{"id":225875,"date":"2022-04-29T22:29:28","date_gmt":"2022-04-29T22:29:28","guid":{"rendered":"https:\/\/datatrue.wpengine.com\/?page_id=225875"},"modified":"2026-01-21T07:16:06","modified_gmt":"2026-01-21T07:16:06","slug":"web-analytics-tag-audits","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/web-analytics-tag-audits\/","title":{"rendered":"Web Analytics tag audits"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;30deg&#8221; background_color_gradient_stops=&#8221;#507190 0%|#b4d8e8 100%&#8221; background_color_gradient_start=&#8221;#507190&#8243; background_color_gradient_end=&#8221;#b4d8e8&#8243; background_image=&#8221;https:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/05\/sea2.png&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;||99px|||&#8221; border_width_bottom=&#8221;10px&#8221; border_color_bottom=&#8221;#d4e3e9&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto|24px|auto||&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700||on|||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Introduction<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><\/h1>\n<h1>Broken web analytics reports?<br \/>Siloed analytics implementations?<br \/>Data leaks and increasing legal risks?<\/h1>\n<h3><\/h3>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>DataTrue Tracking Governance solutions ensures:<\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-size: large;\">Automated quality assurance for web analytics: tags, cookies, data layer and DOM elements<\/span><\/li>\n<li><span style=\"font-size: large;\">Tag audits integrated into web and app releases<\/span><\/li>\n<li><span style=\"font-size: large;\">Sensitive data leak alerts<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; 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global_colors_info=&#8221;{}&#8221;][\/dipl_logo_slider_item][dipl_logo_slider_item upload_logo_image=&#8221;https:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/05\/mono-bounteous-a10a4ca84566242ef0cc2e49ec0f9cbf.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dipl_logo_slider_item][\/dipl_logo_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f4f4&#8243; custom_padding=&#8221;2px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Tag Audit Toolset<\/h2>\n<h3 style=\"text-align: center;\">Automate Quality Assurance. Less resources troubleshooting, more time for insights<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Assess your Tag Assurance Maturity<\/h3>\n<p><span style=\"font-size: large;\">Do you have a quality assurance program?<\/span><\/p>\n<p><span style=\"font-size: large;\">Is the testing manual? What is the scope and how much time does it take?<\/span><\/p>\n<p><span style=\"font-size: large;\">How many tag, data layer and cookie errors does your website\/app experience every quarter?<\/span><\/p>\n<p><span style=\"font-size: large;\">How long does it take you to recover from the errors?<\/span><\/p>\n<p><span style=\"font-size: large;\">How complex is your implementation? Do you have multiple tag management systems and dependencies? Are they up to date?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: large;\">Schedule regular tests to confirm captured data meets your expectations. Get alerts before everyone else and start optimizing your failure and recovery rates. Validate all vendors: Google, Adobe, Tealium, Snowflake, Amplitud, even custom tags.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Responsive web audits of user journeys and full website scans.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe028;||divi||400&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Marketing email audits&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe028;||divi||400&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Mobile app audits&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe028;||divi||400&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;700px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; border_color_all=&#8221;gcid-9f2397ba-8f07-4010-b9b0-450fe1525327&#8243; border_color_left=&#8221;gcid-9f2397ba-8f07-4010-b9b0-450fe1525327&#8243; global_colors_info=&#8221;{%22gcid-9f2397ba-8f07-4010-b9b0-450fe1525327%22:%91%22border_color_all%22,%22border_color_left%22%93}&#8221;]<\/p>\n<blockquote>\n<p style=\"text-align: center;\">By implementing DataTrue, we reduced our testing efforts from spending at least 4-6 hours of manual testing to less than 1 hour including the time it takes to create and run the tests.<\/p>\n<p style=\"text-align: center;\">\u2014 GoodRX<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;2px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Integration Toolset<\/h2>\n<h3 style=\"text-align: center;\">Become an agile analytics implementation team. Integrate marketing analytics with DevOps and business intelligence to break silos.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>\u00a0Assess your Implementation Process Maturity<\/h3>\n<p><span style=\"font-size: large;\">Is your QA program isolated from the main release pipeline of your website\/app?<\/span><\/p>\n<p><span style=\"font-size: large;\">Do you include tag, data layer and cookie audits in your website\/app regression testing?<\/span><\/p>\n<p><span style=\"font-size: large;\">Does your QA program catch critical tag, data layer or cookies issues in dev and staging? If it does, are you able to stop production web\/app releases to prevent the issue from hitting production?<\/span><\/p>\n<p><span style=\"font-size: large;\">How often is your website and tagging changing? Are you planning a large analytics migration?<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|1px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: large;\">Run quality checks earlier and more often. Use the APIs to integrate the analytics QA processes into your website and app release cycle.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Trigger audits when the website or the tag manager changes with the CI API.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe028;||divi||400&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Report in Google Data Studio or your favorite visualization tool with the Reporting API&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe028;||divi||400&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Get alerts in your favorite channels with our native integrations: Jira, Slack, Confluence, Email&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe028;||divi||400&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;700px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote>\n<p style=\"text-align: center;\">DataTrue has helped us maintain consistency in our numbers through some significant changes and investments \u2014 including switching analytics vendors and launching our new Angular site.<br \/>&#8211; Coles<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f4f4&#8243; custom_padding=&#8221;2px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Privacy and Compliance Toolset<\/h2>\n<h3 style=\"text-align: center;\">Data governance for all your tags and cookies<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Assess your risk level<\/h3>\n<p><span style=\"font-size: large;\">Does your QA program detect if unauthorized tags or cookies are added to the web\/app?<\/span><\/p>\n<p><span style=\"font-size: large;\">Unauthorized leaks of sensitive data or cookie consent violations?<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: large;\">Ensure that your business complies with GDPR, CCPA, and other standards set for your regulatory regions.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Validate cookie consent and privacy policies.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe028;||divi||400&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Test your data security before you put real customer data at risk.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe028;||divi||400&#8243; icon_placement=&#8221;left&#8221; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;700px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote>\n<p>DataTrue has proved pivotal in scanning our sites for non-compliant tags \u2013 this is essential to our GDPR and CCPA strategy. DataTrue provided the features we were lacking with our previous provider. They have white glove customer service, resolve issues quickly and are always on hand to guide me in the right direction.<br \/>\u2014 Senior Product Owner, Top 4 Global Transaction Processor<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;30deg&#8221; background_color_gradient_stops=&#8221;#507190 0%|#b4d8e8 100%&#8221; background_color_gradient_start=&#8221;#507190&#8243; background_color_gradient_end=&#8221;#b4d8e8&#8243; background_image=&#8221;https:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/05\/sea2.png&#8221; parallax=&#8221;on&#8221; border_width_bottom=&#8221;10px&#8221; border_color_bottom=&#8221;#d4e3e9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.0&#8243; 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