{"id":223790,"date":"2021-04-26T22:56:03","date_gmt":"2021-04-26T22:56:03","guid":{"rendered":"http:\/\/datatrue.wpengine.com\/?page_id=223790"},"modified":"2025-03-26T01:16:02","modified_gmt":"2025-03-26T01:16:02","slug":"sensitive-data-alerts-pii","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/sensitive-data-alerts-pii\/","title":{"rendered":"Sensitive Data Alerts (PII)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;30deg&#8221; background_color_gradient_stops=&#8221;#507190 0%|#b4d8e8 100%&#8221; background_color_gradient_start=&#8221;#507190&#8243; background_color_gradient_end=&#8221;#b4d8e8&#8243; background_image=&#8221;https:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/05\/sea2.png&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;39px|0px|100px|0px||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.3&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||60px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Open Sans|600||on|||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Open Sans|600|||||||&#8221; header_font_size=&#8221;14px&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;550px&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Privacy and Compliance Toolset<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.3&#8243; background_layout=&#8221;dark&#8221; max_width=&#8221;550px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><strong>Sensitive data (PII) leak alerts<\/strong><\/h1>\n<p>Companies are collecting large amounts of customer data to personalize user experience and optimize marketing efforts. However, if that data is not properly protected, it can become compromised, and customers&#8217; personal information can leak. As a result, companies may suffer brand damage or even legal consequences.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/06\/leak.png&#8221; title_text=&#8221;leak&#8221; show_bottom_space=&#8221;off&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin_tablet=&#8221;-30px||30px||false|false&#8221; custom_margin_phone=&#8221;-50px||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;10%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Features CTA Section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;35px|0px|3px|0px||&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; admin_label=&#8221;Left Sided Image&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;60px|0px|60px|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/datatrue.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-21-at-3.36.49-PM.png&#8221; title_text=&#8221;Screen Shot 2021-09-21 at 3.36.49 PM&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;right&#8221; animation_intensity_zoom=&#8221;5%&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; custom_margin=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;10%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Detect data (PII) vulnerabilities with persona validations<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;gcid-9f2397ba-8f07-4010-b9b0-450fe1525327&#8243; divider_weight=&#8221;4px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.17.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;40px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||10px|&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;left&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-9f2397ba-8f07-4010-b9b0-450fe1525327%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;16px&#8221; header_4_line_height=&#8221;1.9em&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;6%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>If your customers\u2019 personally identifiable information (PII) ends up in the wrong hands, your company could be subject to costly penalties under the <span style=\"font-weight: 400;\">European Union\u2019s General Data Protection Regulation (GDPR)<\/span> and other privacy laws.<\/p>\n<p>DataTrue allows you to test your data security before you put real customer data at risk. Simulate any interaction on your website with a custom fictitious persona, and we\u2019ll alert you if any sensitive data is shared \u2014 so you can rest assured that your customers\u2019 information is safe.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Right Sided Image&#8221; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;60px|0px|60px|0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;10%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Apply your data governance plan on top of every test<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;gcid-9f2397ba-8f07-4010-b9b0-450fe1525327&#8243; divider_weight=&#8221;4px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;40px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||10px|&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;left&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-9f2397ba-8f07-4010-b9b0-450fe1525327%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Protect your business by ensuring data is collected and shared according to your data governance policies. Monitor for unapproved vendors and tags. Report exposure to third parties of sensitive data and data subject to privacy regulation.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;first-on-mobile&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/05\/DT_Landing-Page-Graphic_1.png&#8221; title_text=&#8221;DT_Landing Page Graphic_1&#8243; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;right&#8221; animation_intensity_zoom=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Features&#8221; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;56px|0px|100px|0px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Tittle&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"2.0.1.0-1620063466427\" data-quickaccess-id=\"header\" contenteditable=\"true\">Are you at risk of leaking visitor data?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNDgwNCJ9fQ==@&#8221; button_text=&#8221;Read infographic&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_layout=&#8221;light&#8221; custom_padding=&#8221;12px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#d4e3e9 0%|#ffffff 100%&#8221; background_color_gradient_start=&#8221;#d4e3e9&#8243; background_color_gradient_end=&#8221;#ffffff&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|0px|100px|0px||&#8221; top_divider_style=&#8221;waves2&#8243; top_divider_color=&#8221;#FFFFFF&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; min_height=&#8221;633.4px&#8221; custom_padding=&#8221;115px||0px||false|false&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][dipl_image_mask mask_image=&#8221;https:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/05\/BA.jpg&#8221; mask_type=&#8221;fluid&#8221; fluid_style=&#8221;fluid_10&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dipl_image_mask][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta title=&#8221;British Airways and NewEgg PII Breach Case Study&#8221; button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNDI0MCJ9fQ==@&#8221; button_text=&#8221;Read the Case Study&#8221; _builder_version=&#8221;4.17.3&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;left&#8221; background_layout=&#8221;light&#8221; max_width=&#8221;80%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;auto|0px|auto|0px|true|false&#8221; custom_padding=&#8221;|20px||20px|false|true&#8221; custom_padding_tablet=&#8221;|0px||0px|false|true&#8221; custom_padding_phone=&#8221;|0px||0px|false|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>E-commerce sites worldwide face a growing risk from the threat group Magecart, who are perpetrating simple but sophisticated attacks on online payment forms.<\/strong><\/p>\n<p><strong>High profile reported victims include Ticketmaster, British Airways and NewEgg.\u00a0Many business websites have likely been compromised\u00a0without their owners&#8217; knowledge.<\/strong><\/p>\n<p><strong>Enter your email to get our complete reports on the Magecart attacks, including details on how DataTrue\u2019s solutions can help you prevent this kind of attack on your organization.<\/strong><\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Privacy and Compliance ToolsetSensitive data (PII) leak alerts Companies are collecting large amounts of customer data to personalize user experience and optimize marketing efforts. However, if that data is not properly protected, it can become compromised, and customers&#8217; personal information can leak. As a result, companies may suffer brand damage or even legal consequences.Detect data [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p><a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/5486703\/PDFs\/PII_BritishAirways_DataTrue.pdf\">https:\/\/cdn2.hubspot.net\/hubfs\/5486703\/PDFs\/PII_BritishAirways_DataTrue.pdf<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/blog.datatrue.com\/infographic-website-tag-security-cgs\/\",\"type\":\"wp-embed\",\"providerNameSlug\":\"datatrue-blog\",\"className\":\"\"} -->\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-datatrue-blog wp-block-embed-datatrue-blog\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/blog.datatrue.com\/infographic-website-tag-security-cgs\/\n<\/div><\/figure>\n<!-- \/wp:embed -->","_et_gb_content_width":"","footnotes":""},"class_list":["post-223790","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sensitive Data (PII) Leak Alerts for Compliance - DataTrue<\/title>\n<meta name=\"description\" content=\"Use DataTrue to detect PII leaks and find hidden piggybacking tags on your site. 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