{"id":225550,"date":"2021-07-17T01:25:39","date_gmt":"2021-07-17T01:25:39","guid":{"rendered":"https:\/\/datatrue.wpengine.com\/?page_id=225550"},"modified":"2026-04-28T08:07:45","modified_gmt":"2026-04-28T08:07:45","slug":"get-marketing-results-with-data-you-can-trust","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/get-marketing-results-with-data-you-can-trust\/","title":{"rendered":"Marketing Analytics You Can Trust | DataTrue"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”30deg” background_color_gradient_stops=”#507190 0%|#b4d8e8 100%” background_color_gradient_start=”#507190″ background_color_gradient_end=”#b4d8e8″ background_image=”https:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/05\/sea2.png” parallax=”on” border_width_bottom=”10px” border_color_bottom=”#d4e3e9″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”|700||on|||||” text_text_color=”#FFFFFF” locked=”off” global_colors_info=”{}”]<\/p>\n

Data Assurance Solutions<\/p>\n

[\/et_pb_text][et_pb_post_title meta=”off” featured_image=”off” text_color=”light” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px|||” global_colors_info=”{}”][\/et_pb_post_title][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Every time anyone makes a change to your website, your analytics tags are at risk of breaking. That means the information you rely on to understand customers and optimize marketing campaigns may be incomplete or inaccurate. With DataTrue, your digital team can audit and closely monitor tags, so you can use analytics data with confidence.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/07\/ligthouse.png” title_text=”ligthouse” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features CTA Section” _builder_version=”4.16″ custom_padding=”44px|0px|27px|0px|false|false” saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb icon_placement=”left” content_max_width=”100%” font_icon_last_edited=”off|desktop” _builder_version=”4.17.0″ _module_preset=”default” header_text_align=”left” body_text_align=”left” module_alignment=”left” hover_enabled=”0″ border_width_left=”5px” border_color_left=”gcid-9f2397ba-8f07-4010-b9b0-450fe1525327″ global_colors_info=”{%22gcid-9f2397ba-8f07-4010-b9b0-450fe1525327%22:%91%22border_color_left%22%93}” sticky_enabled=”0″]<\/p>\n

Extract full value from your ad spend\u00a0<\/b><\/h4>\n

Reduce ineffective advertising expenditure by eliminating broken and misdirected links in your digital assets.<\/span><\/p>\n

Boost the performance of your campaigns<\/b><\/h4>\n

Make informed marketing decisions and improve the effectiveness of your assets with customer data you can trust.<\/span><\/p>\n

Optimize multiple channels<\/b><\/h4>\n

Get trusted analytics data from your websites, email campaigns, and native mobile apps with our all-in-one solution.<\/span><\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb icon_placement=”left” content_max_width=”100%” font_icon_last_edited=”off|desktop” _builder_version=”4.17.0″ _module_preset=”default” header_text_align=”left” body_text_align=”left” module_alignment=”left” hover_enabled=”0″ border_width_left=”5px” border_color_left=”gcid-9f2397ba-8f07-4010-b9b0-450fe1525327″ global_colors_info=”{%22gcid-9f2397ba-8f07-4010-b9b0-450fe1525327%22:%91%22border_color_left%22%93}” sticky_enabled=”0″]<\/p>\n

Create personalized customer experiences\u00a0<\/b><\/h4>\n

Understand and create personalized customer journeys by ensuring your data is accurate across touch points.<\/span><\/p>\n

Streamline the path to purchase\u00a0<\/b><\/h4>\n

Don\u2019t give customers a reason to abandon purchases \u2014 eliminate incorrect links and slow-loading pages by identifying outdated tags and coding issues.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.16″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#d4e3e9 0%|#ffffff 100%” background_color_gradient_start=”#d4e3e9″ background_color_gradient_end=”#ffffff” module_alignment=”center” custom_padding=”0px|0px|100px|0px||” top_divider_style=”waves2″ top_divider_color=”#FFFFFF” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Title Area” _builder_version=”4.16″ custom_padding=”||40px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ header_text_align=”center” text_orientation=”center” max_width=”550px” module_alignment=”center” custom_margin=”||10px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n

