{"id":227250,"date":"2026-09-18T00:31:09","date_gmt":"2026-09-18T00:31:09","guid":{"rendered":"https:\/\/datatrue.com\/?page_id=227250"},"modified":"2026-09-18T00:36:49","modified_gmt":"2026-09-18T00:36:49","slug":"datatrue-home-2026","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/","title":{"rendered":"DataTrue Home 2026"},"content":{"rendered":"\n<style id=\"dt-divi-integration\">\n  \/* DataTrue home page - neutralize Divi default-template chrome on this page only *\/\n  body h1.entry-title.main_title{ display:none !important; }\n  #main-content .container{ width:100% !important; max-width:100% !important; padding-left:0 !important; padding-right:0 !important; }\n  #left-area{ width:100% !important; float:none !important; padding:0 !important; }\n  #sidebar{ display:none !important; }\n  #main-content .container:before{ display:none !important; }\n  .yarpp-related, .yarpp.yarpp-related{ display:none !important; }\n<\/style>\n<style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Lato:wght@400;700;900&family=Work+Sans:wght@400;500;600&family=IBM+Plex+Mono:wght@500;600&display=swap');\n\n  :root{\n    --ink:#242923;\n    --ink-soft:#55605A;\n    --ink-faint:#68736D;\n    --mint:#0EA173;\n    --mint-fill:#10B981;\n    --mint-tint:#F3FAF7;\n    --teal:#4C7E93;\n    --teal-tint:#EAF2F4;\n    --surface:#FFFFFF;\n    --border:#DCE7E2;\n    --shadow: 0 24px 48px -28px rgba(36,41,35,0.28);\n  }\n\n  *{ box-sizing:border-box; }\n  .vh{ position:absolute; width:1px; height:1px; padding:0; margin:-1px; overflow:hidden; clip:rect(0,0,0,0); white-space:nowrap; border:0; }\n  html{ -webkit-text-size-adjust:100%; scroll-behavior:smooth; }\n  body{\n    margin:0; background:var(--surface); color:var(--ink);\n    font-family:'Work Sans','Helvetica Neue',Arial,sans-serif; line-height:1.55;\n  }\n  h1,h2,h3,h4{ font-family:'Lato','Helvetica Neue',Arial,sans-serif; color:var(--ink); margin:0; text-wrap:balance; }\n  p{ margin:0; }\n  a{ color:inherit; }\n  .wrap{ max-width:1120px; margin:0 auto; padding:0 32px; }\n  section{ scroll-margin-top:24px; }\n\n  .eyebrow{\n    display:inline-flex; align-items:center; gap:8px;\n    font-family:'IBM Plex Mono',ui-monospace,monospace;\n    font-size:12px; font-weight:600; letter-spacing:.09em; text-transform:uppercase;\n    color:var(--mint); background:var(--mint-tint); border:1px solid #CFE9DF;\n    padding:6px 12px 6px 10px; border-radius:999px; margin-bottom:16px;\n  }\n  .eyebrow .dot{ width:6px; height:6px; border-radius:50%; background:var(--mint-fill); }\n  .eyebrow.on-dark{ background:rgba(255,255,255,0.1); border-color:rgba(255,255,255,0.18); color:#8FE3C3; }\n  .eyebrow.on-dark .dot{ background:#6FE3B6; }\n\n  .section-head{ max-width:64ch; margin-bottom:32px; }\n  .section-head h2{ font-size:30px; font-weight:900; letter-spacing:-0.01em; }\n  .section-head p{ margin-top:10px; color:var(--ink-soft); font-size:15.5px; line-height:1.6; }\n  .section-head.centered{ margin-left:auto; margin-right:auto; text-align:center; }\n  .section-head.on-dark h2{ color:#fff; }\n  .section-head.on-dark p{ color:#BFD0C8; }\n\n  .check-dot{ width:17px; height:17px; border-radius:50%; background:var(--mint-tint); border:1px solid #CFE9DF; color:var(--mint); font-size:10px; display:inline-flex; align-items:center; justify-content:center; flex-shrink:0; }\n\n  \/* primary button *\/\n  .btn{\n    display:inline-flex; align-items:center; justify-content:center; gap:8px;\n    background:var(--mint-fill); color:#fff; font-family:'Lato',sans-serif; font-weight:700;\n    font-size:15px; border:none; border-radius:8px; padding:13px 20px; text-decoration:none;\n    text-align:center; line-height:1.3; cursor:pointer;\n  }\n  .btn:hover{ background:#0C9A6E; }\n  .btn svg{ width:15px; height:15px; flex-shrink:0; }\n  .reassure{ margin-top:11px; font-size:13px; color:var(--ink-soft); line-height:1.55; max-width:52ch; }\n  .reassure.center{ margin-left:auto; margin-right:auto; }\n  .finep{ margin-top:10px; font-size:12.5px; color:var(--ink-faint); }\n\n  \/* hero - two columns *\/\n  .hero{ padding:56px 0 40px; }\n  .hero-grid{ display:grid; grid-template-columns:1.25fr 1fr; gap:44px; align-items:start; }\n  .hero h1{ font-size:44px; font-weight:900; letter-spacing:-0.02em; line-height:1.08; max-width:17ch; }\n  .hero .lede{ margin-top:18px; font-size:18px; color:var(--ink-soft); max-width:56ch; line-height:1.6; }\n  .hero .support{ margin-top:14px; font-size:15px; color:var(--ink-soft); max-width:56ch; line-height:1.6; }\n\n  \/* trial widget (right column) *\/\n  .trial-widget{ background:var(--teal-tint); border:1px solid #CFE0E6; border-radius:16px; padding:26px 26px 24px; box-shadow:var(--shadow); }\n  .trial-widget h2{ margin-top:10px; font-size:22px; font-weight:900; letter-spacing:-0.01em; }\n  .tw-list{ list-style:none; margin:16px 0 0; padding:0; display:flex; flex-direction:column; gap:10px; }\n  .tw-list li{ display:flex; align-items:flex-start; gap:9px; font-size:14px; color:var(--ink); line-height:1.45; }\n  .tw-btn{ margin-top:18px; width:100%; }\n  .tw-proof{ margin-top:16px; padding-top:14px; border-top:1px solid #CFE0E6; display:flex; align-items:center; gap:12px; flex-wrap:wrap; }\n  .tw-proof-item{ font-size:12.5px; color:var(--ink-soft); }\n  .tw-proof-item strong{ color:var(--ink); font-weight:700; }\n  .tw-proof .stars{ color:#E0A32E; letter-spacing:1px; font-size:11px; }\n\n  \/* capability bubbles *\/\n  .caps{ padding:8px 0 44px; }\n  .cap-row{ display:flex; flex-wrap:wrap; gap:10px; }\n  .cap-pill{\n    display:inline-flex; align-items:center; gap:8px; text-decoration:none;\n    font-size:13px; font-weight:600; color:var(--ink); background:var(--surface);\n    border:1px solid var(--border); border-radius:999px; padding:9px 15px;\n  }\n  .cap-pill:hover{ border-color:var(--mint-fill); color:var(--mint); }\n  .cap-pill .cd{ width:6px; height:6px; border-radius:50%; background:var(--mint-fill); flex-shrink:0; }\n  .cap-pill.hot{ background:var(--mint-tint); border-color:#CFE9DF; color:var(--mint); }\n\n  \/* mint callout block *\/\n  .callout-inner{ background:var(--mint-tint); border:1px solid #CFE9DF; border-left:4px solid var(--mint-fill); border-radius:12px; padding:24px 28px; max-width:88ch; }\n  .callout-inner h2, .callout-inner h3{ font-size:24px; font-weight:900; letter-spacing:-0.01em; }\n  .callout-inner p{ margin-top:12px; font-size:15.5px; line-height:1.65; color:var(--ink); }\n  .callout-inner a{ color:var(--mint); font-weight:600; text-decoration:none; }\n  .callout-inner a:hover{ text-decoration:underline; }\n\n  \/* generic section *\/\n  .band{ padding:60px 0; }\n  .band.tint{ background:var(--mint-tint); }\n  .band.alt{ background:#FAFCFB; border-top:1px solid var(--border); border-bottom:1px solid var(--border); }\n\n  \/* card grids *\/\n  .cards-3{ display:grid; grid-template-columns:repeat(3,1fr); gap:16px; }\n  .cards-2{ display:grid; grid-template-columns:repeat(2,1fr); gap:16px; }\n  .card{ border:1px solid var(--border); border-radius:14px; padding:22px 24px; display:flex; flex-direction:column; gap:9px; background:var(--surface); }\n  .card h3{ font-size:17px; font-weight:900; }\n  .card p{ font-size:13.8px; color:var(--ink-soft); line-height:1.6; }\n  .card .kicker{ font-family:'IBM Plex Mono',ui-monospace,monospace; font-size:10.5px; letter-spacing:.07em; text-transform:uppercase; color:var(--mint); }\n\n  .sec-cta{ margin-top:28px; }\n\n  \/* scale bullets *\/\n  .scale-grid{ display:grid; grid-template-columns:1.1fr 1fr; gap:36px; align-items:center; }\n  .scale-list{ list-style:none; margin:0; padding:0; display:flex; flex-direction:column; gap:14px; }\n  .scale-list li{ display:flex; gap:11px; align-items:flex-start; font-size:14.5px; line-height:1.55; }\n  .scale-list b{ color:var(--ink); }\n\n  \/* three jobs (feature groups) *\/\n  .job{ margin-bottom:14px; }\n  .job-title{ display:flex; align-items:center; gap:10px; font-family:'IBM Plex Mono',ui-monospace,monospace; font-size:11px; font-weight:600; letter-spacing:.07em; text-transform:uppercase; color:var(--mint); margin-bottom:14px; }\n  .job-title::after{ content:\"\"; flex:1; height:1px; background:var(--border); }\n  .feat h4{ font-size:15.5px; font-weight:900; margin-bottom:5px; }\n  .feat p{ font-size:13.5px; color:var(--ink-soft); line-height:1.55; }\n  .state-chips{ display:flex; flex-wrap:wrap; gap:6px; margin-top:12px; }\n  .state-chip{ font-family:'IBM Plex Mono',ui-monospace,monospace; font-size:10.5px; font-weight:600; letter-spacing:.03em; color:#2C5B6C; background:var(--teal-tint); border:1px solid #CFE0E6; border-radius:5px; padding:3px 8px; }\n\n  \/* how it works *\/\n  .steps{ display:grid; grid-template-columns:repeat(3,1fr); gap:16px; }\n  .step{ border:1px solid var(--border); border-radius:14px; padding:24px; background:var(--surface); display:flex; flex-direction:column; gap:10px; }\n  .step-num{ width:34px; height:34px; border-radius:9px; background:var(--mint-tint); border:1px solid #CFE9DF; color:var(--mint); font-family:'Lato',sans-serif; font-weight:900; font-size:16px; display:flex; align-items:center; justify-content:center; }\n  .step h3{ font-size:17px; font-weight:900; }\n  .step p{ font-size:13.8px; color:var(--ink-soft); line-height:1.6; }\n  .how-note{ margin-top:20px; background:var(--mint-tint); border:1px solid #CFE9DF; border-left:4px solid var(--mint-fill); border-radius:12px; padding:18px 22px; font-size:14.5px; color:var(--ink); line-height:1.6; max-width:90ch; }\n  .how-add{ margin-top:14px; font-size:14px; color:var(--ink-soft); line-height:1.6; max-width:90ch; }\n  .how-add b, .how-note b{ color:var(--ink); font-weight:700; }\n\n  \/* works with *\/\n  .stack-strip{ margin-top:22px; display:flex; flex-wrap:wrap; gap:10px; }\n  .stack-chip{ font-size:13px; font-weight:600; color:var(--ink-soft); background:var(--surface); border:1px solid var(--border); border-radius:999px; padding:8px 14px; }\n\n  \/* stakes stat band (dark) *\/\n  .stat-band{ background:var(--ink); padding:56px 0; }\n  .stat-band .section-head{ margin:0 auto 34px; max-width:60ch; }\n  .stat-band-grid{ display:grid; grid-template-columns:repeat(3,1fr); }\n  .stat-col{ padding:0 26px; border-left:1px solid rgba(255,255,255,0.14); display:flex; flex-direction:column; justify-content:center; gap:14px; }\n  .stat-col:first-child{ border-left:none; }\n  .stat-row + .stat-row{ padding-top:14px; border-top:1px solid rgba(255,255,255,0.14); }\n  .stat-row .n{ font-family:'IBM Plex Mono',ui-monospace,monospace; font-variant-numeric:tabular-nums; font-size:26px; font-weight:600; color:#6FE3B6; line-height:1; }\n  .stat-row .l{ margin-top:6px; font-size:13px; color:#CFE0D8; line-height:1.4; }\n  .stat-band-note{ margin-top:28px; text-align:center; font-size:11.5px; color:#8CA79A; line-height:1.5; max-width:92ch; margin-left:auto; margin-right:auto; }\n\n  \/* why now + case *\/\n  .why-now{ padding:60px 0; }\n  .why-now-grid{ display:grid; grid-template-columns:minmax(0,1fr) minmax(0,340px); gap:48px; align-items:start; }\n  .why-now-body{ font-size:16px; color:var(--ink-soft); line-height:1.7; }\n  .why-now-body p + p{ margin-top:14px; }\n  .cipa-stat{ margin-top:20px; display:flex; align-items:baseline; gap:14px; flex-wrap:wrap; }\n  .cipa-stat .n{ font-family:'IBM Plex Mono',ui-monospace,monospace; font-variant-numeric:tabular-nums; font-size:30px; font-weight:600; color:var(--ink); }\n  .cipa-stat .l{ font-size:14px; color:var(--ink-soft); max-width:340px; line-height:1.5; }\n  .case-box{ background:var(--surface); border:1px solid var(--border); border-left:4px solid var(--teal); border-radius:12px; padding:22px 24px; box-shadow:var(--shadow); }\n  .case-box .amt{ font-family:'Lato',sans-serif; font-weight:900; font-size:30px; color:var(--ink); line-height:1.1; }\n  .case-box .lead{ margin-top:8px; font-size:15px; font-weight:700; color:var(--ink); line-height:1.4; }\n  .case-box p{ margin-top:10px; font-size:13.5px; color:var(--ink-soft); line-height:1.6; }\n  .case-box a{ display:inline-flex; align-items:center; gap:6px; margin-top:14px; font-size:13px; font-weight:600; color:var(--teal); text-decoration:none; }\n  .case-box a:hover{ text-decoration:underline; }\n\n  \/* product screenshot carousel *\/\n  .shot-frame{ border:1px solid var(--border); border-radius:14px; overflow:hidden; box-shadow:var(--shadow); background:var(--surface); max-width:960px; margin:0 auto; }\n  .shot-bar{ display:flex; align-items:center; gap:10px; padding:11px 16px; background:var(--mint-tint); border-bottom:1px solid var(--border); }\n  .shot-dots{ display:inline-flex; gap:6px; }\n  .shot-dots i{ width:9px; height:9px; border-radius:50%; background:#CBD8D2; display:inline-block; }\n  .shot-url{ font-family:'IBM Plex Mono',ui-monospace,monospace; font-size:11.5px; color:var(--ink-faint); }\n  .shot-img{ display:block; width:100%; height:auto; }\n  .carousel{ max-width:980px; margin:0 auto; }\n  .car-viewport{ position:relative; display:grid; }\n  .slide{ margin:0; grid-area:1 \/ 1; opacity:0; visibility:hidden; transition:opacity .5s ease, visibility 0s .5s; }\n  .slide.is-active{ opacity:1; visibility:visible; transition:opacity .5s ease, visibility 0s 0s; }\n  .slide figcaption{ padding:12px 16px; font-size:13px; color:var(--ink-soft); background:var(--surface); border-top:1px solid var(--border); text-align:center; }\n  .car-arrow{ position:absolute; top:calc(50% - 22px); transform:translateY(-50%); width:38px; height:38px; border-radius:50%; border:1px solid var(--border); background:rgba(255,255,255,0.92); color:var(--ink); font-size:20px; line-height:1; cursor:pointer; display:flex; align-items:center; justify-content:center; }\n  .car-arrow.prev{ left:12px; } .car-arrow.next{ right:12px; }\n  .car-arrow:hover{ background:#fff; border-color:var(--mint-fill); color:var(--mint); }\n  .car-dots{ display:flex; justify-content:center; gap:8px; margin-top:16px; }\n  .car-dot{ width:9px; height:9px; border-radius:50%; border:none; background:#CBD8D2; cursor:pointer; padding:0; }\n  .car-dot.is-active{ background:var(--mint-fill); }\n  @media (prefers-reduced-motion: reduce){ .slide{ transition:none; } }\n\n  \/* faq *\/\n  .faq{ padding:60px 0; }\n  .faq-list{ max-width:80ch; margin:0 auto; display:flex; flex-direction:column; gap:10px; }\n  .faq-item{ border:1px solid var(--border); border-radius:10px; padding:2px 18px; background:var(--surface); }\n  .faq-item summary{ cursor:pointer; list-style:none; padding:16px 0; font-size:15px; font-weight:700; color:var(--ink); display:flex; align-items:center; justify-content:space-between; gap:12px; font-family:'Lato',sans-serif; }\n  .faq-item summary::-webkit-details-marker{ display:none; }\n  .faq-item summary::after{ content:\"+\"; font-size:20px; font-weight:400; color:var(--mint); flex-shrink:0; }\n  .faq-item[open] summary::after{ content:\"\\2013\"; }\n  .faq-item p{ padding-bottom:16px; font-size:14px; color:var(--ink-soft); line-height:1.6; }\n\n  \/* mid-page cta *\/\n  .mid-cta{ background:var(--mint-tint); border-top:1px solid #CFE9DF; border-bottom:1px solid #CFE9DF; padding:28px 0; }\n  .mid-cta-inner{ display:flex; align-items:center; justify-content:center; gap:22px; flex-wrap:wrap; text-align:center; }\n  .mid-cta-inner p{ font-size:17px; font-weight:700; color:var(--ink); font-family:'Lato',sans-serif; }\n\n  \/* proof stats *\/\n  .stat-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:16px; }\n  .stat-card{ border:1px solid var(--border); border-radius:14px; padding:22px; background:var(--mint-tint); }\n  .stat-amt{ font-family:'Lato',sans-serif; font-size:30px; font-weight:900; letter-spacing:-0.02em; }\n  .stat-amt .arrow{ color:var(--mint); }\n  .stat-what{ margin-top:8px; font-size:13.5px; color:var(--ink); font-weight:600; }\n  .stat-src{ margin-top:8px; font-size:12px; color:var(--ink-faint); font-style:italic; line-height:1.45; }\n\n  \/* quotes *\/\n  .quote-grid{ display:grid; grid-template-columns:repeat(2,1fr); gap:16px; margin-top:24px; }\n  .quote{ border:1px solid var(--border); border-radius:14px; padding:22px 24px; background:var(--surface); }\n  .quote p{ font-size:14.5px; line-height:1.6; color:var(--ink); }\n  .quote .who{ margin-top:14px; font-family:'IBM Plex Mono',ui-monospace,monospace; font-size:11px; letter-spacing:.05em; text-transform:uppercase; color:var(--ink-faint); }\n  .quote.wide{ grid-column:1 \/ -1; background:var(--teal-tint); border-color:#CFE0E6; }\n\n  \/* logos *\/\n  .logos{ padding:40px 0; text-align:center; }\n  .logos h2{ font-size:15px; font-weight:700; color:var(--ink-faint); font-family:'Lato',sans-serif; letter-spacing:.02em; text-transform:none; }\n  .logo-strip{ margin-top:22px; display:flex; flex-wrap:wrap; justify-content:center; align-items:center; gap:16px 34px; }\n  .logo-item{ display:inline-flex; align-items:center; }\n  .logo-item img{ height:48px; width:auto; max-width:225px; object-fit:contain; opacity:.72; }\n\n  \/* blog *\/\n  .post-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:16px; }\n  .post{ border:1px solid var(--border); border-radius:14px; padding:20px 22px; display:flex; flex-direction:column; gap:10px; background:var(--surface); text-decoration:none; }\n  .post:hover{ border-color:var(--mint-fill); }\n  .post .cat{ font-family:'IBM Plex Mono',ui-monospace,monospace; font-size:10px; letter-spacing:.06em; text-transform:uppercase; color:var(--teal); }\n  .post h3{ font-size:15.5px; font-weight:900; line-height:1.3; }\n  .post p{ font-size:13px; color:var(--ink-soft); line-height:1.55; }\n\n  \/* dark closing *\/\n  .closing{ background:var(--ink); padding:64px 0; text-align:center; }\n  .closing h2{ color:#fff; font-size:31px; font-weight:900; margin-top:14px; letter-spacing:-0.01em; }\n  .closing p.sub{ margin-top:12px; color:#CFE0D8; font-size:15.5px; max-width:58ch; margin-left:auto; margin-right:auto; line-height:1.6; }\n  .closing .btn{ margin-top:26px; }\n  .closing .reassure{ color:#9FB3AA; }\n  .closing .finep{ color:#8CA79A; }\n\n  \/* newsletter *\/\n  .news{ padding:56px 0; border-top:1px solid var(--border); }\n  .news-inner{ max-width:640px; margin:0 auto; text-align:center; }\n  .news h2{ font-size:22px; font-weight:900; }\n  .news-form{ margin-top:20px; display:flex; gap:10px; }\n  .news-form input{ flex:1; border:1px solid var(--border); border-radius:8px; padding:12px 14px; font-family:inherit; font-size:14px; }\n  .news-fine{ margin-top:12px; font-size:11.5px; color:var(--ink-faint); line-height:1.5; }\n\n  @media (max-width:960px){\n    .hero-grid{ grid-template-columns:1fr; gap:32px; }\n    .scale-grid{ grid-template-columns:1fr; gap:24px; }\n  }\n  @media (max-width:820px){\n    .wrap{ padding:0 20px; }\n    .hero h1{ font-size:34px; }\n    .cards-3, .stat-grid, .post-grid, .steps{ grid-template-columns:1fr; }\n    .why-now-grid{ grid-template-columns:1fr; gap:28px; }\n    .stat-band-grid{ grid-template-columns:1fr; }\n    .stat-col{ border-left:none; border-top:1px solid rgba(255,255,255,0.14); padding:20px 0 0; }\n    .stat-col:first-child{ border-top:none; padding-top:0; }\n    .cards-2, .quote-grid{ grid-template-columns:1fr; }\n    .news-form{ flex-direction:column; }\n  }\n\n\/* NEWSLETTER_FRM_STYLES *\/\n.news .frm_forms{ max-width:470px; margin:22px auto 0; }\n.news .frm_forms.with_frm_style fieldset, .news .frm_forms fieldset, .news .frm_form_fields{ border:0 !important; margin:0 !important; padding:0 !important; min-width:0; }\n.news .frm_forms legend, .news .frm_forms .frm_screen_reader{ position:absolute !important; left:-9999px !important; height:0; width:0; overflow:hidden; }\n.news .frm_fields_container{ display:flex !important; flex-wrap:wrap !important; align-items:center !important; justify-content:flex-start !important; gap:10px !important; padding:0 !important; margin:0 !important; grid-template-columns:none !important; }\n.news .frm_fields_container .frm_form_field{ margin:0; padding:0; }\n.news #frm_field_52_container{ order:1 !important; flex:1 1 auto !important; max-width:none !important; padding:0 !important; margin:0 !important; }\n.news #frm_field_52_container .frm_primary_label{ position:absolute; left:-9999px; height:0; overflow:hidden; }\n.news #frm_field_52_container input[type=email]{ width:100% !important; box-sizing:border-box; min-height:46px; margin:0 !important; border:1px solid var(--border); border-radius:8px; padding:12px 14px; font-family:inherit; font-size:14px; line-height:1.3; color:var(--ink); background:#fff; }\n.news #frm_field_52_container input[type=email]:focus{ outline:none; border-color:var(--mint-fill); box-shadow:0 0 0 3px rgba(16,185,129,0.15); }\n.news #frm_field_134_container, .news .frm_submit{ order:2 !important; flex:0 0 auto !important; margin:0 !important; padding:0 !important; clear:none; display:flex; align-items:center; }\n.news #frm_field_134_container .frm_submit{ display:inline-flex !important; min-height:0 !important; height:auto !important; }\n.news .frm_submit button, .news .frm_button_submit{ display:inline-flex; align-items:center; justify-content:center; gap:8px; margin:0 !important; min-height:46px; box-sizing:border-box; background:var(--mint-fill); color:#fff; font-family:'Lato',sans-serif; font-weight:700; font-size:15px; border:none; border-radius:8px; padding:0 22px; line-height:1.3; cursor:pointer; white-space:nowrap; }\n.news .frm_submit button:hover, .news .frm_button_submit:hover{ filter:brightness(0.96); }\n.news #frm_field_99_container{ order:3 !important; flex:1 1 100% !important; width:100% !important; margin:14px 0 0; padding:0 !important; text-align:left; }\n.news #frm_field_99_container .frm_primary_label{ display:block; font-size:11.5px; color:var(--ink-faint); font-weight:400; line-height:1.5; margin:0 0 4px; padding:0; }\n.news #frm_field_99_container .frm_primary_label .frm_required{ display:none; }\n.news #frm_field_99_container .frm_opt_container{ display:flex; justify-content:flex-start; margin:6px 0 0; padding:0; }\n.news #frm_field_99_container .frm_radio{ margin:0; }\n.news #frm_field_99_container .frm_radio label{ display:inline-flex; align-items:center; gap:6px; font-size:12px; color:var(--ink-soft); font-weight:600; margin:0; cursor:pointer; }\n.news #frm_field_99_container input[type=radio]{ margin:0; width:15px; height:15px; accent-color:var(--mint-fill); }\n.news .frm_verify{ position:absolute !important; left:-9999px !important; width:1px; height:1px; overflow:hidden; }\n.news .frm_error{ color:#B42318; font-size:12px; margin-top:4px; text-align:left; }\n.news .frm_message, .news .frm_message p{ color:var(--ink); font-size:14.5px; margin:0; }\n<\/style>\n\n\n\n<main>\n\n<!