{"id":225551,"date":"2021-07-17T01:25:56","date_gmt":"2021-07-17T01:25:56","guid":{"rendered":"https:\/\/datatrue.wpengine.com\/?page_id=225551"},"modified":"2025-10-07T21:03:58","modified_gmt":"2025-10-07T21:03:58","slug":"protect-your-customers-data-and-mitigate-risk","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/protect-your-customers-data-and-mitigate-risk\/","title":{"rendered":"Protect your customers\u2019 data and mitigate risk"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”30deg” background_color_gradient_stops=”#507190 0%|#b4d8e8 100%” background_color_gradient_start=”#507190″ background_color_gradient_end=”#b4d8e8″ background_image=”https:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/05\/sea2.png” parallax=”on” border_width_bottom=”10px” border_color_bottom=”#d4e3e9″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”|700||on|||||” text_text_color=”#FFFFFF” locked=”off” global_colors_info=”{}”]<\/p>\n

Data Assurance Solutions<\/p>\n

[\/et_pb_text][et_pb_post_title meta=”off” featured_image=”off” text_color=”light” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px|||” global_colors_info=”{}”][\/et_pb_post_title][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

The exponential growth of web analytics tags is the stuff of nightmares for privacy and risk officers. \u201cPiggybacking\u201d tags, for example, can leak data to third parties that don\u2019t comply with regulatory or privacy policies. With DataTrue, your digital team will have the tools they need to protect your customer data and your business.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/07\/ligthouse.png” title_text=”ligthouse” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features CTA Section” _builder_version=”4.16″ custom_padding=”44px|0px|27px|0px|false|false” saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb icon_placement=”left” content_max_width=”100%” font_icon_last_edited=”off|desktop” _builder_version=”4.17.0″ _module_preset=”default” header_text_align=”left” body_text_align=”left” module_alignment=”left” hover_enabled=”0″ border_width_left=”5px” border_color_left=”gcid-9f2397ba-8f07-4010-b9b0-450fe1525327″ global_colors_info=”{%22gcid-9f2397ba-8f07-4010-b9b0-450fe1525327%22:%91%22border_color_left%22%93}” sticky_enabled=”0″]<\/p>\n

Enforce data governance across your website<\/b><\/h4>\n

Mitigate risk to your organization by applying data governance to analytics tag testing, monitoring for unapproved tags, and reporting exposure of sensitive data to third parties.<\/span><\/p>\n

Comply with privacy regulations<\/b><\/h4>\n

Ensure your organization complies with European Union\u2019s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other regulations.\u00a0<\/span><\/p>\n

Prevent leaks of sensitive data\u00a0<\/b><\/h4>\n

Run simulations to test the security of personally identifiable information (PII) and other sensitive data, and avoid putting real customer data at risk.<\/span><\/span><\/p>\n

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Build trust with your customers<\/b><\/h4>\n

Ensure customers can feel safe handing over their data, by validating the compliance of cookies and tags with user consent choices and privacy policies.<\/span><\/p>\n

Know who\u2019s getting what data<\/b><\/h4>\n

Run tag testing across your website, marketing emails, and mobile apps, so you can understand what data is being collected \u2014 and where it\u2019s going.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#d4e3e9 0%|#ffffff 100%” background_color_gradient_start=”#d4e3e9″ background_color_gradient_end=”#ffffff” module_alignment=”center” custom_padding=”0px|0px|100px|0px||” top_divider_style=”waves2″ top_divider_color=”#FFFFFF” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Privacy and compliance toolset<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Cookie Policy Audits” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNTYwNiJ9fQ==@” use_icon=”on” font_icon=”||divi||400″ image_icon_background_color=”RGBA(0,0,0,0)” image_icon_width=”48px” _builder_version=”4.16″ _dynamic_attributes=”url” _module_preset=”default” header_level=”h3″ image_icon_custom_padding=”25px|25px|25px|25px|false|false” text_orientation=”center” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”3px” border_color_all_image=”gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d” use_circle=”on” use_circle_border=”on” circle_border_color=”#507190″ circle_color=”RGBA(0,0,0,0)” locked=”off” image_icon_background_color__sticky_enabled=”#45758e” image_icon_background_color__sticky=”#45758e” sticky_enabled=”0″ global_colors_info=”{%22gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d%22:%91%22border_color_all_image%22,%22icon_color%22%93}” icon_color=”gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d”]<\/p>\n

Validate the compliance of cookies
and tags with user consent and privacy policies.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Sensitive Data Leak Alerts” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyMzc5MCJ9fQ==@” use_icon=”on” font_icon=”||divi||400″ image_icon_background_color=”RGBA(0,0,0,0)” image_icon_width=”48px” _builder_version=”4.16″ _dynamic_attributes=”url” _module_preset=”default” header_level=”h3″ image_icon_custom_padding=”25px|25px|25px|25px|false|false” text_orientation=”center” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”3px” border_color_all_image=”gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d” use_circle=”on” use_circle_border=”on” circle_border_color=”#507190″ circle_color=”RGBA(0,0,0,0)” locked=”off” image_icon_background_color__sticky_enabled=”#45758e” image_icon_background_color__sticky=”#45758e” global_colors_info=”{%22gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d%22:%91%22border_color_all_image%22,%22icon_color%22%93}” icon_color=”gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d”]<\/p>\n

Simulate interactions to test your website\u2019s data security and avoid putting real customer data at risk. You\u2019ll receive alerts if any personally identifiable information (PII) or other sensitive data is shared.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Data Assurance SolutionsThe exponential growth of web analytics tags is the stuff of nightmares for privacy and risk officers. \u201cPiggybacking\u201d tags, for example, can leak data to third parties that don\u2019t comply with regulatory or privacy policies. With DataTrue, your digital team will have the tools they need to protect your customer data and your […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-225551","page","type-page","status-publish","hentry"],"yoast_head":"\nProtect your customers\u2019 data and mitigate risk - DataTrue<\/title>\n<meta name=\"description\" content=\"Validate data collected by Analytics Tracking Tags in Websites & Mobile apps. Enterprise-grade quality assurance for Reporting, Consent & Privacy Compliance and Agile Development cycles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datatrue.com\/en\/protect-your-customers-data-and-mitigate-risk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protect your customers\u2019 data and mitigate risk - DataTrue\" \/>\n<meta property=\"og:description\" content=\"Validate data collected by Analytics Tracking Tags in Websites & Mobile apps. 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