink-faint); }\n  .compare-table tr.grp td{ background:var(--mint-tint); font-family:'IBM Plex Mono', ui-monospace, monospace; font-size:10.5px; font-weight:600; letter-spacing:.07em; text-transform:uppercase; color:var(--mint); padding:9px 16px; border-bottom:1px solid #CFE9DF; }\n  .table-link{ color:var(--mint); font-weight:700; text-decoration:none; }\n  .table-link:hover{ text-decoration:underline; }\n  .rating-n{ display:block; margin-top:2px; font-size:11px; font-weight:500; color:var(--ink-faint); }\n\n  \/* ---------- feature comparison table ---------- *\/\n  .feature-table{ padding:56px 0; }\n  .compare-table-wrap{ overflow-x:auto; border:1px solid var(--border); border-radius:14px; }\n  table.compare-table{ width:100%; border-collapse:collapse; font-size:14px; min-width:680px; }\n  .compare-table th, .compare-table td{ padding:14px 18px; text-align:left; border-bottom:1px solid var(--border); vertical-align:top; }\n  .compare-table thead th{ font-family:'Lato',sans-serif; font-weight:900; font-size:13px; color:var(--ink); background:var(--mint-tint); white-space:nowrap; }\n  .compare-table tbody tr:last-child td{ border-bottom:none; }\n  .compare-table td.cap{ font-weight:600; color:var(--ink); max-width:260px; }\n  .compare-table td.note{ color:var(--ink-soft); font-size:12.5px; max-width:320px; }\n  .yn{ font-weight:900; font-size:15px; }\n  .yn.yes{ color:var(--mint); }\n  .yn.no{ color:var(--ink-faint); }\n  .yn.partial{ color:var(--draft); font-weight:700; font-size:12px; letter-spacing:.02em; text-transform:uppercase; }\n\n  \/* ---------- differentiator cards (reused \"includes\" pattern) ---------- *\/\n  .includes{ padding:56px 0; background:var(--mint-tint); }\n  .includes-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:14px; }\n  .includes-card{ background:var(--surface); border:1px solid var(--border); border-radius:12px; padding:20px; }\n  .includes-check{\n    width:26px; height:26px; border-radius:50%;\n    background:var(--mint-tint); color:var(--mint);\n    display:flex; align-items:center; justify-content:center;\n    font-size:14px; font-weight:700;\n    margin-bottom:12px;\n    border:1px solid #CFE9DF;\n  }\n  .includes-card h3{ font-size:15px; font-weight:700; margin-bottom:6px; line-height:1.3; }\n  .includes-card p{ font-size:13px; color:var(--ink-soft); line-height:1.5; }\n\n  \/* ---------- balance (where ObservePoint has real strengths) ---------- *\/\n  .balance{ padding:56px 0; }\n  .balance-inner{ display:grid; grid-template-columns:minmax(0,1fr) minmax(0,320px); gap:48px; align-items:start; }\n  .balance-list{ display:flex; flex-direction:column; gap:16px; }\n  .balance-item{ display:flex; gap:12px; align-items:flex-start; }\n  .balance-item .b-dot{ width:7px; height:7px; border-radius:50%; background:var(--teal); margin-top:8px; flex-shrink:0; }\n  .balance-item p{ font-size:14.5px; color:var(--ink-soft); line-height:1.6; }\n  .balance-item strong{ color:var(--ink); }\n  .balance-note{\n    background:var(--teal-tint);\n    border-left:3px solid var(--teal);\n    border-radius:10px;\n    padding:18px 20px;\n    font-size:13.5px;\n    color:var(--ink-soft);\n    line-height:1.55;\n  }\n  .balance-note strong{ display:block; color:var(--ink); font-size:14px; margin-bottom:6px; }\n\n  \/* ---------- testimonial ---------- *\/\n  .testimonial{ padding:56px 0; background:var(--teal-tint); }\n  .testimonial .wrap{ max-width:740px; text-align:center; }\n  .testimonial blockquote{ margin:0; }\n  .testimonial blockquote p{\n    font-family:'Lato',sans-serif; font-size:21px; font-weight:700;\n    color:var(--ink); line-height:1.5; letter-spacing:-0.005em;\n  }\n  .testimonial cite{\n    display:block; margin-top:16px; font-style:normal;\n    font-family:'IBM Plex Mono', ui-monospace, monospace;\n    font-size:12px; font-weight:600; letter-spacing:.05em; text-transform:uppercase;\n    color:var(--teal);\n  }\n\n  \/* ---------- proof stats ---------- *\/\n  .proof{ padding:56px 0; }\n  .case-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:20px; }\n  .case-card{ border:1px solid var(--border); border-radius:14px; padding:26px; background:var(--surface); }\n  .case-card .n{ font-family:'Lato',sans-serif; font-weight:900; font-size:36px; color:var(--mint); letter-spacing:-0.01em; }\n  .case-card .n-label{ margin-top:2px; font-size:14px; font-weight:700; color:var(--ink); }\n  .case-card p{ margin-top:12px; font-size:14px; color:var(--ink-soft); line-height:1.6; }\n  .case-card .src{ margin-top:14px; font-family:'IBM Plex Mono', ui-monospace, monospace; font-size:11px; letter-spacing:.03em; text-transform:uppercase; color:var(--ink-faint); }\n\n  \/* ---------- pricing ---------- *\/\n  .pricing{ padding:56px 0; background:var(--mint-tint); }\n  .pricing-grid{ display:grid; grid-template-columns:1fr 1fr; gap:24px; }\n  .pricing-card{ border:1px solid var(--border); border-radius:14px; padding:24px; background:var(--surface); }\n  .pricing-card h3{ font-size:16px; font-weight:900; margin-bottom:4px; }\n  .pricing-card .p-sub{ font-size:12.5px; color:var(--ink-faint); margin-bottom:16px; }\n  .pricing-rows{ display:flex; flex-direction:column; gap:0; }\n  .pricing-row{ display:flex; justify-content:space-between; align-items:flex-start; gap:12px; font-size:13.5px; color:var(--ink-soft); padding:9px 0; border-bottom:1px solid var(--border); }\n  .pricing-row:last-child{ border-bottom:none; }\n  .amt-col{ display:flex; flex-direction:column; align-items:flex-end; gap:2px; }\n  .pricing-row .amt{ font-weight:700; color:var(--ink); white-space:nowrap; }\n  .pricing-row .unit{ font-size:11px; color:var(--ink-faint); font-weight:500; white-space:nowrap; }\n  .pricing-foot{ margin-top:14px; font-size:12px; color:var(--ink-faint); line-height:1.5; }\n\n  .pricing-sub-head{ display:flex; align-items:baseline; justify-content:space-between; gap:12px; flex-wrap:wrap; margin-bottom:18px; }\n  .pricing-sub-head h3{ font-size:18px; font-weight:900; letter-spacing:-0.005em; }\n  .pricing-sub-head span{ font-size:12px; color:var(--ink-faint); }\n\n  .tier-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:14px; margin-bottom:40px; }\n  .tier-card{ border:1px solid var(--border); border-radius:14px; padding:20px 18px; background:var(--surface); display:flex; flex-direction:column; }\n  .tier-card h4{ font-family:'Lato',sans-serif; font-size:15px; font-weight:900; color:var(--ink); }\n  .tier-price{ margin-top:6px; font-family:'Lato',sans-serif; font-size:26px; font-weight:900; color:var(--mint); letter-spacing:-0.01em; }\n  .tier-price span{ font-size:12px; font-weight:600; color:var(--ink-faint); }\n  .tier-billing{ font-size:11px; color:var(--ink-faint); margin-top:2px; }\n  .tier-specs{ margin-top:16px; padding-top:14px; border-top:1px solid var(--border); display:flex; flex-direction:column; gap:7px; }\n  .tier-spec{ display:flex; justify-content:space-between; gap:8px; font-size:12.5px; color:var(--ink-soft); }\n  .tier-spec b{ color:var(--ink); font-weight:700; text-align:right; }\n  .tier-unit{ margin-top:14px; padding:9px 12px; background:var(--mint-tint); border:1px solid #CFE9DF; border-radius:8px; display:flex; align-items:baseline; gap:6px; flex-wrap:wrap; }\n  .tier-unit .u-amt{ font-family:'Lato',sans-serif; font-weight:900; font-size:15px; color:var(--mint); }\n  .tier-unit .u-label{ font-size:11px; font-weight:600; color:var(--ink-soft); }\n  .tier-features{ margin-top:14px; padding-top:14px; border-top:1px solid var(--border); font-size:12.5px; color:var(--ink-soft); line-height:1.5; flex-grow:1; }\n  .tier-features strong{ color:var(--ink); }\n\n  .tier-card.op .tier-price{ color:var(--ink-soft); font-size:20px; }\n  .tier-card.op .tier-spec b{ color:var(--ink-soft); }\n  .tier-col{ display:flex; flex-direction:column; gap:10px; }\n  .tier-col .tier-card{ flex:1; }\n  .op-compare{ border:1px solid #F2D2CD; background:var(--warn-tint); border-radius:12px; padding:16px 18px; }\n  .oc-label{ font-family:'IBM Plex Mono', ui-monospace, monospace; font-size:9.5px; font-weight:600; letter-spacing:.06em; text-transform:uppercase; color:var(--warn); margin-bottom:8px; }\n  .oc-price{ font-family:'Lato',sans-serif; font-size:22px; font-weight:900; color:var(--ink); letter-spacing:-0.01em; line-height:1.15; }\n  .oc-price span{ font-size:11px; font-weight:600; color:var(--ink-faint); }\n  .oc-billing{ font-size:11px; color:var(--ink-soft); margin-top:3px; }\n  .oc-unit{ margin-top:10px; padding-top:9px; border-top:1px