{"id":227114,"date":"2026-08-28T18:59:39","date_gmt":"2026-08-28T18:59:39","guid":{"rendered":"https:\/\/datatrue.com\/?page_id=227114"},"modified":"2026-09-21T01:14:59","modified_gmt":"2026-09-21T01:14:59","slug":"glossary","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.17.3&#8243; 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single trial-page button) ---------- *\/<!-- [et_pb_line_break_holder] -->  .closing-section{ padding:64px 0; }<!-- [et_pb_line_break_holder] -->  .closing{ background:var(--ink); padding:56px 32px; text-align:center; border-radius:14px; }<!-- [et_pb_line_break_holder] -->  .closing h2{ color:#fff; font-size:28px; font-weight:900; margin-top:14px; }<!-- [et_pb_line_break_holder] -->  .closing p.sub{ margin-top:12px; color:#CFE0D8; font-size:15px; line-height:1.6; max-width:60ch; margin-left:auto; margin-right:auto; }<!-- [et_pb_line_break_holder] -->  .closing-cta{ margin:26px auto 0; display:flex; justify-content:center; }<!-- [et_pb_line_break_holder] -->  .closing-cta .region-btn{ min-width:280px; font-size:15px; padding:14px 24px; }<!-- [et_pb_line_break_holder] -->  .closing .trial-fine{ text-align:center; margin-top:16px; color:#7C9488; }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  \/* ---------- responsive (breakpoints consistent with the design system) ---------- *\/<!-- [et_pb_line_break_holder] -->  @media (max-width:980px){<!-- [et_pb_line_break_holder] -->    .term-grid{ grid-template-columns:repeat(2,1fr); }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  @media (max-width:680px){<!-- [et_pb_line_break_holder] -->    .wrap{ padding:0 20px; }<!-- [et_pb_line_break_holder] -->    .term-grid{ grid-template-columns:1fr; }<!-- [et_pb_line_break_holder] -->    .closing-cta{ display:block; }<!-- [et_pb_line_break_holder] -->    .closing-cta .region-btn{ width:100%; min-width:0; }<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"page-intro\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"wrap\"><!-- [et_pb_line_break_holder] -->    <span class=\"eyebrow\"><span class=\"dot\"><\/span>Resources \u00b7 Glossary<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<h1>Glossary<\/h1>\n<p><!-- [et_pb_line_break_holder] -->    <pee>Plain-language definitions of the tag, analytics, privacy, and compliance terms that come up in data assurance work. Each entry answers the question directly, then adds the context that matters for getting tracking right on a live site.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<nav class=\"cat-nav\" aria-label=\"Jump to a category\"><!-- [et_pb_line_break_holder] -->      <a href=\"#product-methodology\">Product &#038; Methodology <span class=\"count\">5<\/span><\/a><!-- [et_pb_line_break_holder] -->      <a href=\"#tag-management-analytics\">Tag Management &#038; Analytics <span class=\"count\">23<\/span><\/a><!-- [et_pb_line_break_holder] -->      <a href=\"#privacy-consent\">Privacy &#038; Consent <span class=\"count\">21<\/span><\/a><!-- [et_pb_line_break_holder] -->      <a href=\"#regulatory-legal\">Regulatory &#038; Legal <span class=\"count\">8<\/span><\/a><!-- [et_pb_line_break_holder] -->    <\/nav>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"cat\" id=\"product-methodology\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"wrap\"><!-- [et_pb_line_break_holder] -->    <span class=\"eyebrow\"><span class=\"dot\"><\/span>Category 01<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"section-head\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2>Product &#038; Methodology<\/h2>\n<p><!-- [et_pb_line_break_holder] -->      <pee>How DataTrue works and the ideas behind it: the discipline of data assurance, the testing methods we use to catch problems without touching real customer data, and the account mechanics like roles and quotas.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <span class=\"cat-count\">5 terms<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"term-grid\"><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/data-assurance\/\">Data Assurance<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/persona-based-testing\/\">Persona-Based Testing<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/poc-proof-of-concept\/\">PoC (Proof of Concept)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/rbac-role-based-access-control\/\">RBAC (Role-Based Access Control)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/step-quota\/\">Step Quota<\/a><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"cat\" id=\"tag-management-analytics\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"wrap\"><!-- [et_pb_line_break_holder] -->    <span class=\"eyebrow\"><span class=\"dot\"><\/span>Category 02<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"section-head\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2>Tag Management &#038; Analytics<\/h2>\n<p><!-- [et_pb_line_break_holder] -->      <pee>The moving parts of how tracking actually collects data. This category covers tags and tag managers, the data layer, preview and regression testing, attribution and conversion measurement, and the server-side and browser changes that keep reshaping what gets measured.