Tag audit and integration toolset<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Services Area” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Responsive Web Testing” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyMzc4NiJ9fQ==@” use_icon=”on” font_icon=”||divi||400″ image_icon_background_color=”RGBA(0,0,0,0)” image_icon_width=”48px” _builder_version=”4.16″ _dynamic_attributes=”url” _module_preset=”default” header_level=”h3″ image_icon_custom_padding=”25px|25px|25px|25px|false|false” text_orientation=”center” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”3px” border_color_all_image=”gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d” use_circle=”on” use_circle_border=”on” circle_border_color=”#507190″ circle_color=”RGBA(0,0,0,0)” image_icon_background_color__sticky_enabled=”#45758e” image_icon_background_color__sticky=”#45758e” global_colors_info=”{%22gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d%22:%91%22border_color_all_image%22,%22icon_color%22%93}” icon_color=”gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d”]Test critical paths on your website and automate tag audits for critical pages to prevent data collection issues from compromising business decisions.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Mobile Testing” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OSJ9fQ==@” use_icon=”on” font_icon=”||divi||400″ image_icon_background_color=”RGBA(0,0,0,0)” image_icon_width=”48px” _builder_version=”4.16″ _dynamic_attributes=”url” _module_preset=”default” header_level=”h3″ image_icon_custom_padding=”25px|25px|25px|25px|false|false” text_orientation=”center” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”3px” border_color_all_image=”gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d” use_circle=”on” use_circle_border=”on” circle_border_color=”#507190″ circle_color=”RGBA(0,0,0,0)” image_icon_background_color__sticky_enabled=”#45758e” image_icon_background_color__sticky=”#45758e” global_colors_info=”{%22gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d%22:%91%22border_color_all_image%22,%22icon_color%22%93}” icon_color=”gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d”]Test tags on your native mobile apps using different devices and operating systems and run regression tests on new app releases.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Email Testing” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyMzc4OCJ9fQ==@” use_icon=”on” font_icon=”||divi||400″ image_icon_background_color=”RGBA(0,0,0,0)” image_icon_width=”48px” _builder_version=”4.16″ _dynamic_attributes=”url” _module_preset=”default” header_level=”h3″ image_icon_custom_padding=”25px|25px|25px|25px|false|false” text_orientation=”center” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”3px” border_color_all_image=”gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d” use_circle=”on” use_circle_border=”on” circle_border_color=”#507190″ circle_color=”RGBA(0,0,0,0)” image_icon_background_color__sticky_enabled=”#45758e” image_icon_background_color__sticky=”#45758e” global_colors_info=”{%22gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d%22:%91%22border_color_all_image%22,%22icon_color%22%93}” icon_color=”gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d”]Integrate DataTrue with your email marketing platform to systematically audit campaigns before every release.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Google Data Studio Connector” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyMzc5NCJ9fQ==@” use_icon=”on” font_icon=”||divi||400″ image_icon_background_color=”RGBA(0,0,0,0)” image_icon_width=”48px” _builder_version=”4.16″ _dynamic_attributes=”url” _module_preset=”default” header_level=”h3″ image_icon_custom_padding=”25px|25px|25px|25px|false|false” text_orientation=”center” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”3px” border_color_all_image=”gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d” use_circle=”on” use_circle_border=”on” circle_border_color=”#507190″ circle_color=”RGBA(0,0,0,0)” image_icon_background_color__sticky_enabled=”#45758e” image_icon_background_color__sticky=”#45758e” global_colors_info=”{%22gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d%22:%91%22border_color_all_image%22,%22icon_color%22%93}” icon_color=”gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d”]Use our Data Studio connector to create interactive cross-channel reports using your DataTrue and analytics data.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”APIs and Integrations” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyMzc5MiJ9fQ==@” use_icon=”on” font_icon=”||divi||400″ image_icon_background_color=”RGBA(0,0,0,0)” image_icon_width=”48px” _builder_version=”4.16″ _dynamic_attributes=”url” _module_preset=”default” header_level=”h3″ image_icon_custom_padding=”25px|25px|25px|25px|false|false” text_orientation=”center” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”3px” border_color_all_image=”gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d” use_circle=”on” use_circle_border=”on” circle_border_color=”#507190″ circle_color=”RGBA(0,0,0,0)” image_icon_background_color__sticky_enabled=”#45758e” image_icon_background_color__sticky=”#45758e” global_colors_info=”{%22gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d%22:%91%22border_color_all_image%22,%22icon_color%22%93}” icon_color=”gcid-8d4abd33-baae-4c93-954e-bc5ac9d25a4d”]Use our application programming interfaces (APIs) to set up custom integrations that leverage functions in third-party systems.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Data Assurance SolutionsEvery time anyone makes a change to your website, your analytics tags are at risk of breaking. That means the information you rely on to understand customers and optimize marketing campaigns may be incomplete or inaccurate. With DataTrue, your digital team can audit and closely monitor tags, so you can use analytics data […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-225550","page","type-page","status-publish","hentry"],"yoast_head":"\nMarketing Analytics You Can Trust | DataTrue - DataTrue<\/title>\n<meta name=\"description\" content=\"Poor tracking leads to poor decisions. DataTrue validates your analytics tags so you can trust the data behind every campaign and conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datatrue.com\/en\/get-marketing-results-with-data-you-can-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Analytics You Can Trust | DataTrue - DataTrue\" \/>\n<meta property=\"og:description\" content=\"Poor tracking leads to poor decisions. 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