solid #F2D2CD; font-family:'Lato',sans-serif; font-size:14px; font-weight:900; color:var(--warn); }\n  .oc-unit span{ font-family:'Work Sans',sans-serif; font-size:11px; font-weight:600; color:var(--ink-soft); }\n  .oc-add{ margin-top:7px; font-size:11.5px; font-weight:600; color:var(--warn); }\n  .oc-note{ margin-top:8px; font-size:11.5px; color:var(--ink-soft); line-height:1.45; }\n  @media (min-width:901px){\n    .tier-col{ display:contents; }\n    .tier-col > .tier-card{ grid-row:1; }\n    .tier-col > .op-compare{ grid-row:2; }\n  }\n  .rate-card{ display:grid; grid-template-columns:1fr 1fr; gap:20px; margin-top:8px; }\n  .rate-box{ border:1px solid var(--border); border-radius:12px; padding:20px 22px; background:var(--surface); }\n  .rate-box h4{ font-family:'Lato',sans-serif; font-size:14px; font-weight:900; margin-bottom:4px; }\n  .rb-sub{ font-size:11.5px; color:var(--ink-faint); margin-bottom:12px; line-height:1.45; }\n  .rate-row{ display:flex; justify-content:space-between; align-items:baseline; gap:10px; font-size:12.5px; color:var(--ink-soft); padding:7px 0; border-bottom:1px solid var(--border); }\n  .rate-row:last-of-type{ border-bottom:none; }\n  .rate-row b{ color:var(--ink); white-space:nowrap; font-size:12.5px; }\n  @media (max-width:980px){ .rate-card{ grid-template-columns:1fr; } }\n  .tier-unit.hot{ background:var(--warn-tint); border-color:#F2D2CD; }\n  .tier-unit.hot .u-amt{ color:var(--warn); }\n  .tier-unit.flat{ background:var(--surface); border-color:var(--border); }\n  .tier-unit.flat .u-amt{ color:var(--ink-soft); }\n\n  \/* ---------- mid cta ---------- *\/\n  .mid-cta{ background:var(--surface); border-top:1px solid var(--border); border-bottom:1px solid var(--border); padding:30px 0; }\n  .mid-cta-inner{ display:flex; align-items:center; justify-content:center; gap:24px; flex-wrap:wrap; text-align:center; }\n  .mid-cta-inner p{ font-size:16px; font-weight:700; color:var(--ink); font-family:'Lato',sans-serif; }\n  .mid-cta .region-buttons{ flex-direction:row; margin-top:0; }\n  .mid-cta .region-btn{ padding:11px 16px; font-size:13px; white-space:nowrap; }\n\n  \/* ---------- faq ---------- *\/\n  .faq{ padding:56px 0; }\n  .faq-list{ max-width:76ch; display:flex; flex-direction:column; gap:10px; }\n  .faq-item{ border:1px solid var(--border); border-radius:10px; padding:4px 18px; background:var(--surface); }\n  .faq-item summary{\n    display:flex; align-items:center; justify-content:space-between; gap:16px;\n    padding:16px 0;\n    font-size:15px; font-weight:700; color:var(--ink);\n    cursor:pointer;\n    list-style:none;\n  }\n  .faq-item summary::-webkit-details-marker{ display:none; }\n  .faq-item summary::after{ content:\"+\"; font-size:20px; font-weight:400; color:var(--mint); flex-shrink:0; }\n  .faq-item[open] summary::after{ content:\"\\2013\"; }\n  .faq-item p{ padding-bottom:16px; font-size:14px; color:var(--ink-soft); line-height:1.6; }\n\n  \/* ---------- resources ---------- *\/\n  .resources{ padding:56px 0; background:var(--mint-tint); }\n  .resource-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:16px; }\n  .resource-card{\n    display:block;\n    background:var(--surface);\n    border:1px solid var(--border);\n    border-radius:12px;\n    padding:20px;\n    text-decoration:none;\n  }\n  .resource-card .r-label{\n    font-family:'IBM Plex Mono', ui-monospace, monospace;\n    font-size:10px; font-weight:600; letter-spacing:.05em; text-transform:uppercase;\n    color:var(--ink-faint);\n    margin-bottom:8px;\n  }\n  .resource-card h3{ font-size:15px; font-weight:700; color:var(--ink); line-height:1.35; }\n  .resource-card .r-link{ margin-top:10px; font-size:13px; font-weight:600; color:var(--teal); }\n\n  \/* ---------- downsell ---------- *\/\n  .downsell{ padding:8px 0 44px; text-align:center; }\n  .downsell p{ font-size:14px; color:var(--ink-soft); }\n  .downsell a{ color:var(--teal); font-weight:600; text-decoration:none; }\n  .downsell a:hover{ text-decoration:underline; }\n\n  \/* ---------- sources ---------- *\/\n  .sources{ padding:48px 0; border-top:1px solid var(--border); }\n  .sources h2{ font-size:20px; font-weight:900; letter-spacing:-0.005em; }\n  .sources-intro{ margin-top:8px; max-width:80ch; font-size:13.5px; color:var(--ink-soft); line-height:1.6; }\n  .sources-grid{ margin-top:24px; display:grid; grid-template-columns:1.15fr 1fr; gap:36px; align-items:start; }\n  .sources-col h3{ font-family:'IBM Plex Mono', ui-monospace, monospace; font-size:10.5px; font-weight:600; letter-spacing:.07em; text-transform:uppercase; color:var(--ink-faint); margin-bottom:10px; }\n  .sources-col h3 + ul + h3{ margin-top:22px; }\n  .sources-col ul{ margin:0; padding:0; list-style:none; display:flex; flex-direction:column; gap:9px; }\n  .sources-col li{ font-size:12.5px; color:var(--ink-faint); line-height:1.55; padding-left:14px; position:relative; }\n  .sources-col li::before{ content:\"\\2022\"; position:absolute; left:0; color:var(--border); }\n  .sources-col a{ color:var(--teal); font-weight:600; text-decoration:none; }\n  .sources-col a:hover{ text-decoration:underline; }\n  @media (max-width:820px){ .sources-grid{ grid-template-columns:1fr; gap:24px; } }\n\n  \/* ---------- closing ---------- *\/\n  .closing{ background:var(--ink); padding:64px 0; text-align:center; }\n  .closing h2{ color:#fff; font-size:30px; font-weight:900; margin-top:14px; }\n  .closing p.sub{ margin-top:12px; color:#CFE0D8; font-size:15.5px; }\n  .closing .region-buttons{ max-width:560px; margin:28px auto 0; flex-direction:row; justify-content:center; }\n  .closing .trial-fine{ justify-content:center; margin-top:16px; color:#7C9488; }\n  .closing .region-btn.alt{ background:transparent; border:1px solid rgba(255,255,255,0.35); }\n  .closing .region-btn.alt:hover{ background:rgba(255,255,255,0.1); }\n\n  \/* ---------- footer ---------- *\/\n  footer{ padding:36px 0; }\n  footer .wrap{ display:flex; align-items:center; justify-content:space-between; gap:16px; flex-wrap:wrap; }\n  footer .fine{ font-size:12.5px; color:var(--ink-faint); max-width:60ch; line-height:1.6; }\n\n  @media (max-width: 900px){\n    .ty-hero-grid{ grid-template-columns:1fr; gap:36px; }\n    .side-card{ max-width:520px; }\n    .includes-grid{ grid-template-columns:repeat(2,1fr); }\n    .balance-inner{ grid-template-columns:1fr; gap:24px; }\n    .case-grid{ grid-template-columns:1fr; }\n    .pricing-grid{ grid-template-columns:1fr; }\n    .tier-grid{ grid-template-columns:repeat(2,1fr); }\n    .resource-grid{ grid-template-columns:1fr; }\n    .trust-logo-grid{ grid-template-columns:repeat(4,1fr); row-gap:16px; }\n    h1.headline{ font-size:30px; }\n  }\n  @media (max-width: 560px){\n    .wrap{ padding:0 20px; }\n    .includes-grid{ grid-template-columns:1fr; }\n    .tier-grid{ grid-template-columns:1fr; }\n    .mid-cta-inner{ flex-direction:column; }\n    .mid-cta .region-buttons{ flex-direction:column; width:100%; }\n    .closing .region-buttons{ flex-direction:column; }\n  }\n\n  \/* ---------- mid-page trial CTA ---------- *\/\n  .trial-cta{ padding:8px 0 56px; }\n  .trial-cta-card{ display:grid; grid-template-columns:1.15fr 1fr; gap:32px; align-items:center; background:var(--teal-tint); border:1px solid #CFE0E6; border-radius:16px; padding:32px; }\n  .trial-cta-copy h2{ margin-top:10px; font-size:26px; font-weight:900; letter-spacing:-0.01em; }\n  .trial-cta-copy p{ margin-top:10px; font-size:15px; color:var(--ink-soft); line-height:1.6; }\n  .trial-cta-list{ list-style:none; margin:16px 0 0; padding:0; display:flex; flex-direction:column; gap:9px; }\n  .trial-cta-list li{ display:flex; align-items:flex-start; gap:9px; font-size:14px; color:var(--ink); }\n  .trial-cta-action .region-buttons{ margin-top:0; }\n  .trial-cta-action .trial-fine{ margin-top:10px; }\n  .cta-proof{ margin-top:14px; padding-top:14px; border-top:1px solid #CFE0E6; display:flex; align-items:center; gap:14px; flex-wrap:wrap; }\n  .cta-proof-item{ font-size:12.5px; color:var(--ink-soft); }\n  .cta-proof-item strong{ color:var(--ink); font-weight:700; }\n  .cta-proof .stars{ color:#E0A32E; letter-spacing:1px; font-size:11px; }\n  .cta-proof-sep{ width:1px; height:14px; background:#CFE0E6; }\n\n  \/* ---------- other alternatives ---------- *\/\n  .alternatives{ padding:56px 0; background:var(--mint-tint); }\n  .alt-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:14px; }\n  .alt-card{ background:var(--surface); border:1px solid var(--border); border-radius:12px; padding:20px; }\n  .alt-card h3{ font-size:15px; font-weight:700; margin-bottom:6px; line-height:1.3; }\n  .alt-card p{ font-size:13px; color:var(--ink-soft); line-height:1.55; }\n  .alt-foot{ margin-top:18px; font-size:13px; color:var(--ink-faint); }\n\n  \/* ---------- free-scan capture ---------- *\/\n  .send-copy{ padding:48px 0; background:var(--teal-tint); }\n  .send-copy-inner{ display:grid; grid-template-columns:1.1fr 1fr; gap:36px; align-items:center; }\n  .send-copy-text h2{ font-size:23px; font-weight:900; letter-spacing:-0.01em; }\n  .send-copy-text p{ margin-top:9px; font-size:14.5px; color:var(--ink-soft); line-height:1.6; }\n  .send-copy-form input[type=\"email\"]{ width:100%; font-family:'Work Sans',sans-serif; font-size:15px; color:var(--ink); background:#fff; border:1.5px solid #CFE0E6; border-radius:9px; padding:13px 14px; }\n  .send-copy-form input:focus{ outline:2px solid var(--mint-fill); outline-offset:1px; }\n  .send-copy-form .cta{ margin-top:10px; }\n  .optin{ margin-top:12px; display:flex; align-items:flex-start; gap:9px; }\n  .optin input{ margin-top:3px; width:16px; height:16px; accent-color:var(--mint-fill); flex-shrink:0; }\n  .optin span{ font-size:13px; color:var(--ink-soft); line-height:1.5; }\n  .send-copy-fine{ margin-top:10px; font-size:12px; color:var(--ink-faint); }\n  @media (max-width:820px){ .send-copy-inner{ grid-template-columns:1fr; gap:22px; } }\n  .scan-capture{ padding:56px 0; }\n  .scan-capture-grid{ display:grid; grid-template-columns:1fr 480px; gap:40px; align-items:center; }\n  .scan-capture-copy h2{ margin-top:10px; font-size:26px; font-weight:900; letter-spacing:-0.01em; }\n  .scan-capture-copy p{ margin-top:10px; font-size:15px; color:var(--ink-soft); line-height:1.6; }\n  .scan-capture-note{ font-size:13.5px; color:var(--ink-faint); }\n  .form-card{ background:var(--surface); border:1px solid var(--border); border-radius:14px; padding:28px; box-shadow:var(--shadow); }\n  .field{ margin-bottom:16px; }\n  .field label{ display:block; font-size:12.5px; font-weight:600; color:var(--ink-soft); margin-bottom:6px; letter-spacing:.01em; }\n  .field .input-shell{ position:relative; }\n  .field input[type=\"text\"], .field input[type=\"email\"]{ width:100%; font-family:'Work Sans',sans-serif; font-size:15px; color:var(--ink); background:#FCFEFD; border:1.5px solid var(--border); border-radius:9px; padding:12px 14px; }\n  .field input:focus{ outline:2px solid var(--mint-fill); outline-offset:1px; }\n  .consent-line{ margin-top:18px; font-size:13px; color:var(--ink-faint); line-height:1.55; }\n  .cta{ margin-top:20px; width:100%; display:flex; align-items:center; justify-content:center; gap:8px; background:var(--mint-fill); color:#fff; font-family:'Lato',sans-serif; font-weight:700; font-size:16px; border:none; border-radius:8px; padding:14px 20px; cursor:pointer; letter-spacing:.01em; text-decoration:none; }\n  .cta:hover{ background:#0C9A6E; }\n  .cta svg{ width:16px; height:16px; flex-shrink:0; }\n  .form-foot{ margin-top:14px; display:flex; align-items:center; gap:6px; font-size:12px; color:var(--ink-faint); }\n\n  \/* ---------- sticky CTA bar ---------- *\/\n  .sticky-cta{ position:fixed; left:0; right:0; bottom:0; z-index:50; background:var(--ink); transform:translateY(115%); transition:transform .25s ease; box-shadow:0 -10px 30px -20px rgba(0,0,0,0.6); }\n  .sticky-cta.show{ transform:translateY(0); }\n  .sticky-inner{ display:flex; align-items:center; justify-content:space-between; gap:16px; padding-top:12px; padding-bottom:12px; flex-wrap:wrap; }\n  .sticky-copy{ font-size:14px; color:#BFD0C8; }\n  .sticky-copy strong{ color:#fff; }\n  .sticky-btns{ display:flex; gap:8px; flex-wrap:wrap; }\n  .sticky-btn{ background:var(--mint-fill); color:#fff; font-family:'Lato',sans-serif; font-weight:700; font-size:13px; padding:10px 15px; border-radius:7px; text-decoration:none; white-space:nowrap; }\n  .sticky-btn:hover{ background:#0C9A6E; }\n  .sticky-btn.alt{ background:rgba(255,255,255,0.12); border:1px solid rgba(255,255,255,0.22); }\n  .sticky-btn.alt:hover{ background:rgba(255,255,255,0.2); }\n\n  @media (max-width:980px){\n    .trial-cta-card{ grid-template-columns:1fr; gap:24px; }\n    .scan-capture-grid{ grid-template-columns:1fr; gap:28px; }\n    .alt-grid{ grid-template-columns:repeat(2,1fr); }\n  }\n  @media (max-width:680px){\n    .alt-grid{ grid-template-columns:1fr; }\n    .sticky-copy{ display:none; }\n    .sticky-inner{ justify-content:center; }\n    .sticky-btns{ width:100%; }\n    .sticky-btn{ flex:1; text-align:center; }\n  }\n<\/style>\n\n\n<section class=\"ty-hero\">\n  <div class=\"wrap ty-hero-grid\">\n    <div class=\"ty-copy\">\n      <span class=\"eyebrow\"><span class=\"dot\"><\/span>Compare &middot; DataTrue vs. Tag Inspector<\/span>\n      <h1 class=\"headline\">DataTrue vs. Tag Inspector<\/h1>\n      <p class=\"lede\">Both platforms audit live websites for tag accuracy and privacy compliance, and both simulate consent states including Global Privacy Control. Tag Inspector is built around scheduled page audits and a compliance reporting workflow. DataTrue tests the same things but follows real user journeys step by step, covers native mobile apps as well as web, and adds pre-publish testing against draft containers on top.<\/p>\n      <p class=\"fine-note\">See the full feature comparison below, or jump straight to a 30-day, fully-featured trial on your own site, no page caps, no watered-down tier.<\/p>\n\n      <div class=\"region-buttons\">\n        <a class=\"region-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">\n          Start a 30-Day Free Trial\n          <svg viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n        <\/a>\n      <\/div>\n      <p class=\"trial-fine\">Free for 30 days, one domain, arranged during a 30-minute setup call.<\/p>\n    <\/div>\n\n    <div class=\"side-card\">\n      <div class=\"side-kicker\">At a glance<\/div>\n      <h2>What DataTrue does that Tag Inspector doesn&#8217;t<\/h2>\n      <ul class=\"side-list\">\n        <li class=\"side-row\"><span class=\"check-dot\">\u2713<\/span><span>Follows real user journeys step by step, so consent is checked at checkout and signup, not just on the page<\/span><\/li>\n        <li class=\"side-row\"><span class=\"check-dot\">\u2713<\/span><span>Tests native mobile apps (Firebase, Adobe SDKs), which Tag Inspector doesn&#8217;t cover at all<\/span><\/li>\n        <li class=\"side-row\"><span class=\"check-dot\">\u2713<\/span><span>Includes PII detection in every plan rather than selling it as a paid add-on<\/span><\/li>\n        <li class=\"side-row\"><span class=\"check-dot\">\u2713<\/span><span>Publishes its prices, so you can scope a budget without booking a sales call<\/span><\/li>\n      <\/ul>\n      <div class=\"side-note\">\n        <strong>From 8 hours to 2<\/strong>\n        manual testing per web release at a healthcare client, in the words of 120 Feet, a DataTrue agency partner.\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"answer-box\">\n  <div class=\"wrap\">\n    <div class=\"answer-inner\">\n      <div class=\"answer-kicker\">Short answer<\/div>\n      <p>Tag Inspector is a compliance auditing platform: it crawls your pages on a schedule, checks them against a large categorised tag library, and gives privacy teams a violation-remediation workflow. DataTrue covers that same consent and tag checking, then goes further into simulated user journeys, native mobile apps, and pre-publish container testing. Tag Inspector is stronger on remediation workflow and tag-library breadth, and scores better on ease of setup.<\/p>\n      <p class=\"answer-meta\">Last updated September 2026. Ratings, packages, and feature claims on this page were checked against Tag Inspector&#8217;s own site and G2 in September 2026, and every source is listed in <a href=\"#sources\">Sources<\/a> at the bottom of this page.