{"id":224804,"date":"2021-05-23T00:20:27","date_gmt":"2021-05-23T00:20:27","guid":{"rendered":"http:\/\/datatrue.wpengine.com\/?page_id=224804"},"modified":"2026-04-29T05:33:40","modified_gmt":"2026-04-29T05:33:40","slug":"website-tag-security-consumer-goods-services","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/website-tag-security-consumer-goods-services\/","title":{"rendered":"Tag Security in Consumer Goods &amp; Services | DataTrue"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#507190&#8243; border_color_top=&#8221;#9CBE4E&#8221; border_width_bottom=&#8221;10px&#8221; border_color_bottom=&#8221;#D4E3E9&#8243; locked=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700||on|||||&#8221; text_text_color=&#8221;#9CBE4E&#8221;]<\/p>\n<p>Resources<\/p>\n<p>[\/et_pb_text][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; text_color=&#8221;light&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb title=&#8221;Get the report to find out more about:&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"wpb_column hcode-column-container vc_custom_1531875171629  col-xs-mobile-fullwidth col-sm-6 padding-left-eight no-margin-top\">\n<div class=\"vc-column-innner-wrapper\">\n<div class=\" no-padding-top \">\n<ul>\n<li><span style=\"font-size: large;\">How may tags are on sites<\/span><\/li>\n<li><span style=\"font-size: large;\">What is the purpose of these tags<\/span><\/li>\n<li><span style=\"font-size: large;\">What you should know about piggyback tags and data security<\/span><\/li>\n<li><span style=\"font-size: large;\">Where most piggyback tags are found<\/span><\/li>\n<li><span style=\"font-size: large;\">How to ensure you know all the tags on your site<\/span><\/li>\n<li><span style=\"font-size: large;\">Steps to take to ensure your website tags are secure.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Download the PDF<\/h2>\n<p>The State of Website Tag Security \u2013 Top 1000 Consumer Goods &amp; Services Sites<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<link rel='stylesheet' id='formidable-css' href='https:\/\/datatrue.com\/wp-content\/plugins\/formidable\/css\/formidableforms.css' type='text\/css' media='all' \/>\n<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_6_container\" >\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form  frm_ajax_submit  frm_pro_form \" id=\"form_data-security-paper0e40e0008d\" >\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Download - Infographic Tag security<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"6\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_6\" id=\"frm_hide_fields_6\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"data-security-paper0e40e0008d\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_6\" name=\"frm_submit_entry_6\" value=\"bc41d4feb2\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/pages\/224804\" \/><div id=\"frm_field_64_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm_first frm_half\">\r\n    <label for=\"field_36krhf88cb1696b\" id=\"field_36krhf88cb1696b_label\" class=\"frm_primary_label\">Name\r\n        <span class=\"frm_required\">*<\/span>\r\n    <\/label>\r\n    <input  type=\"text\" id=\"field_36krhf88cb1696b\" name=\"item_meta[64]\" value=\"\"  data-reqmsg=\"Name cannot be blank.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"   aria-describedby=\"frm_desc_field_36krhf88cb1696b\" \/>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_36krhf88cb1696b\">First<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_65_container\" class=\"frm_form_field form-field  frm_required_field frm_hidden_container frm_half\">\r\n    <label for=\"field_iqgurbc0b608dd5\" id=\"field_iqgurbc0b608dd5_label\" class=\"frm_primary_label\">Last Name\r\n        <span class=\"frm_required\">*<\/span>\r\n    <\/label>\r\n    <input  type=\"text\" id=\"field_iqgurbc0b608dd5\" name=\"item_meta[65]\" value=\"\"  data-reqmsg=\"Last Name cannot be blank.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"   aria-describedby=\"frm_desc_field_iqgurbc0b608dd5\" \/>\r\n    <div class=\"frm_description\" id=\"frm_desc_field_iqgurbc0b608dd5\">Last<\/div>\r\n    \r\n<\/div>\n<div id=\"frm_field_66_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container\">\r\n    <label for=\"field_bfh9x035560dd3d\" id=\"field_bfh9x035560dd3d_label\" class=\"frm_primary_label\">Email\r\n        <span class=\"frm_required\">*<\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_bfh9x035560dd3d\" name=\"item_meta[66]\" value=\"\"  data-reqmsg=\"Email cannot be blank.