{"id":226266,"date":"2024-07-11T22:59:02","date_gmt":"2024-07-11T22:59:02","guid":{"rendered":"https:\/\/datatrue.com\/?page_id=226266"},"modified":"2024-10-21T17:53:48","modified_gmt":"2024-10-21T17:53:48","slug":"monitor-your-consent-compliance","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/monitor-your-consent-compliance\/","title":{"rendered":"Monitor your consent compliance"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span>A guide to continuously monitoring your customer&#8217;s consent management<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #10b981;\"><em><span style=\"font-weight: 400;\">In this guide we aim to cover customer consent mode monitoring and help answer these questionsL<\/span><\/em><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #10b981;\"><em><span style=\"font-weight: 400;\">What is customer consent mode?<\/span><\/em><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #10b981;\"><em><span style=\"font-weight: 400;\">How do check it is implemented correctly?<\/span><\/em><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #10b981;\"><em><span style=\"font-weight: 400;\">How I can I check no unauthorised third party tags are presented to customers?<\/span><\/em><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #10b981;\"><em>How can\u00a0 I integrate this and do it automatically if my consent mode banner supplier is One Trust?<\/em><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Google, OneTrust, and DataTrue offer different but complementary capabilities for continuously monitoring customer consent management:<\/span><\/p>\n<p><b>Google Consent Mode<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allows websites to communicate users&#8217; cookie consent choices to Google tags for services like Google Analytics and Google Ads .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adjusts tag behaviour based on user consent preferences, enabling basic measurement even when full consent is not granted .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provides a framework for respecting user privacy choices while still allowing some data collection for analytics and advertising purposes .<\/span><\/li>\n<\/ul>\n<p><b>OneTrust<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offers a consent management platform (CMP) that can capture, centralize, and sync consent and preferences across multiple tools and platforms .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enables companies to build privacy-first interactions across websites, and mobile apps, .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A market leader along with Cookiebot, \u00a0 both offer consent management cookie banners<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrates with other systems like Datatrue to tie consent states to unified customer profiles and manage data flows based on consent .<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/datatrue.com\/wp-content\/uploads\/2024\/07\/consent-complia_64483963-1-1.png&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; title_text=&#8221;consent-complia_64483963 (1)&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><b>DataTrue<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provides automated tag testing and monitoring for websites, mobile apps, and email campaigns .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offers tools to audit and monitor tags to ensure accurate analytics data collection .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Includes features for validating compliance of cookies and tags with user consent and privacy policies .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provides alerts for potential leaks of personally identifiable information (PII) or other sensitive data .<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>DataTrue&#8217;s scanning tool integrated with OneTrust offers several advantages:<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comprehensive monitoring:<\/b><span style=\"font-weight: 400;\"> DataTrue&#8217;s automated tag testing and monitoring capabilities, combined with OneTrust&#8217;s consent management, provide a more complete solution for ensuring ongoing compliance and data accuracy .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Risk mitigation<\/b><span style=\"font-weight: 400;\">: DataTrue&#8217;s ability to detect unauthorized tags and potential data leaks, coupled with OneTrust&#8217;s consent management, helps organizations better protect customer data and mitigate privacy risks .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Compliance validation: <\/b><span style=\"font-weight: 400;\">The integration allows for continuous validation of cookie and tag compliance with user consent choices captured by OneTrust, ensuring ongoing adherence to privacy regulations like GDPR and CCPA .<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proactive approach:<\/b><span style=\"font-weight: 400;\"> By regularly scanning and monitoring tags and consent implementation, organizations can identify and address issues before they lead to data breaches or non-compliance\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Efficiency<\/b><span style=\"font-weight: 400;\">: The integration streamlines the process of managing consent and verifying its proper implementation, reducing manual effort and the potential for human error .<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In summary, while Google Consent Mode provides a framework for respecting consent choices, and OneTrust offers consent management capabilities, DataTrue&#8217;s scanning tool integrated with OneTrust adds an extra layer of continuous monitoring and validation. This combination allows organizations to more effectively ensure ongoing compliance, protect customer data, and maintain trust in their digital properties.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;5px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A guide to continuously monitoring your customer&#8217;s consent managementIn this guide we aim to cover customer consent mode monitoring and help answer these questionsL What is customer consent mode? How do check it is implemented correctly? How I can I check no unauthorised third party tags are presented to customers? How can\u00a0 I integrate this [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-226266","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Monitor your consent compliance - DataTrue<\/title>\n<meta name=\"description\" content=\"Validate data collected by Analytics Tracking Tags in Websites &amp; Mobile apps. 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