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"trust-row\">\n  <div class=\"wrap\">\n    <div class=\"trust-box\">\n      <div class=\"trust-box-top\">\n        <span class=\"trust-box-label\">Trusted by teams at<\/span>\n        <span class=\"g2-rating\"><span class=\"stars\">\u2605\u2605\u2605\u2605\u2605<\/span>4.6\/5 on G2<\/span>\n      <\/div>\n      <div class=\"trust-logo-grid\">\n        <div class=\"trust-logo\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-coles-5de9adbe7c347e1a017051b8de5d8fe9.png\" alt=\"Coles\"><\/div>\n        <div class=\"trust-logo\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-cardinal-path-a548f16da7f5b3d6e4bebf75d34b4b26e1c47c016e4ab8406ca44d4290cf756a.png\" alt=\"Cardinal Path\"><\/div>\n        <div class=\"trust-logo\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-melbourne-airport-afbf87abfd807f13cc184c2c817f1548.png\" alt=\"Melbourne Airport\"><\/div>\n        <div class=\"trust-logo\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-autodesk-aa102b0e0626fee2751b7c0738ee3b48.png\" alt=\"Autodesk\"><\/div>\n        <div class=\"trust-logo\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-autotrader-canada-eb2c3c8aee7c8d656216c4d27e3035cd.png\" alt=\"AutoTrader Canada\"><\/div>\n        <div class=\"trust-logo\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-kmart-9193d8423cc4ddf41d4f054fc18f9a60.png\" alt=\"Kmart\"><\/div>\n        <div class=\"trust-logo\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-villeroy-and-boch-2064a1d2792cd0324bdf4363bafca62c.png\" alt=\"Villeroy &#038; Boch\"><\/div>\n        <div class=\"trust-logo\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-bounteous-a10a4ca84566242ef0cc2e49ec0f9cbf.png\" alt=\"Bounteous\"><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"ratings\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <span class=\"eyebrow\"><span class=\"dot\"><\/span>Independently rated<\/span>\n      <h2>How reviewers score each platform<\/h2>\n      <p>G2 publishes a direct head-to-head between these two products, including category scores. It&#8217;s the clearest independent read available, and it doesn&#8217;t go all one way. Click through to check it yourself.<\/p>\n    <\/div>\n    <div class=\"compare-table-wrap\">\n      <table class=\"compare-table\">\n        <caption class=\"vh\">G2 head-to-head scores for DataTrue and Tag Inspector, checked 10 September 2026<\/caption>\n        <thead>\n          <tr>\n            <th scope=\"col\"><a class=\"table-link\" href=\"https:\/\/www.g2.com\/compare\/datatrue-vs-tag-inspector\" target=\"_blank\" rel=\"noopener nofollow\">G2 category &rarr;<\/a><\/th>\n            <th scope=\"col\">DataTrue<\/th>\n            <th scope=\"col\">Tag Inspector<\/th>\n          <\/tr>\n        <\/thead>\n        <tbody>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Overall rating<\/td>\n            <td><span class=\"yn yes\">4.6\/5<\/span><span class=\"rating-n\">12 reviews<\/span><\/td>\n            <td>4.3\/5<span class=\"rating-n\">10 reviews<\/span><\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Meets requirements<\/td>\n            <td><span class=\"yn yes\">9.2<\/span><\/td>\n            <td>8.1<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Quality of support<\/td>\n            <td><span class=\"yn yes\">9.4<\/span><\/td>\n            <td>8.9<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Product direction<\/td>\n            <td><span class=\"yn yes\">10.0<\/span><\/td>\n            <td>6.7<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Ease of use<\/td>\n            <td>8.1<\/td>\n            <td><span class=\"yn yes\">8.8<\/span><\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Ease of setup<\/td>\n            <td>8.3<\/td>\n            <td><span class=\"yn yes\">8.7<\/span><\/td>\n          <\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n    <p class=\"pricing-foot\">Tag Inspector wins ease of use and ease of setup, and those are worth taking seriously if a small team needs something running this week. Both review counts are small, so treat the margins as directional. Tag Inspector&#8217;s ten reviews span December 2022 to April 2026, so some pre-date its February 2026 relaunch and describe an earlier product. Gartner Peer Insights has no Tag Inspector listing at all. Checked 10 September 2026.<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"feature-table\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <span class=\"eyebrow\"><span class=\"dot\"><\/span>Feature comparison<\/span>\n      <h2>What each platform can and can&#8217;t validate<\/h2>\n      <p>Grouped by what the capability is for, rather than ordered by who wins. Every Tag Inspector row is drawn from their own product page, packages page, release notes, or G2 listing, all linked at the bottom.<\/p>\n    <\/div>\n    <div class=\"compare-table-wrap\">\n      <table class=\"compare-table\">\n        <caption class=\"vh\">Capability-by-capability comparison of DataTrue and Tag Inspector<\/caption>\n        <thead>\n          <tr>\n            <th scope=\"col\">Capability<\/th>\n            <th scope=\"col\">DataTrue<\/th>\n            <th scope=\"col\">Tag Inspector<\/th>\n            <th scope=\"col\">Notes<\/th>\n          <\/tr>\n        <\/thead>\n        <tbody>\n          <tr class=\"grp\"><td colspan=\"4\">Testing and validation<\/td><\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Simulated user journey testing<\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td><span class=\"yn no\">No<\/span><\/td>\n            <td class=\"note\">DataTrue walks a checkout, signup, or form flow step by step and checks what fires at each step. Tag Inspector\u2019s own FAQ says its crawler &#8220;cannot on its own perform actions like \u2018add to cart,\u2019 input usernames\/passwords\/e-mail&#8230; or enter a credit card,&#8221; so it cannot detect tags inside checkout or signup funnels that require data entry. It can replay a recorded login to reach authenticated pages, but not transact through them.<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Unlimited user journeys<\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td><span class=\"yn no\">No<\/span><\/td>\n            <td class=\"note\">Not a metering difference here so much as a capability one: Tag Inspector doesn&#8217;t sell journeys at any price.<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Scheduled recurring auditing<\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td class=\"note\">Both run on a schedule. Tag Inspector&#8217;s packages centre on monthly consent auditing with ad-hoc audits alongside.<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Crawl-based tag and cookie inventory<\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td class=\"note\">Both inventory what&#8217;s firing across a site. Tag Inspector matches findings against a large categorised tag library (2,700+ by their product page\u2019s count), which is a genuine depth advantage for identifying obscure third parties.<\/td>\n          <\/tr>\n          <tr class=\"grp\"><td colspan=\"4\">Privacy and consent<\/td><\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Consent state simulation<\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td class=\"note\">Both cover the same four states: consent accepted, consent rejected, rejected via Global Privacy Control, and no selection made at all. That last one is the case teams most often forget to test, and neither platform skips it.<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">GPC signal simulation<\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td class=\"note\">Tag Inspector&#8217;s product page explicitly lists testing visitors who &#8220;reject consent via Global Privacy Control.&#8221; Table stakes for both, not a differentiator either way.<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Granular consent-category testing, at each journey step<\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td><span class=\"yn partial\">Partial<\/span><\/td>\n            <td class=\"note\">Both can now check individual consent categories, not just whole accept or reject states: Tag Inspector added per-category consent auditing in its August 2026 release, in its own words auditing conditions like &#8220;only performance&#8221; and &#8220;only strictly necessary.&#8221; The difference is where it happens. Tag Inspector audits pages on a schedule; DataTrue checks category combinations at each step of a live journey, and against a draft container before it ships.<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">PII leakage detection<\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td><span class=\"yn partial\">Add-on<\/span><\/td>\n            <td class=\"note\">Both detect personal data in tag payloads. Tag Inspector&#8217;s real-time PII monitoring flags clear-text PII on live traffic, and PII Auditing is sold as a paid add-on rather than included in the three packages.