\" aria-required=\"true\" data-invmsg=\"Email is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_67_container\" class=\"frm_form_field form-field  frm_top_container\">\r\n    <label for=\"field_8agyk621c6ac685\" id=\"field_8agyk621c6ac685_label\" class=\"frm_primary_label\">Website\/URL\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input type=\"url\" id=\"field_8agyk621c6ac685\" name=\"item_meta[67]\" value=\"\"  data-invmsg=\"Website\/URL is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_97_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container vertical_radio\">\r\n    <div  id=\"field_ahr82_label\" class=\"frm_primary_label\">I accept the Terms of Service and DataTrue may contact me.\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/div>\r\n    <div class=\"frm_opt_container\" aria-labelledby=\"field_ahr82_label\" role=\"radiogroup\" aria-required=\"true\">\t\t<div class=\"frm_radio\" id=\"frm_radio_97-0\">\t\t\t<label  for=\"field_ahr82-0\">\n\t\t\t\t\t<input type=\"radio\" name=\"item_meta[97]\" id=\"field_ahr82-0\" value=\"Yes\"\n\t\t data-reqmsg=\"I accept the Terms of Service and DataTrue may contact me. cannot be blank.\" data-invmsg=\"I accept the Terms of Service and DataTrue may contact me. is invalid\"   \/> Yes<\/label><\/div>\n<\/div>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_119_container\" class=\"frm_form_field form-field  frm_none_container\">\r\n    <label for=\"g-recaptcha-response\" id=\"field_nyl5a_label\" class=\"frm_primary_label\">reCAPTCHA\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <div  id=\"field_nyl5a\" class=\"frm-g-recaptcha\" data-sitekey=\"6LextwoUAAAAAB-zBW9zKkBMsdO0vJjPJKDtRPHU\" data-size=\"normal\" data-theme=\"light\"><\/div>\r\n    \r\n    \r\n<\/div>\n\t\t<input  type=\"hidden\" name=\"item_meta[115]\" id=\"field_timestamp6e63dd515e\" value=\"\"     \/>\n\t\t\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t\t\t<div id=\"frm_field_137_container\">\n\t\t\t<label for=\"field_8s8gr\" >\n\t\t\t\tIf you are human, leave this field blank.\t\t\t<\/label>\n\t\t\t<input  id=\"field_8s8gr\" type=\"text\" class=\"frm_form_field form-field frm_verify\" name=\"item_meta[137]\" value=\"\"  \/>\n\t\t<\/div>\n\t\t<input name=\"frm_state\" type=\"hidden\" value=\"2Q6qcyY29HDymDVl8om2pQ+dr+WUA7WhDopnOsaBFOHMAJ3f6CLlVQl88k\/rjzVN\" \/><div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit frm_final_submit\" type=\"submit\"   formnovalidate=\"formnovalidate\">Submit<\/button>\r\n\r\n<\/div><\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Resources How may tags are on sites What is the purpose of these tags What you should know about piggyback tags and data security Where most piggyback tags are found How to ensure you know all the tags on your site Steps to take to ensure your website tags are secure. Download the PDF The [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-224804","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tag Security in Consumer Goods &amp; Services | DataTrue - DataTrue<\/title>\n<meta name=\"description\" content=\"Which tags are firing on consumer goods websites \u2014 and are they compliant? This infographic examines tag security risks in the consumer goods sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datatrue.com\/en\/website-tag-security-consumer-goods-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tag Security in Consumer Goods &amp; Services | DataTrue - DataTrue\" \/>\n<meta property=\"og:description\" content=\"Which tags are firing on consumer goods websites \u2014 and are they compliant? This infographic examines tag security risks in the consumer goods sector.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datatrue.com\/en\/website-tag-security-consumer-goods-services\/\" \/>\n<meta property=\"og:site_name\" content=\"DataTrue\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/datatruedigital\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T05:33:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datatrue.com\/wp-content\/uploads\/2022\/04\/New-DT-Logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1328\" \/>\n\t<meta property=\"og:image:height\" content=\"208\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@data_true\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/website-tag-security-consumer-goods-services\\\/\",\"url\":\"https:\\\/\\\/datatrue.com\\\/en\\\/website-tag-security-consumer-goods-services\\\/\",\"name\":\"Tag Security in Consumer Goods &amp; Services | DataTrue - DataTrue\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/#website\"},\"datePublished\":\"2021-05-23T00:20:27+00:00\",\"dateModified\":\"2026-04-29T05:33:40+00:00\",\"description\":\"Which tags are firing on consumer goods websites \u2014 and are they compliant? This infographic examines tag security risks in the consumer goods sector.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/website-tag-security-consumer-goods-services\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/datatrue.com\\\/en\\\/website-tag-security-consumer-goods-services\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/website-tag-security-consumer-goods-services\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/datatrue.