-- hero -->\n<section class=\"hero\">\n  <div class=\"wrap\">\n    <div class=\"hero-grid\">\n      <div class=\"hero-copy\">\n        <span class=\"eyebrow\"><span class=\"dot\"><\/span>Analytics QA &amp; privacy compliance<\/span>\n        <h1>Automated tag, analytics, and consent testing for websites and mobile apps<\/h1>\n        <p class=\"lede\">DataTrue continuously tests and monitors the analytics tags, cookies, and consent on your live website and mobile apps, so you can trust your reporting and prove your tracking honors privacy law. Catch broken tags and rogue pixels in production, and validate new releases before they ship.<\/p>\n        <p class=\"support\">One platform for full-site coverage scans, step-by-step journey testing, and payload inspection, across web and native mobile. Nothing is installed on your site, so there&#8217;s no effect on page load and nothing to remove if you stop.<\/p>\n      <\/div>\n\n      <aside class=\"trial-widget\">\n        <span class=\"eyebrow\"><span class=\"dot\"><\/span>Free 30-day trial<\/span>\n        <h2>Try the full platform, free for 30 days<\/h2>\n        <ul class=\"tw-list\">\n          <li><span class=\"check-dot\">&#10003;<\/span><span>The full product on one of your domains, not a watered-down tier<\/span><\/li>\n          <li><span class=\"check-dot\">&#10003;<\/span><span>No page or step caps during the trial<\/span><\/li>\n          <li><span class=\"check-dot\">&#10003;<\/span><span>Live in your account before the 30-minute setup call ends<\/span><\/li>\n          <li><span class=\"check-dot\">&#10003;<\/span><span>No card required, no automatic charge at the end<\/span><\/li>\n        <\/ul>\n        <a class=\"btn tw-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial<\/a>\n        <p class=\"reassure\">Prefer to just see it first? The setup call is a live walkthrough. Stay if it&#8217;s a fit, no obligation to keep the trial.<\/p>\n        <p class=\"finep\">Free for 30 days, one domain, arranged during a 30-minute setup call.<\/p>\n        <div class=\"tw-proof\">\n          <span class=\"tw-proof-item\"><span class=\"stars\">&#9733;&#9733;&#9733;&#9733;&#9733;<\/span> <strong>4.6\/5<\/strong> on G2<\/span>\n        <\/div>\n      <\/aside>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- capability bubbles -->\n<section class=\"caps\">\n  <div class=\"wrap\">\n    <div class=\"cap-row\">\n      <a class=\"cap-pill\" href=\"#toolset\"><span class=\"cd\"><\/span>Tag Audit<\/a>\n      <a class=\"cap-pill\" href=\"#toolset\"><span class=\"cd\"><\/span>Analytics Validation<\/a>\n      <a class=\"cap-pill\" href=\"#toolset\"><span class=\"cd\"><\/span>Consent &amp; Cookie Compliance<\/a>\n      <a class=\"cap-pill\" href=\"#toolset\"><span class=\"cd\"><\/span>PII Leak Alerts<\/a>\n      <a class=\"cap-pill\" href=\"#toolset\"><span class=\"cd\"><\/span>Mobile App Testing<\/a>\n      <a class=\"cap-pill\" href=\"#solutions\"><span class=\"cd\"><\/span>Ongoing Monitoring<\/a>\n      <a class=\"cap-pill hot\" href=\"#solutions\"><span class=\"cd\"><\/span>Pre-publish Testing<\/a>\n      <a class=\"cap-pill hot\" href=\"#solutions\"><span class=\"cd\"><\/span>Nothing Installed On Your Site<\/a>\n      <a class=\"cap-pill hot\" href=\"#toolset\"><span class=\"cd\"><\/span>Unlimited User Journeys<\/a>\n      <a class=\"cap-pill\" href=\"#toolset\"><span class=\"cd\"><\/span>Multi-Region &amp; Multi-Browser Testing<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- how it works -->\n<section class=\"band alt\" id=\"how\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <h2>How DataTrue works<\/h2>\n      <p>No code on your site, and no waiting for something to break in production before you find out.<\/p>\n    <\/div>\n    <div class=\"steps\">\n      <div class=\"step\">\n        <span class=\"step-num\">1<\/span>\n        <h3>Point it at your site or app<\/h3>\n        <p>Connect a domain or a native app. Nothing is installed, no tags, scripts, or SDKs on your site, so there&#8217;s no code change, no page-load impact, and no new security review of third-party scripts for your team. The most you may need to do is allowlist our testing IPs.<\/p>\n      <\/div>\n      <div class=\"step\">\n        <span class=\"step-num\">2<\/span>\n        <h3>It tests like a real visitor<\/h3>\n        <p>DataTrue runs full-site coverage scans and step-by-step journey tests in real browsers, across multiple regions, in every consent state, on the schedule you set.<\/p>\n      <\/div>\n      <div class=\"step\">\n        <span class=\"step-num\">3<\/span>\n        <h3>You hear about problems fast<\/h3>\n        <p>As soon as DataTrue detects a broken tag, a pixel firing before consent, or sensitive data leaking, it alerts you, by email, Slack, or a webhook into your own systems, with a report you can share with your team.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"how-note\"><b>Why you can trust the results:<\/b> DataTrue tests in real browsers, not a headless simulation, so your tags behave exactly as they do for a real visitor, including the browser-specific quirks that lighter tools miss. What DataTrue sees is what your users actually get.<\/div>\n    <p class=\"how-add\"><b>And before you ship:<\/b> on top of monitoring your live site, DataTrue can test an unpublished Google Tag Manager or Adobe Launch container, so a broken tag or a consent mistake gets caught before it ever reaches production.<\/p>\n  <\/div>\n<\/section>\n\n<!-- product screenshots -->\n<section class=\"band alt\" id=\"see-it\">\n  <div class=\"wrap\">\n    <div class=\"section-head centered\">\n      <span class=\"eyebrow\"><span class=\"dot\"><\/span>See it in action<\/span>\n      <h2>What you actually see<\/h2>\n      <p>A look inside DataTrue: a full tag audit, a step-by-step journey simulation, and scheduled coverage tests.