<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Fictitious personas built in<\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td><span class=\"yn no\">No<\/span><\/td>\n            <td class=\"note\">DataTrue generates and injects fake identities as part of the test, so a leak is caught in a controlled run. Tag Inspector watches live traffic for clear-text PII, which means the finding arrives after real data has already moved.<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Consent testing by visitor location<\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td class=\"note\">Consent behaviour differs by jurisdiction, so testing as a visitor from Ireland and again from the US matters. DataTrue offers a set of selectable test locations. Tag Inspector states that scans &#8220;simulate users from selected locations&#8221; but doesn&#8217;t publish which ones.<\/td>\n          <\/tr>\n          <tr class=\"grp\"><td colspan=\"4\">Coverage and reach<\/td><\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Authenticated page auditing<\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td class=\"note\">Tag Inspector shipped no-code authentication recording in its March 2026 release, and it now appears on every package tier. Anyone working from an older comparison will have this wrong.<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Native mobile app analytics QA<\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td><span class=\"yn no\">No<\/span><\/td>\n            <td class=\"note\">DataTrue unbatches grouped Firebase and Adobe SDK requests and realigns them to the journey step that triggered them. Tag Inspector&#8217;s product material, packages, and release notes make no mention of mobile app coverage.<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Multi-brand governance<\/td>\n            <td><span class=\"yn partial\">Partial<\/span><\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td class=\"note\">Tag Inspector sells a dedicated Multi-brand package with unlimited users and bulk site upload by CSV, purpose-built for privacy teams running many brands. DataTrue covers unlimited domains and users on its upper tiers, but the reporting layer is less tailored to that job.<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Categorised tag library<\/td>\n            <td><span class=\"yn partial\">Partial<\/span><\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td class=\"note\">Their categorised tag library, which their product page puts at 2,700+ platforms, is Tag Inspector\u2019s strongest asset, and it&#8217;s the thing to use them for if identifying every unknown third party is the priority.<\/td>\n          <\/tr>\n          <tr class=\"grp\"><td colspan=\"4\">Developer workflow<\/td><\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Pre-publish draft container testing<\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td><span class=\"yn no\">No<\/span><\/td>\n            <td class=\"note\">DataTrue tests unpublished GTM Preview and Adobe Launch containers before anything is published. Nothing in Tag Inspector&#8217;s material describes testing a container before it goes live; their model is auditing pages that already exist.<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">CI\/CD pipeline integration<\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td><span class=\"yn no\">No<\/span><\/td>\n            <td class=\"note\">DataTrue&#8217;s REST API is native and can gate a release on a failed test. Tag Inspector documents no pipeline integration; its API Access is a paid add-on positioned for getting data out, not for triggering a test on deploy.<\/td>\n          <\/tr>\n          <tr class=\"grp\"><td colspan=\"4\">Workflow and commercial<\/td><\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Violation remediation workflows<\/td>\n            <td><span class=\"yn no\">No<\/span><\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td class=\"note\">Tag Inspector runs violations through a documented end-to-end remediation lifecycle with technical fix detail attached. If your privacy team needs to assign and track fixes, this is a real gap on DataTrue&#8217;s side.<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Published pricing<\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td><span class=\"yn no\">No<\/span><\/td>\n            <td class=\"note\">DataTrue publishes tier prices, page counts, domains, and users. Tag Inspector&#8217;s packages page lists three tiers with feature lists and page limits but no price on any of them, and every figure requires a sales conversation.<\/td>\n          <\/tr>\n          <tr>\n            <td class=\"cap\" scope=\"row\">Free self-serve audit<\/td>\n            <td><span class=\"yn no\">No<\/span><\/td>\n            <td><span class=\"yn yes\">Yes<\/span><\/td>\n            <td class=\"note\">Tag Inspector offers a genuinely self-serve free audit you can run without talking to anyone. DataTrue&#8217;s equivalent entry points are a free Privacy &amp; Consent Scan we run for you, and a 30-day full trial arranged on a short call.<\/td>\n          <\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"trial-cta\">\n  <div class=\"wrap\">\n    <div class=\"trial-cta-card\">\n      <div class=\"trial-cta-copy\">\n        <span class=\"eyebrow\"><span class=\"dot\"><\/span>See it on your own site<\/span>\n        <h2>Try DataTrue free for 30 days<\/h2>\n        <p>A feature table only gets you so far. Run DataTrue against your own domain, your own checkout, and your own consent setup, and find out which of the rows above actually matter for your site.<\/p>\n        <ul class=\"trial-cta-list\">\n          <li><span class=\"check-dot\">\u2713<\/span><span>The full product, not a watered-down tier<\/span><\/li>\n          <li><span class=\"check-dot\">\u2713<\/span><span>No page or step caps during the trial window<\/span><\/li>\n          <li><span class=\"check-dot\">\u2713<\/span><span>Live in your account before the setup call ends<\/span><\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"trial-cta-action\">\n        <div class=\"region-buttons\">\n          <a class=\"region-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a 30-Day Free Trial<svg viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a>\n        <\/div>\n        <p class=\"trial-fine\">Free for 30 days, one domain, arranged during a 30-minute setup call.<\/p>\n        <div class=\"cta-proof\">\n          <span class=\"cta-proof-item\"><span class=\"stars\">\u2605\u2605\u2605\u2605\u2605<\/span> <strong>4.6\/5<\/strong> on G2<\/span>\n          <span class=\"cta-proof-sep\"><\/span>\n          <span class=\"cta-proof-item\"><strong>10.0<\/strong> G2 product direction score<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"includes\" id=\"differentiators\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <span class=\"eyebrow\"><span class=\"dot\"><\/span>Where DataTrue wins<\/span>\n      <h2>Auditing the page, or testing the journey<\/h2>\n      <p>Tag Inspector tells you what&#8217;s on a page and whether it broke policy. DataTrue checks whether the journey a real customer takes actually behaves, on web and in your apps, and can check it before the code ships.<\/p>\n    <\/div>\n    <div class=\"includes-grid\">\n      <div class=\"includes-card\">\n        <div class=\"includes-check\">\u2713<\/div>\n        <h3>Tests the journey, not just the page<\/h3>\n        <p>Consent failures rarely happen on a homepage. They happen at checkout step three, or after login. DataTrue follows the whole flow and checks consent and tag behaviour at every step.<\/p>\n      <\/div>\n      <div class=\"includes-card\">\n        <div class=\"includes-check\">\u2713<\/div>\n        <h3>Covers mobile, not just web<\/h3>\n        <p>Native mobile SDK validation for Firebase and Adobe means one platform across web and apps, rather than a blind spot on the mobile side of the business.<\/p>\n      <\/div>\n      <div class=\"includes-card\">\n        <div class=\"includes-check\">\u2713<\/div>\n        <h3>PII testing without the add-on<\/h3>\n        <p>Fictitious personas ship with the product and are injected into the test, so you can check for PHI and PII leakage in a controlled run, on every plan, not as a line item you buy separately.<\/p>\n      <\/div>\n      <div class=\"includes-card\">\n        <div class=\"includes-check\">\u2713<\/div>\n        <h3>Also catches errors before they ship<\/h3>\n        <p>On top of live testing, draft container testing runs against GTM Preview and Adobe Launch before anything is published, so a broken consent rule never reaches a real visitor.