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <span class=\"cat-count\">23 terms<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"term-grid\"><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/advanced-matching\/\">Advanced Matching<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/attribution-modeling\/\">Attribution Modeling<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/ci-cd-pipeline\/\">CI\/CD Pipeline<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/conversion-modeling\/\">Conversion Modeling<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/cross-domain-tracking\/\">Cross-Domain Tracking<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/data-layer\/\">Data Layer<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/data-layer-validation\/\">Data Layer Validation<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/draft-tags-preview-mode\/\">Draft Tags \/ Preview Mode<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/enhanced-conversions\/\">Enhanced Conversions<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/gtm-preview-mode\/\">GTM Preview Mode<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/intelligent-tracking-prevention\/\">Intelligent Tracking Prevention (ITP)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/meta-pixel\/\">Meta Pixel<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/payload-inspection\/\">Payload Inspection<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/pre-publish-testing\/\">Pre-Publish Testing<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/qa-automation\/\">QA Automation<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/query-parameters\/\">Query Parameters<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/regression-testing\/\">Regression Testing<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/rogue-pixel\/\">Rogue Pixel<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/server-side-tagging\/\">Server-Side Tagging (SST)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/synthetic-monitoring\/\">Synthetic Monitoring<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/tag\/\">Tag<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/tag-management-system\/\">Tag Management System (TMS)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/universal-analytics\/\">Universal Analytics (UA)<\/a><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"cat\" id=\"privacy-consent\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"wrap\"><!-- [et_pb_line_break_holder] -->    <span class=\"eyebrow\"><span class=\"dot\"><\/span>Category 03<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"section-head\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2>Privacy &#038; Consent<\/h2>\n<p><!-- [et_pb_line_break_holder] -->      <pee>How consent is captured and honored, and where personal data leaks when it isn&#8217;t. This category covers consent platforms and signals, PII (personally identifiable information) and how it&#8217;s detected, cookies, and the tracking techniques that privacy rules are written to address.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <span class=\"cat-count\">21 terms<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"term-grid\"><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/anonymization-vs-pseudonymization\/\">Anonymization vs. Pseudonymization<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/cmp-consent-management-platform\/\">CMP (Consent Management Platform)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/consent-simulation\/\">Consent Simulation<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/cookie-consent-banner\/\">Cookie Consent Banner<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/cookieless-tracking\/\">Cookieless Tracking<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"\/en\/resources\/glossary\/data-governance\/\">Data Governance<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/data-leakage\/\">Data Leakage<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/data-minimization\/\">Data Minimization<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/fingerprinting\/\">Fingerprinting (Device\/Browser)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/first-party-vs-third-party-cookie\/\">First-Party vs. Third-Party Cookie<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/global-privacy-control\/\">Global Privacy Control (GPC)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/google-consent-mode-v2\/\">Google Consent Mode (v2)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/hashing-privacy\/\">Hashing (Privacy Context)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/iab-tcf\/\">IAB TCF (Transparency &#038; Consent Framework)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/pii-personally-identifiable-information\/\">PII (Personally Identifiable Information)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/pii-leakage\/\">PII Leakage<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/pii-scanning\/\">PII Scanning<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/post-opt-out-firing\/\">Post-Opt-Out Firing<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/pre-consent-firing\/\">Pre-Consent Firing<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/race-condition-tag-loading\/\">Race Condition (Tag Loading)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/session-replay\/\">Session Replay<\/a><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"cat\" id=\"regulatory-legal\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"wrap\"><!-- [et_pb_line_break_holder] -->    <span class=\"eyebrow\"><span class=\"dot\"><\/span>Category 04<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"section-head\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2>Regulatory &#038; Legal<\/h2>\n<p><!-- [et_pb_line_break_holder] -->      <pee>The laws that decide what your tags are allowed to do, and the agencies that enforce them. This category covers CCPA, GDPR, and the other regimes behind privacy and consent requirements, along with the enforcement actions that give them teeth.