<\/p>\n    <\/div>\n    <div class=\"carousel\" data-carousel>\n      <div class=\"shot-frame\">\n        <div class=\"shot-bar\">\n          <span class=\"shot-dots\"><i><\/i><i><\/i><i><\/i><\/span>\n          <span class=\"shot-url\">app.datatrue.com<\/span>\n        <\/div>\n        <div class=\"car-viewport\">\n\n          <figure class=\"slide is-active\">\n            <img decoding=\"async\" class=\"shot-img\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2026\/09\/DataTrue-Dashboard-1-Tag-Audit-Report-1.png\" alt=\"DataTrue Tag Audit Report showing a tag summary and tag count by vendor\">\n            <figcaption>Tag Audit Report: every tag on your site, summarized and counted by vendor.<\/figcaption>\n          <\/figure>\n\n          <figure class=\"slide\">\n            <img decoding=\"async\" class=\"shot-img\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2026\/09\/DataTrue-Dashboard-2-Journey-Simulation-1.png\" alt=\"DataTrue customer journey simulation of a multi-step pharmacy refill flow, including a form step\" loading=\"lazy\">\n            <figcaption>Journey simulation: a real multi-step flow, tested step by step.<\/figcaption>\n          <\/figure>\n\n          <figure class=\"slide\">\n            <img decoding=\"async\" class=\"shot-img\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2026\/09\/DataTrue-Dashboard-3-Coverage-Tests-1.png\" alt=\"DataTrue coverage test showing daily Adobe simulation runs, all validated\" loading=\"lazy\">\n            <figcaption>Scheduled coverage tests: daily runs, each one validated.<\/figcaption>\n          <\/figure>\n\n          <button class=\"car-arrow prev\" type=\"button\" aria-label=\"Previous screenshot\">&#8249;<\/button>\n          <button class=\"car-arrow next\" type=\"button\" aria-label=\"Next screenshot\">&#8250;<\/button>\n        <\/div>\n      <\/div>\n      <div class=\"car-dots\">\n        <button class=\"car-dot is-active\" type=\"button\" aria-label=\"Show screenshot 1\"><\/button>\n        <button class=\"car-dot\" type=\"button\" aria-label=\"Show screenshot 2\"><\/button>\n        <button class=\"car-dot\" type=\"button\" aria-label=\"Show screenshot 3\"><\/button>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- stakes: fines & enforcement -->\n<section class=\"stat-band\">\n  <div class=\"wrap\">\n    <div class=\"section-head centered on-dark\">\n      <span class=\"eyebrow on-dark\"><span class=\"dot\"><\/span>The stakes<\/span>\n      <h2>Getting tags wrong is expensive, twice over<\/h2>\n      <p>Broken tags quietly corrupt the data you make decisions on. Tags that fire without consent turn into regulatory exposure, and that second kind now comes with fines.<\/p>\n    <\/div>\n  <\/div>\n  <div class=\"wrap stat-band-grid\">\n    <div class=\"stat-col\">\n      <div class=\"stat-row\"><div class=\"n\">20 U.S. States<\/div><div class=\"l\">now have comprehensive consumer privacy laws<\/div><\/div>\n      <div class=\"stat-row\"><div class=\"n\">144 countries<\/div><div class=\"l\">worldwide now have data protection laws in effect, and the number keeps growing<\/div><\/div>\n    <\/div>\n    <div class=\"stat-col\">\n      <div class=\"stat-row\"><div class=\"n\">$16.3M<\/div><div class=\"l\">in FTC settlements over health-data tracking (BetterHelp, Cerebral, GoodRx)<\/div><\/div>\n      <div class=\"stat-row\"><div class=\"n\">&euro;2.8B+<\/div><div class=\"l\">combined GDPR fines across five landmark EU enforcement cases<\/div><\/div>\n    <\/div>\n    <div class=\"stat-col\">\n      <div class=\"stat-row\"><div class=\"n\">$5,000<\/div><div class=\"l\">per violation in statutory damages under California&#8217;s CIPA, multiplied across every affected visitor<\/div><\/div>\n      <div class=\"stat-row\"><div class=\"n\">2,685<\/div><div class=\"l\">GDPR fines issued across the EU since 2018, still climbing every year<\/div><\/div>\n    <\/div>\n  <\/div>\n  <div class=\"wrap\">\n    <p class=\"stat-band-note\">Sources: U.S. state count and the 144-country figure, IAPP (2026). FTC settlements, BetterHelp ($7.8M, 2023), Cerebral ($7M, 2024) and GoodRx ($1.5M, 2023), per FTC press releases. CIPA statutory damages, California Penal Code &sect; 637.2. EU total is the sum of five GDPR fines: Meta (EUR 1.2B), Amazon (EUR 746M), WhatsApp (EUR 225M), TikTok (EUR 345M) and LinkedIn (EUR 310M). GDPR fine count (2,685) from the CMS GDPR Enforcement Tracker Report 2026, data to March 1, 2026.<\/p>\n  <\/div>\n<\/section>\n\n<!-- why now + case -->\n<section class=\"why-now\">\n  <div class=\"wrap why-now-grid\">\n    <div>\n      <div class=\"section-head\" style=\"margin-bottom:24px;\">\n        <span class=\"eyebrow\"><span class=\"dot\"><\/span>Why now<\/span>\n        <h2>The compliance bar just moved<\/h2>\n      <\/div>\n      <div class=\"why-now-body\">\n        <p>Global Privacy Control (GPC) opt-out signals became legally mandatory in California, Connecticut, and Oregon as of January 2026. Consent-related class actions under laws like CIPA and VPPA have expanded well beyond their original targets. Any business that collects analytics or runs marketing pixels is now in scope.<\/p>\n        <p>A consent banner that looks compliant and a website that behaves compliantly are no longer the same claim. Increasingly, only one of them holds up when it is actually tested, and that is the gap DataTrue closes.<\/p>\n        <div class=\"cipa-stat\">\n          <div class=\"n\">3,500+<\/div>\n          <div class=\"l\">Projected CIPA class-action filings in 2026, up from just 54 in 2022.<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"case-box\">\n      <div class=\"amt\">$1.1M<\/div>\n      <div class=\"lead\">PlayOn&#8217;s CCPA settlement, with a consent banner already live on the site.<\/div>\n      <p>The California Privacy Protection Agency found that PlayOn&#8217;s back-end tags kept firing after a visitor opted out, and ruled its forced-consent banner a manipulative dark pattern. It has become a reference case for exactly the gap DataTrue tests for: what your tags actually do versus what your banner promises.<\/p>\n      <a href=\"https:\/\/datatrue.com\/en\/the-playon-fine-what-went-wrong\/\">Read what went wrong <span aria-hidden=\"true\">&rarr;<\/span><\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- what DataTrue does -->\n<section class=\"band\" id=\"solutions\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <h2>What DataTrue does<\/h2>\n      <p>Three jobs, one platform. It starts with the live site and apps, and adds pre-publish testing on top.<\/p>\n    <\/div>\n    <div class=\"cards-3\">\n      <div class=\"card\">\n        <span class=\"kicker\">Accuracy<\/span>\n        <h3>Validate every analytics insight<\/h3>\n        <p>Confirm your tags, cookies, and data layers behave exactly as designed. DataTrue keeps testing your live site and apps on the schedule you set and alerts you as soon as a scan catches a problem, so you find out in a scan instead of weeks later in the numbers.<\/p>\n      <\/div>\n      <div class=\"card\">\n        <span class=\"kicker\">Efficiency<\/span>\n        <h3>Cut manual QA time<\/h3>\n        <p>Automated coverage scans and journey tests replace hours of manual checking, so your team ships faster and with more confidence, and spends its time on the work that actually needs a human.