{"id":223786,"date":"2021-04-26T22:54:22","date_gmt":"2021-04-26T22:54:22","guid":{"rendered":"http:\/\/datatrue.wpengine.com\/?page_id=223786"},"modified":"2025-03-07T19:24:29","modified_gmt":"2025-03-07T19:24:29","slug":"web-analytics-testing","status":"publish","type":"page","link":"https:\/\/datatrue.com\/en\/web-analytics-testing\/","title":{"rendered":"Web analytics testing"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_direction=”30deg” background_color_gradient_stops=”#507190 0%|#b4d8e8 100%” background_color_gradient_start=”#507190″ background_color_gradient_end=”#b4d8e8″ background_image=”https:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/05\/sea2.png” parallax=”on” custom_padding=”39px|0px|100px|0px||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”||60px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Open Sans|600||on|||||” text_text_color=”#FFFFFF” text_line_height=”1.8em” header_font=”Open Sans|600|||||||” header_font_size=”14px” background_layout=”dark” max_width=”550px” custom_margin=”|||” custom_padding=”|||” global_colors_info=”{}”]<\/p>\n

Tag Audit Toolset<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ background_layout=”dark” max_width=”550px” global_colors_info=”{}”]<\/p>\n

Web analytics testing<\/h1>\n

Every time you make a change to your website, you risk losing or breaking analytics tags.\u00a0Automate tag audits on critical pages and conversion events to prevent data collection issues from compromising business decisions.<\/p>\n

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QA Website Functionality Using Simulation Tests<\/span><\/h2>\n

[\/et_pb_text][et_pb_divider color=”#10B981″ divider_weight=”4px” disabled_on=”on|on|off” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”40px” module_alignment=”left” custom_margin=”||10px|” animation_style=”zoom” animation_direction=”left” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ header_font=”||||||||” header_4_font=”|700|||||||” header_4_font_size=”16px” header_4_line_height=”1.9em” animation_style=”zoom” animation_intensity_zoom=”6%” locked=”off” global_colors_info=”{}”]<\/p>\n

Ensure critical workflows such as registration, add to cart, and checkout are working correctly.<\/p>\n

Proactively monitor key user journeys and tags. Run regular tests and alert multiple teams via email.<\/p>\n

Navigate your website using various browsers, devices, and via different countries to ensure user journeys are always working as intended.<\/p>\n

Be the first person to know if there is an issue with a journey on your website.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Right Sided Image” module_class=”custom_row” _builder_version=”4.16″ custom_padding=”60px|0px|60px|0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}”]<\/p>\n

Coverage tests and validation maps<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#10B981″ divider_weight=”4px” disabled_on=”on|on|off” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”40px” module_alignment=”left” custom_margin=”||10px|” animation_style=”zoom” animation_direction=”left” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Crawl each page on your website to quickly and easily <\/span>audit and validate the data collected. Receive comprehensive page reports with critical data you can use to resolve and identify errors.<\/p>\n

Drill down to get detailed information including loading times, tag validations, tag data payloads, and errors written to the browser console.<\/p>\n

Upload page level tag settings to validate your tagging implementation against them page by page. Use DataTrue to discover your current page level variables and use this as a baseline for ongoing monitoring.<\/p>\n

 <\/p>\n

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Create simulation tests quickly using our Chrome extension<\/h2>\n

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Use our Chrome extension to record your interactions with sites, and create tests. Configure your tests using our extensive library of tag templates<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/chrome.google.com\/webstore\/detail\/datatrue-test-builder\/oghoceohpfhokhcoomihkobmpbcljall?hl=en” button_text=”Install extension” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features” _builder_version=”4.16″ background_color=”#f4f4f4″ custom_padding=”56px|0px|100px|0px||” global_colors_info=”{}”][et_pb_row admin_label=”Tittle” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

All in one enterprise solution<\/h2>\n

We help enterprises and digital businesses, and their agencies, validate their data<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”Features Row” _builder_version=”4.16″ custom_padding=”0.75%||0.75%|” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ background_color_gradient_direction=”243deg” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Complete technical solution” _builder_version=”4.17.0″ body_font=”Nunito Sans||||||||” body_text_color=”#959baf” body_font_size=”16px” background_color=”#ffffff” custom_margin=”|||” custom_padding=”54px|20px|60px|20px” animation_style=”zoom” animation_intensity_zoom=”5%” border_radii=”on|4px|4px|4px|4px” border_color_all=”#10B981″ border_width_top=”6px” box_shadow_style=”preset3″ box_shadow_color=”rgba(34,56,101,0.12)” global_colors_info=”{}”]<\/p>\n

