{"id":227114,"date":"2026-08-28T18:59:39","date_gmt":"2026-08-28T18:59:39","guid":{"rendered":"https:\/\/datatrue.com\/?page_id=227114"},"modified":"2026-08-28T18:59:48","modified_gmt":"2026-08-28T18:59:48","slug":"glossary","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;67px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>DataTrue Glossary<\/h1>\n<pee>This glossary defines the terms behind data assurance, tag testing, consent compliance, and the privacy laws that govern them. Browse by category below.<\/pee><!-- [et_pb_line_break_holder] --><\/p>\n<h2>Product &#038; Methodology<\/h2>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<ul><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/data-assurance\/\">Data Assurance<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/persona-based-testing\/\">Persona-Based Testing<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/poc-proof-of-concept\/\">PoC (Proof of Concept)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/rbac-role-based-access-control\/\">RBAC (Role-Based Access Control)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/step-quota\/\">Step Quota<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/ul>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<h2>Tag Management &#038; Analytics<\/h2>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<ul><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/advanced-matching\/\">Advanced Matching<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/attribution-modeling\/\">Attribution Modeling<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/ci-cd-pipeline\/\">CI\/CD Pipeline<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/conversion-modeling\/\">Conversion Modeling<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/cross-domain-tracking\/\">Cross-Domain Tracking<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/data-layer\/\">Data Layer<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/data-layer-validation\/\">Data Layer Validation<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/draft-tags-preview-mode\/\">Draft Tags \/ Preview Mode<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/enhanced-conversions\/\">Enhanced Conversions<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/gtm-preview-mode\/\">GTM Preview Mode<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/intelligent-tracking-prevention\/\">Intelligent Tracking Prevention (ITP)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/meta-pixel\/\">Meta Pixel<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/payload-inspection\/\">Payload Inspection<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/pre-publish-testing\/\">Pre-Publish Testing<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/qa-automation\/\">QA Automation<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/query-parameters\/\">Query Parameters<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/regression-testing\/\">Regression Testing<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/rogue-pixel\/\">Rogue Pixel<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/server-side-tagging\/\">Server-Side Tagging (SST)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/synthetic-monitoring\/\">Synthetic Monitoring<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/tag\/\">Tag<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/tag-management-system\/\">Tag Management System (TMS)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/universal-analytics\/\">Universal Analytics (UA)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/ul>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<h2>Privacy &#038; Consent<\/h2>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<ul><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/anonymization-vs-pseudonymization\/\">Anonymization vs. Pseudonymization<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/cmp-consent-management-platform\/\">CMP (Consent Management Platform)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/consent-simulation\/\">Consent Simulation<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/cookie-consent-banner\/\">Cookie Consent Banner<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/cookieless-tracking\/\">Cookieless Tracking<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"\/en\/resources\/glossary\/data-governance\/\">Data Governance<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/data-leakage\/\">Data Leakage<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/data-minimization\/\">Data Minimization<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/fingerprinting\/\">Fingerprinting (Device\/Browser)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/first-party-vs-third-party-cookie\/\">First-Party vs. Third-Party Cookie<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/global-privacy-control\/\">Global Privacy Control (GPC)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/google-consent-mode-v2\/\">Google Consent Mode (v2)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/hashing-privacy\/\">Hashing (Privacy Context)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/iab-tcf\/\">IAB TCF (Transparency &#038; Consent Framework)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/pii-personally-identifiable-information\/\">PII (Personally Identifiable Information)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/pii-leakage\/\">PII Leakage<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/pii-scanning\/\">PII Scanning<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/post-opt-out-firing\/\">Post-Opt-Out Firing<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/pre-consent-firing\/\">Pre-Consent Firing<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/race-condition-tag-loading\/\">Race Condition (Tag Loading)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/session-replay\/\">Session Replay<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/ul>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<h2>Regulatory &#038; Legal<\/h2>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<ul><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/ccpa\/\">CCPA<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/cipa-california-invasion-of-privacy-act\/\">CIPA (California Invasion of Privacy Act)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/cppa-california-privacy-protection-agency\/\">CPPA (California Privacy Protection Agency)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/dpa-data-processing-agreement\/\">DPA (Data Processing Agreement)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/dsar-data-subject-access-request\/\">DSAR (Data Subject Access Request)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/enforcement-action\/\">Enforcement Action<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/gdpr\/\">GDPR<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li><a href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/vppa-video-privacy-protection-act\/\">VPPA (Video Privacy Protection Act)<\/a><\/li>\n<p><!-- [et_pb_line_break_holder] --><\/ul>\n<p><!-- [et_pb_line_break_holder] --><script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->{<!-- [et_pb_line_break_holder] -->  \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->  \"@type\": \"DefinedTermSet\",<!-- [et_pb_line_break_holder] -->  \"@id\": \"https:\/\/datatrue.com\/en\/glossary\/#definedtermset\",<!-- [et_pb_line_break_holder] -->  \"name\": \"DataTrue Glossary\",<!-- [et_pb_line_break_holder] -->  \"description\": \"A glossary of terms covering data assurance, tag management, privacy consent, and the regulations that govern website tracking.\",<!-- [et_pb_line_break_holder] -->  \"url\": 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