<\/p>\n      <\/div>\n      <div class=\"card\">\n        <span class=\"kicker\">Compliance<\/span>\n        <h3>Prove privacy compliance<\/h3>\n        <p>Catch PII leaks and validate consent across every domain, in every consent state. Test that your tags actually honor the banner and Global Privacy Control signals, the step most compliance programs skip. Audit adherence to GDPR, CCPA, and CIPA.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"callout-inner\" style=\"max-width:none; margin-top:16px;\">\n      <h3>Your analytics are only as good as the tags behind them<\/h3>\n      <p>Every report, audience, and dollar of ad spend depends on <a href=\"https:\/\/datatrue.com\/en\/what-is-a-web-tag\/\">tags<\/a> firing correctly and legally. When a tag breaks, a <a href=\"https:\/\/datatrue.com\/en\/dynamic-tag-management-explained\/\">data layer<\/a> changes, or a pixel fires before consent, your numbers are wrong and your exposure is real, and you usually find out weeks later. DataTrue tests your live site and apps on a recurring schedule, alerts you as soon as it detects something is wrong, and lets you catch problems in a release before they ever ship.<\/p>\n    <\/div>\n    <div class=\"sec-cta\">\n      <a class=\"btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial<\/a>\n      <p class=\"reassure\">Prefer to just see it first? The setup call is a live walkthrough. Stay if it&#8217;s a fit, no obligation to keep the trial.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- scale -->\n<section class=\"band alt\">\n  <div class=\"wrap\">\n    <div class=\"scale-grid\">\n      <div>\n        <div class=\"section-head\" style=\"margin-bottom:0;\">\n          <h2>From one site to a global footprint<\/h2>\n          <p>Whether you run a single domain or hundreds of sites and apps across regions, DataTrue scales to cover all of it, with the same automated testing, monitoring, and alerting.<\/p>\n        <\/div>\n      <\/div>\n      <ul class=\"scale-list\">\n        <li><span class=\"check-dot\">&#10003;<\/span><span><b>Unlimited apps and domains:<\/b> test across your entire global footprint.<\/span><\/li>\n        <li><span class=\"check-dot\">&#10003;<\/span><span><b>Mobile app validation:<\/b> SDK and event tracking for iOS and Android.<\/span><\/li>\n        <li><span class=\"check-dot\">&#10003;<\/span><span><b>Dedicated success manager:<\/b> expert help tuning your testing strategy.<\/span><\/li>\n        <li><span class=\"check-dot\">&#10003;<\/span><span><b>Scheduled monitoring:<\/b> an alert as soon as a scan catches a tag change that threatens data integrity.<\/span><\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- capabilities in depth -->\n<section class=\"band\" id=\"toolset\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <h2>One platform, three jobs<\/h2>\n      <p>Everything DataTrue tests, grouped the way customers actually buy it: accuracy first, then privacy, then the plumbing.<\/p>\n    <\/div>\n\n    <div class=\"job\">\n      <div class=\"job-title\">Analytics &amp; tag accuracy<\/div>\n      <div class=\"cards-3\">\n        <div class=\"card feat\">\n          <h4>Responsive Web Analytics Testing<\/h4>\n          <p>Run full-site coverage scans to see every tag on every page, then simulation tests that walk a checkout or signup step by step and read exactly what each tag sent.<\/p>\n        <\/div>\n        <div class=\"card feat\">\n          <h4>Mobile App Analytics Testing<\/h4>\n          <p>Test tags on your native mobile apps across different devices and operating systems, and run regression tests on new app releases.<\/p>\n        <\/div>\n        <div class=\"card feat\">\n          <h4>Email Analytics Testing<\/h4>\n          <p>Integrate DataTrue with your email marketing platform to audit campaigns systematically before every release.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"job\">\n      <div class=\"job-title\">Privacy &amp; consent compliance<\/div>\n      <div class=\"cards-3\">\n        <div class=\"card feat\">\n          <h4>Consent State Testing<\/h4>\n          <p>Run your tests in every consent state and confirm your tags actually honor the choice a visitor made, not just that a banner appeared.<\/p>\n          <div class=\"state-chips\">\n            <span class=\"state-chip\">Consent accepted<\/span>\n            <span class=\"state-chip\">Consent rejected<\/span>\n            <span class=\"state-chip\">GPC opt-out signal<\/span>\n            <span class=\"state-chip\">No choice at all<\/span>\n          <\/div>\n        <\/div>\n        <div class=\"card feat\">\n          <h4>Sensitive Data (PII) Leak Alerts<\/h4>\n          <p>DataTrue uses synthetic (test) user data to simulate real interactions, so it can probe your site&#8217;s data security without ever putting real customer data at risk. Get alerted if any PII or other sensitive data is shared.<\/p>\n        <\/div>\n        <div class=\"card feat\">\n          <h4>Cookie Policy Audits<\/h4>\n          <p>Validate that cookies and tags comply with user consent and your privacy policy.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"job\">\n      <div class=\"job-title\">Integrations &amp; reporting<\/div>\n      <div class=\"cards-2\">\n        <div class=\"card feat\">\n          <h4>APIs &amp; Integrations<\/h4>\n          <p>Use our APIs to build custom integrations that trigger tests and pull results into third-party systems and build pipelines.<\/p>\n        <\/div>\n        <div class=\"card feat\">\n          <h4>Looker Studio Connector<\/h4>\n          <p>Use our Looker Studio connector (formerly Google Data Studio) to build interactive cross-channel reports from your DataTrue and analytics data.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- mid-page cta -->\n<section class=\"mid-cta\">\n  <div class=\"wrap mid-cta-inner\">\n    <p>See exactly what&#8217;s firing on your own site.<\/p>\n    <a class=\"btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial\n      <svg viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a>\n  <\/div>\n<\/section>\n\n<!-- works with -->\n<section class=\"band alt\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <h2>Works with the tags and tools you already run<\/h2>\n      <p>DataTrue validates any tag on your site, from analytics and advertising to consent and custom pixels. If it fires, DataTrue can test it, whichever tag manager or platform put it there.<\/p>\n    <\/div>\n    <div class=\"stack-strip\">\n      <span class=\"stack-chip\">Google Analytics 4<\/span>\n      <span class=\"stack-chip\">Google Tag Manager<\/span>\n      <span class=\"stack-chip\">Adobe Analytics<\/span>\n      <span class=\"stack-chip\">Adobe Launch<\/span>\n      <span class=\"stack-chip\">Tealium<\/span>\n      <span class=\"stack-chip\">Meta Pixel<\/span>\n      <span class=\"stack-chip\">Google Ads<\/span>\n      <span class=\"stack-chip\">LinkedIn Insight Tag<\/span>\n      <span class=\"stack-chip\">TikTok Pixel<\/span>\n      <span class=\"stack-chip\">Floodlight<\/span>\n      <span class=\"stack-chip\">Segment<\/span>\n      <span class=\"stack-chip\">Custom Tags<\/span>\n      <span class=\"stack-chip\">Plus Thousands More<\/span>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- proof -->\n<section class=\"band tint\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <h2>Teams cut testing time and closed compliance gaps<\/h2>\n      <p>DataTrue automates the manual QA that slows releases down, so teams catch broken tags and consent problems in minutes instead of checking pages by hand for hours.