    \n
  • Test tags from multiple browsers<\/li>\n
  • Test tags in responsive tablet and mobile modes<\/li>\n
  • Find duplicate tags<\/li>\n
  • Schedule test runs for automated QA<\/li>\n
  • Test in lower environments protected with authentication<\/li>\n
  • Stay secure by whitelisting specific IP ranges used in tests<\/li>\n
  • Run tests form multiple countries<\/li>\n
  • Leverage the DataTrue tag library or create new custom tags for testing<\/li>\n
  • Run tests in Tag Manager preview mode<\/li>\n
  • Test tags with delayed beacons<\/li>\n
  • Test interactions in iframes and AJAX content<\/li>\n<\/ul>\n

     <\/p>\n

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    \n

    Dedicated Solutions Consultants walk you through onboarding, training and ongoing support.<\/p>\n

    Find a local DataTrue agency for additional implementations or reach out to our professional services.<\/p>\n<\/div>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features CTA Section” _builder_version=”4.16″ custom_padding=”0px|0px|0px|0px||” saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Right Sided Image” _builder_version=”4.16″ custom_padding=”60px|0px|0px|0px||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}”]<\/p>\n

    Comprehensive Web Analytics Audits<\/span><\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

    Audit Tags, Variables, Cookies, Datalayer Values and More<\/span><\/h3>\n

    [\/et_pb_text][et_pb_divider color=”#10B981″ divider_weight=”4px” disabled_on=”on|on|off” _builder_version=”4.17.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”40px” module_alignment=”left” custom_margin=”||10px|” animation_style=”zoom” animation_direction=”left” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

    Validate granular elements of your analytics solution design by creating tag and datalayer unit tests. Easily monitor the implementation health of your solution design as changes are made to your site.<\/p>\n

      \n
    • Tags<\/li>\n
    • Cookies<\/li>\n
    • DL<\/li>\n
    • HTML data attributes<\/li>\n
    • Other DOM elements<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/05\/Untitled-design2.png” title_text=”Untitled design(2)” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”90%” module_alignment=”center” filter_hue_rotate=”242deg” filter_saturate=”93%” filter_brightness=”25%” animation_style=”zoom” animation_direction=”right” animation_delay=”100ms” animation_intensity_zoom=”20%” border_color_all=”rgba(51,51,51,0.1)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#d4e3e9 0%|#ffffff 100%” background_color_gradient_start=”#d4e3e9″ background_color_gradient_end=”#ffffff” module_alignment=”center” custom_padding=”0px|0px|100px|0px||” top_divider_style=”waves2″ top_divider_color=”#FFFFFF” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” min_height=”633.4px” custom_padding=”115px||0px||false|false” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][dipl_image_mask mask_image=”https:\/\/datatrue.wpengine.com\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-02-at-11.14.15-AM.png” mask_type=”fluid” fluid_style=”fluid_9″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/dipl_image_mask][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta title=”Delivering Tag Migration Solutions, Seamlessly” button_url=”https:\/\/www.panalysis.com\/portfolio\/surfstitch\/” button_text=”Read the Case Study” _builder_version=”4.16″ _module_preset=”default” header_text_align=”left” body_text_align=”left” background_enable_color=”off” text_orientation=”left” background_layout=”light” max_width=”80%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”auto|0px|auto|0px|true|false” custom_padding=”|20px||20px|false|true” custom_padding_tablet=”|0px||0px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      SurfStitch is the world\u2019s largest online action sports and your apparel network with over 20,000 products.<\/h3>\n

      SurfStitch engaged Panalysis, a DataTrue partner, to manage the tag migration for Surfstitch.com to a new website.<\/h3>\n

      Panalysis delivered an error-free migration with minimal impact to revenue as a result of the changes.<\/h3>\n

      [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Tag Audit ToolsetWeb analytics testing Every time you make a change to your website, you risk losing or breaking analytics tags.\u00a0Automate tag audits on critical pages and conversion events to prevent data collection issues from compromising business decisions.QA Website Functionality Using Simulation TestsEnsure critical workflows such as registration, add to cart, and checkout are working […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-223786","page","type-page","status-publish","hentry"],"yoast_head":"\nWeb Analytics Testing: QA & Monitor Web Tags- DataTrue<\/title>\n<meta name=\"description\" content=\"Audit Google & Adobe analytics tags, cookies, data layers and more with custom tests. 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