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tag Security in Consumer Goods &amp; Services | DataTrue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/datatrue.com\\\/en\\\/\",\"name\":\"DataTrue\",\"description\":\"Web Analytics Quality Assurance\",\"publisher\":{\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/datatrue.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/#organization\",\"name\":\"DataTrue\",\"url\":\"https:\\\/\\\/datatrue.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/datatrue.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/New-DT-Logo.png\",\"contentUrl\":\"https:\\\/\\\/datatrue.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/New-DT-Logo.png\",\"width\":1328,\"height\":208,\"caption\":\"DataTrue\"},\"image\":{\"@id\":\"https:\\\/\\\/datatrue.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/datatruedigital\\\/\",\"https:\\\/\\\/x.com\\\/data_true\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/Datatrue\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tag Security in Consumer Goods &amp; Services | DataTrue - DataTrue","description":"Which tags are firing on consumer goods websites \u2014 and are they compliant? This infographic examines tag security risks in the consumer goods sector.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datatrue.com\/en\/website-tag-security-consumer-goods-services\/","og_locale":"en_US","og_type":"article","og_title":"Tag Security in Consumer Goods &amp; Services | DataTrue - DataTrue","og_description":"Which tags are firing on consumer goods websites \u2014 and are they compliant? This infographic examines tag security risks in the consumer goods sector.","og_url":"https:\/\/datatrue.com\/en\/website-tag-security-consumer-goods-services\/","og_site_name":"DataTrue","article_publisher":"https:\/\/www.facebook.com\/datatruedigital\/","article_modified_time":"2026-04-29T05:33:40+00:00","og_image":[{"width":1328,"height":208,"url":"https:\/\/datatrue.com\/wp-content\/uploads\/2022\/04\/New-DT-Logo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@data_true","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/datatrue.com\/en\/website-tag-security-consumer-goods-services\/","url":"https:\/\/datatrue.com\/en\/website-tag-security-consumer-goods-services\/","name":"Tag Security in Consumer Goods &amp; Services | DataTrue - DataTrue","isPartOf":{"@id":"https:\/\/datatrue.com\/en\/#website"},"datePublished":"2021-05-23T00:20:27+00:00","dateModified":"2026-04-29T05:33:40+00:00","description":"Which tags are firing on consumer goods websites \u2014 and are they compliant? This infographic examines tag security risks in the consumer goods sector.","breadcrumb":{"@id":"https:\/\/datatrue.com\/en\/website-tag-security-consumer-goods-services\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datatrue.com\/en\/website-tag-security-consumer-goods-services\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/datatrue.com\/en\/website-tag-security-consumer-goods-services\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/datatrue.com\/en\/"},{"@type":"ListItem","position":2,"name":"Tag Security in Consumer Goods &amp; Services | DataTrue"}]},{"@type":"WebSite","@id":"https:\/\/datatrue.com\/en\/#website","url":"https:\/\/datatrue.com\/en\/","name":"DataTrue","description":"Web Analytics Quality Assurance","publisher":{"@id":"https:\/\/datatrue.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datatrue.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/datatrue.com\/en\/#organization","name":"DataTrue","url":"https:\/\/datatrue.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/datatrue.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/datatrue.com\/wp-content\/uploads\/2022\/04\/New-DT-Logo.png","contentUrl":"https:\/\/datatrue.com\/wp-content\/uploads\/2022\/04\/New-DT-Logo.png","width":1328,"height":208,"caption":"DataTrue"},"image":{"@id":"https:\/\/datatrue.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/datatruedigital\/","https:\/\/x.com\/data_true","https:\/\/www.youtube.com\/c\/Datatrue"]}]}},"_links":{"self":[{"href":"https:\/\/datatrue.com\/en\/wp-json\/wp\/v2\/pages\/224804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datatrue.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/datatrue.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/datatrue.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/datatrue.com\/en\/wp-json\/wp\/v2\/comments?post=224804"}],"version-history":[{"count":0,"href":"https:\/\/datatrue.com\/en\/wp-json\/wp\/v2\/pages\/224804\/revisions"}],"wp:attachment":[{"href":"https:\/\/datatrue.com\/en\/wp-json\/wp\/v2\/media?parent=224804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}