<\/p>\n    <\/div>\n    <div class=\"stat-grid\">\n      <div class=\"stat-card\">\n        <div class=\"stat-amt\">8 hrs <span class=\"arrow\">&rarr;<\/span> 2 hrs<\/div>\n        <div class=\"stat-what\">Manual testing per web release<\/div>\n        <div class=\"stat-src\">120 Feet, on one of their healthcare customers<\/div>\n      <\/div>\n      <div class=\"stat-card\">\n        <div class=\"stat-amt\">3 hrs <span class=\"arrow\">&rarr;<\/span> 30 min<\/div>\n        <div class=\"stat-what\">Weekly tag validation<\/div>\n        <div class=\"stat-src\">Luxury Fashion Customer<\/div>\n      <\/div>\n      <div class=\"stat-card\">\n        <div class=\"stat-amt\">4-6 hrs <span class=\"arrow\">&rarr;<\/span> &lt;1 hr<\/div>\n        <div class=\"stat-what\">Manual testing per release<\/div>\n        <div class=\"stat-src\">A Nasdaq-listed healthcare provider<\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"quote-grid\">\n      <div class=\"quote\">\n        <p>&#8220;DataTrue has helped us maintain consistency in our numbers through some significant changes and investments, including switching analytics vendors and launching our new Angular site.&#8221;<\/p>\n        <div class=\"who\">Web Analytics Manager, Coles Online<\/div>\n      <\/div>\n      <div class=\"quote\">\n        <p>&#8220;DataTrue has proved pivotal in scanning our site for non-compliant tags. This is essential to our GDPR and CCPA strategy. DataTrue provided the features we were lacking with our previous provider. They have top customer service, and are always on hand to guide me in the right direction.&#8221;<\/p>\n        <div class=\"who\">Global Credit Card Provider<\/div>\n      <\/div>\n      <div class=\"quote wide\">\n        <p>&#8220;For one of our healthcare customers, we were able to reduce manual testing from 8 hours to 2 hours for each web release. Through the use of DataTrue, we were able to reduce our testing efforts by as much as 400%.&#8221;<\/p>\n        <div class=\"who\">120 Feet, DataTrue agency partner<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- logos -->\n<section class=\"logos\">\n  <div class=\"wrap\">\n    <h2>Trusted by analytics and privacy teams worldwide<\/h2>\n    <div class=\"logo-strip\">\n      <span class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-coles-5de9adbe7c347e1a017051b8de5d8fe9.png\" alt=\"Coles\" loading=\"lazy\"><\/span>\n      <span class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-cardinal-path-a548f16da7f5b3d6e4bebf75d34b4b26e1c47c016e4ab8406ca44d4290cf756a.png\" alt=\"Cardinal Path\" loading=\"lazy\"><\/span>\n      <span class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-melbourne-airport-afbf87abfd807f13cc184c2c817f1548.png\" alt=\"Melbourne Airport\" loading=\"lazy\"><\/span>\n      <span class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-autodesk-aa102b0e0626fee2751b7c0738ee3b48.png\" alt=\"Autodesk\" loading=\"lazy\"><\/span>\n      <span class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-autotrader-canada-eb2c3c8aee7c8d656216c4d27e3035cd.png\" alt=\"AutoTrader Canada\" loading=\"lazy\"><\/span>\n      <span class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-kmart-9193d8423cc4ddf41d4f054fc18f9a60.png\" alt=\"Kmart\" loading=\"lazy\"><\/span>\n      <span class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-villeroy-and-boch-2064a1d2792cd0324bdf4363bafca62c.png\" alt=\"Villeroy &amp; Boch\" loading=\"lazy\"><\/span>\n      <span class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/datatrue.com\/wp-content\/uploads\/2021\/05\/mono-bounteous-a10a4ca84566242ef0cc2e49ec0f9cbf.png\" alt=\"Bounteous\" loading=\"lazy\"><\/span>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- blog -->\n<section class=\"band alt\">\n  <div class=\"wrap\">\n    <div class=\"section-head\">\n      <h2>From the DataTrue blog<\/h2>\n      <p>Practical guidance on analytics accuracy, tag governance, and privacy compliance, from the team that tests it for a living.<\/p>\n    <\/div>\n    <div class=\"post-grid\">\n      <a class=\"post\" href=\"https:\/\/datatrue.com\/en\/the-cipa-surge-is-not-a-legal-problem-it-is-a-technical-one\/\">\n        <span class=\"cat\">Privacy Compliance<\/span>\n        <h3>The CIPA Surge Is Not a Legal Problem. It Is a Technical One.<\/h3>\n        <p>Filings jumped from 54 in 2022 to a projected 3,500+ in 2026. The mistake is rarely legal. A tag fired and intercepted a user&#8217;s interaction before consent was recorded.<\/p>\n      <\/a>\n      <a class=\"post\" href=\"https:\/\/datatrue.com\/en\/ccpa-explained-what-enterprise-retailers-need-to-know\/\">\n        <span class=\"cat\">Privacy Compliance<\/span>\n        <h3>CCPA Explained: What Enterprise Retailers Need to Know About Pixels<\/h3>\n        <p>Sephora and Tractor Supply paid a combined $2.55M over tracking pixels. A consent banner alone didn&#8217;t save them. Here&#8217;s why compliance takes three layers.<\/p>\n      <\/a>\n      <a class=\"post\" href=\"https:\/\/datatrue.com\/en\/gpc-compliance-what-it-means-to-actually-honor-opt-out\/\">\n        <span class=\"cat\">Privacy Compliance<\/span>\n        <h3>GPC Compliance: What It Means to Actually Honor Opt-Out<\/h3>\n        <p>Global Privacy Control is now a legal mandate in California, Connecticut, and Oregon, and a banner isn&#8217;t enough. Here&#8217;s what honoring the signal actually requires.<\/p>\n      <\/a>\n      <a class=\"post\" href=\"https:\/\/datatrue.com\/en\/how-to-test-analytics-tags-before-deployment\/\">\n        <span class=\"cat\">Analytics QA<\/span>\n        <h3>How to Test Analytics Tags Before Deployment: A Complete Guide<\/h3>\n        <p>Why tags belong in a staging test before they ship, from GTM Preview checks through to automated regression tests wired into your CI\/CD pipeline.<\/p>\n      <\/a>\n      <a class=\"post\" href=\"https:\/\/datatrue.com\/en\/best-practices-for-data-governance\/\">\n        <span class=\"cat\">Data Governance<\/span>\n        <h3>Best Practices for Data Governance<\/h3>\n        <p>A practical framework for keeping data accurate and compliant: knowing your sources, managing the data lifecycle, and setting the metrics that prove it.<\/p>\n      <\/a>\n      <a class=\"post\" href=\"https:\/\/datatrue.com\/en\/how-the-meta-pixel-transmits-pii-a-technical-breakdown\/\">\n        <span class=\"cat\">Privacy Compliance<\/span>\n        <h3>How the Meta Pixel Transmits PII: A Technical Breakdown<\/h3>\n        <p>The Meta Pixel sends more than page views by default, including hashed emails that still count as PII. DataTrue shows you exactly what your pixels transmit, and to whom.<\/p>\n      <\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- faq -->\n<section class=\"faq\">\n  <div class=\"wrap\">\n    <div class=\"section-head centered\">\n      <span class=\"eyebrow\"><span class=\"dot\"><\/span>FAQ<\/span>\n      <h2>Questions people usually ask<\/h2>\n    <\/div>\n    <div class=\"faq-list\">\n      <details class=\"faq-item\">\n        <summary>What does DataTrue actually do?