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"balance\">\n  <div class=\"wrap balance-inner\">\n    <div>\n      <span class=\"eyebrow\"><span class=\"dot\"><\/span>To be fair to Tag Inspector<\/span>\n      <h2 style=\"font-size:26px;font-weight:900;letter-spacing:-0.01em;margin-bottom:20px;\">Where Tag Inspector genuinely holds up<\/h2>\n      <div class=\"balance-list\">\n        <div class=\"balance-item\"><span class=\"b-dot\"><\/span><p><strong>Remediation workflow.<\/strong> Violations run through a documented end-to-end lifecycle with technical fix detail attached, not just an alert. For a privacy team that has to assign and track fixes across developers, this is a real capability DataTrue doesn&#8217;t match today.<\/p><\/div>\n        <div class=\"balance-item\"><span class=\"b-dot\"><\/span><p><strong>Tag library depth.<\/strong> A large categorised library, which their product page puts at 2,700+ platforms. If your priority is identifying every unknown third party running on your properties, that catalogue is authoritative and hard to beat.<\/p><\/div>\n        <div class=\"balance-item\"><span class=\"b-dot\"><\/span><p><strong>Easier to get started.<\/strong> G2 reviewers score Tag Inspector above DataTrue on both ease of use (8.8 to 8.1) and ease of setup (8.7 to 8.3). That&#8217;s their number, not ours, and it&#8217;s worth weighing.<\/p><\/div>\n        <div class=\"balance-item\"><span class=\"b-dot\"><\/span><p><strong>A genuinely self-serve free audit.<\/strong> You can scan a site without talking to anyone. DataTrue&#8217;s free scan is run for you and its trial needs a short call, which is more friction at the very first step.<\/p><\/div>\n        <div class=\"balance-item\"><span class=\"b-dot\"><\/span><p><strong>Built for the compliance conversation.<\/strong> The language, reports, and workflows are aimed squarely at privacy officers and legal teams rather than analytics engineers. If a DPO owns this budget, that fit is real.<\/p><\/div>\n        <div class=\"balance-item\"><span class=\"b-dot\"><\/span><p><strong>InfoTrust behind it.<\/strong> Tag Inspector is built by a long-standing analytics consultancy with enterprise clients, not a first-time software team. The product launched in February 2026, but the expertise behind it did not.<\/p><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"balance-note\">\n      <strong>So which one is right?<\/strong>\n      If your main job is producing defensible compliance documentation and driving fixes through a privacy team, Tag Inspector is built for exactly that. If you need continuous confidence that live journeys and consent controls actually work, across web and mobile apps, and you want problems caught before a release ships, that&#8217;s where DataTrue is built differently.\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"testimonial\">\n  <div class=\"wrap\">\n    <blockquote>\n      <p>&#8220;DataTrue&#8217;s intuitive interface is easy to use and understand. It has given our non-technical team the ability to set up their own tests and has automated their auditing workflows.&#8221;<\/p>\n      <cite>Media client, anonymized<\/cite>\n    <\/blockquote>\n  <\/div>\n<\/section>\n\n<section class=\"proof\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <span class=\"eyebrow\"><span class=\"dot\"><\/span>Proof, not promises<\/span>\n      <h2>What teams see once DataTrue is running<\/h2>\n    <\/div>\n    <div class=\"case-grid\">\n      <div class=\"case-card\">\n        <div class=\"n\">&lt;1 hr<\/div>\n        <div class=\"n-label\">Manual release testing, down from 4 to 6 hours<\/div>\n        <p>A US healthcare and consumer brand cut per-release testing time from 4 to 6 hours down to under 1, freeing the team to ship faster without adding QA headcount.<\/p>\n        <div class=\"src\">US healthcare &amp; consumer brand<\/div>\n      <\/div>\n      <div class=\"case-card\">\n        <div class=\"n\">1,700<\/div>\n        <div class=\"n-label\">Brand websites governed, one templated configuration<\/div>\n        <p>A global consumer goods company governs 1,700 brand websites through DataTrue&#8217;s templated configuration and APIs, without the setup burden compounding at scale.<\/p>\n        <div class=\"src\">Global consumer goods company &middot; Enterprise scale<\/div>\n      <\/div>\n      <div class=\"case-card\">\n        <div class=\"n\">4x<\/div>\n        <div class=\"n-label\">Less manual testing effort, in the partner&#8217;s own words<\/div>\n        <p>&#8220;Through the use of DataTrue, we were able to reduce our testing efforts by as much as 400%.&#8221; Quoted as given by 120 Feet, a DataTrue agency partner.<\/p>\n        <div class=\"src\">120 Feet &middot; DataTrue partner<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"pricing\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <span class=\"eyebrow\"><span class=\"dot\"><\/span>Pricing<\/span>\n      <h2>DataTrue vs. Tag Inspector pricing, as far as it can be compared<\/h2>\n      <p>This section is shorter than we&#8217;d like, and that&#8217;s the point. DataTrue publishes what every plan costs and includes. Tag Inspector publishes three packages with feature lists and page limits but no price on any of them, so a like-for-like cost comparison isn&#8217;t possible from public information. Here&#8217;s what each side actually discloses.<\/p>\n    <\/div>\n\n    <div class=\"pricing-sub-head\">\n      <h3>DataTrue plans<\/h3>\n      <span>Shown monthly. Contracts are billed annually; each figure is the annual price divided by 12.<\/span>\n    <\/div>\n    <div class=\"tier-grid\">\n      <div class=\"tier-card\">\n        <h4>Starter<\/h4>\n        <div class=\"tier-price\">$1,333<span>\/mo<\/span><\/div>\n        <div class=\"tier-billing\">$16,000\/yr, billed annually<\/div>\n        <div class=\"tier-unit\"><span class=\"u-amt\">$133.33<\/span><span class=\"u-label\">per 1,000 pages\/mo<\/span><\/div>\n        <div class=\"tier-specs\">\n          <div class=\"tier-spec\"><span>Pages\/mo<\/span><b>10,000<\/b><\/div>\n          <div class=\"tier-spec\"><span>Journeys<\/span><b>Unlimited<\/b><\/div>\n          <div class=\"tier-spec\"><span>Domains<\/span><b>2<\/b><\/div>\n          <div class=\"tier-spec\"><span>Users<\/span><b>2<\/b><\/div>\n        <\/div>\n        <div class=\"tier-features\"><strong>Includes:<\/strong> Tag Audit Toolset<\/div>\n      <\/div>\n      <div class=\"tier-card\">\n        <h4>Team<\/h4>\n        <div class=\"tier-price\">$2,667<span>\/mo<\/span><\/div>\n        <div class=\"tier-billing\">$32,000\/yr, billed annually<\/div>\n        <div class=\"tier-unit\"><span class=\"u-amt\">$53.33<\/span><span class=\"u-label\">per 1,000 pages\/mo<\/span><\/div>\n        <div class=\"tier-specs\">\n          <div class=\"tier-spec\"><span>Pages\/mo<\/span><b>50,000<\/b><\/div>\n          <div class=\"tier-spec\"><span>Journeys<\/span><b>Unlimited<\/b><\/div>\n          <div class=\"tier-spec\"><span>Domains<\/span><b>6<\/b><\/div>\n          <div class=\"tier-spec\"><span>Users<\/span><b>5<\/b><\/div>\n        <\/div>\n        <div class=\"tier-features\"><strong>Starter plus:<\/strong> Integration Toolset, Additional Browsers<\/div>\n      <\/div>\n      <div class=\"tier-card\">\n        <h4>Enterprise<\/h4>\n        <div class=\"tier-price\">$4,000<span>\/mo<\/span><\/div>\n        <div class=\"tier-billing\">$48,000\/yr, billed annually<\/div>\n        <div class=\"tier-unit\"><span class=\"u-amt\">$8.00<\/span><span class=\"u-label\">per 1,000 pages\/mo<\/span><\/div>\n        <div class=\"tier-specs\">\n          <div class=\"tier-spec\"><span>Pages\/mo<\/span><b>500,000<\/b><\/div>\n          <div class=\"tier-spec\"><span>Journeys<\/span><b>Unlimited<\/b><\/div>\n          <div class=\"tier-spec\"><span>Domains<\/span><b>Unlimited<\/b><\/div>\n          <div class=\"tier-spec\"><span>Users<\/span><b>Unlimited<\/b><\/div>\n        <\/div>\n        <div class=\"tier-features\"><strong>Team plus:<\/strong> Privacy Toolset, Mobile App Toolset, AI-Powered Setup<\/div>\n      <\/div>\n      <div class=\"tier-card\">\n        <h4>Unlimited<\/h4>\n        <div class=\"tier-price\">$7,500<span>\/mo<\/span><\/div>\n        <div class=\"tier-billing\">$90,000\/yr, billed annually<\/div>\n        <div class=\"tier-unit\"><span class=\"u-amt\">N\/A<\/span><span class=\"u-label\">unlimited pages<\/span><\/div>\n        <div class=\"tier-specs\">\n          <div class=\"tier-spec\"><span>Pages\/mo<\/span><b>Unlimited<\/b><\/div>\n          <div class=\"tier-spec\"><span>Journeys<\/span><b>Unlimited<\/b><\/div>\n          <div class=\"tier-spec\"><span>Domains<\/span><b>Unlimited<\/b><\/div>\n          <div class=\"tier-spec\"><span>Users<\/span><b>Unlimited<\/b><\/div>\n        <\/div>\n        <div class=\"tier-features\"><strong>Includes:<\/strong> All Enterprise features<\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"pricing-sub-head\">\n      <h3>Tag Inspector packages<\/h3>\n      <span style=\"font-family:'IBM Plex Mono',ui-monospace,monospace;font-size:11px;color:var(--ink-faint);text-transform:uppercase;letter-spacing:.04em;\">from their own packages page, checked September 2026<\/span>\n    <\/div>\n    <div class=\"tier-grid\">\n      <div class=\"tier-card op\">\n        <h4>Essential<\/h4>\n        <div class=\"tier-price\">Not published<span><\/span><\/div>\n        <div class=\"tier-billing\">Requires a sales conversation<\/div>\n        <div class=\"tier-unit hot\"><span class=\"u-amt\">Unknown<\/span><span class=\"u-label\">no rate can be calculated<\/span><\/div>\n        <div class=\"tier-specs\">\n          <div class=\"tier-spec\"><span>Pages<\/span><b>500 per audit<\/b><\/div>\n          <div class=\"tier-spec\"><span>Journeys<\/span><b>Not offered<\/b><\/div>\n          <div class=\"tier-spec\"><span>Domains<\/span><b>Not published<\/b><\/div>\n          <div class=\"tier-spec\"><span>Users<\/span><b>2<\/b><\/div>\n        <\/div>\n        <div class=\"tier-features\">PII Auditing and API Access are paid add-ons on every tier.<\/div>\n      <\/div>\n      <div class=\"tier-card op\">\n        <h4>Enterprise<\/h4>\n        <div class=\"tier-price\">Not published<span><\/span><\/div>\n        <div class=\"tier-billing\">Requires a sales conversation<\/div>\n        <div class=\"tier-unit hot\"><span class=\"u-amt\">Unknown<\/span><span class=\"u-label\">no rate can be calculated<\/span><\/div>\n        <div class=\"tier-specs\">\n          <div class=\"tier-spec\"><span>Pages<\/span><b>5,000 per audit<\/b><\/div>\n          <div class=\"tier-spec\"><span>Journeys<\/span><b>Not offered<\/b><\/div>\n          <div class=\"tier-spec\"><span>Domains<\/span><b>Not published<\/b><\/div>\n          <div class=\"tier-spec\"><span>Users<\/span><b>5<\/b><\/div>\n        <\/div>\n        <div class=\"tier-features\">Half the monthly page allowance of DataTrue Starter, our entry tier.<\/div>\n      <\/div>\n      <div class=\"tier-card op\">\n        <h4>Multi-brand<\/h4>\n        <div class=\"tier-price\">Not published<span><\/span><\/div>\n        <div class=\"tier-billing\">Requires a sales conversation<\/div>\n        <div class=\"tier-unit hot\"><span class=\"u-amt\">Unknown<\/span><span class=\"u-label\">no rate can be calculated<\/span><\/div>\n        <div class=\"tier-specs\">\n          <div class=\"tier-spec\"><span>Pages<\/span><b>5,000 per audit<\/b><\/div>\n          <div class=\"tier-spec\"><span>Journeys<\/span><b>Not offered<\/b><\/div>\n          <div class=\"tier-spec\"><span>Domains<\/span><b>Not published<\/b><\/div>\n          <div class=\"tier-spec\"><span>Users<\/span><b>Unlimited<\/b><\/div>\n        <\/div>\n        <div class=\"tier-features\">The only published difference from Enterprise is unlimited users.<\/div>\n      <\/div>\n    <\/div>\n    <p class=\"pricing-foot\">Two observations worth making plainly. First, all three Tag Inspector packages carry an identical feature list on their own page; the only stated differences are the page cap and the user count, which makes it hard to tell what moving up actually buys you. Second, there is no reliable public figure for what any of it costs. Prices that circulate on third-party software directories, and the one price quoted in a G2 review, all pre-date Tag Inspector&#8217;s February 2026 relaunch and describe the earlier product, so they say nothing dependable about these packages. Booking a call is the only way to find out.<\/p>\n    <p class=\"pricing-foot\">Quote-based pricing is normal in enterprise software and it isn&#8217;t a mark against the product. It does have a cost though, and it lands on the buyer: you can&#8217;t scope a budget, build an internal business case, or shortlist without booking a call first. If you&#8217;re comparing tools on a deadline, that&#8217;s worth factoring in alongside the features.<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"mid-cta\">\n  <div class=\"wrap mid-cta-inner\">\n    <p>Ready to try DataTrue free for 30 days on your own site?<\/p>\n    <div class=\"region-buttons\">\n      <a class=\"region-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a 30-Day Free Trial<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"alternatives\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <span class=\"eyebrow\"><span class=\"dot\"><\/span>Wider market<\/span>\n      <h2>Other Tag Inspector alternatives worth knowing<\/h2>\n      <p>DataTrue isn&#8217;t the only option if Tag Inspector isn&#8217;t the fit. Here&#8217;s an honest read on the other tools that come up most in these evaluations, and what each is actually built for.<\/p>\n    <\/div>\n    <div class=\"alt-grid\">\n      <div class=\"alt-card\">\n        <h3>ObservePoint<\/h3>\n        <p>The established enterprise name in tag auditing, with mature multi-domain governance reporting and a full accessibility auditing product. Priced by page-scan volume on a sliding annual scale.<\/p>\n      <\/div>\n      <div class=\"alt-card\">\n        <h3>Monita<\/h3>\n        <p>Real-time monitoring of live traffic, fast setup, anomaly detection. Built to catch problems as they happen rather than before release, and its PII detection runs against real user traffic.<\/p>\n      <\/div>\n      <div class=\"alt-card\">\n        <h3>Trackingplan<\/h3>\n        <p>Monitoring-first, with published low entry pricing and a strong AI story. Validates what already happened in production rather than gating a release before it ships.<\/p>\n      <\/div>\n      <div class=\"alt-card\">\n        <h3>Manual testing<\/h3>\n        <p>Chrome DevTools and in-house QA. Free and familiar, but it can&#8217;t scale across many domains, can&#8217;t repeatably simulate GPC or consent states, and leaves no audit trail for a regulator.<\/p>\n      <\/div>\n    <\/div>\n    <p class=\"alt-foot\">Full comparison pages for each of these are in progress.<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"faq\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <span class=\"eyebrow\"><span class=\"dot\"><\/span>FAQ<\/span>\n      <h2>DataTrue vs. Tag Inspector: common questions<\/h2>\n      <p>Answers below are drafted from public sources checked on 10 September 2026.<\/p>\n    <\/div>\n    <div class=\"faq-list\">\n      <details class=\"faq-item\">\n        <summary>Is DataTrue a Tag Inspector alternative?<\/summary>\n        <p>Yes. Both audit websites for tag accuracy and privacy compliance, and both simulate consent states including Global Privacy Control. DataTrue&#8217;s core differences are scope and timing: it follows real user journeys step by step, covers native mobile apps, and can test a draft tag container before it is published, none of which Tag Inspector offers.<\/p>\n      <\/details>\n      <details class=\"faq-item\">\n        <summary>What are the best Tag Inspector alternatives?<\/summary>\n        <p>The alternatives that come up most often are DataTrue, ObservePoint, Monita, and Trackingplan. DataTrue is the closest fit for teams that want journey-level testing and mobile app coverage alongside consent auditing. ObservePoint is the established enterprise option with mature governance reporting, while Monita and Trackingplan focus on monitoring live traffic.<\/p>\n      <\/details>\n      <details class=\"faq-item\">\n        <summary>How much does Tag Inspector cost?<\/summary>\n        <p>Tag Inspector does not publish prices. Its packages page lists three tiers, Essential, Enterprise, and Multi-brand, with page limits and user counts but no cost on any of them, and PII Auditing and API Access are paid add-ons on top. Figures that circulate on review and directory sites pre-date its February 2026 relaunch and describe the older product, so the only current answer comes from their sales team.