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <span class=\"cat-count\">8 terms<\/span><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"term-grid\"><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/ccpa\/\">CCPA<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/cipa-california-invasion-of-privacy-act\/\">CIPA (California Invasion of Privacy Act)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/cppa-california-privacy-protection-agency\/\">CPPA (California Privacy Protection Agency)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/dpa-data-processing-agreement\/\">DPA (Data Processing Agreement)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/dsar-data-subject-access-request\/\">DSAR (Data Subject Access Request)<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/enforcement-action\/\">Enforcement Action<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/gdpr\/\">GDPR<\/a><!-- [et_pb_line_break_holder] -->      <a class=\"term-link\" href=\"https:\/\/datatrue.com\/en\/resources\/glossary\/vppa-video-privacy-protection-act\/\">VPPA (Video Privacy Protection Act)<\/a><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"closing-section\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"wrap\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"closing\"><!-- [et_pb_line_break_holder] -->      <span class=\"eyebrow on-dark\"><span class=\"dot\"><\/span>Ready when you are<\/span><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2>Try DataTrue Free for 30 Days<\/h2>\n<p><!-- [et_pb_line_break_holder] -->      <pee class=\"sub\">You just read how tags, consent, and personal data actually behave on a live site. DataTrue shows you what yours are doing right now. Start a free 30-day trial on your primary domain, and in a 30-minute setup call we&#8217;ll pick your first pages and journeys to monitor together and get your account live before the call ends. No pitch, just setup.<\/pee><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"closing-cta\"><!-- [et_pb_line_break_holder] -->        <a class=\"region-btn\" href=\"https:\/\/datatrue.com\/en\/start-free-trial\/\">Start My 30-Day Free Trial <svg viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M3 8h10M9 4l4 4-4 4\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/a><!-- [et_pb_line_break_holder] -->      <\/div>\n<p><!-- [et_pb_line_break_holder] -->      <pee class=\"trial-fine\">Free for 30 days, one domain, arranged during a 30-minute setup call.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->{<!-- [et_pb_line_break_holder] -->  \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->  \"@type\": \"DefinedTermSet\",<!-- [et_pb_line_break_holder] -->  \"@id\": \"https:\/\/datatrue.com\/en\/glossary\/#definedtermset\",<!-- [et_pb_line_break_holder] -->  \"name\": \"DataTrue Glossary\",<!-- [et_pb_line_break_holder] -->  \"description\": \"A glossary of terms covering data assurance, tag management, privacy consent, and the regulations that govern website tracking.\",<!-- [et_pb_line_break_holder] -->  \"url\": \"https:\/\/datatrue.com\/en\/glossary\/\",<!-- [et_pb_line_break_holder] -->  \"hasDefinedTerm\": [<!-- [et_pb_line_break_holder] -->    {\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/data-assurance\/#definedterm\",\"name\":\"What Is Data Assurance?\",\"url\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/data-assurance\/\"},<!-- [et_pb_line_break_holder] -->    {\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/persona-based-testing\/#definedterm\",\"name\":\"What Is Persona-Based Testing?\",\"url\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/persona-based-testing\/\"},<!-- [et_pb_line_break_holder] -->    {\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/poc-proof-of-concept\/#definedterm\",\"name\":\"What Is PoC?\",\"url\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/poc-proof-of-concept\/\"},<!-- [et_pb_line_break_holder] -->    {\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/rbac-role-based-access-control\/#definedterm\",\"name\":\"What Is RBAC?\",\"url\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/rbac-role-based-access-control\/\"},<!-- [et_pb_line_break_holder] -->    {\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/step-quota\/#definedterm\",\"name\":\"What Is Step Quota?\",\"url\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/step-quota\/\"},<!-- [et_pb_line_break_holder] -->    {\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/advanced-matching\/#definedterm\",\"name\":\"What Is Advanced Matching?\",\"url\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/advanced-matching\/\"},<!-- [et_pb_line_break_holder] -->    {\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/attribution-modeling\/#definedterm\",\"name\":\"What Is Attribution Modeling?\",\"url\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/attribution-modeling\/\"},<!-- [et_pb_line_break_holder] -->    {\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/ci-cd-pipeline\/#definedterm\",\"name\":\"What Is CI\/CD Pipeline?\",\"url\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/ci-cd-pipeline\/\"},<!-- [et_pb_line_break_holder] -->    {\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/conversion-modeling\/#definedterm\",\"name\":\"What Is Conversion Modeling?\",\"url\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/conversion-modeling\/\"},<!-- [et_pb_line_break_holder] -->    {\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/cross-domain-tracking\/#definedterm\",\"name\":\"What Is Cross-Domain Tracking?\",\"url\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/cross-domain-tracking\/\"},<!-- [et_pb_line_break_holder] -->    {\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/data-layer\/#definedterm\",\"name\":\"What Is Data Layer?\",\"url\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/data-layer\/\"},<!-- [et_pb_line_break_holder] -->    {\"@type\":\"DefinedTerm\",\"@id\":\"https:\/\/datatrue.com\/en\/resources\/glossary\/data-layer-validation\/#definedterm\",\"name\":\"What Is Data Layer 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