<\/summary>\n        <p>DataTrue tests and monitors the analytics tags, cookies, and consent on your website and mobile apps. It confirms your tracking is accurate and firing correctly, and that it honors privacy law, then alerts you when a scan catches a problem. Nothing is installed on your site.<\/p>\n      <\/details>\n      <details class=\"faq-item\">\n        <summary>Is DataTrue just for privacy compliance, or analytics too?<\/summary>\n        <p>Both, and most teams buy it for both. The same tests that prove your tags honor consent also confirm your analytics are firing correctly and collecting clean data. Accurate reporting and provable compliance come from the same place: knowing exactly what every tag does.<\/p>\n      <\/details>\n      <details class=\"faq-item\">\n        <summary>Do I need to install anything on my site?<\/summary>\n        <p>No. DataTrue is zero-code. There are no tags, scripts, or SDKs added to your live site, so there is no page-load impact, no uptime risk, and no new third-party script for your security team to review. The most you may need to do is allowlist our testing IPs.<\/p>\n      <\/details>\n      <details class=\"faq-item\">\n        <summary>We already use a CMP like OneTrust. Isn&#8217;t this covered?<\/summary>\n        <p>Probably not the same thing. A CMP manages which consent preference a visitor selected. It does not confirm your tags actually obeyed it. DataTrue tests that enforcement directly on your live site, using synthetic test personas rather than real user data, so you can prove what your tags do, not just what your banner says.<\/p>\n      <\/details>\n      <details class=\"faq-item\">\n        <summary>How does the free trial work?<\/summary>\n        <p>Start a free 30-day trial of the full platform on one of your domains. A specialist gets you set up on a 30-minute call, so you are testing something real instead of staring at an empty account. No credit card, and nothing charges automatically at the end.<\/p>\n      <\/details>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- closing cta -->\n<section class=\"closing\">\n  <div class=\"wrap\">\n    <span class=\"eyebrow on-dark\"><span class=\"dot\"><\/span>Ready when you are<\/span>\n    <h2>See it running on your own site, live in one setup call<\/h2>\n    <p class=\"sub\">Try the full platform free for 30 days on one domain. A specialist gets you set up on a 30-minute call, then you&#8217;re testing your live site and apps the same day.<\/p>\n    <a class=\"btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start a free 30-day trial\n      <svg viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a>\n    <p class=\"reassure center\">Prefer to just see it first? The setup call is a live walkthrough. Stay if it&#8217;s a fit, no obligation to keep the trial.<\/p>\n    <p class=\"finep\">Free for 30 days, one domain, arranged during a 30-minute setup call.<\/p>\n  <\/div>\n<\/section>\n\n<!-- newsletter -->\n<section class=\"news\">\n  <div class=\"wrap\">\n    <div class=\"news-inner\">\n      <h2>Interested in data assurance? Subscribe to our newsletter.<\/h2>\n\n\n<link rel='stylesheet' id='formidable-css' href='https:\/\/datatrue.com\/wp-content\/plugins\/formidable\/css\/formidableforms.css' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_3_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_ajax_submit  frm_pro_form \" id=\"form_newsletter-signup\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Join our newsletter<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"3\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_3\" id=\"frm_hide_fields_3\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"newsletter-signup\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_3\" name=\"frm_submit_entry_3\" value=\"85c83781f2\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/pages\/227250\" \/><div id=\"frm_field_52_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container\">\r\n    <label for=\"field_701dk\" id=\"field_701dk_label\" class=\"frm_primary_label\">\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_701dk\" name=\"item_meta[52]\" value=\"\"  placeholder=\"Email\" data-reqmsg=\"This field cannot be blank.\" aria-required=\"true\" data-invmsg=\"Email is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_99_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container vertical_radio\">\r\n    <div  id=\"field_1rngn_label\" class=\"frm_primary_label\">I understand that I will receive newsletters from DataTrue and that my information will be respected in accordance with DataTrue's privacy policy.\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" aria-labelledby=\"field_1rngn_label\" role=\"radiogroup\" aria-required=\"true\">\t\t<div class=\"frm_radio\" id=\"frm_radio_99-0\">\t\t\t<label  for=\"field_1rngn-0\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[99]\" id=\"field_1rngn-0\" value=\"Yes\"\n\t\t data-reqmsg=\"I understand that I will receive newsletters from DataTrue and that my information will be respected in accordance with DataTrue&#039;s privacy policy. cannot be blank.\" data-invmsg=\"I understand that I will receive newsletters from DataTrue and that my information will be respected in accordance with DataTrue&#039;s privacy policy. is invalid\"   \/> Yes<\/label><\/div>\n<\/div>\r\n    \r\n    \r\n<\/div>\n\t\t<input  type=\"hidden\" name=\"item_meta[114]\" id=\"field_ts\" value=\"\"     \/>\n\t\t<div id=\"frm_field_134_container\" class=\"frm_form_field form-field \">\n\t<div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit frm_final_submit\" type=\"submit\"   formnovalidate=\"formnovalidate\">Sign Up<\/button>\r\n\r\n<\/div>\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t\t\t<div id=\"frm_field_165_container\">\n\t\t\t<label for=\"field_crsbd\" >\n\t\t\t\tIf you are human, leave this field blank.\t\t\t<\/label>\n\t\t\t<input  id=\"field_crsbd\" type=\"text\" class=\"frm_form_field form-field frm_verify\" name=\"item_meta[165]\" value=\"\"  \/>\n\t\t<\/div>\n\t\t<input name=\"frm_state\" type=\"hidden\" value=\"2Q6qcyY29HDymDVl8om2pSZK1hs2XzUPJ0S94n18b5DN2C0yitEZqoahseK54RPM\" \/><\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\n\n\n\n<\/div><\/div><\/section>\n\n<\/main>\n\n<script>\n(function(){\n  document.querySelectorAll('[data-carousel]').forEach(function(car){\n    var slides = car.querySelectorAll('.slide');\n    var dots = car.querySelectorAll('.car-dot');\n    var i = 0, timer = null;\n    var reduce = window.matchMedia && window.matchMedia('(prefers-reduced-motion: reduce)').matches;\n    function go(n){\n      slides[i].classList.remove('is-active');\n      if(dots[i]) dots[i].classList.remove('is-active');\n      i = (n + slides.length) % slides.length;\n      slides[i].classList.add('is-active');\n      if(dots[i]) dots[i].classList.add('is-active');\n      dots.forEach(function(d, idx){ d.setAttribute('aria-pressed', idx === i ? 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