<\/p>\n      <\/details>\n      <details class=\"faq-item\">\n        <summary>Does Tag Inspector test user journeys?<\/summary>\n        <p>Tag Inspector\u2019s crawler audits pages, and its own FAQ says it &#8220;cannot on its own perform actions like \u2018add to cart,\u2019 input usernames\/passwords\/e-mail&#8230; or enter a credit card,&#8221; so it cannot detect tags inside checkout or signup funnels that require data entry. It can replay a recorded login to reach authenticated pages, but not transact through them. DataTrue simulates the full journey and checks tag and consent behaviour at each step.<\/p>\n      <\/details>\n      <details class=\"faq-item\">\n        <summary>Can Tag Inspector audit pages behind a login?<\/summary>\n        <p>Yes. Tag Inspector shipped no-code authenticated site auditing in its March 2026 release, and authenticated page auditing now appears on all three of its packages. Older comparisons list this as a gap or as roadmap, which is out of date. DataTrue also tests authenticated journeys as standard.<\/p>\n      <\/details>\n      <details class=\"faq-item\">\n        <summary>Is DataTrue less expensive than Tag Inspector?<\/summary>\n        <p>There isn&#8217;t enough public information to answer properly, because Tag Inspector publishes no prices and the figures floating around online pre-date its 2026 relaunch. What can be said is what DataTrue costs: Starter is $16,000 a year and covers 10,000 pages a month, unlimited user journeys, and PII testing included rather than sold as an add-on.<\/p>\n      <\/details>\n      <details class=\"faq-item\">\n        <summary>Does DataTrue do everything Tag Inspector does?<\/summary>\n        <p>Not quite, and that&#8217;s a fair question to ask any vendor. Tag Inspector&#8217;s violation remediation workflow and its large tag library are both stronger than DataTrue&#8217;s equivalents today, and G2 reviewers rate it easier to set up and use. See the feature table above for a capability-by-capability breakdown.<\/p>\n      <\/details>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"resources\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <span class=\"eyebrow\"><span class=\"dot\"><\/span>Read more<\/span>\n      <h2>A few places to see more<\/h2>\n    <\/div>\n    <div class=\"resource-grid\">\n      <a class=\"resource-card\" href=\"https:\/\/datatrue.com\/en\/compare\/\">\n        <div class=\"r-label\">Compare<\/div>\n        <h3>See all DataTrue comparisons<\/h3>\n        <div class=\"r-link\">Browse comparisons &rarr;<\/div>\n      <\/a>\n      <a class=\"resource-card\" href=\"https:\/\/datatrue.com\/en\/compare\/datatrue-vs-observepoint\/\">\n        <div class=\"r-label\">Comparison<\/div>\n        <h3>DataTrue vs. ObservePoint<\/h3>\n        <div class=\"r-link\">Read more &rarr;<\/div>\n      <\/a>\n      <a class=\"resource-card\" href=\"https:\/\/datatrue.com\/en\/customer-consent-privacy-compliance-monitoring\/\">\n        <div class=\"r-label\">Consent monitoring<\/div>\n        <h3>How DataTrue monitors consent and privacy compliance<\/h3>\n        <div class=\"r-link\">Read more &rarr;<\/div>\n      <\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"sources\" id=\"sources\">\n  <div class=\"wrap\">\n    <h2>Sources, and how we checked<\/h2>\n    <p class=\"sources-intro\">Every claim about Tag Inspector on this page comes from their own site, their own packages page, their own release notes, or a named third party. Checked September 2026, including their August 2026 release and current release notes. Tag Inspector is a young product and shipping actively, so if you&#8217;re reading this much later, verify before relying on it.<\/p>\n    <div class=\"sources-grid\">\n      <div class=\"sources-col\">\n        <h3>Tag Inspector&#8217;s own material<\/h3>\n        <ul>\n          <li><a href=\"https:\/\/infotrust.com\/products\/tag-inspector\/\" target=\"_blank\" rel=\"noopener nofollow\">Tag Inspector product page<\/a>: feature set, consent and GPC testing, real-time PII monitoring, remediation workflows, 2,700+ tag library<\/li>\n          <li><a href=\"https:\/\/infotrust.com\/products\/tag-inspector\/packages\/\" target=\"_blank\" rel=\"noopener nofollow\">Packages page<\/a>: the three tiers, page and user limits, add-on list, and the absence of any published price<\/li>\n          <li><a href=\"https:\/\/infotrust.com\/articles\/tag-inspector-march-2026-release-notes\/\" target=\"_blank\" rel=\"noopener nofollow\">March 2026 release notes<\/a>: authenticated site auditing, bulk site upload, PII exclusions, role-based access<\/li>\n          <li><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260223497154\/en\/InfoTrust-Launches-Tag-Inspector-The-Enterprise-Standard-for-Privacy-Centric-Data-Governance\" target=\"_blank\" rel=\"noopener nofollow\">Launch announcement, 23 February 2026<\/a>: launch date and product positioning<\/li>\n          <li><a href=\"https:\/\/infotrust.com\/products\/tag-inspector\/release-notes\/\" target=\"_blank\" rel=\"noopener nofollow\">Release notes index<\/a>: the August 2026 release added per-category consent condition auditing and server-side GTM support; the crawler\u2019s transaction limits (no add-to-cart or data entry) are stated in their own FAQ<\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"sources-col\">\n        <h3>Independent review platforms<\/h3>\n        <ul>\n          <li><a href=\"https:\/\/www.g2.com\/compare\/datatrue-vs-tag-inspector\" target=\"_blank\" rel=\"noopener nofollow\">G2, DataTrue vs Tag Inspector<\/a>: the head-to-head ratings and category scores in the table above<\/li>\n          <li><a href=\"https:\/\/www.g2.com\/products\/tag-inspector\/reviews\" target=\"_blank\" rel=\"noopener nofollow\">G2, Tag Inspector reviews<\/a>: reviewer comments on granular consent options, and the December 2022 to April 2026 date range of the ten reviews<\/li>\n          <li><a href=\"https:\/\/www.g2.com\/products\/tag-inspector\/pricing\" target=\"_blank\" rel=\"noopener nofollow\">G2, Tag Inspector pricing<\/a>: free audit tier, Full Access at contact-us, and the paid add-ons<\/li>\n        <\/ul>\n        <h3>DataTrue figures<\/h3>\n        <ul>\n          <li>Plan pricing, page and domain limits, and included toolsets: DataTrue, current as of September 2026<\/li>\n          <li>Customer outcome figures: DataTrue customer data and partner-reported results<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"closing\">\n  <div class=\"wrap\">\n    <span class=\"eyebrow on-dark\"><span class=\"dot\"><\/span>Ready when you are<\/span>\n    <h2>See what DataTrue catches that Tag Inspector doesn&#8217;t<\/h2>\n    <p class=\"sub\">One call. Full access. 30 days, no cost.<\/p>\n    <div class=\"region-buttons\">\n      <a class=\"region-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a 30-Day Free Trial<\/a>\n    <\/div>\n    <p class=\"trial-fine\">Free 30-day trial, one domain, arranged during a 30-minute setup call.<\/p>\n  <\/div>\n<\/section>\n\n\n<div class=\"sticky-cta\" id=\"stickyCta\">\n  <div class=\"wrap sticky-inner\">\n    <span class=\"sticky-copy\"><strong>Try DataTrue free for 30 days<\/strong> on your own site. No page caps, no watered-down tier.<\/span>\n    <div class=\"sticky-btns\">\n      <a class=\"sticky-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a 30-Day Free Trial<\/a>\n    <\/div>\n  <\/div>\n<\/div>\n\n<script>\n(function(){\n  var bar = document.getElementById('stickyCta');\n  var hero = document.querySelector('.ty-hero');\n  var closing = document.querySelector('.closing');\n  if(!bar || !hero){ return; }\n  function update(){\n    var pastHero = window.scrollY > (hero.offsetTop + hero.offsetHeight);\n    var atEnd = closing ? 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DataTrue tests the same things but follows real user journeys step by [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":227262,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-227293","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DataTrue vs. Tag Inspector: Feature, Pricing and Rating Comparison (2026)<\/title>\n<meta name=\"description\" content=\"DataTrue vs Tag Inspector compared: capability table, what each plan actually includes, head-to-head G2 scores, and where each tool genuinely wins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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